The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Packaging / Mass-market
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Lifeline Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
A War of Words - Anniversary Forgotten Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg Client: Netflorist Category: Craft / Sound Design - Single
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Digital Product
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Web / Utility
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
We're The Superhumans Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Kunstmuseum Basel Light Frieze Agency: iart ag / Basel + Christ & Gantenbein / Basel Client: Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt Category: Architecture Enhancement
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
We're The Superhumans Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Care Counts Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Community Building
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Community Building
REUNITING MEMORIES FROM 1947 Agency: Leo Burnett / Mumbai Client: OLX Category: Community Building
Premmie Proud Agency: BWM Dentsu / Sydney Client: BabyLove Category: Community Building
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Drought Pack Agency: Joe Public United / Johannesburg Client: Clover Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Sugar Detox Agency: Marcel / Paris Client: Intermarché Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
One-Drop Bottle Agency: TBWA\RAAD / Dubai Client: Pril Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Innovation in Film / Television / Cinema
Bradshaw Stain Agency: Saatchi & Saatchi / New York Client: Tide Category: Innovation in Film / Television / Cinema
Adios Amigo Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Broadcast / Any Length - Single
Sweet Dreams Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Broadcast / Any Length - Single
The Art Market (in Four Parts) - Auctions Agency: Neighborhood Watch Films / Brooklyn, NY + Artsy / New York, NY + UBS / New York, NY Client: Artsy Category: Craft - Editing / Editing - Single
We're The Superhumans Agency: Final Cut / London + 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Craft - Editing / Editing - Single
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Editing / Editing - Single
Strong Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Procter & Gamble Category: Craft - Editing / Editing - Single
Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Craft - Editing / Editing - Single
Evan Agency: BBDO / New York Client: Sandy Hook Promise Category: Film / Cinema / Fiction
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Film / Cinema / Fiction
Virgin America's New App Agency: Work & Co / Brooklyn Client: Virgin America Category: Applications
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Digital / Game Design
VR Power Trainer Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Digital / Game Design
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Motion Graphics / Single
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Motion Graphics / Single
Eight: Business Cards Agency: Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo Client: Sansan, Inc. Category: Motion Graphics / Single
NEW ANGLE, NEW WORLD. Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Motion Graphics / Single
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Mobile
Brutal Cut Agency: Weber Shandwick / London Client: Action Aid UK Category: Influencer Marketing / Multi-Channel
Marriage in the Air – Cathay Pacific and Cathay Dragon Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Mountain Dew Green Label MCN Agency: Epic Signal / New York + Mountain Dew / New York + OMD / New York Client: Mountain Dew Category: Influencer Marketing / Multi-Channel
OFFF By Night 2016 Agency: Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn Client: Mill+ Category: Motion Graphics / Title Sequences
CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube Agency: Conaco / Los Angeles + Turner / Atlanta Client: Universal Pictures Category: Online / Long Form - Single
The Journey Agency: Brunner / Pittsburgh + Sanctuary / Los Angeles + Fixer Partners / New York + Final Cut / New York Client: 84 Lumber Category: Online / Long Form - Single

2017 Design Green

We Believers / New York

Saltwater Brewery

Edible Six Pack Rings

Packaging / Mass-market

OS_DE17042G

2017 Cross-Platform Gold Pencil

Ogilvy / New York

Amnesty International

The Refugee Nation

Experiential / Guerilla

OS_CP17007G

2017 Branded Entertainment Gold Pencil

Ogilvy / New York

Qualcomm Snapdragon

Lifeline

Online / Long Form - Single

OS_BE17014G

2017 Print & Outdoor Gold Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17034G

2017 Radio Gold Pencil

FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg

Netflorist

A War of Words - Anniversary Forgotten

Craft / Sound Design - Single

OS_RA17016G

2017 Intellectual Property Gold Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Digital Product

OS_IP17007G

2017 Design Gold Pencil

Ogilvy / New York

Amnesty International

The Refugee Nation

Branding / Logo

OS_DE17001G

2017 UX / UI Gold Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Web / Utility

OS_UX17001G

2017 Social Media Gold Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Branded Social Post / Branded Social Campaign

OS_SM17005G

2017 Moving Image Craft Gold Pencil

Leland Music / London + 4creative / London + Blink / London + Factory / London

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17035G

2017 Direct Marketing Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Digital / Websites, Mobile, & Banners

OS_DI17019G

2017 Interactive Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Virtual Reality (VR)

OS_IN17011G

2017 Responsive Environments Gold Pencil

iart ag / Basel + Christ & Gantenbein / Basel

Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt

Kunstmuseum Basel Light Frieze

Architecture Enhancement

OS_RE17001G

2017 Public Relations Gold Pencil

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Innovation in Public Relations

