The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Brand Transformation
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Award
Agency
Client
Title
Category
Annual ID

The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Experiential / Guerilla


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Cross-Platform / Experiential


Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles
Client: UNICEF Category: Craft / Animation - Campaign


Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Craft / Art Direction - Campaign


World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz Category: Brand Transformation


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Experiential / Augmented Reality


Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike Category: Integrated Branding


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Experiential / Installations


Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Experiential / Installations


Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile Category: Experiential / Events & Competitions


Award:
2017 Cross-Platform Gold Pencil
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Annual ID:
OS_CP17007G

Award:
2017 Cross-Platform Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP17028G

Award:
2017 Cross-Platform Gold Pencil
Agency:
180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles
Client:
UNICEF
Title:
Unfairy Tales
Category:
Craft / Animation - Campaign
Annual ID:
OS_CP17026G

Award:
2017 Cross-Platform Gold Pencil
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP17023G

Award:
2017 Cross-Platform Gold Pencil
Agency:
CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Brand Transformation
Annual ID:
OS_CP17020G

Award:
2017 Cross-Platform Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Augmented Reality
Annual ID:
OS_CP17008G

Award:
2017 Cross-Platform Gold Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland
Client:
Nike
Title:
Time Is Precious
Category:
Integrated Branding
Annual ID:
OS_CP17010G

Award:
2017 Cross-Platform Gold Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Experiential / Installations
Annual ID:
OS_CP17004G

Award:
2017 Cross-Platform Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Installations
Annual ID:
OS_CP17005G
