The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The Coughing Billboard Agency: Akestam Holst NOA / Stockholm Client: Apotek Hjartat Category: Craft / Use of Digital Technology - Single or Campaign
Puma Beatbot Agency: J. Walter Thompson / New York Client: Puma Category: Craft / Use of Digital Technology - Single or Campaign
Wrigley - Classics Last Longer Agency: BBDO GmbH / Duesseldorf Client: Wrigley GmbH Category: Craft / Illustration - Single or Campaign
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Campaign
Shower Battle Agency: J. Walter Thompson / Shanghai Client: SAKURA Category: Craft / Illustration - Single or Campaign
Roller Coaster Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
You Eat. They Eat. Agency: Ogilvy & Mather India / Gurgaon Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Illustration - Single or Campaign
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Craft / Illustration - Single or Campaign
Animals Agency: TBWA\Chiat\Day / NY + TBWA\ / London Client: Airbnb Category: Craft / Illustration - Single or Campaign
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Craft / Writing - Single or Campaign
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Craft / Writing - Single or Campaign
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Craft / Writing - Single or Campaign
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Craft / Printing / Production - Single or Campaign
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Typography - Single or Campaign
Frederick Jones Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Typography - Single or Campaign
Textile Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Craft / Typography - Single or Campaign
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
Hate Going Twice Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Craft / Photography - Single or Campaign
Unworthy Meals / Crab Agency: Ogilvy & Mather / Bogota Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
Unworthy Meals / Snails Agency: Ogilvy & Mather / Bogota Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
We were the refugees once Agency: Y&R / Prague + GPS Production / Prague Client: UNHCR Category: Craft / Photography - Single or Campaign
Be Seen Agency: Y&R / Dubai Client: The Cartel Category: Craft / Photography - Single or Campaign
Flags Agency: AlmapBBDO / São Paulo Client: Visa Category: Craft / Art Direction - Single or Campaign
Finding Her Agency: DDB / Dubai Client: UN Women Category: Craft / Art Direction - Single or Campaign
The Study of Human Being Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Art Direction - Single or Campaign
Floods Agency: Dentsu / Singapore Client: Regional Environmental Awareness Cameron Highlands Category: Craft / Art Direction - Single or Campaign
Boeing Flypaper Agency: FCB Chicago / Chicago, IL Client: The Boeing Company Category: Craft / Art Direction - Single or Campaign
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Art Direction - Single or Campaign
Save Their Tears Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Craft / Art Direction - Single or Campaign
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Art Direction - Single or Campaign
One Cut Kill All Agency: Ogilvy Group Thailand / Bangkok Client: Seub Nakhasathien Foundation Category: Craft / Art Direction - Single or Campaign
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Craft / Art Direction - Single or Campaign
KIMONO WEARING THE RAIN Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Campaign
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Craft / Art Direction - Single or Campaign

2017 Print & Outdoor Merit Award

Akestam Holst NOA / Stockholm

Apotek Hjartat

The Coughing Billboard

Craft / Use of Digital Technology - Single or Campaign

OS_PO17193M

2017 Print & Outdoor Merit Award

J. Walter Thompson / New York

Puma

Puma Beatbot

Craft / Use of Digital Technology - Single or Campaign

OS_PO17194M

2017 Print & Outdoor Merit Award

BBDO GmbH / Duesseldorf

Wrigley GmbH

Wrigley - Classics Last Longer

Craft / Illustration - Single or Campaign

OS_PO17175M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Craft / Illustration - Single or Campaign

OS_PO17176M

2017 Print & Outdoor Merit Award

J. Walter Thompson / Shanghai

SAKURA

Shower Battle

Craft / Illustration - Single or Campaign

OS_PO17177M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher Argentina

Roller Coaster

Craft / Illustration - Single or Campaign

OS_PO17178M

2017 Print & Outdoor Merit Award

Ogilvy & Mather India / Gurgaon

Yum Restaurant Marketing Pvt. Ltd.

You Eat. They Eat.

