The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Lemonade Stand
Agency: Leo Burnett / Toronto + Jungle Media / Toronto
Client: Yellow Pages Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Passwords With A Purpose
Agency: 303 Mullen Lowe / PERTH
Client: Royal Life Saving WA Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Technically
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Dads
Agency: Ogilvy & Mather Chile / Santiago
Client: Unicef Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
80.000.000 Images
Agency: Ogilvy & Mather Chile / Santiago
Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Wrigley - Classics Last Longer
Agency: BBDO GmbH / Duesseldorf
Client: Wrigley GmbH Category: Craft / Illustration - Single or Campaign
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Campaign
Shower Battle
Agency: J. Walter Thompson / Shanghai
Client: SAKURA Category: Craft / Illustration - Single or Campaign
Roller Coaster
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
You Eat. They Eat.
Agency: Ogilvy & Mather India / Gurgaon
Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Illustration - Single or Campaign
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Craft / Illustration - Single or Campaign
Animals
Agency: TBWA\Chiat\Day / NY + TBWA\ / London
Client: Airbnb Category: Craft / Illustration - Single or Campaign
Pinlist
Agency: DM9DDB / São Paulo
Client: Tok&Stok Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Publishing / Magazine - Single
Boy
Agency: Dentsu / Singapore
Client: Regional Environmental Awareness Cameron Highlands Category: Publishing / Magazine - Single
Adios Amigo
Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York
Client: Heineken / Dos Equis Category: Publishing / Magazine - Single
Pinball
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Roller Coaster
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Skate Park
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Instructions / Doll´s House
Agency: Ogilvy & Mather / Bogota
Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Cradle
Agency: Ogilvy & Mather / Bogota
Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Car chair
Agency: Ogilvy & Mather / Bogota
Client: Pfizer Category: Publishing / Magazine - Single
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Judgment
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Loving the night 2
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
#CanalNotes
Agency: Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York
Client: Havas New York Category: Self-Promotion
The Coughing Billboard
Agency: Akestam Holst NOA / Stockholm
Client: Apotek Hjartat Category: Craft / Use of Digital Technology - Single or Campaign
Puma Beatbot
Agency: J. Walter Thompson / New York
Client: Puma Category: Craft / Use of Digital Technology - Single or Campaign
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox Category: Craft / Printing / Production - Single or Campaign
Making Sense of Dyslexia
Agency: Impact BBDO / Dubai
Client: Sydlexia Category: Innovation in Print & Outdoor / Print
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Slave Calendar
Agency: Geometry Global / Cape Town + Ogilvy & Mather / Cape Town
Client: Iziko Museums of South Africa Category: Promotional / Collateral / Promotional Items - Single or Campaign
SOBA ALLERGY TATTOO CHECKER
Agency: J. Walter Thompson Japan / Tokyo
Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Promotional / Collateral / Promotional Items - Single or Campaign
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Publishing / Newspaper - Single
Charles
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Single
Francis
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Single
Sour-Faced Man
Agency: Hakuhodo Indonesia / Jakarta
Client: PT. United Family Food Category: Publishing / Newspaper - Single
Sour-Faced Woman
Agency: Hakuhodo Indonesia / Jakarta
Client: PT. United Family Food Category: Publishing / Newspaper - Single
Dude vs Pensioner
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Publishing / Newspaper - Single
Babe vs Mom
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Publishing / Newspaper - Single
Transvestite
Agency: lg2 / Quebec City
Client: Farnham Ale & Lager Category: Publishing / Newspaper - Single
Pregnancy Test
Agency: lg2 / Quebec City
Client: Farnham Ale & Lager Category: Publishing / Newspaper - Single
Wool
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Publishing / Newspaper - Single
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH Category: Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17155M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto + Jungle Media / Toronto
Client:
Yellow Pages
Title:
The Lemonade Stand
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17156M
Award:
2017 Print & Outdoor Merit Award
Agency:
NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17157M
Award:
2017 Print & Outdoor Merit Award
Agency:
303 Mullen Lowe / PERTH
Client:
Royal Life Saving WA
Title:
Passwords With A Purpose
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17126M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Holiday Packing
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17127M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen
Title:
Technically
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17128M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Chile / Santiago
Client:
Unicef
Title:
Dads
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17129M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Chile / Santiago
Client:
Getty Images
Title:
80.000.000 Images
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17130M
Award:
2017 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
Wrigley GmbH
Title:
Wrigley - Classics Last Longer
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17175M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17176M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / Shanghai
Client:
SAKURA
Title:
Shower Battle
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17177M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher Argentina
Title:
Roller Coaster
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17178M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Yum Restaurant Marketing Pvt. Ltd.
