The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single


Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single


Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single


Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign


GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Craft / Use of Digital Technology - Single or Campaign


Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign


Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign


Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign


Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign


Finding Her
Agency: DDB / Dubai
Client: UN Women Category: Craft / Illustration - Single or Campaign


3 Pretty Playful Minutes
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign


Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Promotional / Collateral / Posters - Campaign


Documents
Agency: DDB / New York
Client: Gun by Gun Category: Promotional / Collateral / Posters - Campaign


Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Promotional / Collateral / Posters - Campaign


The News You Should Be Following
Agency: TBWA Hunt Lascaris / Johannesburg
Client: The Times Category: Promotional / Collateral / Posters - Campaign


Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Campaign


Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Art Direction - Single or Campaign


The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest
Client: Forbes Category: Craft / Art Direction - Single or Campaign


Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Art Direction - Single or Campaign


Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Campaign


iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Promotional / Collateral / Posters - Single


Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single


Maps
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign


Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Promotional / Collateral / Promotional Items - Single or Campaign


HEAT TECH WINDOW
Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul
Client: UNIQLO Category: Promotional / Collateral / Promotional Items - Single or Campaign


THE LIVE FISH PACK
Agency: YOUNG & RUBICAM POLAND / WARSAW
Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign


IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Promotional / Collateral / Promotional Items - Single or Campaign


One-Drop Bottle
Agency: TBWA\RAAD / Dubai
Client: Pril Category: Promotional / Collateral / Promotional Items - Single or Campaign


STONE MILK
Agency: FCB Brasil / São Paulo
Client: Clube de Criação Category: Craft / Printing / Production - Single or Campaign


#NoFilter
Agency: Happiness / FCB / Saigon + Happiness / FCB / Brussels
Client: Unicef Global Category: Craft / Printing / Production - Single or Campaign


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Innovation in Print & Outdoor / Ambient Media


Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Print & Outdoor / Ambient Media


The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen Category: Innovation in Print & Outdoor / Ambient Media


Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Innovation in Print & Outdoor / Ambient Media


Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway Category: Innovation in Print & Outdoor / Ambient Media


Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media


X-Ray Casts
Agency: Colenso BBDO / Auckland
Client: Fonterra Brands NZ, Anchor Category: Innovation in Print & Outdoor / Ambient Media


LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Innovation in Print & Outdoor / Ambient Media


Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single


The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign


Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Craft / Photography - Single or Campaign


Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Photography - Single or Campaign


The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest
Client: Forbes Category: Publishing / Magazine - Campaign


Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Publishing / Magazine - Campaign


Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Publishing / Magazine - Campaign


Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single


Award:
2017 Print & Outdoor Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17034G

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17029B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Frederick Jones
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17030B

Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Publishing / Trade Publication - Single or Campaign
Annual ID:
OS_PO17010G

Award:
2017 Print & Outdoor Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO17055G

Award:
2017 Print & Outdoor Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO17056S

Award:
2017 Print & Outdoor Silver Pencil
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17043S

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17044B

Award:
2017 Print & Outdoor Silver Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17031S

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17032B

Award:
2017 Print & Outdoor Silver Pencil
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17049S

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher Argentina
Title:
3 Pretty Playful Minutes
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17050B

Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17013G

Award:
2017 Print & Outdoor Silver Pencil
Agency:
DDB / New York
Client:
Gun by Gun
Title:
Documents
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17014S

Award:
2017 Print & Outdoor Silver Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17015S

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
The Times
Title:
The News You Should Be Following
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17016B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17017B

Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17045G

Award:
2017 Print & Outdoor Silver Pencil
Agency:
Y&R / Prague + Studio Carioca / Bucharest
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17046S

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17048B

Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17003G

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17011B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night 1
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17012B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Maps
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17028B

Award:
2017 Print & Outdoor Gold Pencil
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17018G

Award:
2017 Print & Outdoor Silver Pencil
Agency:
Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul
Client:
UNIQLO
Title:
HEAT TECH WINDOW
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17019S

Award:
2017 Print & Outdoor Silver Pencil
Agency:
YOUNG & RUBICAM POLAND / WARSAW
Client:
MILA
Title:
THE LIVE FISH PACK
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17020S

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17021B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\RAAD / Dubai
Client:
Pril
Title:
One-Drop Bottle
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17022B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
FCB Brasil / São Paulo
Client:
Clube de Criação
Title:
STONE MILK
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17053B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Happiness / FCB / Saigon + Happiness / FCB / Brussels
Client:
Unicef Global
Title:
#NoFilter
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17054B

Award:
2017 Print & Outdoor Gold Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17057G

Award:
2017 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17058G

Award:
2017 Print & Outdoor Gold Pencil
Agency:
TRY / Oslo
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17059G

Award:
2017 Print & Outdoor Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17060S

Award:
2017 Print & Outdoor Silver Pencil
Agency:
Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17061S

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17062B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Fonterra Brands NZ, Anchor
Title:
X-Ray Casts
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17063B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17064B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night 1
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17004B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17033B

Award:
2017 Print & Outdoor Silver Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17051S

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17052B

Award:
2017 Print & Outdoor Gold Pencil
Agency:
DDB / New York
Client:
Gun by Gun
Title:
Documents
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17005G

Award:
2017 Print & Outdoor Silver Pencil
Agency:
Y&R / Prague + Studio Carioca / Bucharest
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17006S

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17007B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17008B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17009B

Award:
2017 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17035G