Craft / Illustration - Single or Campaign

OS_PO17179M

2017 Print & Outdoor Merit Award

Publicis / London

Tourism Ireland

Doors Of Thrones

Craft / Illustration - Single or Campaign

OS_PO17180M

2017 Print & Outdoor Merit Award

TBWA\Chiat\Day / NY + TBWA\ / London

Airbnb

Animals

Craft / Illustration - Single or Campaign

OS_PO17181M

2017 Print & Outdoor Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Craft / Writing - Single or Campaign

OS_PO17172M

2017 Print & Outdoor Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Craft / Writing - Single or Campaign

OS_PO17173M

2017 Print & Outdoor Merit Award

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Craft / Writing - Single or Campaign

OS_PO17174M

2017 Print & Outdoor Merit Award

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Craft / Printing / Production - Single or Campaign

OS_PO17191M

2017 Print & Outdoor Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Craft / Printing / Production - Single or Campaign

OS_PO17192M

2017 Print & Outdoor Merit Award

Leo Burnett / Chicago

Donate Life America

Elizabeth Williams

Craft / Typography - Single or Campaign

OS_PO17188M

2017 Print & Outdoor Merit Award

Leo Burnett / Chicago

Donate Life America

Frederick Jones

Craft / Typography - Single or Campaign

OS_PO17189M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Textile

Craft / Typography - Single or Campaign

OS_PO17190M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography - Single or Campaign

OS_PO17182M

2017 Print & Outdoor Merit Award

Leo Burnett Germany / Frankfurt

Fiat Professional

Hate Going Twice

Craft / Photography - Single or Campaign

OS_PO17183M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Carulla Cooking School

Unworthy Meals / Crab

Craft / Photography - Single or Campaign

OS_PO17184M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Carulla Cooking School

Unworthy Meals / Snails

Craft / Photography - Single or Campaign

OS_PO17185M

2017 Print & Outdoor Merit Award

Y&R / Prague + GPS Production / Prague

UNHCR

We were the refugees once

Craft / Photography - Single or Campaign

OS_PO17186M

2017 Print & Outdoor Merit Award

Y&R / Dubai

The Cartel

Be Seen

Craft / Photography - Single or Campaign

OS_PO17187M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Visa

Flags

Craft / Art Direction - Single or Campaign

OS_PO17159M

2017 Print & Outdoor Merit Award

DDB / Dubai

UN Women

Finding Her

Craft / Art Direction - Single or Campaign

OS_PO17160M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

The Study of Human Being

Craft / Art Direction - Single or Campaign

OS_PO17161M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Craft / Art Direction - Single or Campaign

OS_PO17162M

2017 Print & Outdoor Merit Award

Dentsu / Singapore

Regional Environmental Awareness Cameron Highlands

Floods

Craft / Art Direction - Single or Campaign

OS_PO17163M

2017 Print & Outdoor Merit Award

FCB Chicago / Chicago, IL

The Boeing Company

Boeing Flypaper

Craft / Art Direction - Single or Campaign

OS_PO17164M

2017 Print & Outdoor Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Holiday Packing

Craft / Art Direction - Single or Campaign

OS_PO17165M

2017 Print & Outdoor Merit Award

Impact BBDO / Dubai

Johnson & Johnson

Save Their Tears

Craft / Art Direction - Single or Campaign

OS_PO17166M

2017 Print & Outdoor Merit Award

Leo Burnett / Chicago

Donate Life America

Elizabeth Williams

Craft / Art Direction - Single or Campaign

OS_PO17167M

2017 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

Seub Nakhasathien Foundation

One Cut Kill All

Craft / Art Direction - Single or Campaign

OS_PO17168M

2017 Print & Outdoor Merit Award

Publicis / London

Tourism Ireland

Doors Of Thrones

Craft / Art Direction - Single or Campaign

OS_PO17169M

2017 Print & Outdoor Merit Award

TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo

TAKASHIMAYA

KIMONO WEARING THE RAIN

Craft / Art Direction - Single or Campaign

OS_PO17170M

2017 Print & Outdoor Merit Award

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Craft / Art Direction - Single or Campaign

OS_PO17171M

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