The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Adaptoys Agency: 360i / New York + Axios NYC / New York Client: Christopher & Dana Reeve Foundation Category: Physical Product
Hangar 1 Fog Point Agency: Ache / Mexico + Exposure / New York + Culture Collide / Los Angeles Client: Hangar 1 Category: Physical Product
Nappy Notes Agency: Cheil / Hong Kong Client: Hello Angel Category: Physical Product
The Conscious Crossing Agency: Clemenger BBDO / Wellington + Flare / Wellington Client: KiwiRail Category: Physical Product
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Physical Product
Air-Ink Agency: Marcel / Sydney Client: Tiger Beer Category: Physical Product
Savlon Healthy Hands Chalk Sticks Agency: Ogilvy & Mather / Mumbai Client: ITC Savlon Category: Physical Product
The Cognitive Dress Agency: Ogilvy / New York Client: IBM Category: Physical Product
DELICIOUS SUPPLEMENT Agency: Beacon/Leo Burnett / Tokyo Client: East Japan Railway Company Category: Integrated Digital & Physical Product
Care Counts Agency: DigitasLBi / Chicago Client: Whirlpool Category: Integrated Digital & Physical Product
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Integrated Digital & Physical Product
Buchhandlung Heinrich Hugendubel – „Smartbon“ Agency: Interone BBDO / Munich Client: Buchhandlung Heinrich Hugendubel Category: Integrated Digital & Physical Product
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore Client: Singtel Category: Integrated Digital & Physical Product
Save me – the ski pass that saves lives Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Zwupp / Vienna Client: Ötztal Tourismus Category: Integrated Digital & Physical Product
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Digital Product

2017 Intellectual Property Merit Award

360i / New York + Axios NYC / New York

Christopher & Dana Reeve Foundation

Adaptoys

Physical Product

OS_IP17012M

2017 Intellectual Property Merit Award

Ache / Mexico + Exposure / New York + Culture Collide / Los Angeles

Hangar 1

Hangar 1 Fog Point

Physical Product

OS_IP17013M

2017 Intellectual Property Merit Award

Cheil / Hong Kong

Hello Angel

Nappy Notes

Physical Product

OS_IP17014M

2017 Intellectual Property Merit Award

Clemenger BBDO / Wellington + Flare / Wellington

KiwiRail

The Conscious Crossing

Physical Product

OS_IP17015M

2017 Intellectual Property Merit Award

J. Walter Thompson / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Physical Product

OS_IP17016M

2017 Intellectual Property Merit Award

Marcel / Sydney

Tiger Beer

Air-Ink

Physical Product

OS_IP17017M

2017 Intellectual Property Merit Award

Ogilvy & Mather / Mumbai

ITC Savlon

Savlon Healthy Hands Chalk Sticks

Physical Product

OS_IP17018M

2017 Intellectual Property Merit Award

Ogilvy / New York

IBM

The Cognitive Dress

Physical Product

OS_IP17019M

2017 Intellectual Property Merit Award

Beacon/Leo Burnett / Tokyo

East Japan Railway Company

DELICIOUS SUPPLEMENT

Integrated Digital & Physical Product

OS_IP17021M

2017 Intellectual Property Merit Award

DigitasLBi / Chicago

Whirlpool

Care Counts

Integrated Digital & Physical Product

OS_IP17022M

2017 Intellectual Property Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Integrated Digital & Physical Product

OS_IP17023M

2017 Intellectual Property Merit Award

Interone BBDO / Munich

Buchhandlung Heinrich Hugendubel

Buchhandlung Heinrich Hugendubel – „Smartbon“

Integrated Digital & Physical Product

OS_IP17024M

2017 Intellectual Property Merit Award

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore

Singtel

Singtel Data ExStream

Integrated Digital & Physical Product

OS_IP17025M

2017 Intellectual Property Merit Award

Serviceplan / Munich + Serviceplan Austria / Vienna + Zwupp / Vienna

Ötztal Tourismus

Save me – the ski pass that saves lives

Integrated Digital & Physical Product

OS_IP17026M

2017 Intellectual Property Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Digital Product

OS_IP17020M

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