The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
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Award
Agency
Client
Title
Category
Annual ID
Snickers Live Super Bowl Ad
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Innovation in Film / Television / Cinema
Britalia
Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client: Harvey Nichols Category: Cinema Advertising
YouTube Music Launch
Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client: YouTube Music Category: Cinema Advertising
SickKids VS - Undeniable
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Cinema Advertising
Gun Crazy
Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York
Client: States United To Prevent Gun Violence Category: Cinema Advertising
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Cinema Advertising
First Kiss
Agency: Y&R South Africa / Cape Town
Client: Western Cape Government Category: Cinema Advertising
#GetOutOfOffice
Agency: adam&eveDDB / London + PHD / London + Blink / London + The Mill / London
Client: Virgin Atlantic Category: Under 100K Budget
Britalia
Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client: Harvey Nichols Category: Under 100K Budget
The Toughest Letter
Agency: Energy BBDO / Chicago
Client: Off The Street Club Category: Under 100K Budget
Redraw the Balance
Agency: MullenLowe / London + Burger / London + Unit / London
Client: Inspiring the Future Category: Under 100K Budget
Fencing
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Canadian Centre for Gender and Sexual Diversity Category: Under 100K Budget
Parking Thrillharmonics
Agency: Scholz & Friends / Hamburg
Client: Adam Opel AG Category: Under 100K Budget
How Do You Raise A Black Child
Agency: Station Film / New York
Client: Motion Poems Category: Under 100K Budget
Snapchat Bug
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Smart Communications Inc Category: Under 100K Budget
EITB - Perrito
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Hillary Rodham Clinton
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Chelsea Pictures / New York/Los Angeles + Lumberyard at VB&P / San Francisco
Client: Hillary Rodham Clinton Category: Under 100K Budget
Tomcat: Facebook Not Live Event
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company Category: Innovation in Film / Online
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Innovation in Film / Online
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen Category: Innovation in Film / Online
Shockwaves
Agency: la chose / Paris
Client: Sécurité Routière / Road safety Category: Television / Long Form - Campaign
All that we share
Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client: TV2 Category: Online Films & Video / Long Form - Single
Road Trip
Agency: adam&eveDDB / London + Sonny /MJZ / London + Factory / London + Glassworks / London
Client: H&M Category: Online Films & Video / Long Form - Single
Ode To Lesvos
Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client: Johnnie Walker Category: Online Films & Video / Long Form - Single
The Unseen
Agency: BBDO / New York + Anonymous Content / Los Angeles
Client: AT&T Category: Online Films & Video / Long Form - Single
The Journey
Agency: Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client: 84 Lumber Category: Online Films & Video / Long Form - Single
Marriage Market Takeover
Agency: Forsman & Bodenfors / Gothenburg + SK-II
Client: SK-II Category: Online Films & Video / Long Form - Single
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Online Films & Video / Long Form - Single
We Are America
Agency: R/GA / New York
Client: The Ad Council Category: Online Films & Video / Long Form - Single
Halloween
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: Burns & Smiles Category: Online Films & Video / Long Form - Single
Mommeostasis
Agency: Arnold Worldwide / Boston
Client: Progressive Category: Television / Short Form - Single
smart - radically open / First Date
Agency: BBDO GmbH / Berlin
Client: Daimler AG, smart Category: Television / Short Form - Single
Passive Aggressive
Agency: BBDO / New York + O Positive / Los Angeles
Client: FedEx Category: Television / Short Form - Single
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles
Client: Hulu Category: Online Films & Video / Short Form - Single
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles
Client: Activision Category: Online Films & Video / Short Form - Single
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Films & Video / Short Form - Single
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform Category: Online Films & Video / Short Form - Single
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Online Films & Video / Short Form - Single
Dark to Light
Agency: BBDO / New York
Client: Mars Petcare / Pedigree Category: Online Films & Video / Short Form - Single
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles
Client: American Family Insurance Category: Online Films & Video / Short Form - Single
Made the Johnsonville Way - Jeff and His Forest Friends by Jeff
Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + Arts & Sciences / Los Angeles
Client: Johnsonville Category: Online Films & Video / Short Form - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Online Films & Video / Short Form - Single