The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

SickKids VS Agency: Cossette / Toronto Client: SickKids Foundation Category: Craft / Art Direction - Campaign
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Art Direction - Campaign
#SquareShakes Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco + Dwight Eschliman Photography / San Francisco + Dschwen LLC / Minneapolis Client: SONIC Drive-In Category: Craft / Art Direction - Campaign
GO MONO Agency: MCCANN / BUCHAREST Client: RADIO XXI Category: Craft / Sound - Campaign
The doll that chose to drive Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft / Animation - Campaign
Usain Bolt | The Boy Who Learned to Fly | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Campaign
Real Estate Phil’s-osophies Agency: Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston Client: National Association of Realtors Category: Brand Transformation
Dads #ShareTheLoad (Integrated Case) Agency: BBDO India / Mumbai Client: P&G India Category: Brand Transformation
SickKids VS Agency: Cossette / Toronto Client: SickKids Foundation Category: Brand Transformation
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide Agency: Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA Client: Norton Category: Brand Transformation
Sugar Detox Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation
Tomcat: Facebook Not Live - Integrated Campaign Agency: Barton F Graf / New York Client: The Scotts Miracle-Gro Company Category: Integrated Branding / Integrated Online
Extra Gum "Give Extra, get extra" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding / Integrated Online
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Integrated Branding / Integrated Online
Introducing Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York + Rattling Stick / New York Client: Heineken / Dos Equis Category: Integrated Branding / Integrated Online
Conspicuous Savers - Integrated Online - National Savings Month Agency: King James Group / Cape Town Client: Sanlam Category: Integrated Branding / Integrated Online
Unlimited Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles Client: Nike Category: Integrated Branding / Integrated Online
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Craft / Writing - Campaign
Art Breaks Agency: Marcel / Sydney Client: ABC / Marcel Category: Craft / Writing - Campaign
2016 Wrapped Agency: Spotify / New York Client: Spotify Category: Craft / Writing - Campaign
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Craft / Writing - Campaign
#SettleYourScore Agency: Barkley, Inc. / Kansas City Client: Russell Athletic Category: Craft / Photography - Campaign
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Integrated Branding
Buster The Boxer Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Integrated Branding
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Integrated Branding
#LightUpTheNation Agency: Anomaly / Toronto Client: Labatt Brewing Company Ltd. Category: Integrated Branding
Snickers Live Agency: BBDO / New York Client: Mars Chocolate North America - Snickers Category: Integrated Branding
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Integrated Branding
What A Time To Be Alive Agency: Droga5 / London Client: Rustlers Category: Integrated Branding
Extra Gum "Give Extra, get extra" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Integrated Branding
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Integrated Branding
The Nation's Bike Agency: Leo Burnett India / Mumbai Client: Bajaj Auto Category: Integrated Branding
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Integrated Branding
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Integrated Branding
Bradshaw Stain Agency: Saatchi & Saatchi / New York Client: Tide Category: Integrated Branding
Adidas Odds Agency: Taproot Dentsu / Mumbai Client: Adidas Category: Integrated Branding
Just A Kid Campaign Agency: Wieden+Kennedy / Portland + Universal McCann / New York Client: Powerade Category: Integrated Branding
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + Stanley's King Henry / London Client: Mars - Skittles Category: Experiential / Events & Competitions
Watch Dogs 2 Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal Client: Ubisoft Canada Category: Experiential / Events & Competitions
Bud Light Dive Bar Tour Agency: Wieden+Kennedy / New York + Joint / New York Client: Bud Light Category: Experiential / Events & Competitions
Don'T Trump Agency: AML Group / London Client: AML Group Category: Self-Promotion
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Experiential / Installations
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Experiential / Installations
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Experiential / Installations
Watch Dogs 2_arg Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal Client: Ubisoft Canada Category: Innovation in Cross-Platform / Experiential
400 Years in the Making Agency: Intel / Santa Clara + Gramafilm / London + Envy / London + Royal Shakespeare Company / Straford-Upon-Avon Client: Intel Category: Innovation in Cross-Platform / Experiential
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Innovation in Cross-Platform / Experiential
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Innovation in Cross-Platform / Experiential
A Vote for Good Agency: BBDO / New York Client: Mars Petcare - Pedigree Category: Experiential / Guerilla

