The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Experiential / Guerilla
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles
Client: UNICEF Category: Craft / Animation - Campaign
Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Craft / Animation - Campaign
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: Craft / Illustration - Campaign
Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike Category: Integrated Branding
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Integrated Branding
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Integrated Branding
Unlimited Greatness Serena Williams
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike Category: Integrated Branding
Where Life Happens
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA Category: Integrated Branding
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client: Pantene Category: Integrated Branding
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Experiential / Augmented Reality
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Experiential / Augmented Reality
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz Category: Integrated Branding / Integrated Online
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Integrated Branding / Integrated Online
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Integrated Branding / Integrated Online
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Innovation in Cross-Platform / Integrated Branding
Snickers Live
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Innovation in Cross-Platform / Integrated Branding
Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile Category: Experiential / Events & Competitions
The Baby Stroller Test-Ride by Contours
Agency: FCB Chicago / Chicago, IL
Client: Kolcraft Category: Experiential / Events & Competitions
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm
Client: Scania Category: Experiential / Events & Competitions
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Craft / Art Direction - Campaign
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Art Direction - Campaign
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz Category: Brand Transformation
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Brand Transformation
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Brand Transformation
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Experiential / Installations
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Experiential / Installations
The Baby Stroller Test-Ride by Contours
Agency: FCB Chicago / Chicago, IL
Client: Kolcraft Category: Experiential / Installations
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Cross-Platform / Experiential
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain Category: Craft / Animation - Campaign
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Campaign
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Integrated Branding
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client: John Lewis Category: Integrated Branding
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Integrated Branding
#LightUpTheNation
Agency: Anomaly / Toronto
Client: Labatt Brewing Company Ltd. Category: Integrated Branding
Snickers Live
Agency: BBDO / New York + O Positive
Client: Mars Chocolate North America - Snickers Category: Integrated Branding
Extra Gum "Give Extra, get extra"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Integrated Branding
The Nation's Bike
Agency: Leo Burnett India / Mumbai
Client: Bajaj Auto Category: Integrated Branding
The Give-A-Care Collection
Agency: lg2 / Toronto
Client: Rethink Breast Cancer Category: Integrated Branding
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Integrated Branding
Just A Kid Campaign
Agency: Wieden+Kennedy / Portland + Universal McCann / New York
Client: Powerade Category: Integrated Branding
Tomcat: Facebook Not Live - Integrated Campaign
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company Category: Integrated Branding / Integrated Online
Extra Gum "Give Extra, get extra"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Gold Pencil
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Annual ID:
OS_CP17007G
Award:
2017 Cross-Platform Gold Pencil
Agency:
180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles
Client:
UNICEF
Title:
Unfairy Tales
Category:
Craft / Animation - Campaign
Annual ID:
OS_CP17026G
Award:
2017 Cross-Platform Bronze Pencil
Agency:
FCB Inferno / London
Client:
Pearson
Title:
Project Literacy
Category:
Craft / Animation - Campaign
Annual ID:
OS_CP17027B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
Craft / Illustration - Campaign
Annual ID:
OS_CP17025B
Award:
2017 Cross-Platform Gold Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland
Client:
Nike
Title:
Time Is Precious
Category:
Integrated Branding
Annual ID:
OS_CP17010G
Award:
2017 Cross-Platform Silver Pencil
Agency:
180LA / Santa Monica
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Integrated Branding
Annual ID:
OS_CP17011S
Award:
2017 Cross-Platform Silver Pencil
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Integrated Branding
Annual ID:
OS_CP17012S
Award:
2017 Cross-Platform Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Integrated Branding
Annual ID:
OS_CP17013S
Award:
2017 Cross-Platform Silver Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland
Client:
Nike
Title:
Unlimited Greatness Serena Williams
Category:
Integrated Branding
Annual ID:
OS_CP17014S
Award:
2017 Cross-Platform Bronze Pencil
Agency:
Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client:
IKEA
Title:
Where Life Happens
Category:
Integrated Branding
Annual ID:
OS_CP17015B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client:
