The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Tomcat: Facebook Not Live Event
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company Category: Innovation in Film / Online
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Innovation in Film / Online
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen Category: Innovation in Film / Online
Youtube Music
Agency: Park Pictures / New York + Anomaly / New York
Client: Youtube Category: Television / Varying Length Campaign
Hillary Rodham Clinton
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles
Client: Hillary Rodham Clinton Category: Television / Varying Length Campaign
Unimpossible FIlms
Agency: BBDO / New York
Client: GE Category: Online Films & Video / Short Form - Campaign
Ticket Twosdays
Agency: BBDO / New York + Arts & Sciences / New York
Client: AT&T Category: Online Films & Video / Short Form - Campaign
Made the Johnsonville Way
Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Productions / Culver City
Client: Johnsonville Category: Online Films & Video / Short Form - Campaign
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Riff Raff / London
Client: MailChimp Category: Online Films & Video / Short Form - Campaign
Are you my Grandma?
Agency: Goodby Silverstein & Partners / San Francisco + Hungry Man / Los Angeles + HutchCo / Los Angeles + Theme Cloud / Bluffton
Client: GRANDMA's Cookies Category: Online Films & Video / Short Form - Campaign
Why Can't Girls Code
Agency: McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York
Client: Girls Who Code Category: Online Films & Video / Short Form - Campaign
True Stories
Agency: Y&R South Africa / Cape Town + 7Films / Cape Town
Client: Surf Shack Surfing School Category: Online Films & Video / Short Form - Campaign
Snickers Live Super Bowl Ad
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Innovation in Film / Television / Cinema
Mommeostasis
Agency: Arnold Worldwide / Boston
Client: Progressive Category: Television / Short Form - Single
smart - radically open / First Date
Agency: BBDO GmbH / Berlin
Client: Daimler AG, smart Category: Television / Short Form - Single
Passive Aggressive
Agency: BBDO / New York + O Positive / Los Angeles
Client: FedEx Category: Television / Short Form - Single
Shockwaves
Agency: la chose / Paris
Client: Sécurité Routière / Road safety Category: Television / Long Form - Campaign
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles
Client: Hulu Category: Online Films & Video / Short Form - Single
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles
Client: Activision Category: Online Films & Video / Short Form - Single
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Films & Video / Short Form - Single
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform Category: Online Films & Video / Short Form - Single
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Online Films & Video / Short Form - Single
Dark to Light
Agency: BBDO / New York
Client: Mars Petcare / Pedigree Category: Online Films & Video / Short Form - Single
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles
Client: American Family Insurance Category: Online Films & Video / Short Form - Single
Made the Johnsonville Way - Jeff and His Forest Friends by Jeff
Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + Arts & Sciences / Los Angeles
Client: Johnsonville Category: Online Films & Video / Short Form - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Online Films & Video / Short Form - Single
Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Online Films & Video / Short Form - Single
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
#ClearThePitch
Agency: Grey Group / Singapore
Client: DanChurchAid (DCA) Category: Online Films & Video / Short Form - Single
adidas Originals - Future
Agency: Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles
Client: adidas Originals Category: Online Films & Video / Short Form - Single
Love Labyrinth
Agency: Park Pictures / New York + Park Pictures / Los Angeles
Client: One Love Foundation Category: Online Films & Video / Short Form - Single
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client: CoorDown Category: Online Films & Video / Short Form - Single
Dillan's Voice
Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
Stroll
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
Crushed, Racquetball
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Massage
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Pottery :30
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Racquetball :30
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Lean Times
Agency: Wieden+Kennedy / Portland + Gifted Youth / Portland
Client: Old Spice Category: Online Films & Video / Short Form - Single
The Corner
Agency: Wieden+Kennedy / Portland + Iconoclast / Culver City
Client: Powerade Category: Online Films & Video / Short Form - Single
Unlimited Together
Agency: Wieden+Kennedy / New York + Doomsday / LA
Client: Nike and Jordan Brand Category: Online Films & Video / Short Form - Single
Britalia
Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client: Harvey Nichols Category: Cinema Advertising
YouTube Music Launch
Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client: YouTube Music Category: Cinema Advertising
SickKids VS - Undeniable
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Cinema Advertising
Gun Crazy
Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York
Client: States United To Prevent Gun Violence Category: Cinema Advertising
Award:
2017 Film Merit Award
Agency:
Barton F Graf / New York
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live Event
Category:
Innovation in Film / Online
Annual ID:
OS_FI17142M
Award:
2017 Film Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Innovation in Film / Online
Annual ID:
OS_FI17143M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
Sandy Hook Promise
Title:
Evan
Category:
Innovation in Film / Online
Annual ID:
OS_FI17144M
Award:
2017 Film Merit Award
Agency:
FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Innovation in Film / Online
Annual ID:
OS_FI17145M
Award:
2017 Film Merit Award
Agency:
Impact BBDO / Dubai
Client:
Mars
Title:
Stop the Hunger
Category:
Innovation in Film / Online
Annual ID:
OS_FI17146M
Award:
2017 Film Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Innovation in Film / Online
Annual ID:
OS_FI17147M
Award:
2017 Film Merit Award
Agency:
Park Pictures / New York + Anomaly / New York
Client:
Youtube
Title:
Youtube Music
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI17077M
Award:
2017 Film Merit Award
Agency:
Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles
Client:
Hillary Rodham Clinton
Title:
Hillary Rodham Clinton
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI17078M
Award:
2017 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Unimpossible FIlms
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17111M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + Arts & Sciences / New York
Client:
AT&T
Title:
Ticket Twosdays
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17112M
Award:
2017 Film Merit Award
Agency:
Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Productions / Culver City
Client:
Johnsonville
Title:
Made the Johnsonville Way
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17113M
Award:
2017 Film Merit Award
Agency:
Droga5 / New York + PHD / New York + Riff Raff / London
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17114M
Award:
2017 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Hungry Man / Los Angeles + HutchCo / Los Angeles + Theme Cloud / Bluffton
Client:
GRANDMA's Cookies
Title:
Are you my Grandma?
