The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Digital Product
Change Please Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Physical Product
The Nation's Bike Agency: Leo Burnett India / Mumbai Client: Bajaj Auto Category: Physical Product
Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Physical Product
PlayPallets: Basketball Agency: PlayPallets International / Brooklyn Client: PlayPallets International Category: Physical Product
hmbldt Agency: Anomaly / New York Client: hmbldt Category: Physical Product
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Physical Product
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital Product
The Snow Fox Agency: AKQA / New York Client: AKQA Category: Digital Product
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul Client: Dot Incorporation Category: Integrated Digital & Physical Product
Ahlan Bear Agency: Rethink / Toronto/Montreal/Vancouver + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto Client: COSTI Immigrant Services Category: Integrated Digital & Physical Product
Adaptoys Agency: 360i / New York + Axios NYC / New York Client: Christopher & Dana Reeve Foundation Category: Physical Product
Hangar 1 Fog Point Agency: Ache / Mexico + Exposure / New York + Culture Collide / Los Angeles Client: Hangar 1 Category: Physical Product
Nappy Notes Agency: Cheil / Hong Kong Client: Hello Angel Category: Physical Product
The Conscious Crossing Agency: Clemenger BBDO / Wellington + Flare / Wellington Client: KiwiRail Category: Physical Product
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Physical Product
Air-Ink Agency: Marcel / Sydney Client: Tiger Beer Category: Physical Product
Savlon Healthy Hands Chalk Sticks Agency: Ogilvy & Mather / Mumbai Client: ITC Savlon Category: Physical Product
The Cognitive Dress Agency: Ogilvy / New York Client: IBM Category: Physical Product
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Digital Product
DELICIOUS SUPPLEMENT Agency: Beacon/Leo Burnett / Tokyo Client: East Japan Railway Company Category: Integrated Digital & Physical Product
Care Counts Agency: DigitasLBi / Chicago Client: Whirlpool Category: Integrated Digital & Physical Product
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Integrated Digital & Physical Product
Buchhandlung Heinrich Hugendubel – „Smartbon“ Agency: Interone BBDO / Munich Client: Buchhandlung Heinrich Hugendubel Category: Integrated Digital & Physical Product
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore Client: Singtel Category: Integrated Digital & Physical Product
Save me – the ski pass that saves lives Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Zwupp / Vienna Client: Ötztal Tourismus Category: Integrated Digital & Physical Product

2017 Intellectual Property Gold Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Digital Product

OS_IP17007G

2017 Intellectual Property Gold Pencil

FCB Inferno / London

Change Please and the Big Issue

Change Please

Physical Product

OS_IP17001G

2017 Intellectual Property Gold Pencil

Leo Burnett India / Mumbai

Bajaj Auto

The Nation's Bike

Physical Product

OS_IP17002G

2017 Intellectual Property Silver Pencil

J. Walter Thompson Colombia / Bogota

Casa Luker

Lifesaver Backpack

Physical Product

OS_IP17003S

2017 Intellectual Property Silver Pencil

PlayPallets International / Brooklyn

PlayPallets International

PlayPallets: Basketball

Physical Product

OS_IP17004S

2017 Intellectual Property Bronze Pencil

Anomaly / New York

hmbldt

hmbldt

Physical Product

OS_IP17005B

2017 Intellectual Property Bronze Pencil

TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Physical Product

OS_IP17006B

2017 Intellectual Property Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Digital Product

OS_IP17008S

2017 Intellectual Property Bronze Pencil

AKQA / New York

AKQA

The Snow Fox

Digital Product

OS_IP17009B

2017 Intellectual Property Gold Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul

Dot Incorporation

DOT. The first Braille Smartwatch.

Integrated Digital & Physical Product

OS_IP17010G

2017 Intellectual Property Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto

COSTI Immigrant Services

Ahlan Bear

Integrated Digital & Physical Product

OS_IP17011S

2017 Intellectual Property Merit Award

360i / New York + Axios NYC / New York

Christopher & Dana Reeve Foundation

Adaptoys

Physical Product

OS_IP17012M

2017 Intellectual Property Merit Award

Ache / Mexico + Exposure / New York + Culture Collide / Los Angeles

Hangar 1

Hangar 1 Fog Point

Physical Product

OS_IP17013M

2017 Intellectual Property Merit Award

Cheil / Hong Kong

Hello Angel

Nappy Notes

Physical Product

OS_IP17014M

2017 Intellectual Property Merit Award

Clemenger BBDO / Wellington + Flare / Wellington

KiwiRail

The Conscious Crossing

Physical Product

OS_IP17015M

2017 Intellectual Property Merit Award

J. Walter Thompson / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Physical Product

OS_IP17016M

2017 Intellectual Property Merit Award

Marcel / Sydney

Tiger Beer

Air-Ink

Physical Product

OS_IP17017M

2017 Intellectual Property Merit Award

Ogilvy & Mather / Mumbai

ITC Savlon

Savlon Healthy Hands Chalk Sticks

Physical Product

OS_IP17018M

2017 Intellectual Property Merit Award

Ogilvy / New York

IBM

The Cognitive Dress

Physical Product

OS_IP17019M

2017 Intellectual Property Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Digital Product

OS_IP17020M

2017 Intellectual Property Merit Award

Beacon/Leo Burnett / Tokyo

East Japan Railway Company

DELICIOUS SUPPLEMENT

Integrated Digital & Physical Product

OS_IP17021M

2017 Intellectual Property Merit Award

DigitasLBi / Chicago

Whirlpool

Care Counts

Integrated Digital & Physical Product

OS_IP17022M

2017 Intellectual Property Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Integrated Digital & Physical Product

OS_IP17023M

2017 Intellectual Property Merit Award

Interone BBDO / Munich

Buchhandlung Heinrich Hugendubel

Buchhandlung Heinrich Hugendubel – „Smartbon“

Integrated Digital & Physical Product

OS_IP17024M

2017 Intellectual Property Merit Award

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore

Singtel

Singtel Data ExStream

Integrated Digital & Physical Product

OS_IP17025M

2017 Intellectual Property Merit Award

Serviceplan / Munich + Serviceplan Austria / Vienna + Zwupp / Vienna

Ötztal Tourismus

Save me – the ski pass that saves lives

Integrated Digital & Physical Product

OS_IP17026M

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