The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Kunstmuseum Basel Light Frieze Agency: iart ag / Basel + Christ & Gantenbein / Basel Client: Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt Category: Architecture Enhancement
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Institute Category: User Activation
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Responsive Environments
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Use of Technology / Virtual Reality (VR)
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Use of Technology / Virtual Reality (VR)
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Architecture Enhancement
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Architecture Enhancement
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Storytelling
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Craft / Storytelling
The Soundlounge Poster Agency: BBDO GmbH / Duesseldorf Client: CraftWork - a brand of ad agencyservices GmbH Category: User Activation
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: User Activation
Samsung Safety Screen Agency: Leo Burnett / Dubai Client: Samsung Category: User Activation
AMATEUR REPLAY Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: User Activation
Hū: the spectrum of being Agency: R/GA / New York Client: Samsung Category: User Activation
A Tale of Two Cities Agency: J. Walter Thompson / India Client: The Hindu Category: Innovation in Responsive Environments
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Innovation in Responsive Environments
M.W. Agency: PARTY / Tokyo + BIRDMAN / Tokyo + TASKO inc. / Tokyo + GEEK PICTURES INC. / Tokyo Client: YKK AP Category: Innovation in Responsive Environments
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Responsive Environments
The Institute Presents: Neurosociety / Media Design and Production Agency: Unified Field, Interactive / New York + PACE Art + Technology / Menlo Park + Todomundo! Client: Todomundo! Category: Innovation in Responsive Environments
INO-V8 Agency: i.d.e.a. / San Diego + The Character Shop / Simi Valley Client: Innovation Alliance Category: Use of Technology / Integration with Social Platforms
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Use of Technology / Integration with Social Platforms
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore Client: Singtel Category: Use of Technology
DISCOVR The World Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR)
Samsung 4D VR Thrill Ride Agency: McKinney / New York + Cheil Worldwide / Seoul Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR)
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization
Van Gogh's Bedrooms Agency: Bluecadet / Philadelphia Client: Art Institute of Chicago Category: Craft / Storytelling

2017 Responsive Environments Gold Pencil

iart ag / Basel + Christ & Gantenbein / Basel

Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt

Kunstmuseum Basel Light Frieze

Architecture Enhancement

OS_RE17001G

2017 Responsive Environments Bronze Pencil

J. Walter Thompson / New York

Tribeca Film Institute

Tribeca Film ReActor

User Activation

OS_RE17004B

2017 Responsive Environments Silver Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Responsive Environments

OS_RE17010S

2017 Responsive Environments Silver Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

OS_RE17005S

2017 Responsive Environments Gold Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Use of Technology / Virtual Reality (VR)

OS_RE17006G

2017 Responsive Environments Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Use of Technology / Virtual Reality (VR)

OS_RE17007G

2017 Responsive Environments Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Architecture Enhancement

OS_RE17002S

2017 Responsive Environments Bronze Pencil

180LA / Santa Monica

Expedia

Expedia Dream Adventures

Architecture Enhancement

OS_RE17003B

2017 Responsive Environments Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Storytelling

OS_RE17008G

2017 Responsive Environments Silver Pencil

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Craft / Storytelling

OS_RE17009S

2017 Responsive Environments Merit Award

BBDO GmbH / Duesseldorf

CraftWork - a brand of ad agencyservices GmbH

The Soundlounge Poster

User Activation

OS_RE17011M

2017 Responsive Environments Merit Award

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

User Activation

OS_RE17012M

2017 Responsive Environments Merit Award

Leo Burnett / Dubai

Samsung

Samsung Safety Screen

User Activation

OS_RE17013M

2017 Responsive Environments Merit Award

Ogilvy & Mather / Singapore

ALLIANZ

AMATEUR REPLAY

User Activation

OS_RE17014M

2017 Responsive Environments Merit Award

R/GA / New York

Samsung

Hū: the spectrum of being

User Activation

OS_RE17015M

2017 Responsive Environments Merit Award

J. Walter Thompson / India

The Hindu

A Tale of Two Cities

Innovation in Responsive Environments

OS_RE17023M

2017 Responsive Environments Merit Award

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Innovation in Responsive Environments

OS_RE17024M

2017 Responsive Environments Merit Award

PARTY / Tokyo + BIRDMAN / Tokyo + TASKO inc. / Tokyo + GEEK PICTURES INC. / Tokyo

YKK AP

M.W.

Innovation in Responsive Environments

OS_RE17025M

2017 Responsive Environments Merit Award

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Responsive Environments

OS_RE17026M

2017 Responsive Environments Merit Award

Unified Field, Interactive / New York + PACE Art + Technology / Menlo Park + Todomundo!

Todomundo!

The Institute Presents: Neurosociety / Media Design and Production

Innovation in Responsive Environments

OS_RE17027M

2017 Responsive Environments Merit Award

i.d.e.a. / San Diego + The Character Shop / Simi Valley

Innovation Alliance

INO-V8

Use of Technology / Integration with Social Platforms

OS_RE17019M

2017 Responsive Environments Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Use of Technology / Integration with Social Platforms

OS_RE17020M

2017 Responsive Environments Merit Award

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore

Singtel

Singtel Data ExStream

Use of Technology

OS_RE17016M

2017 Responsive Environments Merit Award

Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam

Samsung Electronics

DISCOVR The World

Use of Technology / Virtual Reality (VR)

OS_RE17017M

2017 Responsive Environments Merit Award

McKinney / New York + Cheil Worldwide / Seoul

Samsung Electronics

Samsung 4D VR Thrill Ride

Use of Technology / Virtual Reality (VR)

OS_RE17018M

2017 Responsive Environments Merit Award

DigitasLBi / New York + Accenture / New York

Accenture

Symphonologie

Craft / Dynamic Data Visualization

OS_RE17022M

2017 Responsive Environments Merit Award

Bluecadet / Philadelphia

Art Institute of Chicago

Van Gogh's Bedrooms

Craft / Storytelling

OS_RE17021M

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