2017 Cross-Platform Merit Award

Cossette / Toronto

SickKids Foundation

SickKids VS

Craft / Art Direction - Campaign

OS_CP17073M

2017 Cross-Platform Merit Award

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Craft / Art Direction - Campaign

OS_CP17074M

2017 Cross-Platform Merit Award

Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco + Dwight Eschliman Photography / San Francisco + Dschwen LLC / Minneapolis

SONIC Drive-In

#SquareShakes

Craft / Art Direction - Campaign

OS_CP17075M

2017 Cross-Platform Merit Award

MCCANN / BUCHAREST

RADIO XXI

GO MONO

Craft / Sound - Campaign

OS_CP17083M

2017 Cross-Platform Merit Award

Proximity / Barcelona + Post23 / Barcelona

Audi Spain

The doll that chose to drive

Craft / Animation - Campaign

OS_CP17081M

2017 Cross-Platform Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Usain Bolt | The Boy Who Learned to Fly | Gatorade

Craft / Animation - Campaign

OS_CP17082M

2017 Cross-Platform Merit Award

Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston

National Association of Realtors

Real Estate Phil’s-osophies

Brand Transformation

OS_CP17066M

2017 Cross-Platform Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Integrated Case)

Brand Transformation

OS_CP17067M

2017 Cross-Platform Merit Award

Cossette / Toronto

SickKids Foundation

SickKids VS

Brand Transformation

OS_CP17068M

2017 Cross-Platform Merit Award

Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA

Norton

The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide

Brand Transformation

OS_CP17069M

2017 Cross-Platform Merit Award

Marcel / Paris

Intermarché

Sugar Detox

Brand Transformation

OS_CP17071M

2017 Cross-Platform Merit Award

Barton F Graf / New York

The Scotts Miracle-Gro Company

Tomcat: Facebook Not Live - Integrated Campaign

Integrated Branding / Integrated Online

OS_CP17060M

2017 Cross-Platform Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars, Incorporated

Extra Gum "Give Extra, get extra"

Integrated Branding / Integrated Online

OS_CP17061M

2017 Cross-Platform Merit Award

FCB Inferno / London

Pearson

Project Literacy

Integrated Branding / Integrated Online

OS_CP17062M

2017 Cross-Platform Merit Award

Havas / New York + Starcom Mediavest Group / New York + Edelman / New York + Rattling Stick / New York

Heineken / Dos Equis

Introducing

Integrated Branding / Integrated Online

OS_CP17063M

2017 Cross-Platform Merit Award

King James Group / Cape Town

Sanlam

Conspicuous Savers - Integrated Online - National Savings Month

Integrated Branding / Integrated Online

OS_CP17064M

2017 Cross-Platform Merit Award

Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles

Nike

Unlimited

Integrated Branding / Integrated Online

OS_CP17065M

2017 Cross-Platform Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Craft / Writing - Campaign

OS_CP17076M

2017 Cross-Platform Merit Award

Marcel / Sydney

ABC / Marcel

Art Breaks

Craft / Writing - Campaign

OS_CP17077M

2017 Cross-Platform Merit Award

Spotify / New York

Spotify

2016 Wrapped

Craft / Writing - Campaign

OS_CP17078M

2017 Cross-Platform Merit Award

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Craft / Writing - Campaign

OS_CP17079M

2017 Cross-Platform Merit Award

Barkley, Inc. / Kansas City

Russell Athletic

#SettleYourScore

Craft / Photography - Campaign

OS_CP17080M

2017 Cross-Platform Merit Award

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year In Search 2016

Integrated Branding

OS_CP17044M

2017 Cross-Platform Merit Award

adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London

John Lewis

Buster The Boxer

Integrated Branding

OS_CP17045M

2017 Cross-Platform Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Integrated Branding

OS_CP17046M

2017 Cross-Platform Merit Award

Anomaly / Toronto

Labatt Brewing Company Ltd.

