The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Scariest BK Agency: DAVID / Miami Client: Burger King Category: Innovation in Print & Outdoor / Ambient Media
The SAB Spike Detector Coaster Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg Client: South African Breweries Category: Innovation in Print & Outdoor / Ambient Media
The Riderless Bike Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney Client: Steve Waugh Foundation Category: Innovation in Print & Outdoor / Ambient Media
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Innovation in Print & Outdoor / Ambient Media
Amateur Replay Agency: Ogilvy & Mather / Singapore Client: Allianz Category: Innovation in Print & Outdoor / Ambient Media
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Innovation in Print & Outdoor / Ambient Media
Charles Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Single
Francis Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Single
Strong Man Agency: FCB / Chicago Client: Copic Category: Promotional / Collateral / Posters - Single
Cyclops Agency: FCB / Chicago Client: Copic Category: Promotional / Collateral / Posters - Single
Wool Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Promotional / Collateral / Posters - Single
Newspaper Stack - Refugees Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Newspaper Stack - Trump Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Loving the night 2 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Loving the night 3 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Typography - Single or Campaign
Frederick Jones Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Typography - Single or Campaign
Textile Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Craft / Typography - Single or Campaign
Hunt on the News Agency: AKQA / São Paulo Client: Netflix Category: Publishing / Newspaper - Campaign
PARK AT THE FRONT DOOR Agency: CONTRAPUNTO BBDO / SPAIN Client: MERCEDES-BENZ ESPAÑA, S.A. Category: Publishing / Newspaper - Campaign
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Campaign
A bit bitter Agency: lg2 / Quebec City Client: Farnham Ale & Lager Category: Publishing / Newspaper - Campaign
World For All ( Pet Adoption ) Agency: McCann Worldgroup India / Mumbai Client: World For All Category: Publishing / Newspaper - Campaign
Textile Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Publishing / Newspaper - Campaign
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Publishing / Magazine - Single
Boy Agency: Dentsu / Singapore Client: Regional Environmental Awareness Cameron Highlands Category: Publishing / Magazine - Single
Adios Amigo Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York Client: Heineken / Dos Equis Category: Publishing / Magazine - Single
Pinball Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Roller Coaster Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Skate Park Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Instructions / Doll´s House Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Cradle Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Car chair Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
iPain Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Judgment Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Loving the night 2 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
Hate Going Twice Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Craft / Photography - Single or Campaign
Unworthy Meals / Crab Agency: Ogilvy & Mather / Bogota Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
Unworthy Meals / Snails Agency: Ogilvy & Mather / Bogota Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
We were the refugees once Agency: Y&R / Prague + GPS Production / Prague Client: UNHCR Category: Craft / Photography - Single or Campaign
Be Seen Agency: Y&R / Dubai Client: The Cartel Category: Craft / Photography - Single or Campaign
Judgment Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
iPain Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Picnic Blanket Agency: Rosapark / Paris Client: Fruits and Wine Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Slave Calendar Agency: Geometry Global / Cape Town + Ogilvy & Mather / Cape Town Client: Iziko Museums of South Africa Category: Promotional / Collateral / Promotional Items - Single or Campaign
SOBA ALLERGY TATTOO CHECKER Agency: J. Walter Thompson Japan / Tokyo Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE DANCING LETTERS Agency: McCann Worldgroup India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Promotional / Collateral / Promotional Items - Single or Campaign

2017 Print & Outdoor Merit Award

DAVID / Miami

Burger King

Scariest BK

Innovation in Print & Outdoor / Ambient Media

OS_PO17196M

2017 Print & Outdoor Merit Award

Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg

South African Breweries

The SAB Spike Detector Coaster

Innovation in Print & Outdoor / Ambient Media

OS_PO17197M

2017 Print & Outdoor Merit Award

Havas / Sydney + Red Agency / Sydney + FINCH / Sydney

Steve Waugh Foundation

The Riderless Bike

Innovation in Print & Outdoor / Ambient Media

OS_PO17198M

2017 Print & Outdoor Merit Award

McCann / Melbourne

YMCA

Playnasium

Innovation in Print & Outdoor / Ambient Media

OS_PO17199M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Singapore

Allianz

Amateur Replay

Innovation in Print & Outdoor / Ambient Media

OS_PO17200M

2017 Print & Outdoor Merit Award

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Innovation in Print & Outdoor / Ambient Media

OS_PO17201M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Charles

Promotional / Collateral / Posters - Single

OS_PO17101M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Francis

Promotional / Collateral / Posters - Single

OS_PO17102M

2017 Print & Outdoor Merit Award

FCB / Chicago

Copic

Strong Man

Promotional / Collateral / Posters - Single

OS_PO17103M

2017 Print & Outdoor Merit Award

FCB / Chicago

Copic

Cyclops

Promotional / Collateral / Posters - Single

OS_PO17104M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Wool

Promotional / Collateral / Posters - Single

OS_PO17105M

2017 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Verlag Der Tagesspiegel GmbH

