The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

We're The Superhumans Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Innovation in Film / Television / Cinema
Bradshaw Stain Agency: Saatchi & Saatchi / New York Client: Tide Category: Innovation in Film / Television / Cinema
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Film / Online
Crushed Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation in Film / Online
Shakin' Shakin' Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Innovation in Film / Online
Oscars Agency: Anomaly / New York + Park Pictures / New York Client: Kohl's Category: Television / Long Form - Campaign
Made the Johnsonville Way Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles Client: Johnsonville Sausage Category: Television / Long Form - Campaign
The DNA Journey Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen Client: momondo Category: Online Films & Video / Long Form - Single
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Online Films & Video / Long Form - Single
The Dilemma Agency: Publicis Italy / Milano Client: Heineken Category: Online Films & Video / Long Form - Single
MANBOOBS4BOOBS Agency: DAVID / Buenos Aires Client: MACMA Category: Under 100K Budget
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Under 100K Budget
Unacceptable Acceptance Letters Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco Client: The Hunting Ground C/O Chain Camera Pictures Category: Under 100K Budget
EITB - Embarazados Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: User-Generated Content
Time Is Precious Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Television / Short Form - Campaign
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Television / Short Form - Campaign
Smell 'Em Who's Boss Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Client: Old Spice Category: Television / Short Form - Campaign
It's Not Surprising Agency: The Martin Agency / Richmond + Radical Media / New York Client: GEICO Category: Television / Short Form - Campaign
Unlimited Stories Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Short Form - Campaign
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Cinema Advertising
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Cinema Advertising
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Cinema Advertising
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Cinema Advertising
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online Films & Video / Short Form - Single
MANBOOBS4BOOBS Agency: DAVID / Buenos Aires Client: MACMA Category: Online Films & Video / Short Form - Single
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Online Films & Video / Short Form - Single
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online Films & Video / Short Form - Single
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Online Films & Video / Short Form - Single
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Online Films & Video / Short Form - Single
USA Women's Gymnastics Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Online Films & Video / Short Form - Single
#Comeclean - Vajingle Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Online Films & Video / Short Form - Single
Crushed, Bagpipes Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Grocery Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Campaign
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online Films & Video / Short Form - Campaign
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online Films & Video / Short Form - Campaign
Five Year Plan Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Client: Old Spice Category: Television / Short Form - Single
Marco Polo Agency: The Martin Agency / Richmond + RadicalMedia / New York Client: Geico Category: Television / Short Form - Single
Romance Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London Client: Mars - Skittles Category: Television / Short Form - Single
Swap Agency: BBDO / New York + O Positive / New York Client: Foot Locker Kids Category: Television / Short Form - Single
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Television / Long Form - Single
USA Women's Gymnastics Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Television / Long Form - Single
Whale Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Television / Long Form - Single
Buster The Boxer Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Television / Long Form - Single
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Television / Long Form - Single
Unlimited You Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Long Form - Single

2017 Film Gold Pencil

4Creative / London + Blink / London

Channel 4 / Rio Paralympics

We're The Superhumans

Television / Long Form - Single

OS_FI17010G

2017 Film Bronze Pencil

Deutsch / Los Angeles + Wondros / Los Angeles

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Innovation in Film / Television / Cinema

OS_FI17046B

2017 Film Bronze Pencil

Saatchi & Saatchi / New York

Tide

Bradshaw Stain

Innovation in Film / Television / Cinema

OS_FI17047B

2017 Film Gold Pencil

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Innovation in Film / Online

OS_FI17048G

2017 Film Gold Pencil

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed

Innovation in Film / Online

OS_FI17049G

2017 Film Bronze Pencil

Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa

KFC

Shakin' Shakin'

Innovation in Film / Online

OS_FI17050B

2017 Film Bronze Pencil

Anomaly / New York + Park Pictures / New York

Kohl's

Oscars

Television / Long Form - Campaign

OS_FI17019B

2017 Film Bronze Pencil

Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles

Johnsonville Sausage

Made the Johnsonville Way

Television / Long Form - Campaign

OS_FI17020B

2017 Film Silver Pencil

&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen

momondo

The DNA Journey

Online Films & Video / Long Form - Single

OS_FI17038S

2017 Film Silver Pencil

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Online Films & Video / Long Form - Single

