The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Integrated Branding
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client: John Lewis Category: Integrated Branding
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Integrated Branding
#LightUpTheNation
Agency: Anomaly / Toronto
Client: Labatt Brewing Company Ltd. Category: Integrated Branding
Snickers Live
Agency: BBDO / New York
Client: Mars Chocolate North America - Snickers Category: Integrated Branding
Extra Gum "Give Extra, get extra"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Integrated Branding
The Nation's Bike
Agency: Leo Burnett India / Mumbai
Client: Bajaj Auto Category: Integrated Branding
The Give-A-Care Collection
Agency: lg2 / Toronto
Client: Rethink Breast Cancer Category: Integrated Branding
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Integrated Branding
Just A Kid Campaign
Agency: Wieden+Kennedy / Portland + Universal McCann / New York
Client: Powerade Category: Integrated Branding
Tomcat: Facebook Not Live - Integrated Campaign
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company Category: Integrated Branding / Integrated Online
Extra Gum "Give Extra, get extra"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding / Integrated Online
Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Integrated Branding / Integrated Online
Introducing
Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York + Rattling Stick / New York
Client: Heineken / Dos Equis Category: Integrated Branding / Integrated Online
Conspicuous Savers - Integrated Online - National Savings Month
Agency: King James Group / Cape Town
Client: Sanlam Category: Integrated Branding / Integrated Online
Unlimited
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles
Client: Nike Category: Integrated Branding / Integrated Online
Watch Dogs 2_arg
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada Category: Innovation in Cross-Platform / Experiential
400 Years in the Making
Agency: Intel / Santa Clara + Gramafilm / London + Envy / London + Royal Shakespeare Company / Straford-Upon-Avon
Client: Intel Category: Innovation in Cross-Platform / Experiential
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Innovation in Cross-Platform / Experiential
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox Category: Innovation in Cross-Platform / Experiential
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain Category: Craft / Animation - Campaign
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Campaign
#SettleYourScore
Agency: Barkley, Inc. / Kansas City
Client: Russell Athletic Category: Craft / Photography - Campaign
Real Estate Phil’s-osophies
Agency: Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston
Client: National Association of Realtors Category: Brand Transformation
Dads #ShareTheLoad (Integrated Case)
Agency: BBDO India / Mumbai
Client: P&G India Category: Brand Transformation
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Agency: Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA
Client: Norton Category: Brand Transformation
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + Stanley's King Henry / London
Client: Mars - Skittles Category: Experiential / Events & Competitions
Watch Dogs 2
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada Category: Experiential / Events & Competitions
Bud Light Dive Bar Tour
Agency: Wieden+Kennedy / New York + Joint / New York
Client: Bud Light Category: Experiential / Events & Competitions
A Vote for Good
Agency: BBDO / New York
Client: Mars Petcare - Pedigree Category: Experiential / Guerilla
Unknowns
Agency: Grey / New York + Townhouse / New York
Client: Canon Category: Experiential / Guerilla
#Paintback
Agency: Heimat Werbeagentur GmbH / Berlin
Client: Legacy Category: Experiential / Guerilla
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Experiential / Guerilla
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone Category: Experiential / Installations
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Experiential / Installations
SickKids VS
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Merit Award
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Integrated Branding
Annual ID:
OS_CP17044M
Award:
2017 Cross-Platform Merit Award
Agency:
adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client:
John Lewis
Title:
Buster The Boxer
Category:
Integrated Branding
Annual ID:
OS_CP17045M
Award:
2017 Cross-Platform Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Integrated Branding
Annual ID:
OS_CP17046M
Award:
2017 Cross-Platform Merit Award
Agency:
Anomaly / Toronto
Client:
Labatt Brewing Company Ltd.
Title:
#LightUpTheNation
Category:
Integrated Branding
Annual ID:
OS_CP17047M
Award:
2017 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Integrated Branding
Annual ID:
OS_CP17048M
Award:
2017 Cross-Platform Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Whopper Sign
Category:
Integrated Branding
Annual ID:
OS_CP17049M
Award:
2017 Cross-Platform Merit Award
Agency:
Droga5 / London
Client:
Rustlers
Title:
What A Time To Be Alive
Category:
Integrated Branding
Annual ID:
OS_CP17050M
Award:
2017 Cross-Platform Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley, a Subsidiary of Mars, Incorporated
Title:
Extra Gum "Give Extra, get extra"
Category:
Integrated Branding
Annual ID:
OS_CP17051M
Award:
2017 Cross-Platform Merit Award
Agency:
Heimat Werbeagentur GmbH / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Integrated Branding
Annual ID:
OS_CP17052M
Award:
2017 Cross-Platform Merit Award
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Integrated Branding
Annual ID:
OS_CP17053M
Award:
2017 Cross-Platform Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Auto
Title:
The Nation's Bike
Category:
Integrated Branding
Annual ID:
OS_CP17054M
Award:
2017 Cross-Platform Merit Award
Agency:
lg2 / Toronto
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Integrated Branding
Annual ID:
OS_CP17055M
Award:
2017 Cross-Platform Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Integrated Branding
Annual ID:
OS_CP17056M
Award:
2017 Cross-Platform Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Tide
Title:
Bradshaw Stain
Category:
Integrated Branding
