The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Mommeostasis Agency: Arnold Worldwide / Boston Client: Progressive Category: Television / Short Form - Single
smart - radically open / First Date Agency: BBDO GmbH / Berlin Client: Daimler AG, smart Category: Television / Short Form - Single
Passive Aggressive Agency: BBDO / New York Client: FedEx Category: Television / Short Form - Single
Ticket Twosdays Agency: BBDO / New York Client: AT&T Category: Television / Short Form - Campaign
Make Time For Snapple (2016 Campaign) Agency: Deutsch / Los Angeles + Hungry Man / Los Angeles Client: Dr Pepper Snapple Group Category: Television / Short Form - Campaign
Nicknames Agency: Ponce / Buenos Aires Client: Unilever Category: Television / Short Form - Campaign
More, More, More Agency: The Martin Agency / Richmond + dummy. / Venice Client: GEICO Category: Television / Short Form - Campaign
It's What You Do Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Television / Short Form - Campaign
Unimpossible FIlms Agency: BBDO / New York Client: GE Category: Online Films & Video / Short Form - Campaign
Ticket Twosdays Agency: BBDO / New York Client: AT&T Category: Online Films & Video / Short Form - Campaign
Made the Johnsonville Way Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Productions / Culver City Client: Johnsonville Category: Online Films & Video / Short Form - Campaign
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York + Riff Raff / London Client: MailChimp Category: Online Films & Video / Short Form - Campaign
Are you my Grandma? Agency: Goodby Silverstein & Partners / San Francisco + Hungry Man / Los Angeles + HutchCo / Los Angeles + Theme Cloud / Bluffton Client: GRANDMA's Cookies Category: Online Films & Video / Short Form - Campaign
Why Can't Girls Code Agency: McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York Client: Girls Who Code Category: Online Films & Video / Short Form - Campaign
True Stories Agency: Y&R South Africa / Cape Town + 7Films / Cape Town Client: Surf Shack Surfing School Category: Online Films & Video / Short Form - Campaign
Youtube Music Agency: Park Pictures / New York + Anomaly / New York Client: Youtube Category: Television / Varying Length Campaign
Hillary Rodham Clinton Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles Client: Hillary Rodham Clinton Category: Television / Varying Length Campaign
Lying To Get The Part Agency: 215 McCann / San Francisco Client: Hulu Category: Online Films & Video / Short Form - Single
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles Client: Activision Category: Online Films & Video / Short Form - Single
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Films & Video / Short Form - Single
Blood Agency: AMVBBDO / London Client: SCA Bodyform Category: Online Films & Video / Short Form - Single
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Online Films & Video / Short Form - Single
Dark to Light Agency: BBDO / New York Client: Mars Petcare / Pedigree Category: Online Films & Video / Short Form - Single
Judo Kid Agency: BBDO / New York Client: American Family Insurance Category: Online Films & Video / Short Form - Single
Made the Johnsonville Way - Jeff and His Forest Friends by Jeff Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + Arts & Sciences / Los Angeles Client: Johnsonville Category: Online Films & Video / Short Form - Single
The Piccards Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London Client: Moët Hennessy USA Category: Online Films & Video / Short Form - Single
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Online Films & Video / Short Form - Single
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
#ClearThePitch Agency: Grey Group / Singapore Client: DanChurchAid (DCA) Category: Online Films & Video / Short Form - Single
adidas Originals - Future Agency: Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles Client: adidas Originals Category: Online Films & Video / Short Form - Single
Love Labyrinth Agency: Park Pictures / New York + Park Pictures / Los Angeles Client: One Love Foundation Category: Online Films & Video / Short Form - Single
How Do You See Me? Agency: Saatchi & Saatchi / New York Client: CoorDown Category: Online Films & Video / Short Form - Single
Dillan's Voice Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online Films & Video / Short Form - Single
Stroll Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online Films & Video / Short Form - Single
Crushed, Racquetball Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Massage Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Pottery :30 Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Racquetball :30 Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Lean Times Agency: Wieden+Kennedy / Portland + Gifted Youth / Portland Client: Old Spice Category: Online Films & Video / Short Form - Single
The Corner Agency: Wieden+Kennedy / Portland + Iconoclast / Culver City Client: Powerade Category: Online Films & Video / Short Form - Single
Unlimited Together Agency: Wieden+Kennedy / New York + Doomsday / LA Client: Nike and Jordan Brand Category: Online Films & Video / Short Form - Single
Tomcat: Facebook Not Live Event Agency: Barton F Graf / New York Client: The Scotts Miracle-Gro Company Category: Innovation in Film / Online
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Innovation in Film / Online
Evan Agency: BBDO / New York Client: Sandy Hook Promise Category: Innovation in Film / Online
Search Racism. Find Truth. Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Innovation in Film / Online
Stop the Hunger Agency: Impact BBDO / Dubai Client: Mars Category: Innovation in Film / Online
Through the Dark Agency: R/GA / Sydney Client: Google Category: Innovation in Film / Online
#GetOutOfOffice Agency: adam&eveDDB / London + PHD / London + Blink / London + The Mill / London Client: Virgin Atlantic Category: Under 100K Budget
Britalia Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London Client: Harvey Nichols Category: Under 100K Budget
The Toughest Letter Agency: Energy BBDO / Chicago Client: Off The Street Club Category: Under 100K Budget

