The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Experiential / Guerilla


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Experiential / Installations


Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Experiential / Installations


The Baby Stroller Test-Ride by Contours
Agency: FCB Chicago / Chicago, IL
Client: Kolcraft Category: Experiential / Installations


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Experiential / Augmented Reality


Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Experiential / Augmented Reality


No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: Craft / Illustration - Campaign


Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles
Client: UNICEF Category: Craft / Animation - Campaign


Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Craft / Animation - Campaign


World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz Category: Integrated Branding / Integrated Online


Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Integrated Branding / Integrated Online


Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Integrated Branding / Integrated Online


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Innovation in Cross-Platform / Integrated Branding


Snickers Live
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Innovation in Cross-Platform / Integrated Branding


World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz Category: Brand Transformation


Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Brand Transformation


The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Brand Transformation


Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike Category: Integrated Branding


Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Integrated Branding


The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Integrated Branding


Unlimited Greatness Serena Williams
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike Category: Integrated Branding


Where Life Happens
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA Category: Integrated Branding


#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client: Pantene Category: Integrated Branding


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Cross-Platform / Experiential


Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile Category: Experiential / Events & Competitions


The Baby Stroller Test-Ride by Contours
Agency: FCB Chicago / Chicago, IL
Client: Kolcraft Category: Experiential / Events & Competitions


The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm
Client: Scania Category: Experiential / Events & Competitions


Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Craft / Art Direction - Campaign


Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Art Direction - Campaign


Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone Category: Experiential / Installations


Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Experiential / Installations


The Give-A-Care Collection
Agency: lg2 / Toronto
Client: Rethink Breast Cancer Category: Craft / Writing - Campaign


The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Craft / Writing - Campaign


The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain Category: Craft / Animation - Campaign


Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Campaign


#SettleYourScore
Agency: Barkley, Inc. / Kansas City
Client: Russell Athletic Category: Craft / Photography - Campaign


Tomcat: Facebook Not Live - Integrated Campaign
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company Category: Integrated Branding / Integrated Online


Extra Gum "Give Extra, get extra"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding / Integrated Online


Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Integrated Branding / Integrated Online


Introducing
Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York + Rattling Stick / New York
Client: Heineken / Dos Equis Category: Integrated Branding / Integrated Online


Conspicuous Savers - Integrated Online - National Savings Month
Agency: King James Group / Cape Town
Client: Sanlam Category: Integrated Branding / Integrated Online


Unlimited
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles
Client: Nike Category: Integrated Branding / Integrated Online


Real Estate Phil’s-osophies
Agency: Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston
Client: National Association of Realtors Category: Brand Transformation


Dads #ShareTheLoad (Integrated Case)
Agency: BBDO India / Mumbai
Client: P&G India Category: Brand Transformation


The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Agency: Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA
Client: Norton Category: Brand Transformation


Award:
2017 Cross-Platform Gold Pencil
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Annual ID:
OS_CP17007G

Award:
2017 Cross-Platform Gold Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Experiential / Installations
Annual ID:
OS_CP17004G

Award:
2017 Cross-Platform Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Installations
Annual ID:
OS_CP17005G

Award:
2017 Cross-Platform Bronze Pencil
Agency:
FCB Chicago / Chicago, IL
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Installations
Annual ID:
OS_CP17006B

Award:
2017 Cross-Platform Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Augmented Reality
Annual ID:
OS_CP17008G

Award:
2017 Cross-Platform Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Experiential / Augmented Reality
Annual ID:
OS_CP17009S

Award:
2017 Cross-Platform Bronze Pencil
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
Craft / Illustration - Campaign
Annual ID:
OS_CP17025B

Award:
2017 Cross-Platform Gold Pencil
Agency:
180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles
Client:
UNICEF
Title:
Unfairy Tales
Category:
Craft / Animation - Campaign
Annual ID:
OS_CP17026G

Award:
2017 Cross-Platform Bronze Pencil
Agency:
FCB Inferno / London
Client:
Pearson
Title:
Project Literacy
Category:
Craft / Animation - Campaign
Annual ID:
OS_CP17027B

Award:
2017 Cross-Platform Silver Pencil
Agency:
CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17017S

Award:
2017 Cross-Platform Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17018B

Award:
2017 Cross-Platform Bronze Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17019B

Award:
2017 Cross-Platform Silver Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP17029S

Award:
2017 Cross-Platform Bronze Pencil
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP17030B

Award:
2017 Cross-Platform Gold Pencil
Agency:
CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Brand Transformation
Annual ID:
OS_CP17020G

Award:
2017 Cross-Platform Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Brand Transformation
Annual ID:
OS_CP17021S

