The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Brand Transformation
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Brand Transformation
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Brand Transformation
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Cross-Platform / Experiential
Time Is Precious Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Integrated Branding
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Integrated Branding
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Integrated Branding
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Integrated Branding
Unlimited Greatness Serena Williams Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Integrated Branding
Where Life Happens Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen Client: IKEA Category: Integrated Branding
#DadDo Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York Client: Pantene Category: Integrated Branding
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Experiential / Events & Competitions
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Experiential / Events & Competitions
The Scania Clock Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Experiential / Events & Competitions
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles Client: UNICEF Category: Craft / Animation - Campaign
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Craft / Animation - Campaign
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Craft / Illustration - Campaign
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Experiential / Installations
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Installations
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Experiential / Installations
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Cross-Platform / Integrated Branding
Snickers Live Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America - Snickers Category: Innovation in Cross-Platform / Integrated Branding
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Craft / Art Direction - Campaign
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Art Direction - Campaign
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Augmented Reality
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Experiential / Augmented Reality
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Branding / Integrated Online
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Integrated Branding / Integrated Online
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Integrated Branding / Integrated Online
Real Estate Phil’s-osophies Agency: Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston Client: National Association of Realtors Category: Brand Transformation
Dads #ShareTheLoad (Integrated Case) Agency: BBDO India / Mumbai Client: P&G India Category: Brand Transformation
SickKids VS Agency: Cossette / Toronto Client: SickKids Foundation Category: Brand Transformation
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide Agency: Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA Client: Norton Category: Brand Transformation
Sugar Detox Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Craft / Writing - Campaign
Art Breaks Agency: Marcel / Sydney Client: ABC / Marcel Category: Craft / Writing - Campaign
2016 Wrapped Agency: Spotify / New York Client: Spotify Category: Craft / Writing - Campaign
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Craft / Writing - Campaign
Don'T Trump Agency: AML Group / London Client: AML Group Category: Self-Promotion
Watch Dogs 2_arg Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal Client: Ubisoft Canada Category: Innovation in Cross-Platform / Experiential
400 Years in the Making Agency: Intel / Santa Clara + Gramafilm / London + Envy / London + Royal Shakespeare Company / Straford-Upon-Avon Client: Intel Category: Innovation in Cross-Platform / Experiential
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Innovation in Cross-Platform / Experiential
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Innovation in Cross-Platform / Experiential
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Integrated Branding
Buster The Boxer Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Integrated Branding
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Integrated Branding
#LightUpTheNation Agency: Anomaly / Toronto Client: Labatt Brewing Company Ltd. Category: Integrated Branding
Snickers Live Agency: BBDO / New York + O Positive Client: Mars Chocolate North America - Snickers Category: Integrated Branding
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Integrated Branding