2017 Film Merit Award

Arnold Worldwide / Boston

Progressive

Mommeostasis

Television / Short Form - Single

OS_FI17051M

2017 Film Merit Award

BBDO GmbH / Berlin

Daimler AG, smart

smart - radically open / First Date

Television / Short Form - Single

OS_FI17052M

2017 Film Merit Award

BBDO / New York

FedEx

Passive Aggressive

Television / Short Form - Single

OS_FI17053M

2017 Film Merit Award

BBDO / New York

AT&T

Ticket Twosdays

Television / Short Form - Campaign

OS_FI17055M

2017 Film Merit Award

Deutsch / Los Angeles + Hungry Man / Los Angeles

Dr Pepper Snapple Group

Make Time For Snapple (2016 Campaign)

Television / Short Form - Campaign

OS_FI17056M

2017 Film Merit Award

Ponce / Buenos Aires

Unilever

Nicknames

Television / Short Form - Campaign

OS_FI17058M

2017 Film Merit Award

The Martin Agency / Richmond + dummy. / Venice

GEICO

More, More, More

Television / Short Form - Campaign

OS_FI17059M

2017 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

It's What You Do

Television / Short Form - Campaign

OS_FI17060M

2017 Film Merit Award

BBDO / New York

GE

Unimpossible FIlms

Online Films & Video / Short Form - Campaign

OS_FI17111M

2017 Film Merit Award

BBDO / New York

AT&T

Ticket Twosdays

Online Films & Video / Short Form - Campaign

OS_FI17112M

2017 Film Merit Award

Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Productions / Culver City

Johnsonville

Made the Johnsonville Way

Online Films & Video / Short Form - Campaign

OS_FI17113M

2017 Film Merit Award

Droga5 / New York + PHD / New York + Riff Raff / London

MailChimp

Did You Mean MailChimp?

Online Films & Video / Short Form - Campaign

OS_FI17114M

2017 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Hungry Man / Los Angeles + HutchCo / Los Angeles + Theme Cloud / Bluffton

GRANDMA's Cookies

Are you my Grandma?

Online Films & Video / Short Form - Campaign

OS_FI17115M

2017 Film Merit Award

McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York

Girls Who Code

Why Can't Girls Code

Online Films & Video / Short Form - Campaign

OS_FI17116M

2017 Film Merit Award

Y&R South Africa / Cape Town + 7Films / Cape Town

Surf Shack Surfing School

True Stories

Online Films & Video / Short Form - Campaign

OS_FI17117M

2017 Film Merit Award

Park Pictures / New York + Anomaly / New York

Youtube

Youtube Music

Television / Varying Length Campaign

OS_FI17077M

2017 Film Merit Award

Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles

Hillary Rodham Clinton

Hillary Rodham Clinton

Television / Varying Length Campaign

OS_FI17078M

2017 Film Merit Award

215 McCann / San Francisco

Hulu

Lying To Get The Part

Online Films & Video / Short Form - Single

OS_FI17087M

2017 Film Merit Award

72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles

Activision

Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride

Online Films & Video / Short Form - Single

OS_FI17088M

2017 Film Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Online Films & Video / Short Form - Single

OS_FI17089M

2017 Film Merit Award

AMVBBDO / London

SCA Bodyform

Blood

Online Films & Video / Short Form - Single

OS_FI17090M

2017 Film Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Online Films & Video / Short Form - Single

OS_FI17091M

2017 Film Merit Award

BBDO / New York

Mars Petcare / Pedigree

Dark to Light

Online Films & Video / Short Form - Single

OS_FI17092M

2017 Film Merit Award

BBDO / New York

American Family Insurance

Judo Kid

Online Films & Video / Short Form - Single

OS_FI17093M

2017 Film Merit Award

Droga5 / New York + Johnsonville / Sheboygan Falls + Arts & Sciences / Los Angeles

