The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Cinema to go Agency: BETC / Paris + BETC Digital / Paris Client: Air France Category: Applications
#BeFearless Agency: Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow Client: Samsung Electronics Category: Applications
GLICODE Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Applications
Digital Goldfish Scooping Agency: DENTSU INC. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: Samsung Electronics Category: Applications
Read to unlock Agency: KING / Stockholm Client: Berättarministeriet Category: Applications
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Applications
Live Swatches Agency: Sid Lee / Montreal Client: Reno-Dépôt Category: Applications
The Snow Fox Agency: AKQA / New York Client: AKQA Category: Use of Technology
Dr. Oetker Baking App Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Use of Technology
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Use of Technology
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Use of Technology
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Use of Technology
Public Health England - Change 4 Life - Sugar Smart Agency: M&C Saatchi / London Client: Public Health England - Change 4 Life Category: Use of Technology
Change Perspective Agency: Narrative_ / New York + House of Narrative_ / New York Client: VISA Rushcard Category: Use of Technology
Mr. Bear Driver Agency: Publicis Romania / Bucharest + Nurun Romania / Bucharest Client: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile) Category: Use of Technology
Live Swatches Agency: Sid Lee / Montreal Client: Réno-Dépôt Category: Use of Technology
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Utility
Rock Clock Agency: Droga5 / New York + Seven Bucks Productions / Beverly Hills + Modern Assembly / New York Client: Project Rock Category: Utility
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Utility
The Train Brain Project Agency: Kärnhuset / Stockholm Client: Stockholmståg Category: Utility
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Utility
Unfairy Tales Agency: 180LA / Santa Monica + MediaMonks / Los Angeles Client: Unicef Category: Mobile Advertising
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Mobile Advertising
Haunted Door Agency: BIMM / Toronto Client: WD-40 Category: Mobile Advertising
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Mobile Advertising
Venmo Micro Hack Agency: Deutsch / New York Client: WATERisLIFE Category: Mobile Advertising
SONGS OF VIOLENCE Agency: FCB BRASIL / São Paulo Client: ESTADAO DIGITAL Category: Mobile Advertising
Don't Skip Your Prostate Agency: J. Walter Thompson / New York Client: Vice Media Category: Mobile Advertising
Eyes on Gigi Agency: KBS / New York + Serviceplan / Munich Client: BMW Category: Mobile Advertising
Can't Stop Agency: R/GA / New York Client: Samsung Category: Mobile Advertising
Unfairy Tales Agency: 180LA / Santa Monica + MediaMonks / Los Angeles Client: Unicef Category: Craft / Visual Effects / Animation
The end of society simulator Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Craft / Dynamic Data Visualization
Dragon Spotting for Disney's Pete's Dragon Agency: The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles Client: The Walt Disney Company Category: Use of Technology / Augmented Reality
It’s Time To Shine Challenge Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Alpargatas - Mizuno Category: Gaming
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
A Tale of Two Cities Agency: J. Walter Thompson / India Client: The Hindu Category: Publications
The Snow Fox Agency: AKQA / New York Client: AKQA Category: Self-Promotion
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Websites
Skip Friday 13 Agency: Impact BBDO / Dubai Client: La Libanaise Des Jeux Category: Websites
Science4Refugees - ResearchBuddies Agency: Interone BBDO / Munich Client: Euraxess - Researchers in Motion Category: Websites
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Websites
Cinema to go Agency: BETC / Paris + BETC Digital / Paris Client: Air France Category: Innovation in Mobile
HELPMET Agency: BBDO / Bangkok Client: Thai Health Promotion Foundation Category: Use of Technology / Physical Product & Mobile Integration
BLIND CAP Agency: CHEIL WORLDWIDE / SPAIN Client: SAMSUNG Category: Use of Technology / Physical Product & Mobile Integration
Smile Lock Outlet Agency: DENTSU INC. / Tokyo Client: TOYOTA Category: Use of Technology / Physical Product & Mobile Integration
GLICODE Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Use of Technology / Physical Product & Mobile Integration
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Use of Technology / Physical Product & Mobile Integration
Galaxy Surfboard Agency: Leo Burnett Tailor Made / Sao Paulo Client: Samsung Category: Use of Technology / Physical Product & Mobile Integration

2017 Mobile Merit Award

BETC / Paris + BETC Digital / Paris

Air France

Cinema to go

Applications

OS_MO17037M

2017 Mobile Merit Award

Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow

Samsung Electronics

#BeFearless

Applications

OS_MO17038M

2017 Mobile Merit Award

DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO

Ezaki Glico Company, Limited

GLICODE

Applications

OS_MO17039M

2017 Mobile Merit Award

DENTSU INC. / Tokyo + Tohokushinsha Film Corporation / Tokyo

Samsung Electronics

Digital Goldfish Scooping

Applications

OS_MO17040M

2017 Mobile Merit Award

KING / Stockholm

Berättarministeriet

Read to unlock

Applications

OS_MO17041M

2017 Mobile Merit Award

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Applications

OS_MO17042M

2017 Mobile Merit Award

Sid Lee / Montreal

Reno-Dépôt

Live Swatches

Applications

OS_MO17043M

2017 Mobile Merit Award

AKQA / New York

AKQA

The Snow Fox

Use of Technology

OS_MO17061M

2017 Mobile Merit Award

BBDO GmbH / Duesseldorf

Dr. August Oetker Nahrungsmittel KG

Dr. Oetker Baking App

Use of Technology

OS_MO17062M

2017 Mobile Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Use of Technology

OS_MO17063M

2017 Mobile Merit Award

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Use of Technology

OS_MO17064M

2017 Mobile Merit Award

Leo Burnett Germany / Frankfurt

Samsung

Design your time

Use of Technology

OS_MO17065M

2017 Mobile Merit Award

M&C Saatchi / London

Public Health England - Change 4 Life

Public Health England - Change 4 Life - Sugar Smart

Use of Technology

OS_MO17066M

2017 Mobile Merit Award

Narrative_ / New York + House of Narrative_ / New York

VISA Rushcard

Change Perspective

Use of Technology

OS_MO17067M

2017 Mobile Merit Award

Publicis Romania / Bucharest + Nurun Romania / Bucharest

The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)

