The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox Category: Craft / Printing / Production - Single or Campaign
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Craft / Typography - Single or Campaign
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Craft / Typography - Single or Campaign
Textile
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Craft / Typography - Single or Campaign
The Coughing Billboard
Agency: Akestam Holst NOA / Stockholm
Client: Apotek Hjartat Category: Craft / Use of Digital Technology - Single or Campaign
Puma Beatbot
Agency: J. Walter Thompson / New York
Client: Puma Category: Craft / Use of Digital Technology - Single or Campaign
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
The Coughing Billboard
Agency: Akestam Holst NOA / Stockholm
Client: Apotek Hjartat Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Animal Detecting Billboards
Agency: Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Vienna Sound Vienna Light / Vienna
Client: BMW Austria GmbH Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"
Agency: Doner LA / Los Angeles + LoganTV / Los Angeles
Client: Netflix Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made By Google
Agency: Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh
Client: Google Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made Possible By Melbourne
Agency: McCann / Melbourne
Client: University Of Melbourne Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Craft / Writing - Single or Campaign
The Give-A-Care Collection
Agency: lg2 / Toronto
Client: Rethink Breast Cancer Category: Craft / Writing - Single or Campaign
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Craft / Writing - Single or Campaign
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Publishing / Newspaper - Single
Charles
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Single
Francis
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Single
Sour-Faced Man
Agency: Hakuhodo Indonesia / Jakarta
Client: PT. United Family Food Category: Publishing / Newspaper - Single
Sour-Faced Woman
Agency: Hakuhodo Indonesia / Jakarta
Client: PT. United Family Food Category: Publishing / Newspaper - Single
Dude vs Pensioner
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Publishing / Newspaper - Single
Babe vs Mom
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Publishing / Newspaper - Single
Transvestite
Agency: lg2 / Quebec City
Client: Farnham Ale & Lager Category: Publishing / Newspaper - Single
Pregnancy Test
Agency: lg2 / Quebec City
Client: Farnham Ale & Lager Category: Publishing / Newspaper - Single
Wool
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Publishing / Newspaper - Single
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH Category: Publishing / Newspaper - Single
Wrigley - Classics Last Longer
Agency: BBDO GmbH / Duesseldorf
Client: Wrigley GmbH Category: Craft / Illustration - Single or Campaign
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Campaign
Shower Battle
Agency: J. Walter Thompson / Shanghai
Client: SAKURA Category: Craft / Illustration - Single or Campaign
Roller Coaster
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
You Eat. They Eat.
Agency: Ogilvy & Mather India / Gurgaon
Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Illustration - Single or Campaign
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Craft / Illustration - Single or Campaign
Animals
Agency: TBWA\Chiat\Day / NY + TBWA\ / London
Client: Airbnb Category: Craft / Illustration - Single or Campaign
Predators
Agency: ALMA DDB. / Miami
Client: Kingsford - Clorox Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
How New York Eats
Agency: BBH / New York
Client: Seamless Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Animals
Agency: TBWA\Chiat\Day / NY + TBWA\ / London
Client: Airbnb Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Don't Act Like a Pedestrian
Agency: the community / Miami
Client: City of Buenos Aires Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
It's What's Happening: #InMemoriam
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
BP 500 Years of Stories
Agency: Valenstein & Fatt / London
Client: Tate Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Lemonade Stand
Agency: Leo Burnett / Toronto + Jungle Media / Toronto
Client: Yellow Pages Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Slave Calendar
Agency: Geometry Global / Cape Town + Ogilvy & Mather / Cape Town
Client: Iziko Museums of South Africa Category: Promotional / Collateral / Promotional Items - Single or Campaign
SOBA ALLERGY TATTOO CHECKER
Agency: J. Walter Thompson Japan / Tokyo
Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Promotional / Collateral / Promotional Items - Single or Campaign
Hunt on the News
Agency: AKQA / São Paulo
Client: Netflix Category: Publishing / Newspaper - Campaign
PARK AT THE FRONT DOOR
Agency: CONTRAPUNTO BBDO / SPAIN
Client: MERCEDES-BENZ ESPAÑA, S.A. Category: Publishing / Newspaper - Campaign
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17191M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17192M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Craft / Typography - Single or Campaign
Annual ID:
OS_PO17188M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Frederick Jones
Category:
Craft / Typography - Single or Campaign
Annual ID:
OS_PO17189M
Award:
2017 Print & Outdoor Merit Award
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Unilever (Breeze)
Title:
Textile
Category:
Craft / Typography - Single or Campaign
Annual ID:
OS_PO17190M
Award:
2017 Print & Outdoor Merit Award
Agency:
Akestam Holst NOA / Stockholm
Client:
Apotek Hjartat
Title:
The Coughing Billboard
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO17193M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / New York
Client:
Puma
Title:
Puma Beatbot
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO17194M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17140M
Award:
2017 Print & Outdoor Merit Award
Agency:
Akestam Holst NOA / Stockholm
Client:
Apotek Hjartat
Title:
The Coughing Billboard
