The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Cross-Platform / Integrated Branding
Snickers Live Agency: BBDO / New York Client: Mars Chocolate North America - Snickers Category: Innovation in Cross-Platform / Integrated Branding
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Cross-Platform / Experiential
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + Stanley's King Henry / London Client: Mars - Skittles Category: Craft / Art Direction - Campaign
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Art Direction - Campaign
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Experiential / Events & Competitions
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Experiential / Events & Competitions
The Scania Clock Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Experiential / Events & Competitions
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Circle of Sound / Los Angeles Client: UNICEF Category: Craft / Animation - Campaign
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Craft / Animation - Campaign
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Augmented Reality
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Experiential / Augmented Reality
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Craft / Illustration - Campaign
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Branding / Integrated Online
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Integrated Branding / Integrated Online
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Integrated Branding / Integrated Online
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Brand Transformation
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Brand Transformation
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Brand Transformation
Time Is Precious Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Integrated Branding
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Integrated Branding
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Integrated Branding
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Integrated Branding
Unlimited Greatness Serena Williams Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Integrated Branding
Where Life Happens Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen Client: IKEA Category: Integrated Branding
#DadDo Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York Client: Pantene Category: Integrated Branding
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Experiential / Installations
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Installations
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Experiential / Installations
Watch Dogs 2_arg Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal Client: Ubisoft Canada Category: Innovation in Cross-Platform / Experiential
400 Years in the Making Agency: Intel / Santa Clara + Gramafilm / London + Envy / London + Royal Shakespeare Company / Straford-Upon-Avon Client: Intel Category: Innovation in Cross-Platform / Experiential
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Innovation in Cross-Platform / Experiential
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Innovation in Cross-Platform / Experiential
SickKids VS Agency: Cossette / Toronto Client: SickKids Foundation Category: Craft / Art Direction - Campaign
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Art Direction - Campaign
#SquareShakes Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco + Dwight Eschliman Photography / San Francisco + Dschwen LLC / Minneapolis Client: SONIC Drive-In Category: Craft / Art Direction - Campaign
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + Stanley's King Henry / London Client: Mars - Skittles Category: Experiential / Events & Competitions
Watch Dogs 2 Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal Client: Ubisoft Canada Category: Experiential / Events & Competitions
Bud Light Dive Bar Tour Agency: Wieden+Kennedy / New York + Joint / New York Client: Bud Light Category: Experiential / Events & Competitions
The doll that chose to drive Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft / Animation - Campaign
Usain Bolt | The Boy Who Learned to Fly | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Campaign
#SettleYourScore Agency: Barkley, Inc. / Kansas City Client: Russell Athletic Category: Craft / Photography - Campaign
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Craft / Writing - Campaign
Art Breaks Agency: Marcel / Sydney Client: ABC / Marcel Category: Craft / Writing - Campaign
2016 Wrapped Agency: Spotify / New York Client: Spotify Category: Craft / Writing - Campaign
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Craft / Writing - Campaign
Tomcat: Facebook Not Live - Integrated Campaign Agency: Barton F Graf / New York Client: The Scotts Miracle-Gro Company Category: Integrated Branding / Integrated Online
Extra Gum "Give Extra, get extra" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding / Integrated Online
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Integrated Branding / Integrated Online

2017 Cross-Platform Gold Pencil

Ogilvy / New York

Amnesty International

The Refugee Nation

Experiential / Guerilla

OS_CP17007G

2017 Cross-Platform Silver Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Innovation in Cross-Platform / Integrated Branding

OS_CP17029S

2017 Cross-Platform Bronze Pencil

BBDO / New York

Mars Chocolate North America - Snickers

Snickers Live

Innovation in Cross-Platform / Integrated Branding

OS_CP17030B

2017 Cross-Platform Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Cross-Platform / Experiential

OS_CP17028G

2017 Cross-Platform Gold Pencil

adam&eveDDB / London + Mediacom / London + cain&abel / London + Stanley's King Henry / London

Mars - Skittles

Give the Rainbow

Craft / Art Direction - Campaign

OS_CP17023G

2017 Cross-Platform Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Craft / Art Direction - Campaign

OS_CP17024S

2017 Cross-Platform Gold Pencil

180LA / Santa Monica

Boost Mobile

Boost Your Voice

Experiential / Events & Competitions

OS_CP17001G

2017 Cross-Platform Silver Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Experiential / Events & Competitions

OS_CP17002S

2017 Cross-Platform Bronze Pencil

TBWA / Stockholm + B-Reel / Stockholm

Scania

The Scania Clock

Experiential / Events & Competitions

OS_CP17003B

2017 Cross-Platform Gold Pencil

180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Circle of Sound / Los Angeles

UNICEF

Unfairy Tales

Craft / Animation - Campaign

OS_CP17026G

2017 Cross-Platform Bronze Pencil

FCB Inferno / London

Pearson

Project Literacy

Craft / Animation - Campaign

OS_CP17027B

2017 Cross-Platform Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Experiential / Augmented Reality

OS_CP17008G

2017 Cross-Platform Silver Pencil

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Experiential / Augmented Reality

