The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Mobile
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Innovation in Mobile
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Utility
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Physical Product & Mobile Integration
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology / Physical Product & Mobile Integration
Made By Google Agency: Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York Client: Google Category: Mobile Advertising
Fantastic Beasts and Where to Find Them Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Gaming
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Mobile
Sound Skills Agency: WCRS / London Client: The Royal Air Force Category: Craft / Music / Sound
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Utility
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Websites
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Mobile Advertising
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Augmented Reality
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore Client: Singtel Category: Use of Technology
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Craft / Dynamic Data Visualization
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Innovation in Mobile
Parkinsounds Agency: Havas Life / São Paulo Client: Teva Neuroscience Category: Craft / Music / Sound
#BeFearless Agency: Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow Client: Samsung Electronics Category: Use of Technology / Physical Product & Mobile Integration
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Use of Technology / Physical Product & Mobile Integration
Oregon Weather Compass Agency: Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis Client: Travel Oregon Category: Websites
Through the Dark Agency: R/GA / Sydney Client: Google Category: Craft / Visual Effects / Animation
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Gaming
Concepcion Agency: Leo Burnett Colombia / Bogota Client: Davivienda Category: Use of Technology
Virgin America's New App Agency: Work & Co / Brooklyn Client: Virgin America Category: Applications
Cinema to go Agency: BETC / Paris + BETC Digital / Paris Client: Air France Category: Innovation in Mobile
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Utility
Rock Clock Agency: Droga5 / New York + Seven Bucks Productions / Beverly Hills + Modern Assembly / New York Client: Project Rock Category: Utility
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Utility
The Train Brain Project Agency: Kärnhuset / Stockholm Client: Stockholmståg Category: Utility
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Utility
HELPMET Agency: BBDO / Bangkok Client: Thai Health Promotion Foundation Category: Use of Technology / Physical Product & Mobile Integration
BLIND CAP Agency: CHEIL WORLDWIDE / SPAIN Client: SAMSUNG Category: Use of Technology / Physical Product & Mobile Integration
Smile Lock Outlet Agency: DENTSU INC. / Tokyo Client: TOYOTA Category: Use of Technology / Physical Product & Mobile Integration
GLICODE Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Use of Technology / Physical Product & Mobile Integration
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Use of Technology / Physical Product & Mobile Integration
Galaxy Surfboard Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo Client: Samsung Category: Use of Technology / Physical Product & Mobile Integration
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore Client: Singtel Category: Use of Technology / Physical Product & Mobile Integration
Save me – the ski pass that saves lives Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich Client: Ötztal Tourismus Category: Use of Technology / Physical Product & Mobile Integration
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Use of Technology / Physical Product & Mobile Integration
A Tale of Two Cities Agency: J. Walter Thompson / India Client: The Hindu Category: Publications
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Websites
Skip Friday 13 Agency: Impact BBDO / Dubai Client: La Libanaise Des Jeux Category: Websites

2017 Mobile Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Mobile Advertising

OS_MO17007G

2017 Mobile Gold Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Mobile

OS_MO17028G

2017 Mobile Gold Pencil

Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg

Google Data Arts Team

Land Lines

Innovation in Mobile

OS_MO17029G

2017 Mobile Gold Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Utility

OS_MO17004G

2017 Mobile Gold Pencil

Leo Burnett / Sydney

Samsung Australia

brainBAND

Use of Technology / Physical Product & Mobile Integration

OS_MO17017G

2017 Mobile Gold Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology / Physical Product & Mobile Integration

OS_MO17018G

2017 Mobile Gold Pencil

Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York

Google

Made By Google

Mobile Advertising

OS_MO17006G

2017 Mobile Gold Pencil

Framestore / New York + Framestore / London

Warner Bros

Fantastic Beasts and Where to Find Them

Craft / Visual Effects / Animation

OS_MO17022G

2017 Mobile Gold Pencil

R/GA / New York

Samsung

ANTIdiaRy

Gaming

OS_MO17009G

2017 Mobile Gold Pencil

Leo Burnett / Sydney

Samsung Australia

brainBAND

Use of Technology

OS_MO17011G

2017 Mobile Gold Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

OS_MO17012G

2017 Mobile Silver Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Innovation in Mobile

OS_MO17030S

2017 Mobile Silver Pencil

WCRS / London

The Royal Air Force

Sound Skills

Craft / Music / Sound

OS_MO17025S

2017 Mobile Silver Pencil

Leo Burnett / Sydney

Samsung Australia

brainBAND

Utility

OS_MO17005S

2017 Mobile Silver Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Use of Technology / Physical Product & Mobile Integration

