The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Websites
Sound Skills Agency: WCRS / London Client: The Royal Air Force Category: Craft / Music / Sound
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Utility
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore Client: Singtel Category: Use of Technology
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Craft / Dynamic Data Visualization
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Augmented Reality
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Mobile Advertising
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Mobile
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration

2017 Mobile Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Websites

OS_MO17001S

2017 Mobile Silver Pencil

WCRS / London

The Royal Air Force

Sound Skills

Craft / Music / Sound

OS_MO17025S

2017 Mobile Silver Pencil

Leo Burnett / Sydney

Samsung Australia

brainBAND

Utility

OS_MO17005S

2017 Mobile Silver Pencil

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore

Singtel

Singtel Data ExStream

Use of Technology

OS_MO17013S

2017 Mobile Silver Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Use of Technology

OS_MO17014S

2017 Mobile Silver Pencil

Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg

Google Data Arts Team

Land Lines

Craft / Dynamic Data Visualization

OS_MO17027S

2017 Mobile Silver Pencil

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Use of Technology / Augmented Reality

OS_MO17016S

2017 Mobile Silver Pencil

BBDO / New York

Lowe's

In-a-Snap

Mobile Advertising

OS_MO17008S

2017 Mobile Silver Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Craft / Visual Effects / Animation

OS_MO17023S

2017 Mobile Silver Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Innovation in Mobile

OS_MO17030S

2017 Mobile Silver Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Use of Technology / Physical Product & Mobile Integration

OS_MO17019S

Follow Us