OS_CP17009S

2017 Cross-Platform Bronze Pencil

FRED & FARID / New York

New York Ethical Society

No more black target

Craft / Illustration - Campaign

OS_CP17025B

2017 Cross-Platform Silver Pencil

CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago

Kraft Heinz

World's Largest Blind Taste Test

Integrated Branding / Integrated Online

OS_CP17017S

2017 Cross-Platform Bronze Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Integrated Branding / Integrated Online

OS_CP17018B

2017 Cross-Platform Bronze Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Integrated Branding / Integrated Online

OS_CP17019B

2017 Cross-Platform Gold Pencil

CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago

Kraft Heinz

World's Largest Blind Taste Test

Brand Transformation

OS_CP17020G

2017 Cross-Platform Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Brand Transformation

OS_CP17021S

2017 Cross-Platform Silver Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Brand Transformation

OS_CP17022S

2017 Cross-Platform Gold Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

Nike

Time Is Precious

Integrated Branding

OS_CP17010G

2017 Cross-Platform Silver Pencil

180LA / Santa Monica

Boost Mobile

Boost Your Voice

Integrated Branding

OS_CP17011S

2017 Cross-Platform Silver Pencil

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Integrated Branding

OS_CP17012S

2017 Cross-Platform Silver Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Integrated Branding

OS_CP17013S

2017 Cross-Platform Silver Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

Nike

Unlimited Greatness Serena Williams

Integrated Branding

OS_CP17014S

2017 Cross-Platform Bronze Pencil

Akestam Holst NOA / Stockholm + Bacon / Copenhagen

IKEA

Where Life Happens

Integrated Branding

OS_CP17015B

2017 Cross-Platform Bronze Pencil

Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York

Pantene

#DadDo

Integrated Branding

OS_CP17016B

2017 Cross-Platform Gold Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Experiential / Installations

OS_CP17004G

2017 Cross-Platform Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Experiential / Installations

OS_CP17005G

2017 Cross-Platform Bronze Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Experiential / Installations

OS_CP17006B

2017 Cross-Platform Merit Award

Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal

Ubisoft Canada

Watch Dogs 2_arg

Innovation in Cross-Platform / Experiential

OS_CP17084M

2017 Cross-Platform Merit Award

Intel / Santa Clara + Gramafilm / London + Envy / London + Royal Shakespeare Company / Straford-Upon-Avon

Intel

400 Years in the Making

Innovation in Cross-Platform / Experiential

OS_CP17085M

2017 Cross-Platform Merit Award

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Innovation in Cross-Platform / Experiential

OS_CP17086M

2017 Cross-Platform Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Innovation in Cross-Platform / Experiential

OS_CP17087M

2017 Cross-Platform Merit Award

Cossette / Toronto

SickKids Foundation

SickKids VS

Craft / Art Direction - Campaign

OS_CP17073M

2017 Cross-Platform Merit Award

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Craft / Art Direction - Campaign

OS_CP17074M

2017 Cross-Platform Merit Award

Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco + Dwight Eschliman Photography / San Francisco + Dschwen LLC / Minneapolis

SONIC Drive-In

#SquareShakes

Craft / Art Direction - Campaign

OS_CP17075M

2017 Cross-Platform Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + Stanley's King Henry / London

Mars - Skittles

Give the Rainbow

Experiential / Events & Competitions

OS_CP17031M

2017 Cross-Platform Merit Award

Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal

Ubisoft Canada

Watch Dogs 2

Experiential / Events & Competitions

OS_CP17032M

2017 Cross-Platform Merit Award

Wieden+Kennedy / New York + Joint / New York

Bud Light

Bud Light Dive Bar Tour

Experiential / Events & Competitions

OS_CP17033M

2017 Cross-Platform Merit Award

Proximity / Barcelona + Post23 / Barcelona

Audi Spain

The doll that chose to drive

Craft / Animation - Campaign

OS_CP17081M

2017 Cross-Platform Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Usain Bolt | The Boy Who Learned to Fly | Gatorade

Craft / Animation - Campaign

OS_CP17082M

2017 Cross-Platform Merit Award

Barkley, Inc. / Kansas City

Russell Athletic

#SettleYourScore

Craft / Photography - Campaign

OS_CP17080M

2017 Cross-Platform Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Craft / Writing - Campaign

OS_CP17076M

2017 Cross-Platform Merit Award

Marcel / Sydney

ABC / Marcel

Art Breaks

Craft / Writing - Campaign

OS_CP17077M

2017 Cross-Platform Merit Award

Spotify / New York

Spotify

2016 Wrapped

Craft / Writing - Campaign

OS_CP17078M

2017 Cross-Platform Merit Award

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Craft / Writing - Campaign

OS_CP17079M

2017 Cross-Platform Merit Award

Barton F Graf / New York

The Scotts Miracle-Gro Company

Tomcat: Facebook Not Live - Integrated Campaign

Integrated Branding / Integrated Online

OS_CP17060M

2017 Cross-Platform Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars, Incorporated

Extra Gum "Give Extra, get extra"

Integrated Branding / Integrated Online

OS_CP17061M

2017 Cross-Platform Merit Award

FCB Inferno / London

Pearson

Project Literacy

Integrated Branding / Integrated Online

OS_CP17062M

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