OS_FI17039S

2017 Film Bronze Pencil

Publicis Italy / Milano

Heineken

The Dilemma

Online Films & Video / Long Form - Single

OS_FI17040B

2017 Film Gold Pencil

DAVID / Buenos Aires

MACMA

MANBOOBS4BOOBS

Under 100K Budget

OS_FI17041G

2017 Film Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Under 100K Budget

OS_FI17042S

2017 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco

The Hunting Ground C/O Chain Camera Pictures

Unacceptable Acceptance Letters

Under 100K Budget

OS_FI17043B

2017 Film Bronze Pencil

The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona

EITB - Euskal Irrati Telebista: Sin Ir Más Lejos

EITB - Embarazados

Under 100K Budget

OS_FI17044B

2017 Film Bronze Pencil

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

User-Generated Content

OS_FI17045B

2017 Film Gold Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

Nike

Time Is Precious

Television / Short Form - Campaign

OS_FI17005G

2017 Film Silver Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Television / Short Form - Campaign

OS_FI17006S

2017 Film Silver Pencil

Wieden+Kennedy / Portland + MJZ / Los Angeles

Old Spice

Smell 'Em Who's Boss

Television / Short Form - Campaign

OS_FI17007S

2017 Film Bronze Pencil

The Martin Agency / Richmond + Radical Media / New York

GEICO

It's Not Surprising

Television / Short Form - Campaign

OS_FI17008B

2017 Film Bronze Pencil

Wieden+Kennedy / Portland + PRETTYBIRD / Culver City

Nike

Unlimited Stories

Television / Short Form - Campaign

OS_FI17009B

2017 Film Gold Pencil

DDB / New York

Wildlife Conservation Film Festival

Dream

Cinema Advertising

OS_FI17021G

2017 Film Silver Pencil

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year In Search 2016

Cinema Advertising

OS_FI17022S

2017 Film Silver Pencil

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Cinema Advertising

OS_FI17023S

2017 Film Bronze Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Laughing Horses

Cinema Advertising

OS_FI17024B

2017 Film Gold Pencil

BBDO / New York + Smuggler / Los Angeles

Sandy Hook Promise

Evan

Online Films & Video / Short Form - Single

OS_FI17025G

2017 Film Gold Pencil

DAVID / Buenos Aires

MACMA

MANBOOBS4BOOBS

Online Films & Video / Short Form - Single

OS_FI17026G

2017 Film Gold Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

Michael Phelps

Online Films & Video / Short Form - Single

OS_FI17027G

2017 Film Gold Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Online Films & Video / Short Form - Single

OS_FI17028G

2017 Film Silver Pencil

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year In Search 2016

Online Films & Video / Short Form - Single

OS_FI17029S

2017 Film Silver Pencil

DDB / New York

Wildlife Conservation Film Festival

Dream

Online Films & Video / Short Form - Single

OS_FI17030S

2017 Film Silver Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

USA Women's Gymnastics

Online Films & Video / Short Form - Single

OS_FI17031S

2017 Film Bronze Pencil

72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York

Seventh Generation

#Comeclean - Vajingle

Online Films & Video / Short Form - Single

OS_FI17032B

2017 Film Bronze Pencil

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Bagpipes

Online Films & Video / Short Form - Single

OS_FI17033B

2017 Film Bronze Pencil

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Grocery

Online Films & Video / Short Form - Single

OS_FI17034B

2017 Film Gold Pencil

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed

Online Films & Video / Short Form - Campaign

OS_FI17035G

2017 Film Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Online Films & Video / Short Form - Campaign

OS_FI17036S

2017 Film Bronze Pencil

180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris

UNICEF

Unfairy Tales

Online Films & Video / Short Form - Campaign

OS_FI17037B

2017 Film Gold Pencil

Wieden+Kennedy / Portland + MJZ / Los Angeles

Old Spice

Five Year Plan

Television / Short Form - Single

OS_FI17001G

2017 Film Silver Pencil

The Martin Agency / Richmond + RadicalMedia / New York

Geico

Marco Polo

Television / Short Form - Single

OS_FI17002S

2017 Film Bronze Pencil

adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London

Mars - Skittles

Romance

Television / Short Form - Single

OS_FI17003B

2017 Film Bronze Pencil

BBDO / New York + O Positive / New York

Foot Locker Kids

Swap

Television / Short Form - Single

OS_FI17004B

2017 Film Gold Pencil

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year In Search 2016

Television / Long Form - Single

OS_FI17011G

2017 Film Gold Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

Michael Phelps

Television / Long Form - Single

OS_FI17012G

2017 Film Gold Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

USA Women's Gymnastics

Television / Long Form - Single

OS_FI17013G

2017 Film Silver Pencil

Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Whale

Television / Long Form - Single

OS_FI17014S

2017 Film Silver Pencil

Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles

Audi of America

Duel

Television / Long Form - Single

OS_FI17015S

2017 Film Bronze Pencil

adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London

John Lewis

Buster The Boxer

Television / Long Form - Single

OS_FI17016B

2017 Film Bronze Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Laughing Horses

Television / Long Form - Single

OS_FI17017B

2017 Film Bronze Pencil

Wieden+Kennedy / Portland + PRETTYBIRD / Culver City

Nike

Unlimited You

Television / Long Form - Single

OS_FI17018B

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