Mr. Bear Driver

Use of Technology

OS_MO17068M

2017 Mobile Merit Award

Sid Lee / Montreal

Réno-Dépôt

Live Swatches

Use of Technology

OS_MO17069M

2017 Mobile Merit Award

Deutsch / Los Angeles

Taco Bell

TacoBot

Utility

OS_MO17044M

2017 Mobile Merit Award

Droga5 / New York + Seven Bucks Productions / Beverly Hills + Modern Assembly / New York

Project Rock

Rock Clock

Utility

OS_MO17045M

2017 Mobile Merit Award

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Utility

OS_MO17046M

2017 Mobile Merit Award

Kärnhuset / Stockholm

Stockholmståg

The Train Brain Project

Utility

OS_MO17047M

2017 Mobile Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Utility

OS_MO17048M

2017 Mobile Merit Award

180LA / Santa Monica + MediaMonks / Los Angeles

Unicef

Unfairy Tales

Mobile Advertising

OS_MO17049M

2017 Mobile Merit Award

BETC / Paris

Addict Aide

Like my addiction

Mobile Advertising

OS_MO17050M

2017 Mobile Merit Award

BIMM / Toronto

WD-40

Haunted Door

Mobile Advertising

OS_MO17051M

2017 Mobile Merit Award

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Mobile Advertising

OS_MO17052M

2017 Mobile Merit Award

Deutsch / New York

WATERisLIFE

Venmo Micro Hack

Mobile Advertising

OS_MO17053M

2017 Mobile Merit Award

FCB BRASIL / São Paulo

ESTADAO DIGITAL

SONGS OF VIOLENCE

Mobile Advertising

OS_MO17054M

2017 Mobile Merit Award

J. Walter Thompson / New York

Vice Media

Don't Skip Your Prostate

Mobile Advertising

OS_MO17055M

2017 Mobile Merit Award

KBS / New York + Serviceplan / Munich

BMW

Eyes on Gigi

Mobile Advertising

OS_MO17056M

2017 Mobile Merit Award

R/GA / New York

Samsung

Can't Stop

Mobile Advertising

OS_MO17057M

2017 Mobile Merit Award

180LA / Santa Monica + MediaMonks / Los Angeles

Unicef

Unfairy Tales

Craft / Visual Effects / Animation

OS_MO17081M

2017 Mobile Merit Award

BETC / Paris + BETC Digital / Paris

Ubisoft

The end of society simulator

Craft / Dynamic Data Visualization

OS_MO17082M

2017 Mobile Merit Award

Leo Burnett / Sydney

Samsung Australia

brainBAND

Craft / Dynamic Data Visualization

OS_MO17083M

2017 Mobile Merit Award

The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles

The Walt Disney Company

Dragon Spotting for Disney's Pete's Dragon

Use of Technology / Augmented Reality

OS_MO17070M

2017 Mobile Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Alpargatas - Mizuno

It’s Time To Shine Challenge

Gaming

OS_MO17059M

2017 Mobile Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

OS_MO17060M

2017 Mobile Merit Award

J. Walter Thompson / India

The Hindu

A Tale of Two Cities

Publications

OS_MO17058M

2017 Mobile Merit Award

AKQA / New York

AKQA

The Snow Fox

Self-Promotion

OS_MO17080M

2017 Mobile Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Websites

OS_MO17032M

2017 Mobile Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Websites

OS_MO17033M

2017 Mobile Merit Award

Impact BBDO / Dubai

La Libanaise Des Jeux

Skip Friday 13

Websites

OS_MO17034M

2017 Mobile Merit Award

Interone BBDO / Munich

Euraxess - Researchers in Motion

Science4Refugees - ResearchBuddies

Websites

OS_MO17035M

2017 Mobile Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Websites

OS_MO17036M

2017 Mobile Merit Award

BETC / Paris + BETC Digital / Paris

Air France

Cinema to go

Innovation in Mobile

OS_MO17084M

2017 Mobile Merit Award

BBDO / Bangkok

Thai Health Promotion Foundation

HELPMET

Use of Technology / Physical Product & Mobile Integration

OS_MO17071M

2017 Mobile Merit Award

CHEIL WORLDWIDE / SPAIN

SAMSUNG

BLIND CAP

Use of Technology / Physical Product & Mobile Integration

OS_MO17072M

2017 Mobile Merit Award

DENTSU INC. / Tokyo

TOYOTA

Smile Lock Outlet

Use of Technology / Physical Product & Mobile Integration

OS_MO17073M

2017 Mobile Merit Award

DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO

Ezaki Glico Company, Limited

GLICODE

Use of Technology / Physical Product & Mobile Integration

OS_MO17074M

2017 Mobile Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Use of Technology / Physical Product & Mobile Integration

OS_MO17075M

2017 Mobile Merit Award

Leo Burnett Tailor Made / Sao Paulo

Samsung

Galaxy Surfboard

Use of Technology / Physical Product & Mobile Integration

OS_MO17076M

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