The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
DISCOVR The World
Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR)
Samsung 4D VR Thrill Ride
Agency: McKinney / New York + Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR)
INO-V8
Agency: i.d.e.a. / San Diego + The Character Shop / Simi Valley
Client: Innovation Alliance Category: Use of Technology / Integration with Social Platforms
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox Category: Use of Technology / Integration with Social Platforms
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf
Client: CraftWork - a brand of ad agencyservices GmbH Category: User Activation
A Tale of Two Cities
Agency: J. Walter Thompson / India
Client: The Hindu Category: Innovation in Responsive Environments
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Innovation in Responsive Environments
M.W.
Agency: PARTY / Tokyo + BIRDMAN / Tokyo + TASKO inc. / Tokyo + GEEK PICTURES INC. / Tokyo
Client: YKK AP Category: Innovation in Responsive Environments
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Innovation in Responsive Environments
The Institute Presents: Neurosociety / Media Design and Production
Agency: Unified Field, Interactive / New York + PACE Art + Technology / Menlo Park + Todomundo!
Client: Todomundo! Category: Innovation in Responsive Environments
Van Gogh's Bedrooms
Agency: Bluecadet / Philadelphia
Client: Art Institute of Chicago Category: Craft / Storytelling
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Dynamic Data Visualization
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client: Singtel Category: Use of Technology
Award:
2017 Responsive Environments Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client:
Samsung Electronics
Title:
DISCOVR The World
Category:
Use of Technology / Virtual Reality (VR)
Annual ID:
OS_RE17017M
Award:
2017 Responsive Environments Merit Award
Agency:
McKinney / New York + Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Samsung 4D VR Thrill Ride
Category:
Use of Technology / Virtual Reality (VR)
Annual ID:
OS_RE17018M
Award:
2017 Responsive Environments Merit Award
Agency:
i.d.e.a. / San Diego + The Character Shop / Simi Valley
Client:
Innovation Alliance
Title:
INO-V8
Category:
Use of Technology / Integration with Social Platforms
Annual ID:
OS_RE17019M
Award:
2017 Responsive Environments Merit Award
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Use of Technology / Integration with Social Platforms
Annual ID:
OS_RE17020M
Award:
2017 Responsive Environments Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
CraftWork - a brand of ad agencyservices GmbH
Title:
The Soundlounge Poster
Category:
User Activation
Annual ID:
OS_RE17011M
Award:
2017 Responsive Environments Merit Award
Agency:
BWM Dentsu / Melbourne
Client:
Chadstone
Title:
Tailor Made Store
Category:
User Activation
Annual ID:
OS_RE17012M
Award:
2017 Responsive Environments Merit Award
Agency:
Leo Burnett / Dubai
Client:
Samsung
Title:
Samsung Safety Screen
Category:
User Activation
Annual ID:
OS_RE17013M
Award:
2017 Responsive Environments Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
User Activation
Annual ID:
OS_RE17014M
Award:
2017 Responsive Environments Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Hū: the spectrum of being
Category:
User Activation
Annual ID:
OS_RE17015M
Award:
2017 Responsive Environments Merit Award
Agency:
J. Walter Thompson / India
Client:
The Hindu
Title:
A Tale of Two Cities
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE17023M
Award:
2017 Responsive Environments Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE17024M
Award:
2017 Responsive Environments Merit Award
Agency:
PARTY / Tokyo + BIRDMAN / Tokyo + TASKO inc. / Tokyo + GEEK PICTURES INC. / Tokyo
Client:
YKK AP
Title:
M.W.
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE17025M
Award:
2017 Responsive Environments Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE17026M
Award:
2017 Responsive Environments Merit Award
Agency:
Unified Field, Interactive / New York + PACE Art + Technology / Menlo Park + Todomundo!
Client:
Todomundo!
Title:
The Institute Presents: Neurosociety / Media Design and Production
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE17027M
Award:
2017 Responsive Environments Merit Award
Agency:
Bluecadet / Philadelphia
Client:
Art Institute of Chicago
Title:
Van Gogh's Bedrooms
Category:
Craft / Storytelling
Annual ID:
OS_RE17021M
Award:
2017 Responsive Environments Merit Award
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_RE17022M