2017 Cross-Platform Gold Pencil

Ogilvy / New York

Amnesty International

The Refugee Nation

Experiential / Guerilla

OS_CP17007G

2017 Cross-Platform Gold Pencil

CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago

Kraft Heinz

World's Largest Blind Taste Test

Brand Transformation

OS_CP17020G

2017 Cross-Platform Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Brand Transformation

OS_CP17021S

2017 Cross-Platform Silver Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Brand Transformation

OS_CP17022S

2017 Cross-Platform Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Cross-Platform / Experiential

OS_CP17028G

2017 Cross-Platform Gold Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

Nike

Time Is Precious

Integrated Branding

OS_CP17010G

2017 Cross-Platform Silver Pencil

180LA / Santa Monica

Boost Mobile

Boost Your Voice

Integrated Branding

OS_CP17011S

2017 Cross-Platform Silver Pencil

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Integrated Branding

OS_CP17012S

2017 Cross-Platform Silver Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Integrated Branding

OS_CP17013S

2017 Cross-Platform Silver Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

Nike

Unlimited Greatness Serena Williams

Integrated Branding

OS_CP17014S

2017 Cross-Platform Bronze Pencil

Akestam Holst NOA / Stockholm + Bacon / Copenhagen

IKEA

Where Life Happens

Integrated Branding

OS_CP17015B

2017 Cross-Platform Bronze Pencil

Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York

Pantene

#DadDo

Integrated Branding

OS_CP17016B

2017 Cross-Platform Gold Pencil

180LA / Santa Monica

Boost Mobile

Boost Your Voice

Experiential / Events & Competitions

OS_CP17001G

2017 Cross-Platform Silver Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Experiential / Events & Competitions

OS_CP17002S

2017 Cross-Platform Bronze Pencil

TBWA / Stockholm + B-Reel / Stockholm

Scania

The Scania Clock

Experiential / Events & Competitions

OS_CP17003B

2017 Cross-Platform Gold Pencil

180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles

UNICEF

Unfairy Tales

Craft / Animation - Campaign

OS_CP17026G

2017 Cross-Platform Bronze Pencil

FCB Inferno / London

Pearson

Project Literacy

Craft / Animation - Campaign

OS_CP17027B

2017 Cross-Platform Bronze Pencil

FRED & FARID / New York

New York Ethical Society

No more black target

Craft / Illustration - Campaign

OS_CP17025B

2017 Cross-Platform Gold Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Experiential / Installations

OS_CP17004G

2017 Cross-Platform Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Experiential / Installations

OS_CP17005G

2017 Cross-Platform Bronze Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Experiential / Installations

OS_CP17006B

2017 Cross-Platform Silver Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Innovation in Cross-Platform / Integrated Branding

OS_CP17029S

2017 Cross-Platform Bronze Pencil

BBDO / New York + O Positive / New York

Mars Chocolate North America - Snickers

Snickers Live

Innovation in Cross-Platform / Integrated Branding

OS_CP17030B

2017 Cross-Platform Gold Pencil

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Craft / Art Direction - Campaign

OS_CP17023G

2017 Cross-Platform Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Craft / Art Direction - Campaign

OS_CP17024S

2017 Cross-Platform Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Experiential / Augmented Reality

OS_CP17008G

2017 Cross-Platform Silver Pencil

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Experiential / Augmented Reality

OS_CP17009S

2017 Cross-Platform Silver Pencil

CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago

Kraft Heinz

World's Largest Blind Taste Test

Integrated Branding / Integrated Online

OS_CP17017S

2017 Cross-Platform Bronze Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Integrated Branding / Integrated Online

OS_CP17018B

2017 Cross-Platform Bronze Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Integrated Branding / Integrated Online

OS_CP17019B

2017 Cross-Platform Merit Award

Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston

National Association of Realtors

Real Estate Phil’s-osophies

Brand Transformation

OS_CP17066M

2017 Cross-Platform Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Integrated Case)

Brand Transformation

OS_CP17067M

2017 Cross-Platform Merit Award

Cossette / Toronto

SickKids Foundation

SickKids VS

Brand Transformation

OS_CP17068M

2017 Cross-Platform Merit Award

Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA

Norton

The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide

Brand Transformation

OS_CP17069M

2017 Cross-Platform Merit Award

Marcel / Paris

Intermarché

Sugar Detox

Brand Transformation

OS_CP17071M

2017 Cross-Platform Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Craft / Writing - Campaign

OS_CP17076M

2017 Cross-Platform Merit Award

Marcel / Sydney

ABC / Marcel

Art Breaks

Craft / Writing - Campaign

OS_CP17077M

2017 Cross-Platform Merit Award

Spotify / New York

Spotify

2016 Wrapped

Craft / Writing - Campaign

OS_CP17078M

2017 Cross-Platform Merit Award

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Craft / Writing - Campaign

OS_CP17079M

2017 Cross-Platform Merit Award

AML Group / London

AML Group

Don'T Trump

Self-Promotion

OS_CP17072M

2017 Cross-Platform Merit Award

Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal

Ubisoft Canada

Watch Dogs 2_arg

Innovation in Cross-Platform / Experiential

OS_CP17084M

2017 Cross-Platform Merit Award

Intel / Santa Clara + Gramafilm / London + Envy / London + Royal Shakespeare Company / Straford-Upon-Avon

Intel

400 Years in the Making

Innovation in Cross-Platform / Experiential

OS_CP17085M

2017 Cross-Platform Merit Award

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Innovation in Cross-Platform / Experiential

OS_CP17086M

2017 Cross-Platform Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Innovation in Cross-Platform / Experiential

OS_CP17087M

2017 Cross-Platform Merit Award

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year In Search 2016

Integrated Branding

OS_CP17044M

2017 Cross-Platform Merit Award

adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London

John Lewis

Buster The Boxer

Integrated Branding

OS_CP17045M

2017 Cross-Platform Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Integrated Branding

OS_CP17046M

2017 Cross-Platform Merit Award

Anomaly / Toronto

Labatt Brewing Company Ltd.

#LightUpTheNation

Integrated Branding

OS_CP17047M

2017 Cross-Platform Merit Award

BBDO / New York + O Positive

Mars Chocolate North America - Snickers

Snickers Live

Integrated Branding

OS_CP17048M

2017 Cross-Platform Merit Award

DAVID / Miami

Burger King

Whopper Sign

Integrated Branding

OS_CP17049M

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