Annual ID:
OS_CP17057M
Award:
2017 Cross-Platform Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Adidas
Title:
Adidas Odds
Category:
Integrated Branding
Annual ID:
OS_CP17058M
Award:
2017 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland + Universal McCann / New York
Client:
Powerade
Title:
Just A Kid Campaign
Category:
Integrated Branding
Annual ID:
OS_CP17059M
Award:
2017 Cross-Platform Merit Award
Agency:
Barton F Graf / New York
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live - Integrated Campaign
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17060M
Award:
2017 Cross-Platform Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley, a Subsidiary of Mars, Incorporated
Title:
Extra Gum "Give Extra, get extra"
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17061M
Award:
2017 Cross-Platform Merit Award
Agency:
FCB Inferno / London
Client:
Pearson
Title:
Project Literacy
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17062M
Award:
2017 Cross-Platform Merit Award
Agency:
Havas / New York + Starcom Mediavest Group / New York + Edelman / New York + Rattling Stick / New York
Client:
Heineken / Dos Equis
Title:
Introducing
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17063M
Award:
2017 Cross-Platform Merit Award
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
Conspicuous Savers - Integrated Online - National Savings Month
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17064M
Award:
2017 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles
Client:
Nike
Title:
Unlimited
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17065M
Award:
2017 Cross-Platform Merit Award
Agency:
Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client:
Ubisoft Canada
Title:
Watch Dogs 2_arg
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP17084M
Award:
2017 Cross-Platform Merit Award
Agency:
Intel / Santa Clara + Gramafilm / London + Envy / London + Royal Shakespeare Company / Straford-Upon-Avon
Client:
Intel
Title:
400 Years in the Making
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP17085M
Award:
2017 Cross-Platform Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP17086M
Award:
2017 Cross-Platform Merit Award
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP17087M
Award:
2017 Cross-Platform Merit Award
Agency:
MCCANN / BUCHAREST
Client:
RADIO XXI
Title:
GO MONO
Category:
Craft / Sound - Campaign
Annual ID:
OS_CP17083M
Award:
2017 Cross-Platform Merit Award
Agency:
Proximity / Barcelona + Post23 / Barcelona
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft / Animation - Campaign
Annual ID:
OS_CP17081M
Award:
2017 Cross-Platform Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Campaign
Annual ID:
OS_CP17082M
Award:
2017 Cross-Platform Merit Award
Agency:
Barkley, Inc. / Kansas City
Client:
Russell Athletic
Title:
#SettleYourScore
Category:
Craft / Photography - Campaign
Annual ID:
OS_CP17080M
Award:
2017 Cross-Platform Merit Award
Agency:
Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston
Client:
National Association of Realtors
Title:
Real Estate Phil’s-osophies
Category:
Brand Transformation
Annual ID:
OS_CP17066M
Award:
2017 Cross-Platform Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad (Integrated Case)
Category:
Brand Transformation
Annual ID:
OS_CP17067M
Award:
2017 Cross-Platform Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
SickKids VS
Category:
Brand Transformation
Annual ID:
OS_CP17068M
Award:
2017 Cross-Platform Merit Award
Agency:
Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA
Client:
Norton
Title:
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Category:
Brand Transformation
Annual ID:
OS_CP17069M
Award:
2017 Cross-Platform Merit Award
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Sugar Detox
Category:
Brand Transformation
Annual ID:
OS_CP17071M
Award:
2017 Cross-Platform Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + Stanley's King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17031M
Award:
2017 Cross-Platform Merit Award
Agency:
Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client:
Ubisoft Canada
Title:
Watch Dogs 2
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17032M
Award:
2017 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / New York + Joint / New York
Client:
Bud Light
Title:
Bud Light Dive Bar Tour
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17033M
Award:
2017 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Experiential / Guerilla
Annual ID:
OS_CP17037M
Award:
2017 Cross-Platform Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Experiential / Guerilla
Annual ID:
OS_CP17038M
Award:
2017 Cross-Platform Merit Award
Agency:
Grey / New York + Townhouse / New York
Client:
Canon
Title:
Unknowns
Category:
Experiential / Guerilla
Annual ID:
OS_CP17039M
Award:
2017 Cross-Platform Merit Award
Agency:
Heimat Werbeagentur GmbH / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Experiential / Guerilla
Annual ID:
OS_CP17040M
Award:
2017 Cross-Platform Merit Award
Agency:
Leo Burnett / Beirut
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Experiential / Guerilla
Annual ID:
OS_CP17041M
Award:
2017 Cross-Platform Merit Award
Agency:
Nurun / Paris
Client:
Delamaison
Title:
Apartment Stores
Category:
Experiential / Guerilla
Annual ID:
OS_CP17042M
Award:
2017 Cross-Platform Merit Award
Agency:
Shackleton / Madrid
Client:
Sony Pictures Spain
Title:
No Metro
Category:
Experiential / Guerilla
Annual ID:
OS_CP17043M
Award:
2017 Cross-Platform Merit Award
Agency:
AML Group / London
Client:
AML Group
Title:
Don'T Trump
Category:
Self-Promotion
Annual ID:
OS_CP17072M
Award:
2017 Cross-Platform Merit Award
Agency:
BWM Dentsu / Melbourne
Client:
Chadstone
Title:
Tailor Made Store
Category:
Experiential / Installations
Annual ID:
OS_CP17034M
Award:
2017 Cross-Platform Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Experiential / Installations
Annual ID:
OS_CP17035M
Award:
2017 Cross-Platform Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
GAYNZ
Category:
Experiential / Installations
Annual ID:
OS_CP17036M
Award:
2017 Cross-Platform Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
SickKids VS
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP17073M
