The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Digital Product
Adaptoys Agency: 360i / New York + Axios NYC / New York Client: Christopher & Dana Reeve Foundation Category: Physical Product
Hangar 1 Fog Point Agency: Ache / Mexico + Exposure / New York + Culture Collide / Los Angeles Client: Hangar 1 Category: Physical Product
Nappy Notes Agency: Cheil / Hong Kong Client: Hello Angel Category: Physical Product
The Conscious Crossing Agency: Clemenger BBDO / Wellington + Flare / Wellington Client: KiwiRail Category: Physical Product
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Physical Product
Air-Ink Agency: Marcel / Sydney Client: Tiger Beer Category: Physical Product
Savlon Healthy Hands Chalk Sticks Agency: Ogilvy & Mather / Mumbai Client: ITC Savlon Category: Physical Product
The Cognitive Dress Agency: Ogilvy / New York Client: IBM Category: Physical Product
DELICIOUS SUPPLEMENT Agency: Beacon/Leo Burnett / Tokyo Client: East Japan Railway Company Category: Integrated Digital & Physical Product
Care Counts Agency: DigitasLBi / Chicago Client: Whirlpool Category: Integrated Digital & Physical Product
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Integrated Digital & Physical Product
Buchhandlung Heinrich Hugendubel – „Smartbon“ Agency: Interone BBDO / Munich Client: Buchhandlung Heinrich Hugendubel Category: Integrated Digital & Physical Product
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore Client: Singtel Category: Integrated Digital & Physical Product
Save me – the ski pass that saves lives Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Zwupp / Vienna Client: Ötztal Tourismus Category: Integrated Digital & Physical Product

2017 Intellectual Property Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Digital Product

OS_IP17020M

2017 Intellectual Property Merit Award

360i / New York + Axios NYC / New York

Christopher & Dana Reeve Foundation

Adaptoys

Physical Product

OS_IP17012M

2017 Intellectual Property Merit Award

Ache / Mexico + Exposure / New York + Culture Collide / Los Angeles

Hangar 1

Hangar 1 Fog Point

Physical Product

OS_IP17013M

2017 Intellectual Property Merit Award

Cheil / Hong Kong

Hello Angel

Nappy Notes

Physical Product

OS_IP17014M

2017 Intellectual Property Merit Award

Clemenger BBDO / Wellington + Flare / Wellington

KiwiRail

The Conscious Crossing

Physical Product

OS_IP17015M

2017 Intellectual Property Merit Award

J. Walter Thompson / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Physical Product

OS_IP17016M

2017 Intellectual Property Merit Award

Marcel / Sydney

Tiger Beer

Air-Ink

Physical Product

OS_IP17017M

2017 Intellectual Property Merit Award

Ogilvy & Mather / Mumbai

ITC Savlon

Savlon Healthy Hands Chalk Sticks

Physical Product

OS_IP17018M

2017 Intellectual Property Merit Award

Ogilvy / New York

IBM

The Cognitive Dress

Physical Product

OS_IP17019M

2017 Intellectual Property Merit Award

Beacon/Leo Burnett / Tokyo

East Japan Railway Company

DELICIOUS SUPPLEMENT

Integrated Digital & Physical Product

OS_IP17021M

2017 Intellectual Property Merit Award

DigitasLBi / Chicago

Whirlpool

Care Counts

Integrated Digital & Physical Product

OS_IP17022M

2017 Intellectual Property Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Integrated Digital & Physical Product

OS_IP17023M

2017 Intellectual Property Merit Award

Interone BBDO / Munich

Buchhandlung Heinrich Hugendubel

Buchhandlung Heinrich Hugendubel – „Smartbon“

Integrated Digital & Physical Product

OS_IP17024M

2017 Intellectual Property Merit Award

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore

Singtel

Singtel Data ExStream

Integrated Digital & Physical Product

OS_IP17025M

2017 Intellectual Property Merit Award

Serviceplan / Munich + Serviceplan Austria / Vienna + Zwupp / Vienna

Ötztal Tourismus

Save me – the ski pass that saves lives

Integrated Digital & Physical Product

OS_IP17026M

Follow Us