The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Parkinsounds Agency: Havas Life / São Paulo Client: Teva Neuroscience Category: Craft / Music / Sound
#BeFearless Agency: Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow Client: Samsung Electronics Category: Use of Technology / Physical Product & Mobile Integration
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Use of Technology / Physical Product & Mobile Integration
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Innovation in Mobile
Virgin America's New App Agency: Work & Co / Brooklyn Client: Virgin America Category: Applications
Concepcion Agency: Leo Burnett Colombia / Bogota Client: Davivienda Category: Use of Technology
Through the Dark Agency: R/GA / Sydney Client: Google Category: Craft / Visual Effects / Animation
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Gaming
Oregon Weather Compass Agency: Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis Client: Travel Oregon Category: Websites

2017 Mobile Bronze Pencil

Havas Life / São Paulo

Teva Neuroscience

Parkinsounds

Craft / Music / Sound

OS_MO17026B

2017 Mobile Bronze Pencil

Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow

Samsung Electronics

#BeFearless

Use of Technology / Physical Product & Mobile Integration

OS_MO17020B

2017 Mobile Bronze Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Use of Technology / Physical Product & Mobile Integration

OS_MO17021B

2017 Mobile Bronze Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Innovation in Mobile

OS_MO17031B

2017 Mobile Bronze Pencil

Work & Co / Brooklyn

Virgin America

Virgin America's New App

Applications

OS_MO17003B

2017 Mobile Bronze Pencil

Leo Burnett Colombia / Bogota

Davivienda

Concepcion

Use of Technology

OS_MO17015B

2017 Mobile Bronze Pencil

R/GA / Sydney

Google

Through the Dark

Craft / Visual Effects / Animation

OS_MO17024B

2017 Mobile Bronze Pencil

Saatchi & Saatchi / London + BUF / Paris

Deutsche Telekom

Sea Hero Quest

Gaming

OS_MO17010B

2017 Mobile Bronze Pencil

Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis

Travel Oregon

Oregon Weather Compass

Websites

OS_MO17002B

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