The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO
Client: TAKEO CO.,LTD. Category: Craft / Printing & Paper Craft - Single or Series
The World of Izumi Kyoka
Agency: Hakuhodo Inc. / Tokyo
Client: KANAZAWA's Beauty Explored Category: Craft / Printing & Paper Craft - Single or Series
mt ex singapore
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Girl With a Coloring Drop
Agency: OTUA Co.,Ltd / Tokyo + SHOEI Inc. / Tokyo
Client: SHOEI Inc. Category: Craft / Printing & Paper Craft - Single or Series
Pinlist
Agency: DM9DDB / São Paulo
Client: Tok&Stok Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
The Book Of Wara'ná
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Ambev - Guaraná Antarctica Category: Craft / Printing / Production - Single or Campaign
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO
Client: TAKEO CO.,LTD. Category: Craft / Printing / Production - Single or Campaign
The Coughing Billboard
Agency: Akestam Holst NOA / Stockholm
Client: Apotek Hjartat Category: Craft / Use of Digital Technology - Single or Campaign
Puma Beatbot
Agency: J. Walter Thompson / New York
Client: Puma Category: Craft / Use of Digital Technology - Single or Campaign
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft - Use of Original Music / Use of Original Music - Single
Break the Routine
Agency: J. Walter Thompson / London
Client: Victim Support and The National Centre for Domestic Violence Category: Craft - Use of Original Music / Use of Original Music - Single
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Liquid Studios / Auckland
Client: Auckland City Council Category: Craft - Use of Original Music / Use of Original Music - Single
#SANTACLARA Christmasfilm
Agency: Überground GmbH / Hamburg
Client: LIDL Stiftung & Co. KG Category: Craft - Use of Original Music / Use of Original Music - Single
Change Perspective
Agency: Narrative_ / New York + House of Narrative_ / New York
Client: VISA Rushcard Category: Innovation in UX / UI / Single Channel
Edible Chocolate Posters
Agency: Baldwin& / Raleigh
Client: Videri Chocolate Factory Category: Promotional / Posters - Single
Fresh Kiss
Agency: GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore
Client: Ferrero Category: Promotional / Posters - Single
Haze!
Agency: H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha
Client: China haze theme Poster Contest Category: Promotional / Posters - Single
Cloud Nine
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Glengarry Glen Ross
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
The Killer
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Grapes of Wrath
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
East of Eden
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Death of a Salesman
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Giving Tuesday
Agency: Red Peak / New York
Client: ideo.org Category: Promotional / Posters - Single
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Immersive / Environmental / Ambient Media - Series
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India Category: Branded Social Post / Branded Social Post - Single
In-a-Snap
Agency: BBDO / New York
Client: Lowe's Category: Branded Social Post / Branded Social Post - Single
Free The Speech
Agency: KING / Stockholm
Client: Ministry for Foreign Affairs Category: Branded Social Post / Branded Social Post - Single
The Mindchanger Workout
Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client: Rio 2016 Category: Branded Social Post / Branded Social Post - Single
Holiday Wishes
Agency: Red Tettemer O'Connell + Partners / Philadelphia
Client: Reyka Vodka Category: Branded Social Post / Branded Social Post - Single
Female Recruitment
Agency: Rothco / Dublin
Client: Defence Forces Category: Branded Social Post / Branded Social Post - Single
Holland Casino Tram Roulette
Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam
Client: Holland Casino Category: Branded Social Post / Branded Social Post - Single
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Slave Calendar
Agency: Geometry Global / Cape Town + Ogilvy & Mather / Cape Town
Client: Iziko Museums of South Africa Category: Promotional / Collateral / Promotional Items - Single or Campaign
SOBA ALLERGY TATTOO CHECKER
Agency: J. Walter Thompson Japan / Tokyo
Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Promotional / Collateral / Promotional Items - Single or Campaign
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Cross-Channel / Digital / Physical Cross-Channel
French food delivery
Agency: BETC / Paris + BETC Digital / Paris
Client: Air France Category: Cross-Channel / Digital / Physical Cross-Channel
The Most Wonderful Ornament
Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York
Client: United States Postal Service Category: Cross-Channel / Digital / Physical Cross-Channel
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Agency: Pet Gorilla / Los Angeles + Nest / Palo Alto
Client: Nest Category: Cross-Channel / Digital / Physical Cross-Channel
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore
Client: ALLIANZ Category: Cross-Channel / Digital / Physical Cross-Channel
Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London
Client: Waitrose Category: Craft - Animation / Animation - Single
Straw City
Agency: Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA
Client: FDA Category: Craft - Animation / Animation - Single
The Greatest Gift
Agency: AMV BBDO / London
Client: Sainsbury's Category: Craft - Animation / Animation - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Craft - Animation / Animation - Single
Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Craft - Animation / Animation - Single
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain Category: Craft - Animation / Animation - Single
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft - Animation / Animation - Single
Words of Welcome
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client: Verein für Berliner Stadtmission Category: Packaging / Specialty
Award:
2017 Design Merit Award
Agency:
HAKUHODO INC. / TOKYO
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17279M
Award:
2017 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
KANAZAWA's Beauty Explored
Title:
The World of Izumi Kyoka
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17280M
Award:
2017 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex singapore
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17281M
Award:
2017 Design Merit Award
Agency:
OTUA Co.,Ltd / Tokyo + SHOEI Inc. / Tokyo
Client:
SHOEI Inc.