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17141M
Award:
2017 Print & Outdoor Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Vienna Sound Vienna Light / Vienna
Client:
BMW Austria GmbH
Title:
Animal Detecting Billboards
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17142M
Award:
2017 Print & Outdoor Merit Award
Agency:
Doner LA / Los Angeles + LoganTV / Los Angeles
Client:
Netflix
Title:
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17143M
Award:
2017 Print & Outdoor Merit Award
Agency:
Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh
Client:
Google
Title:
Made By Google
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17144M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann / Melbourne
Client:
University Of Melbourne
Title:
Made Possible By Melbourne
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17145M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO17172M
Award:
2017 Print & Outdoor Merit Award
Agency:
lg2 / Toronto
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO17173M
Award:
2017 Print & Outdoor Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO17174M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17065M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Charles
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17066M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Francis
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17067M
Award:
2017 Print & Outdoor Merit Award
Agency:
Hakuhodo Indonesia / Jakarta
Client:
PT. United Family Food
Title:
Sour-Faced Man
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17068M
Award:
2017 Print & Outdoor Merit Award
Agency:
Hakuhodo Indonesia / Jakarta
Client:
PT. United Family Food
Title:
Sour-Faced Woman
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17069M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Dude vs Pensioner
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17070M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Babe vs Mom
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17071M
Award:
2017 Print & Outdoor Merit Award
Agency:
lg2 / Quebec City
Client:
Farnham Ale & Lager
Title:
Transvestite
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17072M
Award:
2017 Print & Outdoor Merit Award
Agency:
lg2 / Quebec City
Client:
Farnham Ale & Lager
Title:
Pregnancy Test
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17073M
Award:
2017 Print & Outdoor Merit Award
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Unilever (Breeze)
Title:
Wool
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17074M
Award:
2017 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Trump
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17075M
Award:
2017 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
Wrigley GmbH
Title:
Wrigley - Classics Last Longer
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17175M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17176M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / Shanghai
Client:
SAKURA
Title:
Shower Battle
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17177M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher Argentina
Title:
Roller Coaster
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17178M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Yum Restaurant Marketing Pvt. Ltd.
Title:
You Eat. They Eat.
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17179M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17180M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / NY + TBWA\ / London
Client:
Airbnb
Title:
Animals
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17181M
Award:
2017 Print & Outdoor Merit Award
Agency:
ALMA DDB. / Miami
Client:
Kingsford - Clorox
Title:
Predators
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17134M
Award:
2017 Print & Outdoor Merit Award
Agency:
BBH / New York
Client:
Seamless
Title:
How New York Eats
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17135M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / NY + TBWA\ / London
Client:
Airbnb
Title:
Animals
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17136M
Award:
2017 Print & Outdoor Merit Award
Agency:
the community / Miami
Client:
City of Buenos Aires
Title:
Don't Act Like a Pedestrian
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17137M
Award:
2017 Print & Outdoor Merit Award
Agency:
Global Brand & Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: #InMemoriam
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17138M
Award:
2017 Print & Outdoor Merit Award
Agency:
Valenstein & Fatt / London
Client:
Tate
Title:
BP 500 Years of Stories
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17139M
Award:
2017 Print & Outdoor Merit Award
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17155M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto + Jungle Media / Toronto
Client:
Yellow Pages
Title:
The Lemonade Stand
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17156M
Award:
2017 Print & Outdoor Merit Award
Agency:
NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17157M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17120M
Award:
2017 Print & Outdoor Merit Award
Agency:
Geometry Global / Cape Town + Ogilvy & Mather / Cape Town
Client:
Iziko Museums of South Africa
Title:
The Slave Calendar
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17121M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Japan / Tokyo
Client:
DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Title:
SOBA ALLERGY TATTOO CHECKER
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17122M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17123M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17124M
Award:
2017 Print & Outdoor Merit Award
Agency:
AKQA / São Paulo
Client:
Netflix
Title:
Hunt on the News
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17076M
Award:
2017 Print & Outdoor Merit Award
Agency:
CONTRAPUNTO BBDO / SPAIN
Client:
MERCEDES-BENZ ESPAÑA, S.A.
Title:
PARK AT THE FRONT DOOR
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17077M