Johnsonville

Made the Johnsonville Way - Jeff and His Forest Friends by Jeff

Online Films & Video / Short Form - Single

OS_FI17094M

2017 Film Merit Award

Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London

Moët Hennessy USA

The Piccards

Online Films & Video / Short Form - Single

OS_FI17095M

2017 Film Merit Award

FCB Inferno / London

Pearson

Project Literacy

Online Films & Video / Short Form - Single

OS_FI17096M

2017 Film Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Laughing Horses

Online Films & Video / Short Form - Single

OS_FI17097M

2017 Film Merit Award

Grey Group / Singapore

DanChurchAid (DCA)

#ClearThePitch

Online Films & Video / Short Form - Single

OS_FI17098M

2017 Film Merit Award

Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles

adidas Originals

adidas Originals - Future

Online Films & Video / Short Form - Single

OS_FI17099M

2017 Film Merit Award

Park Pictures / New York + Park Pictures / Los Angeles

One Love Foundation

Love Labyrinth

Online Films & Video / Short Form - Single

OS_FI17100M

2017 Film Merit Award

Saatchi & Saatchi / New York

CoorDown

How Do You See Me?

Online Films & Video / Short Form - Single

OS_FI17101M

2017 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Dillan's Voice

Online Films & Video / Short Form - Single

OS_FI17102M

2017 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Stroll

Online Films & Video / Short Form - Single

OS_FI17103M

2017 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Racquetball

Online Films & Video / Short Form - Single

OS_FI17104M

2017 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Massage

Online Films & Video / Short Form - Single

OS_FI17105M

2017 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Pottery :30

Online Films & Video / Short Form - Single

OS_FI17106M

2017 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Racquetball :30

Online Films & Video / Short Form - Single

OS_FI17107M

2017 Film Merit Award

Wieden+Kennedy / Portland + Gifted Youth / Portland

Old Spice

Lean Times

Online Films & Video / Short Form - Single

OS_FI17108M

2017 Film Merit Award

Wieden+Kennedy / Portland + Iconoclast / Culver City

Powerade

The Corner

Online Films & Video / Short Form - Single

OS_FI17109M

2017 Film Merit Award

Wieden+Kennedy / New York + Doomsday / LA

Nike and Jordan Brand

Unlimited Together

Online Films & Video / Short Form - Single

OS_FI17110M

2017 Film Merit Award

Barton F Graf / New York

The Scotts Miracle-Gro Company

Tomcat: Facebook Not Live Event

Innovation in Film / Online

OS_FI17142M

2017 Film Merit Award

BBDO / New York

Lowe's

In-a-Snap

Innovation in Film / Online

OS_FI17143M

2017 Film Merit Award

BBDO / New York

Sandy Hook Promise

Evan

Innovation in Film / Online

OS_FI17144M

2017 Film Merit Award

FCB / Zürich + Ehrenberg Kommunikation / Hamburg

Flüchtlinge Willkommen

Search Racism. Find Truth.

Innovation in Film / Online

OS_FI17145M

2017 Film Merit Award

Impact BBDO / Dubai

Mars

Stop the Hunger

Innovation in Film / Online

OS_FI17146M

2017 Film Merit Award

R/GA / Sydney

Google

Through the Dark

Innovation in Film / Online

OS_FI17147M

2017 Film Merit Award

adam&eveDDB / London + PHD / London + Blink / London + The Mill / London

Virgin Atlantic

#GetOutOfOffice

Under 100K Budget

OS_FI17128M

2017 Film Merit Award

adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London

Harvey Nichols

Britalia

Under 100K Budget

OS_FI17129M

2017 Film Merit Award

Energy BBDO / Chicago

Off The Street Club

The Toughest Letter

Under 100K Budget

OS_FI17130M

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