Title:
Girl With a Coloring Drop
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17282M
Award:
2017 Print & Outdoor Merit Award
Agency:
DM9DDB / São Paulo
Client:
Tok&Stok
Title:
Pinlist
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO17125M
Award:
2017 Direct Marketing Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Ambev - Guaraná Antarctica
Title:
The Book Of Wara'ná
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_DI17116M
Award:
2017 Direct Marketing Merit Award
Agency:
HAKUHODO INC. / TOKYO
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_DI17117M
Award:
2017 Print & Outdoor Merit Award
Agency:
Akestam Holst NOA / Stockholm
Client:
Apotek Hjartat
Title:
The Coughing Billboard
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO17193M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / New York
Client:
Puma
Title:
Puma Beatbot
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO17194M
Award:
2017 Moving Image Craft Merit Award
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17106M
Award:
2017 Moving Image Craft Merit Award
Agency:
J. Walter Thompson / London
Client:
Victim Support and The National Centre for Domestic Violence
Title:
Break the Routine
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17107M
Award:
2017 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather New Zealand / Auckland + Liquid Studios / Auckland
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17108M
Award:
2017 Moving Image Craft Merit Award
Agency:
Überground GmbH / Hamburg
Client:
LIDL Stiftung & Co. KG
Title:
#SANTACLARA Christmasfilm
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17109M
Award:
2017 UX / UI Merit Award
Agency:
Narrative_ / New York + House of Narrative_ / New York
Client:
VISA Rushcard
Title:
Change Perspective
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17046M
Award:
2017 Design Merit Award
Agency:
Baldwin& / Raleigh
Client:
Videri Chocolate Factory
Title:
Edible Chocolate Posters
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17137M
Award:
2017 Design Merit Award
Agency:
GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore
Client:
Ferrero
Title:
Fresh Kiss
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17138M
Award:
2017 Design Merit Award
Agency:
H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha
Client:
China haze theme Poster Contest
Title:
Haze!
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17139M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Cloud Nine
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17140M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Glengarry Glen Ross
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17141M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
The Killer
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17142M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Grapes of Wrath
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17143M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
East of Eden
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17144M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Death of a Salesman
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17145M
Award:
2017 Design Merit Award
Agency:
Red Peak / New York
Client:
ideo.org
Title:
Giving Tuesday
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17146M
Award:
2017 Design Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Immersive / Environmental / Ambient Media - Series
Annual ID:
OS_DE17216M
Award:
2017 Social Media Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17037M
Award:
2017 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17038M
Award:
2017 Social Media Merit Award
Agency:
KING / Stockholm
Client:
Ministry for Foreign Affairs
Title:
Free The Speech
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17039M
Award:
2017 Social Media Merit Award
Agency:
Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client:
Rio 2016
Title:
The Mindchanger Workout
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17040M
Award:
2017 Social Media Merit Award
Agency:
Red Tettemer O'Connell + Partners / Philadelphia
Client:
Reyka Vodka
Title:
Holiday Wishes
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17041M
Award:
2017 Social Media Merit Award
Agency:
Rothco / Dublin
Client:
Defence Forces
Title:
Female Recruitment
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17042M
Award:
2017 Social Media Merit Award
Agency:
TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam
Client:
Holland Casino
Title:
Holland Casino Tram Roulette
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17043M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17120M
Award:
2017 Print & Outdoor Merit Award
Agency:
Geometry Global / Cape Town + Ogilvy & Mather / Cape Town
Client:
Iziko Museums of South Africa
Title:
The Slave Calendar
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17121M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Japan / Tokyo
Client:
DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Title:
SOBA ALLERGY TATTOO CHECKER
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17122M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17123M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17124M
Award:
2017 UX / UI Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17037M
Award:
2017 UX / UI Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Air France
Title:
French food delivery
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17038M
Award:
2017 UX / UI Merit Award
Agency:
McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York
Client:
United States Postal Service
Title:
The Most Wonderful Ornament
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17039M
Award:
2017 UX / UI Merit Award
Agency:
Pet Gorilla / Los Angeles + Nest / Palo Alto
Client:
Nest
Title:
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17040M
Award:
2017 UX / UI Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17041M
Award:
2017 Moving Image Craft Merit Award
Agency:
adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London
Client:
Waitrose
Title:
Coming Home
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17086M
Award:
2017 Moving Image Craft Merit Award
Agency:
Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA
Client:
FDA
Title:
Straw City
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17087M
Award:
2017 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Sainsbury's
Title:
The Greatest Gift
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17088M
Award:
2017 Moving Image Craft Merit Award
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17089M
Award:
2017 Moving Image Craft Merit Award
Agency:
FCB Inferno / London
Client:
Pearson
Title:
Project Literacy
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17090M
Award:
2017 Moving Image Craft Merit Award
Agency:
Proximity / Barcelona + Post23 / Barcelona
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17091M
Award:
2017 Moving Image Craft Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17092M
Award:
2017 Design Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client:
Verein für Berliner Stadtmission
Title:
Words of Welcome
Category:
Packaging / Specialty
Annual ID:
OS_DE17181M