#LightUpTheNation

Integrated Branding

OS_CP17047M

2017 Cross-Platform Merit Award

BBDO / New York

Mars Chocolate North America - Snickers

Snickers Live

Integrated Branding

OS_CP17048M

2017 Cross-Platform Merit Award

DAVID / Miami

Burger King

Whopper Sign

Integrated Branding

OS_CP17049M

2017 Cross-Platform Merit Award

Droga5 / London

Rustlers

What A Time To Be Alive

Integrated Branding

OS_CP17050M

2017 Cross-Platform Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars, Incorporated

Extra Gum "Give Extra, get extra"

Integrated Branding

OS_CP17051M

2017 Cross-Platform Merit Award

Heimat Werbeagentur GmbH / Berlin

Legacy

#Paintback

Integrated Branding

OS_CP17052M

2017 Cross-Platform Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Integrated Branding

OS_CP17053M

2017 Cross-Platform Merit Award

Leo Burnett India / Mumbai

Bajaj Auto

The Nation's Bike

Integrated Branding

OS_CP17054M

2017 Cross-Platform Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Integrated Branding

OS_CP17055M

2017 Cross-Platform Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Integrated Branding

OS_CP17056M

2017 Cross-Platform Merit Award

Saatchi & Saatchi / New York

Tide

Bradshaw Stain

Integrated Branding

OS_CP17057M

2017 Cross-Platform Merit Award

Taproot Dentsu / Mumbai

Adidas

Adidas Odds

Integrated Branding

OS_CP17058M

2017 Cross-Platform Merit Award

Wieden+Kennedy / Portland + Universal McCann / New York

Powerade

Just A Kid Campaign

Integrated Branding

OS_CP17059M

2017 Cross-Platform Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + Stanley's King Henry / London

Mars - Skittles

Give the Rainbow

Experiential / Events & Competitions

OS_CP17031M

2017 Cross-Platform Merit Award

Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal

Ubisoft Canada

Watch Dogs 2

Experiential / Events & Competitions

OS_CP17032M

2017 Cross-Platform Merit Award

Wieden+Kennedy / New York + Joint / New York

Bud Light

Bud Light Dive Bar Tour

Experiential / Events & Competitions

OS_CP17033M

2017 Cross-Platform Merit Award

AML Group / London

AML Group

Don'T Trump

Self-Promotion

OS_CP17072M

2017 Cross-Platform Merit Award

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

Experiential / Installations

OS_CP17034M

2017 Cross-Platform Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Experiential / Installations

OS_CP17035M

2017 Cross-Platform Merit Award

TBWA\ / Melbourne

ANZ

GAYNZ

Experiential / Installations

OS_CP17036M

2017 Cross-Platform Merit Award

Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal

Ubisoft Canada

Watch Dogs 2_arg

Innovation in Cross-Platform / Experiential

OS_CP17084M

2017 Cross-Platform Merit Award

Intel / Santa Clara + Gramafilm / London + Envy / London + Royal Shakespeare Company / Straford-Upon-Avon

Intel

400 Years in the Making

Innovation in Cross-Platform / Experiential

OS_CP17085M

2017 Cross-Platform Merit Award

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Innovation in Cross-Platform / Experiential

OS_CP17086M

2017 Cross-Platform Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Innovation in Cross-Platform / Experiential

OS_CP17087M

2017 Cross-Platform Merit Award

BBDO / New York

Mars Petcare - Pedigree

A Vote for Good

Experiential / Guerilla

OS_CP17037M

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