The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Promotional / Collateral / Promotional Items - Single or Campaign
One-Drop Bottle Agency: TBWA\RAAD / Dubai Client: Pril Category: Promotional / Collateral / Promotional Items - Single or Campaign
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Art Direction - Single or Campaign
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Loving the night 1 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
#BeTheirEyes Agency: Cheil / Hong Kong Client: Samsung Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Scariest BK Agency: DAVID / Miami Client: Burger King Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Drought Pack Agency: Joe Public United / Johannesburg Client: Clover Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Sugar Detox Agency: Marcel / Paris Client: Intermarché Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
One-Drop Bottle Agency: TBWA\RAAD / Dubai Client: Pril Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media
X-Ray Casts Agency: Colenso BBDO / Auckland Client: Fonterra Brands NZ, Anchor Category: Innovation in Print & Outdoor / Ambient Media
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Print & Outdoor / Ambient Media
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
3 Pretty Playful Minutes Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
Finding Her Agency: DDB / Dubai Client: UN Women Category: Publishing / Magazine - Campaign
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Publishing / Magazine - Campaign
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign
STONE MILK Agency: FCB Brasil / São Paulo Client: Clube de Criação Category: Craft / Printing / Production - Single or Campaign
#NoFilter Agency: Happiness / FCB / Saigon + Happiness / FCB / Brussels Client: Unicef Global Category: Craft / Printing / Production - Single or Campaign
Maps Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
iPain Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Promotional / Collateral / Posters - Single
Loving the night 1 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Campaign
The News You Should Be Following Agency: TBWA Hunt Lascaris / Johannesburg Client: The Times Category: Promotional / Collateral / Posters - Campaign
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Campaign
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Frederick Jones Agency: Leo Burnett / Chicago Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

2017 Print & Outdoor Bronze Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17021B

2017 Print & Outdoor Bronze Pencil

TBWA\RAAD / Dubai

Pril

One-Drop Bottle

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17022B

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Craft / Art Direction - Single or Campaign

OS_PO17048B

2017 Print & Outdoor Bronze Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17033B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 1

Publishing / Magazine - Single

OS_PO17004B

2017 Print & Outdoor Bronze Pencil

Cheil / Hong Kong

Samsung

#BeTheirEyes

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17041B

2017 Print & Outdoor Bronze Pencil

DAVID / Miami

Burger King

Scariest BK

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17042B

2017 Print & Outdoor Bronze Pencil

Joe Public United / Johannesburg

Clover

Drought Pack

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17025B

2017 Print & Outdoor Bronze Pencil

Marcel / Paris

Intermarché

Sugar Detox

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17026B

2017 Print & Outdoor Bronze Pencil

TBWA\RAAD / Dubai

Pril

One-Drop Bottle

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17027B

2017 Print & Outdoor Bronze Pencil

180LA / Santa Monica

Boost Mobile

Boost Your Voice

Innovation in Print & Outdoor / Ambient Media

OS_PO17062B

2017 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Fonterra Brands NZ, Anchor

X-Ray Casts

Innovation in Print & Outdoor / Ambient Media

OS_PO17063B

2017 Print & Outdoor Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Print & Outdoor / Ambient Media

OS_PO17064B

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17032B

2017 Print & Outdoor Bronze Pencil

La Comunidad / Buenos Aires

Ferrero Rocher Argentina

3 Pretty Playful Minutes

Craft / Illustration - Single or Campaign

OS_PO17050B

2017 Print & Outdoor Bronze Pencil

DDB / Dubai

UN Women

Finding Her

Publishing / Magazine - Campaign

OS_PO17007B

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Publishing / Magazine - Campaign

OS_PO17008B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Publishing / Magazine - Campaign

OS_PO17009B

2017 Print & Outdoor Bronze Pencil

FCB Brasil / São Paulo

Clube de Criação

STONE MILK

Craft / Printing / Production - Single or Campaign

OS_PO17053B

2017 Print & Outdoor Bronze Pencil

Happiness / FCB / Saigon + Happiness / FCB / Brussels

Unicef Global

#NoFilter

Craft / Printing / Production - Single or Campaign

OS_PO17054B

2017 Print & Outdoor Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen do Brasil

Maps

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17028B

2017 Print & Outdoor Bronze Pencil

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

iPain

Promotional / Collateral / Posters - Single

OS_PO17011B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 1

Promotional / Collateral / Posters - Single

OS_PO17012B

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Craft / Photography - Single or Campaign

OS_PO17052B

2017 Print & Outdoor Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

The Times

The News You Should Be Following

Promotional / Collateral / Posters - Campaign

OS_PO17016B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Promotional / Collateral / Posters - Campaign

OS_PO17017B

2017 Print & Outdoor Bronze Pencil

McCann / Melbourne

YMCA

Playnasium

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17044B

2017 Print & Outdoor Bronze Pencil

Leo Burnett / Chicago

Donate Life America

Elizabeth Williams

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17029B

2017 Print & Outdoor Bronze Pencil

Leo Burnett / Chicago

Donate Life America

Frederick Jones

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17030B

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