The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Digital Product
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul
Client: Dot Incorporation Category: Integrated Digital & Physical Product
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Digital Product
Change Please
Agency: FCB Inferno / London
Client: Change Please and the Big Issue Category: Physical Product
Ahlan Bear
Agency: Rethink + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto
Client: COSTI Immigrant Services Category: Integrated Digital & Physical Product
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Digital Product
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker Category: Physical Product
PlayPallets: Basketball
Agency: PlayPallets International / Brooklyn
Client: PlayPallets International Category: Physical Product
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Physical Product
DELICIOUS SUPPLEMENT
Agency: Beacon/Leo Burnett / Tokyo
Client: East Japan Railway Company Category: Integrated Digital & Physical Product
Care Counts
Agency: DigitasLBi / Chicago
Client: Whirlpool Category: Integrated Digital & Physical Product
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Integrated Digital & Physical Product
Buchhandlung Heinrich Hugendubel – „Smartbon“
Agency: Interone BBDO / Munich
Client: Buchhandlung Heinrich Hugendubel Category: Integrated Digital & Physical Product
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client: Singtel Category: Integrated Digital & Physical Product
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Zwupp / Vienna
Client: Ötztal Tourismus Category: Integrated Digital & Physical Product
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Digital Product
Adaptoys
Agency: 360i / New York + Axios NYC / New York
Client: Christopher & Dana Reeve Foundation Category: Physical Product
Hangar 1 Fog Point
Agency: Ache / Mexico + Exposure / New York + Culture Collide / Los Angeles
Client: Hangar 1 Category: Physical Product
The Conscious Crossing
Agency: Clemenger BBDO / Wellington + Flare / Wellington
Client: KiwiRail Category: Physical Product
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind Category: Physical Product
Savlon Healthy Hands Chalk Sticks
Agency: Ogilvy & Mather / Mumbai
Client: ITC Savlon Category: Physical Product
Award:
2017 Intellectual Property Best of Discipline Pencil
Agency:
Ogilvy PR / London + OgilvyOne / London
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Annual ID:
OS_IP17007G
Award:
2017 Intellectual Property Gold Pencil
Agency:
Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17010G
Award:
2017 Intellectual Property Gold Pencil
Agency:
Ogilvy PR / London + OgilvyOne / London
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Annual ID:
OS_IP17007G
Award:
2017 Intellectual Property Gold Pencil
Agency:
FCB Inferno / London
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Physical Product
Annual ID:
OS_IP17001G
Award:
2017 Intellectual Property Gold Pencil
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Auto
Title:
The Nation's Bike
Category:
Physical Product
Annual ID:
OS_IP17002G
Award:
2017 Intellectual Property Silver Pencil
Agency:
Rethink + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto
Client:
COSTI Immigrant Services
Title:
Ahlan Bear
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17011S
Award:
2017 Intellectual Property Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Digital Product
Annual ID:
OS_IP17008S
Award:
2017 Intellectual Property Silver Pencil
Agency:
J. Walter Thompson Colombia / Bogota
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Physical Product
Annual ID:
OS_IP17003S
Award:
2017 Intellectual Property Silver Pencil
Agency:
PlayPallets International / Brooklyn
Client:
PlayPallets International
Title:
PlayPallets: Basketball
Category:
Physical Product
Annual ID:
OS_IP17004S
Award:
2017 Intellectual Property Bronze Pencil
Agency:
AKQA / New York
Client:
AKQA
Title:
The Snow Fox
Category:
Digital Product
Annual ID:
OS_IP17009B
Award:
2017 Intellectual Property Bronze Pencil
Agency:
Anomaly / New York
Client:
hmbldt
Title:
hmbldt
Category:
Physical Product
Annual ID:
OS_IP17005B
Award:
2017 Intellectual Property Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Physical Product
Annual ID:
OS_IP17006B
Award:
2017 Intellectual Property Merit Award
Agency:
Beacon/Leo Burnett / Tokyo
Client:
East Japan Railway Company
Title:
DELICIOUS SUPPLEMENT
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17021M
Award:
2017 Intellectual Property Merit Award
Agency:
DigitasLBi / Chicago
Client:
Whirlpool
Title:
Care Counts
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17022M
Award:
2017 Intellectual Property Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design / Hayward + Anonymous Content / Los Angeles
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17023M
Award:
2017 Intellectual Property Merit Award
Agency:
Interone BBDO / Munich
Client:
Buchhandlung Heinrich Hugendubel
Title:
Buchhandlung Heinrich Hugendubel – „Smartbon“
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17024M
Award:
2017 Intellectual Property Merit Award
Agency:
Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17025M
Award:
2017 Intellectual Property Merit Award
Agency:
Serviceplan / Munich + Serviceplan Austria / Vienna + Zwupp / Vienna
Client:
Ötztal Tourismus
Title:
Save me – the ski pass that saves lives
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17026M
Award:
2017 Intellectual Property Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Digital Product
Annual ID:
OS_IP17020M
Award:
2017 Intellectual Property Merit Award
Agency:
360i / New York + Axios NYC / New York
Client:
Christopher & Dana Reeve Foundation
Title:
Adaptoys
Category:
Physical Product
Annual ID:
OS_IP17012M
Award:
2017 Intellectual Property Merit Award
Agency:
Ache / Mexico + Exposure / New York + Culture Collide / Los Angeles
Client:
Hangar 1
Title:
Hangar 1 Fog Point
Category:
Physical Product
Annual ID:
OS_IP17013M
Award:
2017 Intellectual Property Merit Award
Agency:
Cheil / Hong Kong
Client:
Hello Angel
Title:
Nappy Notes
Category:
Physical Product
Annual ID:
OS_IP17014M
Award:
2017 Intellectual Property Merit Award
Agency:
Clemenger BBDO / Wellington + Flare / Wellington
Client:
KiwiRail
Title:
The Conscious Crossing
Category:
Physical Product
Annual ID:
OS_IP17015M
Award:
2017 Intellectual Property Merit Award
Agency:
J. Walter Thompson / Bangkok
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Physical Product
Annual ID:
OS_IP17016M
Award:
2017 Intellectual Property Merit Award
Agency:
Marcel / Sydney
Client:
Tiger Beer
Title:
Air-Ink
Category:
Physical Product
Annual ID:
OS_IP17017M
Award:
2017 Intellectual Property Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
ITC Savlon
Title:
Savlon Healthy Hands Chalk Sticks
Category:
Physical Product
Annual ID:
OS_IP17018M