The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Digital Goldfish Scooping
Agency: DENTSU INC. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: Samsung Electronics Category: Applications
Cinema to go
Agency: BETC / Paris + BETC Digital / Paris
Client: Air France Category: Innovation in Mobile
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Los Angeles
Client: Unicef Category: Mobile Advertising
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Mobile Advertising
SONGS OF VIOLENCE
Agency: FCB BRASIL / São Paulo
Client: ESTADAO DIGITAL Category: Mobile Advertising
Don't Skip Your Prostate
Agency: J. Walter Thompson / New York
Client: Vice Media Category: Mobile Advertising
It’s Time To Shine Challenge
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Alpargatas - Mizuno Category: Gaming
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming
Dragon Spotting for Disney's Pete's Dragon
Agency: The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles
Client: The Walt Disney Company Category: Use of Technology / Augmented Reality
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Los Angeles
Client: Unicef Category: Craft / Visual Effects / Animation
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf
Client: Dr. August Oetker Nahrungsmittel KG Category: Use of Technology
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Use of Technology
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: Use of Technology
Public Health England - Change 4 Life - Sugar Smart
Agency: M&C Saatchi / London
Client: Public Health England - Change 4 Life Category: Use of Technology
Change Perspective
Agency: Narrative_ / New York + House of Narrative_ / New York
Client: VISA Rushcard Category: Use of Technology
Mr. Bear Driver
Agency: Publicis Romania / Bucharest + Nurun Romania / Bucharest
Client: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile) Category: Use of Technology
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft Category: Craft / Dynamic Data Visualization
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Craft / Dynamic Data Visualization
Rock Clock
Agency: Droga5 / New York + Seven Bucks Productions / Beverly Hills + Modern Assembly / New York
Client: Project Rock Category: Utility
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Utility
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Utility
Award:
2017 Mobile Merit Award
Agency:
DENTSU INC. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
Samsung Electronics
Title:
Digital Goldfish Scooping
Category:
Applications
Annual ID:
OS_MO17040M
Award:
2017 Mobile Merit Award
Agency:
KING / Stockholm
Client:
Berättarministeriet
Title:
Read to unlock
Category:
Applications
Annual ID:
OS_MO17041M
Award:
2017 Mobile Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Applications
Annual ID:
OS_MO17042M
Award:
2017 Mobile Merit Award
Agency:
Sid Lee / Montreal
Client:
Reno-Dépôt
Title:
Live Swatches
Category:
Applications
Annual ID:
OS_MO17043M
Award:
2017 Mobile Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Air France
Title:
Cinema to go
Category:
Innovation in Mobile
Annual ID:
OS_MO17084M
Award:
2017 Mobile Merit Award
Agency:
180LA / Santa Monica + MediaMonks / Los Angeles
Client:
Unicef
Title:
Unfairy Tales
Category:
Mobile Advertising
Annual ID:
OS_MO17049M
Award:
2017 Mobile Merit Award
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Mobile Advertising
Annual ID:
OS_MO17050M
Award:
2017 Mobile Merit Award
Agency:
BIMM / Toronto
Client:
WD-40
Title:
Haunted Door
Category:
Mobile Advertising
Annual ID:
OS_MO17051M
Award:
2017 Mobile Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Mobile Advertising
Annual ID:
OS_MO17052M
Award:
2017 Mobile Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Mobile Advertising
Annual ID:
OS_MO17053M
Award:
2017 Mobile Merit Award
Agency:
FCB BRASIL / São Paulo
Client:
ESTADAO DIGITAL
Title:
SONGS OF VIOLENCE
Category:
Mobile Advertising
Annual ID:
OS_MO17054M
Award:
2017 Mobile Merit Award
Agency:
J. Walter Thompson / New York
Client:
Vice Media
Title:
Don't Skip Your Prostate
Category:
Mobile Advertising
Annual ID:
OS_MO17055M
Award:
2017 Mobile Merit Award
Agency:
KBS / New York + Serviceplan / Munich
Client:
BMW
Title:
Eyes on Gigi
Category:
Mobile Advertising
Annual ID:
OS_MO17056M
Award:
2017 Mobile Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Can't Stop
Category:
Mobile Advertising
Annual ID:
OS_MO17057M
Award:
2017 Mobile Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Alpargatas - Mizuno
Title:
It’s Time To Shine Challenge
Category:
Gaming
Annual ID:
OS_MO17059M
Award:
2017 Mobile Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Annual ID:
OS_MO17060M
Award:
2017 Mobile Merit Award
Agency:
AKQA / New York
Client:
AKQA
Title:
The Snow Fox
Category:
Self-Promotion
Annual ID:
OS_MO17080M
Award:
2017 Mobile Merit Award
Agency:
The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles
Client:
The Walt Disney Company
Title:
Dragon Spotting for Disney's Pete's Dragon
Category:
Use of Technology / Augmented Reality
Annual ID:
OS_MO17070M
Award:
2017 Mobile Merit Award
Agency:
180LA / Santa Monica + MediaMonks / Los Angeles
Client:
Unicef
Title:
Unfairy Tales
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_MO17081M
Award:
2017 Mobile Merit Award
Agency:
AKQA / New York
Client:
AKQA
Title:
The Snow Fox
Category:
Use of Technology
Annual ID:
OS_MO17061M
Award:
2017 Mobile Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Use of Technology
Annual ID:
OS_MO17062M
Award:
2017 Mobile Merit Award
Agency:
FCB / Zürich
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Use of Technology
Annual ID:
OS_MO17063M
Award:
2017 Mobile Merit Award
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Use of Technology
Annual ID:
OS_MO17064M
Award:
2017 Mobile Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Samsung
Title:
Design your time
Category:
Use of Technology
Annual ID:
OS_MO17065M
Award:
2017 Mobile Merit Award
Agency:
M&C Saatchi / London
Client:
Public Health England - Change 4 Life
Title:
Public Health England - Change 4 Life - Sugar Smart
Category:
Use of Technology
Annual ID:
OS_MO17066M
Award:
2017 Mobile Merit Award
Agency:
Narrative_ / New York + House of Narrative_ / New York
Client:
VISA Rushcard
Title:
Change Perspective
Category:
Use of Technology
Annual ID:
OS_MO17067M
Award:
2017 Mobile Merit Award
Agency:
Publicis Romania / Bucharest + Nurun Romania / Bucharest
Client:
The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Title:
Mr. Bear Driver
Category:
Use of Technology
Annual ID:
OS_MO17068M
Award:
2017 Mobile Merit Award
Agency:
Sid Lee / Montreal
Client:
Réno-Dépôt
Title:
Live Swatches
Category:
Use of Technology
Annual ID:
OS_MO17069M
Award:
2017 Mobile Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Ubisoft
Title:
The end of society simulator
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_MO17082M
Award:
2017 Mobile Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_MO17083M
Award:
2017 Mobile Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
TacoBot
Category:
Utility
Annual ID:
OS_MO17044M
Award:
2017 Mobile Merit Award
Agency:
Droga5 / New York + Seven Bucks Productions / Beverly Hills + Modern Assembly / New York
Client:
Project Rock
Title:
Rock Clock
Category:
Utility
Annual ID:
OS_MO17045M
Award:
2017 Mobile Merit Award
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Utility
Annual ID:
OS_MO17046M
Award:
2017 Mobile Merit Award
Agency:
Kärnhuset / Stockholm
Client:
Stockholmståg
Title:
The Train Brain Project
Category:
Utility
Annual ID:
OS_MO17047M