The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Integrated Branding / Integrated Online
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Integrated Branding / Integrated Online
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Craft / Illustration - Campaign
Where Life Happens Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen Client: IKEA Category: Integrated Branding
#DadDo Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York Client: Pantene Category: Integrated Branding
The Scania Clock Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Experiential / Events & Competitions
Snickers Live Agency: BBDO / New York Client: Mars Chocolate North America - Snickers Category: Innovation in Cross-Platform / Integrated Branding
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Experiential / Installations
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Craft / Animation - Campaign

2017 Cross-Platform Bronze Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Integrated Branding / Integrated Online

OS_CP17018B

2017 Cross-Platform Bronze Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Integrated Branding / Integrated Online

OS_CP17019B

2017 Cross-Platform Bronze Pencil

FRED & FARID / New York

New York Ethical Society

No more black target

Craft / Illustration - Campaign

OS_CP17025B

2017 Cross-Platform Bronze Pencil

Akestam Holst NOA / Stockholm + Bacon / Copenhagen

IKEA

Where Life Happens

Integrated Branding

OS_CP17015B

2017 Cross-Platform Bronze Pencil

Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York

Pantene

#DadDo

Integrated Branding

OS_CP17016B

2017 Cross-Platform Bronze Pencil

TBWA / Stockholm + B-Reel / Stockholm

Scania

The Scania Clock

Experiential / Events & Competitions

OS_CP17003B

2017 Cross-Platform Bronze Pencil

BBDO / New York

Mars Chocolate North America - Snickers

Snickers Live

Innovation in Cross-Platform / Integrated Branding

OS_CP17030B

2017 Cross-Platform Bronze Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Experiential / Installations

OS_CP17006B

2017 Cross-Platform Bronze Pencil

FCB Inferno / London

Pearson

Project Literacy

Craft / Animation - Campaign

OS_CP17027B

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