Award:
2017 Cross-Platform Silver Pencil
Agency:
The Martin Agency / Richmond + Furlined / Los Angeles
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Brand Transformation
Annual ID:
OS_CP17022S

Award:
2017 Cross-Platform Gold Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland
Client:
Nike
Title:
Time Is Precious
Category:
Integrated Branding
Annual ID:
OS_CP17010G

Award:
2017 Cross-Platform Silver Pencil
Agency:
180LA / Santa Monica
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Integrated Branding
Annual ID:
OS_CP17011S

Award:
2017 Cross-Platform Silver Pencil
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Integrated Branding
Annual ID:
OS_CP17012S

Award:
2017 Cross-Platform Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Integrated Branding
Annual ID:
OS_CP17013S

Award:
2017 Cross-Platform Silver Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland
Client:
Nike
Title:
Unlimited Greatness Serena Williams
Category:
Integrated Branding
Annual ID:
OS_CP17014S

Award:
2017 Cross-Platform Bronze Pencil
Agency:
Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client:
IKEA
Title:
Where Life Happens
Category:
Integrated Branding
Annual ID:
OS_CP17015B

Award:
2017 Cross-Platform Bronze Pencil
Agency:
Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client:
Pantene
Title:
#DadDo
Category:
Integrated Branding
Annual ID:
OS_CP17016B

Award:
2017 Cross-Platform Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP17028G

Award:
2017 Cross-Platform Gold Pencil
Agency:
180LA / Santa Monica
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17001G

Award:
2017 Cross-Platform Silver Pencil
Agency:
FCB Chicago / Chicago, IL
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17002S

Award:
2017 Cross-Platform Bronze Pencil
Agency:
TBWA / Stockholm + B-Reel / Stockholm
Client:
Scania
Title:
The Scania Clock
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17003B

Award:
2017 Cross-Platform Gold Pencil
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP17023G

Award:
2017 Cross-Platform Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP17024S

Award:
2017 Cross-Platform Merit Award
Agency:
BWM Dentsu / Melbourne
Client:
Chadstone
Title:
Tailor Made Store
Category:
Experiential / Installations
Annual ID:
OS_CP17034M

Award:
2017 Cross-Platform Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Experiential / Installations
Annual ID:
OS_CP17035M

Award:
2017 Cross-Platform Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
GAYNZ
Category:
Experiential / Installations
Annual ID:
OS_CP17036M

Award:
2017 Cross-Platform Merit Award
Agency:
lg2 / Toronto
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17076M

Award:
2017 Cross-Platform Merit Award
Agency:
Marcel / Sydney
Client:
ABC / Marcel
Title:
Art Breaks
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17077M

Award:
2017 Cross-Platform Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
2016 Wrapped
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17078M

Award:
2017 Cross-Platform Merit Award
Agency:
The Martin Agency / Richmond + Furlined / Los Angeles
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17079M

Award:
2017 Cross-Platform Merit Award
Agency:
Proximity / Barcelona + Post23 / Barcelona
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft / Animation - Campaign
Annual ID:
OS_CP17081M

Award:
2017 Cross-Platform Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Campaign
Annual ID:
OS_CP17082M

Award:
2017 Cross-Platform Merit Award
Agency:
Barkley, Inc. / Kansas City
Client:
Russell Athletic
Title:
#SettleYourScore
Category:
Craft / Photography - Campaign
Annual ID:
OS_CP17080M

Award:
2017 Cross-Platform Merit Award
Agency:
Barton F Graf / New York
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live - Integrated Campaign
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17060M

Award:
2017 Cross-Platform Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley, a Subsidiary of Mars, Incorporated
Title:
Extra Gum "Give Extra, get extra"
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17061M

Award:
2017 Cross-Platform Merit Award
Agency:
FCB Inferno / London
Client:
Pearson
Title:
Project Literacy
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17062M

Award:
2017 Cross-Platform Merit Award
Agency:
Havas / New York + Starcom Mediavest Group / New York + Edelman / New York + Rattling Stick / New York
Client:
Heineken / Dos Equis
Title:
Introducing
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17063M

Award:
2017 Cross-Platform Merit Award
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
Conspicuous Savers - Integrated Online - National Savings Month
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17064M

Award:
2017 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles
Client:
Nike
Title:
Unlimited
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17065M

Award:
2017 Cross-Platform Merit Award
Agency:
Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston
Client:
National Association of Realtors
Title:
Real Estate Phil’s-osophies
Category:
Brand Transformation
Annual ID:
OS_CP17066M

Award:
2017 Cross-Platform Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad (Integrated Case)
Category:
Brand Transformation
Annual ID:
OS_CP17067M

Award:
2017 Cross-Platform Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
SickKids VS
Category:
Brand Transformation
Annual ID:
OS_CP17068M
