The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Craft / Use of Digital Technology - Single or Campaign
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Craft / Photography - Single or Campaign
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Photography - Single or Campaign
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Promotional / Collateral / Promotional Items - Single or Campaign
HEAT TECH WINDOW
Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul
Client: UNIQLO Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE LIVE FISH PACK
Agency: YOUNG & RUBICAM POLAND / WARSAW
Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Promotional / Collateral / Promotional Items - Single or Campaign
One-Drop Bottle
Agency: TBWA\RAAD / Dubai
Client: Pril Category: Promotional / Collateral / Promotional Items - Single or Campaign
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Finding Her
Agency: DDB / Dubai
Client: UN Women Category: Craft / Illustration - Single or Campaign
3 Pretty Playful Minutes
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Art Direction - Single or Campaign
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest
Client: Forbes Category: Craft / Art Direction - Single or Campaign
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Art Direction - Single or Campaign
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Promotional / Collateral / Posters - Campaign
Documents
Agency: DDB / New York
Client: Gun by Gun Category: Promotional / Collateral / Posters - Campaign
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Promotional / Collateral / Posters - Campaign
The News You Should Be Following
Agency: TBWA Hunt Lascaris / Johannesburg
Client: The Times Category: Promotional / Collateral / Posters - Campaign
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Campaign
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Campaign
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Innovation in Print & Outdoor / Ambient Media
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Print & Outdoor / Ambient Media
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen Category: Innovation in Print & Outdoor / Ambient Media
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Innovation in Print & Outdoor / Ambient Media
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway Category: Innovation in Print & Outdoor / Ambient Media
Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media
X-Ray Casts
Agency: Colenso BBDO / Auckland
Client: Fonterra Brands NZ, Anchor Category: Innovation in Print & Outdoor / Ambient Media
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Innovation in Print & Outdoor / Ambient Media
STONE MILK
Agency: FCB Brasil / São Paulo
Client: Clube de Criação Category: Craft / Printing / Production - Single or Campaign
#NoFilter
Agency: Happiness / FCB / Saigon + Happiness / FCB / Brussels
Client: Unicef Global Category: Craft / Printing / Production - Single or Campaign
Maps
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Baby Stroller Test-Ride by Contours
Agency: FCB Chicago / Chicago, IL
Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
#BeTheirEyes
Agency: Cheil / Hong Kong
Client: Samsung Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Scariest BK
Agency: DAVID / Miami
Client: Burger King Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Baby Stroller Test-Ride by Contours
Agency: FCB Chicago / Chicago, IL
Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Drought Pack
Agency: Joe Public United / Johannesburg
Client: Clover Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17034G
Award:
2017 Print & Outdoor Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO17055G
Award:
2017 Print & Outdoor Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO17056S
Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Publishing / Trade Publication - Single or Campaign
Annual ID:
OS_PO17010G
Award:
2017 Print & Outdoor Silver Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17051S
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17052B
Award:
2017 Print & Outdoor Gold Pencil
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17018G
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul
Client:
UNIQLO
Title:
HEAT TECH WINDOW
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17019S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
YOUNG & RUBICAM POLAND / WARSAW
Client:
MILA
Title:
THE LIVE FISH PACK
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17020S
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17021B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\RAAD / Dubai
Client:
Pril
Title:
One-Drop Bottle
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17022B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17029B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Frederick Jones
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17030B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17033B
Award:
2017 Print & Outdoor Silver Pencil
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17049S
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher Argentina
Title:
3 Pretty Playful Minutes
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17050B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night 1
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17004B
Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17045G
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Y&R / Prague + Studio Carioca / Bucharest
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17046S
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17048B
Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17013G
Award:
2017 Print & Outdoor Silver Pencil
Agency:
DDB / New York
Client:
Gun by Gun
Title:
Documents
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17014S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17015S
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
The Times
Title:
The News You Should Be Following
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17016B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17017B
Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17003G
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17031S
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17032B
Award:
2017 Print & Outdoor Gold Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17057G
Award:
2017 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17058G
Award:
2017 Print & Outdoor Gold Pencil
Agency:
TRY / Oslo
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17059G
Award:
2017 Print & Outdoor Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17060S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17061S
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17062B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Fonterra Brands NZ, Anchor
Title:
X-Ray Casts
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17063B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17064B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
FCB Brasil / São Paulo
Client:
Clube de Criação
Title:
STONE MILK
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17053B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Happiness / FCB / Saigon + Happiness / FCB / Brussels
Client:
Unicef Global
Title:
#NoFilter
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17054B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Maps
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17028B
Award:
2017 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17035G
Award:
2017 Print & Outdoor Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17036G
Award:
2017 Print & Outdoor Gold Pencil
Agency:
TRY / Oslo
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17037G
Award:
2017 Print & Outdoor Silver Pencil
Agency:
FCB Chicago / Chicago, IL
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17038S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17039S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17040S
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Samsung
Title:
#BeTheirEyes
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17041B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17042B
Award:
2017 Print & Outdoor Gold Pencil
Agency:
FCB Chicago / Chicago, IL
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO17023G
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO17024S
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Joe Public United / Johannesburg
Client:
Clover
Title:
Drought Pack
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO17025B