Newspaper Stack - Refugees

Promotional / Collateral / Posters - Single

OS_PO17106M

2017 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Verlag Der Tagesspiegel GmbH

Newspaper Stack - Trump

Promotional / Collateral / Posters - Single

OS_PO17107M

2017 Print & Outdoor Merit Award

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 2

Promotional / Collateral / Posters - Single

OS_PO17108M

2017 Print & Outdoor Merit Award

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 3

Promotional / Collateral / Posters - Single

OS_PO17109M

2017 Print & Outdoor Merit Award

Leo Burnett / Chicago

Donate Life America

Elizabeth Williams

Craft / Typography - Single or Campaign

OS_PO17188M

2017 Print & Outdoor Merit Award

Leo Burnett / Chicago

Donate Life America

Frederick Jones

Craft / Typography - Single or Campaign

OS_PO17189M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Textile

Craft / Typography - Single or Campaign

OS_PO17190M

2017 Print & Outdoor Merit Award

AKQA / São Paulo

Netflix

Hunt on the News

Publishing / Newspaper - Campaign

OS_PO17076M

2017 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / SPAIN

MERCEDES-BENZ ESPAÑA, S.A.

PARK AT THE FRONT DOOR

Publishing / Newspaper - Campaign

OS_PO17077M

2017 Print & Outdoor Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Holiday Packing

Publishing / Newspaper - Campaign

OS_PO17078M

2017 Print & Outdoor Merit Award

lg2 / Quebec City

Farnham Ale & Lager

A bit bitter

Publishing / Newspaper - Campaign

OS_PO17079M

2017 Print & Outdoor Merit Award

McCann Worldgroup India / Mumbai

World For All

World For All ( Pet Adoption )

Publishing / Newspaper - Campaign

OS_PO17080M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Textile

Publishing / Newspaper - Campaign

OS_PO17081M

2017 Print & Outdoor Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Publishing / Magazine - Single

OS_PO17082M

2017 Print & Outdoor Merit Award

Dentsu / Singapore

Regional Environmental Awareness Cameron Highlands

Boy

Publishing / Magazine - Single

OS_PO17083M

2017 Print & Outdoor Merit Award

Havas / New York + Starcom Mediavest Group / New York + Edelman / New York

Heineken / Dos Equis

Adios Amigo

Publishing / Magazine - Single

OS_PO17084M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher, Argentina

Pinball

Publishing / Magazine - Single

OS_PO17085M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher, Argentina

Roller Coaster

Publishing / Magazine - Single

OS_PO17086M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher, Argentina

Skate Park

Publishing / Magazine - Single

OS_PO17087M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Doll´s House

Publishing / Magazine - Single

OS_PO17088M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Cradle

Publishing / Magazine - Single

OS_PO17089M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Car chair

Publishing / Magazine - Single

OS_PO17090M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

iPain

Publishing / Magazine - Single

OS_PO17091M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

Judgment

Publishing / Magazine - Single

OS_PO17092M

2017 Print & Outdoor Merit Award

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 2

Publishing / Magazine - Single

OS_PO17093M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography - Single or Campaign

OS_PO17182M

2017 Print & Outdoor Merit Award

Leo Burnett Germany / Frankfurt

Fiat Professional

Hate Going Twice

Craft / Photography - Single or Campaign

OS_PO17183M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Carulla Cooking School

Unworthy Meals / Crab

Craft / Photography - Single or Campaign

OS_PO17184M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Carulla Cooking School

Unworthy Meals / Snails

Craft / Photography - Single or Campaign

OS_PO17185M

2017 Print & Outdoor Merit Award

Y&R / Prague + GPS Production / Prague

UNHCR

We were the refugees once

Craft / Photography - Single or Campaign

OS_PO17186M

2017 Print & Outdoor Merit Award

Y&R / Dubai

The Cartel

Be Seen

Craft / Photography - Single or Campaign

OS_PO17187M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil

Liomont / Analgen Forte

Judgment

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17131M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

iPain

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17132M

2017 Print & Outdoor Merit Award

Rosapark / Paris

Fruits and Wine

Picnic Blanket

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17133M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17120M

2017 Print & Outdoor Merit Award

Geometry Global / Cape Town + Ogilvy & Mather / Cape Town

Iziko Museums of South Africa

The Slave Calendar

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17121M

2017 Print & Outdoor Merit Award

J. Walter Thompson Japan / Tokyo

DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE

SOBA ALLERGY TATTOO CHECKER

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17122M

2017 Print & Outdoor Merit Award

McCann Worldgroup India / Mumbai

MAHARASHTRA DYSLEXIA ASSOCIATION

THE DANCING LETTERS

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17123M

2017 Print & Outdoor Merit Award

Ogilvy / New York

Amnesty International

The Refugee Nation

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17124M

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