OS_MO17019S

2017 Mobile Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Websites

OS_MO17001S

2017 Mobile Silver Pencil

BBDO / New York

Lowe's

In-a-Snap

Mobile Advertising

OS_MO17008S

2017 Mobile Silver Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Craft / Visual Effects / Animation

OS_MO17023S

2017 Mobile Silver Pencil

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Use of Technology / Augmented Reality

OS_MO17016S

2017 Mobile Silver Pencil

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore

Singtel

Singtel Data ExStream

Use of Technology

OS_MO17013S

2017 Mobile Silver Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Use of Technology

OS_MO17014S

2017 Mobile Silver Pencil

Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg

Google Data Arts Team

Land Lines

Craft / Dynamic Data Visualization

OS_MO17027S

2017 Mobile Bronze Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Innovation in Mobile

OS_MO17031B

2017 Mobile Bronze Pencil

Havas Life / São Paulo

Teva Neuroscience

Parkinsounds

Craft / Music / Sound

OS_MO17026B

2017 Mobile Bronze Pencil

Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow

Samsung Electronics

#BeFearless

Use of Technology / Physical Product & Mobile Integration

OS_MO17020B

2017 Mobile Bronze Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Use of Technology / Physical Product & Mobile Integration

OS_MO17021B

2017 Mobile Bronze Pencil

Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis

Travel Oregon

Oregon Weather Compass

Websites

OS_MO17002B

2017 Mobile Bronze Pencil

R/GA / Sydney

Google

Through the Dark

Craft / Visual Effects / Animation

OS_MO17024B

2017 Mobile Bronze Pencil

Saatchi & Saatchi / London + BUF / Paris

Deutsche Telekom

Sea Hero Quest

Gaming

OS_MO17010B

2017 Mobile Bronze Pencil

Leo Burnett Colombia / Bogota

Davivienda

Concepcion

Use of Technology

OS_MO17015B

2017 Mobile Bronze Pencil

Work & Co / Brooklyn

Virgin America

Virgin America's New App

Applications

OS_MO17003B

2017 Mobile Merit Award

BETC / Paris + BETC Digital / Paris

Air France

Cinema to go

Innovation in Mobile

OS_MO17084M

2017 Mobile Merit Award

Deutsch / Los Angeles

Taco Bell

TacoBot

Utility

OS_MO17044M

2017 Mobile Merit Award

Droga5 / New York + Seven Bucks Productions / Beverly Hills + Modern Assembly / New York

Project Rock

Rock Clock

Utility

OS_MO17045M

2017 Mobile Merit Award

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Utility

OS_MO17046M

2017 Mobile Merit Award

Kärnhuset / Stockholm

Stockholmståg

The Train Brain Project

Utility

OS_MO17047M

2017 Mobile Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Utility

OS_MO17048M

2017 Mobile Merit Award

BBDO / Bangkok

Thai Health Promotion Foundation

HELPMET

Use of Technology / Physical Product & Mobile Integration

OS_MO17071M

2017 Mobile Merit Award

CHEIL WORLDWIDE / SPAIN

SAMSUNG

BLIND CAP

Use of Technology / Physical Product & Mobile Integration

OS_MO17072M

2017 Mobile Merit Award

DENTSU INC. / Tokyo

TOYOTA

Smile Lock Outlet

Use of Technology / Physical Product & Mobile Integration

OS_MO17073M

2017 Mobile Merit Award

DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO

Ezaki Glico Company, Limited

GLICODE

Use of Technology / Physical Product & Mobile Integration

OS_MO17074M

2017 Mobile Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Use of Technology / Physical Product & Mobile Integration

OS_MO17075M

2017 Mobile Merit Award

Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo

Samsung

Galaxy Surfboard

Use of Technology / Physical Product & Mobile Integration

OS_MO17076M

2017 Mobile Merit Award

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore

Singtel

Singtel Data ExStream

Use of Technology / Physical Product & Mobile Integration

OS_MO17077M

2017 Mobile Merit Award

Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich

Ötztal Tourismus

Save me – the ski pass that saves lives

Use of Technology / Physical Product & Mobile Integration

OS_MO17078M

2017 Mobile Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Use of Technology / Physical Product & Mobile Integration

OS_MO17079M

2017 Mobile Merit Award

J. Walter Thompson / India

The Hindu

A Tale of Two Cities

Publications

OS_MO17058M

2017 Mobile Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Websites

OS_MO17032M

2017 Mobile Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Websites

OS_MO17033M

2017 Mobile Merit Award

Impact BBDO / Dubai

La Libanaise Des Jeux

Skip Friday 13

Websites

OS_MO17034M

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