OS_PR17029G

2017 Mobile Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Mobile Advertising

OS_MO17007G

2017 Film Gold Pencil

4Creative / London + Blink / London

Channel 4 / Rio Paralympics

We're The Superhumans

Television / Long Form - Single

OS_FI17010G

2017 Public Relations Gold Pencil

DigitasLBi / Chicago + Ketchum / Chicago

Whirlpool

Care Counts

Community Building

OS_PR17010G

2017 Public Relations Silver Pencil

BETC / Paris

Addict Aide

Like my addiction

Community Building

OS_PR17011S

2017 Public Relations Silver Pencil

Leo Burnett / Mumbai

OLX

REUNITING MEMORIES FROM 1947

Community Building

OS_PR17012S

2017 Public Relations Bronze Pencil

BWM Dentsu / Sydney

BabyLove

Premmie Proud

Community Building

OS_PR17013B

2017 Print & Outdoor Gold Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17023G

2017 Print & Outdoor Silver Pencil

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17024S

2017 Print & Outdoor Bronze Pencil

Joe Public United / Johannesburg

Clover

Drought Pack

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17025B

2017 Print & Outdoor Bronze Pencil

Marcel / Paris

Intermarché

Sugar Detox

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17026B

2017 Print & Outdoor Bronze Pencil

TBWA\RAAD / Dubai

Pril

One-Drop Bottle

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17027B

2017 Film Bronze Pencil

Deutsch / Los Angeles + Wondros / Los Angeles

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Innovation in Film / Television / Cinema

OS_FI17046B

2017 Film Bronze Pencil

Saatchi & Saatchi / New York

Tide

Bradshaw Stain

Innovation in Film / Television / Cinema

OS_FI17047B

2017 Radio Silver Pencil

Havas / New York + Sound Lounge / New York

Heineken / Dos Equis

Adios Amigo

Broadcast / Any Length - Single

OS_RA17001S

2017 Radio Bronze Pencil

Impact BBDO / Dubai

Johnson & Johnson

Sweet Dreams

Broadcast / Any Length - Single

OS_RA17002B

2017 Moving Image Craft Gold Pencil

Neighborhood Watch Films / Brooklyn, NY + Artsy / New York, NY + UBS / New York, NY

Artsy

The Art Market (in Four Parts) - Auctions

Craft - Editing / Editing - Single

OS_MI17010G

2017 Moving Image Craft Silver Pencil

Final Cut / London + 4Creative / London + Blink / London

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Editing / Editing - Single

OS_MI17011S

2017 Moving Image Craft Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Craft - Editing / Editing - Single

OS_MI17012B

2017 Moving Image Craft Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

Procter & Gamble

Strong

Craft - Editing / Editing - Single

OS_MI17013B

2017 Moving Image Craft Bronze Pencil

Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles

Audi of America

Duel

Craft - Editing / Editing - Single

OS_MI17014B

2017 Branded Entertainment Gold Pencil

BBDO / New York

Sandy Hook Promise

Evan

Film / Cinema / Fiction

OS_BE17003G

2017 Branded Entertainment Silver Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Film / Cinema / Fiction

OS_BE17004S

2017 Mobile Bronze Pencil

Work & Co / Brooklyn

Virgin America

Virgin America's New App

Applications

OS_MO17003B

2017 Design Silver Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Digital / Game Design

OS_DE17048S

2017 Design Bronze Pencil

R/GA / Buenos Aires

PowerChair Football Argentina

VR Power Trainer

Digital / Game Design

OS_DE17049B

2017 Design Gold Pencil

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year In Search 2016

Motion Graphics / Single

OS_DE17058G

2017 Design Gold Pencil

DDB / New York

Wildlife Conservation Film Festival

Dream

Motion Graphics / Single

OS_DE17059G

2017 Design Silver Pencil

Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo

Sansan, Inc.

Eight: Business Cards

Motion Graphics / Single

OS_DE17060S

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo

NIHON UNIVERSITY COLLEGE OF ART

NEW ANGLE, NEW WORLD.

Motion Graphics / Single

OS_DE17061B

2017 Branded Entertainment Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Mobile

OS_BE17022S

2017 Social Influencer Marketing Gold Pencil

Weber Shandwick / London

Action Aid UK

Brutal Cut

Influencer Marketing / Multi-Channel

OS_SI17004G

2017 Social Influencer Marketing Silver Pencil

McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai

Cathay Pacific Airways

Marriage in the Air – Cathay Pacific and Cathay Dragon

Influencer Marketing / Multi-Channel

OS_SI17005S

2017 Social Influencer Marketing Bronze Pencil

Epic Signal / New York + Mountain Dew / New York + OMD / New York

Mountain Dew

Mountain Dew Green Label MCN

Influencer Marketing / Multi-Channel

OS_SI17006B

2017 Design Bronze Pencil

Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn

Mill+

OFFF By Night 2016

Motion Graphics / Title Sequences

OS_DE17063B

2017 Branded Entertainment Gold Pencil

Conaco / Los Angeles + Turner / Atlanta

Universal Pictures

CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube

Online / Long Form - Single

OS_BE17013G

2017 Branded Entertainment Bronze Pencil

Brunner / Pittsburgh + Sanctuary / Los Angeles + Fixer Partners / New York + Final Cut / New York

84 Lumber

The Journey

Online / Long Form - Single

OS_BE17015B

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