The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles
Client: Hulu Category: Online Films & Video / Short Form - Single
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles
Client: Activision Category: Online Films & Video / Short Form - Single
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Films & Video / Short Form - Single
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform Category: Online Films & Video / Short Form - Single
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Online Films & Video / Short Form - Single
Dark to Light
Agency: BBDO / New York
Client: Mars Petcare / Pedigree Category: Online Films & Video / Short Form - Single
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles
Client: American Family Insurance Category: Online Films & Video / Short Form - Single
Made the Johnsonville Way - Jeff and His Forest Friends by Jeff
Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + Arts & Sciences / Los Angeles
Client: Johnsonville Category: Online Films & Video / Short Form - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Online Films & Video / Short Form - Single
Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Online Films & Video / Short Form - Single
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
#ClearThePitch
Agency: Grey Group / Singapore
Client: DanChurchAid (DCA) Category: Online Films & Video / Short Form - Single
adidas Originals - Future
Agency: Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles
Client: adidas Originals Category: Online Films & Video / Short Form - Single
Love Labyrinth
Agency: Park Pictures / New York + Park Pictures / Los Angeles
Client: One Love Foundation Category: Online Films & Video / Short Form - Single
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client: CoorDown Category: Online Films & Video / Short Form - Single
Dillan's Voice
Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
Stroll
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
Crushed, Racquetball
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Massage
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Pottery :30
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Racquetball :30
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Lean Times
Agency: Wieden+Kennedy / Portland + Gifted Youth / Portland
Client: Old Spice Category: Online Films & Video / Short Form - Single
The Corner
Agency: Wieden+Kennedy / Portland + Iconoclast / Culver City
Client: Powerade Category: Online Films & Video / Short Form - Single
Unlimited Together
Agency: Wieden+Kennedy / New York + Doomsday / LA
Client: Nike and Jordan Brand Category: Online Films & Video / Short Form - Single
Snickers Live Super Bowl Ad
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Innovation in Film / Television / Cinema
Tomcat: Facebook Not Live Event
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company Category: Innovation in Film / Online
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Innovation in Film / Online
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen Category: Innovation in Film / Online
#GetOutOfOffice
Agency: adam&eveDDB / London + PHD / London + Blink / London + The Mill / London
Client: Virgin Atlantic Category: Under 100K Budget
Britalia
Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client: Harvey Nichols Category: Under 100K Budget
The Toughest Letter
Agency: Energy BBDO / Chicago
Client: Off The Street Club Category: Under 100K Budget
Redraw the Balance
Agency: MullenLowe / London + Burger / London + Unit / London
Client: Inspiring the Future Category: Under 100K Budget
Fencing
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Canadian Centre for Gender and Sexual Diversity Category: Under 100K Budget
Parking Thrillharmonics
Agency: Scholz & Friends / Hamburg
Client: Adam Opel AG Category: Under 100K Budget
How Do You Raise A Black Child
Agency: Station Film / New York
Client: Motion Poems Category: Under 100K Budget
Snapchat Bug
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Smart Communications Inc Category: Under 100K Budget
EITB - Perrito
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Hillary Rodham Clinton
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Chelsea Pictures / New York/Los Angeles + Lumberyard at VB&P / San Francisco
Client: Hillary Rodham Clinton Category: Under 100K Budget
Ticket Twosdays
Agency: BBDO / New York + Arts & Sciences / Los Angeles
Client: AT&T Category: Television / Short Form - Campaign
Make Time For Snapple (2016 Campaign)
Agency: Deutsch / Los Angeles + Hungry Man / Los Angeles
Client: Dr Pepper Snapple Group Category: Television / Short Form - Campaign
Nicknames
Agency: Ponce / Buenos Aires
Client: Unilever Category: Television / Short Form - Campaign
More, More, More
Agency: The Martin Agency / Richmond + dummy. / Venice
Client: GEICO Category: Television / Short Form - Campaign
It's What You Do
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Television / Short Form - Campaign
Youtube Music
Agency: Park Pictures / New York + Anomaly / New York
Client: Youtube Category: Television / Varying Length Campaign
Award:
2017 Film Merit Award
Agency:
215 McCann / San Francisco + Anonymous Content / Los Angeles
Client:
Hulu
Title:
Lying To Get The Part
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17087M
Award:
2017 Film Merit Award
Agency:
72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles
Client:
Activision
Title:
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17088M
Award:
2017 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17089M
Award:
2017 Film Merit Award
Agency:
AMV BBDO / London
Client:
SCA Bodyform
Title:
Blood
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17090M
Award:
2017 Film Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17091M
Award:
2017 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare / Pedigree
Title:
Dark to Light
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17092M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
American Family Insurance
Title:
Judo Kid
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17093M
Award:
2017 Film Merit Award
Agency:
Droga5 / New York + Johnsonville / Sheboygan Falls + Arts & Sciences / Los Angeles
Client:
Johnsonville
Title:
Made the Johnsonville Way - Jeff and His Forest Friends by Jeff
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17094M
Award:
2017 Film Merit Award
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17095M
Award:
2017 Film Merit Award
Agency:
FCB Inferno / London
Client:
Pearson
Title:
Project Literacy
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17096M
Award:
2017 Film Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17097M
Award:
2017 Film Merit Award
Agency:
Grey Group / Singapore
Client:
DanChurchAid (DCA)
Title:
#ClearThePitch
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17098M
Award:
2017 Film Merit Award
Agency:
Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles
Client:
adidas Originals
Title:
adidas Originals - Future
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17099M
Award:
2017 Film Merit Award
Agency:
Park Pictures / New York + Park Pictures / Los Angeles
Client:
One Love Foundation
Title:
Love Labyrinth
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17100M
Award:
2017 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client:
CoorDown
Title:
How Do You See Me?