Title:
You Eat. They Eat.
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17179M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17180M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / NY + TBWA\ / London
Client:
Airbnb
Title:
Animals
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17181M
Award:
2017 Print & Outdoor Merit Award
Agency:
DM9DDB / São Paulo
Client:
Tok&Stok
Title:
Pinlist
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO17125M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17082M
Award:
2017 Print & Outdoor Merit Award
Agency:
Dentsu / Singapore
Client:
Regional Environmental Awareness Cameron Highlands
Title:
Boy
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17083M
Award:
2017 Print & Outdoor Merit Award
Agency:
Havas / New York + Starcom Mediavest Group / New York + Edelman / New York
Client:
Heineken / Dos Equis
Title:
Adios Amigo
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17084M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Pinball
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17085M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Roller Coaster
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17086M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Skate Park
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17087M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Pfizer
Title:
Instructions / Doll´s House
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17088M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Pfizer
Title:
Instructions / Cradle
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17089M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Pfizer
Title:
Instructions / Car chair
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17090M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17091M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
Judgment
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17092M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night 2
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17093M
Award:
2017 Print & Outdoor Merit Award
Agency:
Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York
Client:
Havas New York
Title:
#CanalNotes
Category:
Self-Promotion
Annual ID:
OS_PO17158M
Award:
2017 Print & Outdoor Merit Award
Agency:
Akestam Holst NOA / Stockholm
Client:
Apotek Hjartat
Title:
The Coughing Billboard
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO17193M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / New York
Client:
Puma
Title:
Puma Beatbot
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO17194M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17191M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17192M
Award:
2017 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai
Client:
Sydlexia
Title:
Making Sense of Dyslexia
Category:
Innovation in Print & Outdoor / Print
Annual ID:
OS_PO17195M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17120M
Award:
2017 Print & Outdoor Merit Award
Agency:
Geometry Global / Cape Town + Ogilvy & Mather / Cape Town
Client:
Iziko Museums of South Africa
Title:
The Slave Calendar
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17121M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Japan / Tokyo
Client:
DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Title:
SOBA ALLERGY TATTOO CHECKER
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17122M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17123M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17124M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17065M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Charles
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17066M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Francis
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17067M
Award:
2017 Print & Outdoor Merit Award
Agency:
Hakuhodo Indonesia / Jakarta
Client:
PT. United Family Food
Title:
Sour-Faced Man
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17068M
Award:
2017 Print & Outdoor Merit Award
Agency:
Hakuhodo Indonesia / Jakarta
Client:
PT. United Family Food
Title:
Sour-Faced Woman
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17069M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Dude vs Pensioner
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17070M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Babe vs Mom
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17071M
Award:
2017 Print & Outdoor Merit Award
Agency:
lg2 / Quebec City
Client:
Farnham Ale & Lager
Title:
Transvestite
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17072M
Award:
2017 Print & Outdoor Merit Award
Agency:
lg2 / Quebec City
Client:
Farnham Ale & Lager
Title:
Pregnancy Test
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17073M
Award:
2017 Print & Outdoor Merit Award
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Unilever (Breeze)
Title:
Wool
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17074M
Award:
2017 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Trump
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17075M