Pantene
Title:
#DadDo
Category:
Integrated Branding
Annual ID:
OS_CP17016B
Award:
2017 Cross-Platform Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Augmented Reality
Annual ID:
OS_CP17008G
Award:
2017 Cross-Platform Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Experiential / Augmented Reality
Annual ID:
OS_CP17009S
Award:
2017 Cross-Platform Silver Pencil
Agency:
CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17017S
Award:
2017 Cross-Platform Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17018B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17019B
Award:
2017 Cross-Platform Silver Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP17029S
Award:
2017 Cross-Platform Bronze Pencil
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP17030B
Award:
2017 Cross-Platform Gold Pencil
Agency:
180LA / Santa Monica
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17001G
Award:
2017 Cross-Platform Silver Pencil
Agency:
FCB Chicago / Chicago, IL
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17002S
Award:
2017 Cross-Platform Bronze Pencil
Agency:
TBWA / Stockholm + B-Reel / Stockholm
Client:
Scania
Title:
The Scania Clock
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17003B
Award:
2017 Cross-Platform Gold Pencil
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP17023G
Award:
2017 Cross-Platform Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP17024S
Award:
2017 Cross-Platform Gold Pencil
Agency:
CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Brand Transformation
Annual ID:
OS_CP17020G
Award:
2017 Cross-Platform Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Brand Transformation
Annual ID:
OS_CP17021S
Award:
2017 Cross-Platform Silver Pencil
Agency:
The Martin Agency / Richmond + Furlined / Los Angeles
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Brand Transformation
Annual ID:
OS_CP17022S
Award:
2017 Cross-Platform Gold Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Experiential / Installations
Annual ID:
OS_CP17004G
Award:
2017 Cross-Platform Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Installations
Annual ID:
OS_CP17005G
Award:
2017 Cross-Platform Bronze Pencil
Agency:
FCB Chicago / Chicago, IL
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Installations
Annual ID:
OS_CP17006B
Award:
2017 Cross-Platform Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP17028G
Award:
2017 Cross-Platform Merit Award
Agency:
Proximity / Barcelona + Post23 / Barcelona
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft / Animation - Campaign
Annual ID:
OS_CP17081M
Award:
2017 Cross-Platform Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Campaign
Annual ID:
OS_CP17082M
Award:
2017 Cross-Platform Merit Award
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Integrated Branding
Annual ID:
OS_CP17044M
Award:
2017 Cross-Platform Merit Award
Agency:
adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client:
John Lewis
Title:
Buster The Boxer
Category:
Integrated Branding
Annual ID:
OS_CP17045M
Award:
2017 Cross-Platform Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Integrated Branding
Annual ID:
OS_CP17046M
Award:
2017 Cross-Platform Merit Award
Agency:
Anomaly / Toronto
Client:
Labatt Brewing Company Ltd.
Title:
#LightUpTheNation
Category:
Integrated Branding
Annual ID:
OS_CP17047M
Award:
2017 Cross-Platform Merit Award
Agency:
BBDO / New York + O Positive
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Integrated Branding
Annual ID:
OS_CP17048M
Award:
2017 Cross-Platform Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Whopper Sign
Category:
Integrated Branding
Annual ID:
OS_CP17049M
Award:
2017 Cross-Platform Merit Award
Agency:
Droga5 / London
Client:
Rustlers
Title:
What A Time To Be Alive
Category:
Integrated Branding
Annual ID:
OS_CP17050M
Award:
2017 Cross-Platform Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley, a Subsidiary of Mars, Incorporated
Title:
Extra Gum "Give Extra, get extra"
Category:
Integrated Branding
Annual ID:
OS_CP17051M
Award:
2017 Cross-Platform Merit Award
Agency:
Heimat Werbeagentur GmbH / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Integrated Branding
Annual ID:
OS_CP17052M
Award:
2017 Cross-Platform Merit Award
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Integrated Branding
Annual ID:
OS_CP17053M
Award:
2017 Cross-Platform Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Auto
Title:
The Nation's Bike
Category:
Integrated Branding
Annual ID:
OS_CP17054M
Award:
2017 Cross-Platform Merit Award
Agency:
lg2 / Toronto
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Integrated Branding
Annual ID:
OS_CP17055M
Award:
2017 Cross-Platform Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Integrated Branding
Annual ID:
OS_CP17056M
Award:
2017 Cross-Platform Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Tide
Title:
Bradshaw Stain
Category:
Integrated Branding
Annual ID:
OS_CP17057M
Award:
2017 Cross-Platform Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Adidas
Title:
Adidas Odds
Category:
Integrated Branding
Annual ID:
OS_CP17058M
Award:
2017 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland + Universal McCann / New York
Client:
Powerade
Title:
Just A Kid Campaign
Category:
Integrated Branding
Annual ID:
OS_CP17059M
Award:
2017 Cross-Platform Merit Award
Agency:
Barton F Graf / New York
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live - Integrated Campaign
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17060M
Award:
2017 Cross-Platform Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley, a Subsidiary of Mars, Incorporated
Title:
Extra Gum "Give Extra, get extra"
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17061M
