The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hunt on the News Agency: AKQA / São Paulo Client: Netflix Category: Publishing / Newspaper - Campaign
PARK AT THE FRONT DOOR Agency: CONTRAPUNTO BBDO / SPAIN Client: MERCEDES-BENZ ESPAÑA, S.A. Category: Publishing / Newspaper - Campaign
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Campaign
A bit bitter Agency: lg2 / Quebec City Client: Farnham Ale & Lager Category: Publishing / Newspaper - Campaign
World For All ( Pet Adoption ) Agency: McCann Worldgroup India / Mumbai Client: World For All Category: Publishing / Newspaper - Campaign
Textile Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Publishing / Newspaper - Campaign
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Publishing / Magazine - Single
Boy Agency: Dentsu / Singapore Client: Regional Environmental Awareness Cameron Highlands Category: Publishing / Magazine - Single
Adios Amigo Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York Client: Heineken / Dos Equis Category: Publishing / Magazine - Single
Pinball Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Roller Coaster Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Skate Park Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Instructions / Doll´s House Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Cradle Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Car chair Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
iPain Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Judgment Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Loving the night 2 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Predators Agency: ALMA DDB. / Miami Client: Kingsford - Clorox Category: Publishing / Magazine - Campaign
Flags Agency: AlmapBBDO / São Paulo Client: Visa Category: Publishing / Magazine - Campaign
3 Pretty Playful Minutes Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Campaign
Hate Going Twice Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Publishing / Magazine - Campaign
Technically Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Category: Publishing / Magazine - Campaign
Flavor Agency: Young & Rubicam / São Paulo Client: Freddo Category: Publishing / Magazine - Campaign
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Publishing / Newspaper - Single
Charles Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Newspaper - Single
Francis Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Newspaper - Single
Sour-Faced Man Agency: Hakuhodo Indonesia / Jakarta Client: PT. United Family Food Category: Publishing / Newspaper - Single
Sour-Faced Woman Agency: Hakuhodo Indonesia / Jakarta Client: PT. United Family Food Category: Publishing / Newspaper - Single
Dude vs Pensioner Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Single
Babe vs Mom Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Single
Transvestite Agency: lg2 / Quebec City Client: Farnham Ale & Lager Category: Publishing / Newspaper - Single
Pregnancy Test Agency: lg2 / Quebec City Client: Farnham Ale & Lager Category: Publishing / Newspaper - Single
Wool Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Publishing / Newspaper - Single
Newspaper Stack - Trump Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Publishing / Newspaper - Single

2017 Print & Outdoor Merit Award

AKQA / São Paulo

Netflix

Hunt on the News

Publishing / Newspaper - Campaign

OS_PO17076M

2017 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / SPAIN

MERCEDES-BENZ ESPAÑA, S.A.

PARK AT THE FRONT DOOR

Publishing / Newspaper - Campaign

OS_PO17077M

2017 Print & Outdoor Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Holiday Packing

Publishing / Newspaper - Campaign

OS_PO17078M

2017 Print & Outdoor Merit Award

lg2 / Quebec City

Farnham Ale & Lager

A bit bitter

Publishing / Newspaper - Campaign

OS_PO17079M

2017 Print & Outdoor Merit Award

McCann Worldgroup India / Mumbai

World For All

World For All ( Pet Adoption )

Publishing / Newspaper - Campaign

OS_PO17080M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Textile

Publishing / Newspaper - Campaign

OS_PO17081M

2017 Print & Outdoor Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Publishing / Magazine - Single

OS_PO17082M

2017 Print & Outdoor Merit Award

Dentsu / Singapore

Regional Environmental Awareness Cameron Highlands

Boy

Publishing / Magazine - Single

OS_PO17083M

2017 Print & Outdoor Merit Award

Havas / New York + Starcom Mediavest Group / New York + Edelman / New York

Heineken / Dos Equis

Adios Amigo

Publishing / Magazine - Single

OS_PO17084M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher, Argentina

Pinball

Publishing / Magazine - Single

OS_PO17085M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher, Argentina

Roller Coaster

Publishing / Magazine - Single

OS_PO17086M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher, Argentina

Skate Park

Publishing / Magazine - Single

OS_PO17087M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Doll´s House

Publishing / Magazine - Single

OS_PO17088M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Cradle

Publishing / Magazine - Single

OS_PO17089M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Car chair

Publishing / Magazine - Single

OS_PO17090M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

iPain

Publishing / Magazine - Single

OS_PO17091M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

Judgment

Publishing / Magazine - Single

OS_PO17092M

2017 Print & Outdoor Merit Award

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 2

Publishing / Magazine - Single

OS_PO17093M

2017 Print & Outdoor Merit Award

ALMA DDB. / Miami

Kingsford - Clorox

Predators

Publishing / Magazine - Campaign

OS_PO17094M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Visa

Flags

Publishing / Magazine - Campaign

OS_PO17095M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher, Argentina

3 Pretty Playful Minutes

Publishing / Magazine - Campaign

OS_PO17096M

2017 Print & Outdoor Merit Award

Leo Burnett Germany / Frankfurt

Fiat Professional

Hate Going Twice

Publishing / Magazine - Campaign

OS_PO17097M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Cape Town

Volkswagen

Technically

Publishing / Magazine - Campaign

OS_PO17099M

2017 Print & Outdoor Merit Award

Young & Rubicam / São Paulo

Freddo

Flavor

Publishing / Magazine - Campaign

OS_PO17100M

2017 Print & Outdoor Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Publishing / Newspaper - Single

OS_PO17065M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Charles

Publishing / Newspaper - Single

OS_PO17066M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Francis

Publishing / Newspaper - Single

OS_PO17067M

2017 Print & Outdoor Merit Award

Hakuhodo Indonesia / Jakarta

PT. United Family Food

Sour-Faced Man

Publishing / Newspaper - Single

OS_PO17068M

2017 Print & Outdoor Merit Award

Hakuhodo Indonesia / Jakarta

PT. United Family Food

Sour-Faced Woman

Publishing / Newspaper - Single

OS_PO17069M

2017 Print & Outdoor Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Dude vs Pensioner

Publishing / Newspaper - Single

OS_PO17070M

2017 Print & Outdoor Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Babe vs Mom

Publishing / Newspaper - Single

OS_PO17071M

2017 Print & Outdoor Merit Award

lg2 / Quebec City

Farnham Ale & Lager

Transvestite

Publishing / Newspaper - Single

OS_PO17072M

2017 Print & Outdoor Merit Award

lg2 / Quebec City

Farnham Ale & Lager

Pregnancy Test

Publishing / Newspaper - Single

OS_PO17073M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Wool

Publishing / Newspaper - Single

OS_PO17074M

2017 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Verlag Der Tagesspiegel GmbH

Newspaper Stack - Trump

Publishing / Newspaper - Single

OS_PO17075M

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