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17115M
Award:
2017 Film Merit Award
Agency:
McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17116M
Award:
2017 Film Merit Award
Agency:
Y&R South Africa / Cape Town + 7Films / Cape Town
Client:
Surf Shack Surfing School
Title:
True Stories
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17117M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live Super Bowl Ad
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI17141M
Award:
2017 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Progressive
Title:
Mommeostasis
Category:
Television / Short Form - Single
Annual ID:
OS_FI17051M
Award:
2017 Film Merit Award
Agency:
BBDO GmbH / Berlin
Client:
Daimler AG, smart
Title:
smart - radically open / First Date
Category:
Television / Short Form - Single
Annual ID:
OS_FI17052M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + O Positive / Los Angeles
Client:
FedEx
Title:
Passive Aggressive
Category:
Television / Short Form - Single
Annual ID:
OS_FI17053M
Award:
2017 Film Merit Award
Agency:
la chose / Paris
Client:
Sécurité Routière / Road safety
Title:
Shockwaves
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI17076M
Award:
2017 Film Merit Award
Agency:
215 McCann / San Francisco + Anonymous Content / Los Angeles
Client:
Hulu
Title:
Lying To Get The Part
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17087M
Award:
2017 Film Merit Award
Agency:
72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles
Client:
Activision
Title:
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17088M
Award:
2017 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17089M
Award:
2017 Film Merit Award
Agency:
AMV BBDO / London
Client:
SCA Bodyform
Title:
Blood
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17090M
Award:
2017 Film Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17091M
Award:
2017 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare / Pedigree
Title:
Dark to Light
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17092M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
American Family Insurance
Title:
Judo Kid
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17093M
Award:
2017 Film Merit Award
Agency:
Droga5 / New York + Johnsonville / Sheboygan Falls + Arts & Sciences / Los Angeles
Client:
Johnsonville
Title:
Made the Johnsonville Way - Jeff and His Forest Friends by Jeff
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17094M
Award:
2017 Film Merit Award
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17095M
Award:
2017 Film Merit Award
Agency:
FCB Inferno / London
Client:
Pearson
Title:
Project Literacy
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17096M
Award:
2017 Film Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17097M
Award:
2017 Film Merit Award
Agency:
Grey Group / Singapore
Client:
DanChurchAid (DCA)
Title:
#ClearThePitch
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17098M
Award:
2017 Film Merit Award
Agency:
Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles
Client:
adidas Originals
Title:
adidas Originals - Future
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17099M
Award:
2017 Film Merit Award
Agency:
Park Pictures / New York + Park Pictures / Los Angeles
Client:
One Love Foundation
Title:
Love Labyrinth
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17100M
Award:
2017 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client:
CoorDown
Title:
How Do You See Me?
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17101M
Award:
2017 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client:
Apple
Title:
Dillan's Voice
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17102M
Award:
2017 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Stroll
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17103M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Racquetball
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17104M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Massage
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17105M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Pottery :30
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17106M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Racquetball :30
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17107M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Gifted Youth / Portland
Client:
Old Spice
Title:
Lean Times
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17108M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Iconoclast / Culver City
Client:
Powerade
Title:
The Corner
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17109M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / New York + Doomsday / LA
Client:
Nike and Jordan Brand
Title:
Unlimited Together
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17110M
Award:
2017 Film Merit Award
Agency:
adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client:
Harvey Nichols
Title:
Britalia
Category:
Cinema Advertising
Annual ID:
OS_FI17079M
Award:
2017 Film Merit Award
Agency:
Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client:
YouTube Music
Title:
YouTube Music Launch
Category:
Cinema Advertising
Annual ID:
OS_FI17080M
Award:
2017 Film Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - Undeniable
Category:
Cinema Advertising
Annual ID:
OS_FI17081M
Award:
2017 Film Merit Award
Agency:
Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York
Client:
States United To Prevent Gun Violence
Title:
Gun Crazy
Category:
Cinema Advertising
Annual ID:
OS_FI17082M
Award:
2017 Film Merit Award
Agency:
Joint / London + HLA / London
Client:
Amazon
Title:
Imam & Priest
Category:
Cinema Advertising
Annual ID:
OS_FI17083M
Award:
2017 Film Merit Award
Agency:
Publicis Italy / Milano
Client:
Heineken
Title:
Jackie
Category:
Cinema Advertising
Annual ID:
OS_FI17084M