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17101M
Award:
2017 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client:
Apple
Title:
Dillan's Voice
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17102M
Award:
2017 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Stroll
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17103M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Racquetball
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17104M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Massage
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17105M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Pottery :30
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17106M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Racquetball :30
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17107M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Gifted Youth / Portland
Client:
Old Spice
Title:
Lean Times
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17108M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Iconoclast / Culver City
Client:
Powerade
Title:
The Corner
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17109M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / New York + Doomsday / LA
Client:
Nike and Jordan Brand
Title:
Unlimited Together
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17110M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live Super Bowl Ad
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI17141M
Award:
2017 Film Merit Award
Agency:
Barton F Graf / New York
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live Event
Category:
Innovation in Film / Online
Annual ID:
OS_FI17142M
Award:
2017 Film Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Innovation in Film / Online
Annual ID:
OS_FI17143M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
Sandy Hook Promise
Title:
Evan
Category:
Innovation in Film / Online
Annual ID:
OS_FI17144M
Award:
2017 Film Merit Award
Agency:
FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Innovation in Film / Online
Annual ID:
OS_FI17145M
Award:
2017 Film Merit Award
Agency:
Impact BBDO / Dubai
Client:
Mars
Title:
Stop the Hunger
Category:
Innovation in Film / Online
Annual ID:
OS_FI17146M
Award:
2017 Film Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Innovation in Film / Online
Annual ID:
OS_FI17147M
Award:
2017 Film Merit Award
Agency:
adam&eveDDB / London + PHD / London + Blink / London + The Mill / London
Client:
Virgin Atlantic
Title:
#GetOutOfOffice
Category:
Under 100K Budget
Annual ID:
OS_FI17128M
Award:
2017 Film Merit Award
Agency:
adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client:
Harvey Nichols
Title:
Britalia
Category:
Under 100K Budget
Annual ID:
OS_FI17129M
Award:
2017 Film Merit Award
Agency:
Energy BBDO / Chicago
Client:
Off The Street Club
Title:
The Toughest Letter
Category:
Under 100K Budget
Annual ID:
OS_FI17130M
Award:
2017 Film Merit Award
Agency:
Mercado McCann / Buenos Aires
Client:
TyC Sports
Title:
TRUMP
Category:
Under 100K Budget
Annual ID:
OS_FI17131M
Award:
2017 Film Merit Award
Agency:
MullenLowe / London + Burger / London + Unit / London
Client:
Inspiring the Future
Title:
Redraw the Balance
Category:
Under 100K Budget
Annual ID:
OS_FI17132M
Award:
2017 Film Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Canadian Centre for Gender and Sexual Diversity
Title:
Fencing
Category:
Under 100K Budget
Annual ID:
OS_FI17133M
Award:
2017 Film Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Adam Opel AG
Title:
Parking Thrillharmonics
Category:
Under 100K Budget
Annual ID:
OS_FI17134M
Award:
2017 Film Merit Award
Agency:
Station Film / New York
Client:
Motion Poems
Title:
How Do You Raise A Black Child
Category:
Under 100K Budget
Annual ID:
OS_FI17135M
Award:
2017 Film Merit Award
Agency:
TBWA\ / Istanbul
Client:
Amnesty International
Title:
GAY TURTLE
Category:
Under 100K Budget
Annual ID:
OS_FI17136M
Award:
2017 Film Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
ANZ POCKET MONEY
Category:
Under 100K Budget
Annual ID:
OS_FI17137M
Award:
2017 Film Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Smart Communications Inc
Title:
Snapchat Bug
Category:
Under 100K Budget
Annual ID:
OS_FI17138M
Award:
2017 Film Merit Award
Agency:
The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Perrito
Category:
Under 100K Budget
Annual ID:
OS_FI17139M
Award:
2017 Film Merit Award
Agency:
Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Chelsea Pictures / New York/Los Angeles + Lumberyard at VB&P / San Francisco
Client:
Hillary Rodham Clinton
Title:
Hillary Rodham Clinton
Category:
Under 100K Budget
Annual ID:
OS_FI17140M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + Arts & Sciences / Los Angeles
Client:
AT&T
Title:
Ticket Twosdays
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17055M
Award:
2017 Film Merit Award
Agency:
Deutsch / Los Angeles + Hungry Man / Los Angeles
Client:
Dr Pepper Snapple Group
Title:
Make Time For Snapple (2016 Campaign)
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17056M
Award:
2017 Film Merit Award
Agency:
Ponce / Buenos Aires
Client:
Unilever
Title:
Nicknames
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17058M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + dummy. / Venice
Client:
GEICO
Title:
More, More, More
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17059M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
It's What You Do
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17060M
Award:
2017 Film Merit Award
Agency:
Park Pictures / New York + Anomaly / New York
Client:
Youtube
Title:
Youtube Music
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI17077M
