The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

#CanalNotes Agency: Havas New York / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York Client: Havas New York Category: Self-Promotion
Hunt on the News Agency: AKQA / São Paulo Client: Netflix Category: Publishing / Newspaper - Campaign
PARK AT THE FRONT DOOR Agency: CONTRAPUNTO BBDO / SPAIN Client: MERCEDES-BENZ ESPAÑA, S.A. Category: Publishing / Newspaper - Campaign
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Campaign
A bit bitter Agency: lg2 / Quebec City Client: Farnham Ale & Lager Category: Publishing / Newspaper - Campaign
World For All ( Pet Adoption ) Agency: McCann World Group India / Mumbai Client: World For All Category: Publishing / Newspaper - Campaign
Textile Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Publishing / Newspaper - Campaign
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Slave Calendar Agency: Geometry Global / Cape Town + Ogilvy & Mather / Cape Town Client: Iziko Museums of South Africa Category: Promotional / Collateral / Promotional Items - Single or Campaign
SOBA ALLERGY TATTOO CHECKER Agency: J. Walter Thompson Japan / Tokyo Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE DANCING LETTERS Agency: McCann World Group India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Promotional / Collateral / Promotional Items - Single or Campaign
Pinlist Agency: DM9DDB / São Paulo Client: Tok&Stok Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
Hate Going Twice Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Craft / Photography - Single or Campaign
Unworthy Meals / Crab Agency: Ogilvy & Mather / Bogota Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
Unworthy Meals / Snails Agency: Ogilvy & Mather / Bogota Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
We were the refugees once Agency: Y&R / Prague + GPS Production / Prague Client: UNHCR Category: Craft / Photography - Single or Campaign
Be Seen Agency: Y&R / Dubai Client: The Cartel Category: Craft / Photography - Single or Campaign
Predators Agency: ALMA DDB. / Miami Client: Kingsford - Clorox Category: Publishing / Magazine - Campaign
Flags Agency: AlmapBBDO / São Paulo Client: Visa Category: Publishing / Magazine - Campaign
3 Pretty Playful Minutes Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Campaign
Hate Going Twice Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Publishing / Magazine - Campaign
Technically Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Category: Publishing / Magazine - Campaign
Flavor Agency: Young & Rubicam / São Paulo Client: Freddo Category: Publishing / Magazine - Campaign
Making Sense of Dyslexia Agency: Impact BBDO / Dubai Client: Sydlexia Category: Innovation in Print & Outdoor / Print
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Typography - Single or Campaign
Frederick Jones Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Typography - Single or Campaign
Textile Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Craft / Typography - Single or Campaign
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Craft / Writing - Single or Campaign
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Craft / Writing - Single or Campaign
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Craft / Writing - Single or Campaign
Charles Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Single
Francis Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Single
Strong Man Agency: FCB Chicago / Chicago, IL Client: Copic Category: Promotional / Collateral / Posters - Single
Cyclops Agency: FCB Chicago / Chicago, IL Client: Copic Category: Promotional / Collateral / Posters - Single
Wool Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Promotional / Collateral / Posters - Single
Newspaper Stack - Refugees Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Newspaper Stack - Trump Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Loving the night 2 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Loving the night 3 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Flags Agency: AlmapBBDO / São Paulo Client: Visa Category: Craft / Art Direction - Single or Campaign
Finding Her Agency: DDB / Dubai Client: UN Women Category: Craft / Art Direction - Single or Campaign
The Study of Human Being Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Art Direction - Single or Campaign
Floods Agency: Dentsu / Singapore Client: Regional Environmental Awareness Cameron Highlands Category: Craft / Art Direction - Single or Campaign
Boeing Flypaper Agency: FCB Chicago / Chicago, IL Client: The Boeing Company Category: Craft / Art Direction - Single or Campaign
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Art Direction - Single or Campaign
Save Their Tears Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Craft / Art Direction - Single or Campaign
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Art Direction - Single or Campaign

2017 Print & Outdoor Merit Award

Havas New York / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York

Havas New York

#CanalNotes

Self-Promotion

OS_PO17158M

2017 Print & Outdoor Merit Award

AKQA / São Paulo

Netflix

Hunt on the News

Publishing / Newspaper - Campaign

OS_PO17076M

2017 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / SPAIN

MERCEDES-BENZ ESPAÑA, S.A.

PARK AT THE FRONT DOOR

Publishing / Newspaper - Campaign

OS_PO17077M

2017 Print & Outdoor Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Holiday Packing

Publishing / Newspaper - Campaign

OS_PO17078M

2017 Print & Outdoor Merit Award

lg2 / Quebec City

Farnham Ale & Lager

A bit bitter

Publishing / Newspaper - Campaign

OS_PO17079M

2017 Print & Outdoor Merit Award

McCann World Group India / Mumbai

World For All

World For All ( Pet Adoption )

Publishing / Newspaper - Campaign

OS_PO17080M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Textile

Publishing / Newspaper - Campaign

OS_PO17081M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17120M

2017 Print & Outdoor Merit Award

Geometry Global / Cape Town + Ogilvy & Mather / Cape Town

Iziko Museums of South Africa

The Slave Calendar

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17121M

2017 Print & Outdoor Merit Award

J. Walter Thompson Japan / Tokyo

DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE

SOBA ALLERGY TATTOO CHECKER

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17122M

2017 Print & Outdoor Merit Award

McCann World Group India / Mumbai

MAHARASHTRA DYSLEXIA ASSOCIATION

THE DANCING LETTERS

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17123M

2017 Print & Outdoor Merit Award

Ogilvy / New York

Amnesty International

The Refugee Nation

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17124M

2017 Print & Outdoor Merit Award

DM9DDB / São Paulo

Tok&Stok

Pinlist

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17125M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography - Single or Campaign

OS_PO17182M

2017 Print & Outdoor Merit Award

Leo Burnett Germany / Frankfurt

Fiat Professional

Hate Going Twice

Craft / Photography - Single or Campaign

OS_PO17183M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Carulla Cooking School

Unworthy Meals / Crab

Craft / Photography - Single or Campaign

OS_PO17184M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Carulla Cooking School

Unworthy Meals / Snails

Craft / Photography - Single or Campaign

OS_PO17185M

2017 Print & Outdoor Merit Award

Y&R / Prague + GPS Production / Prague

UNHCR

We were the refugees once

Craft / Photography - Single or Campaign

OS_PO17186M

2017 Print & Outdoor Merit Award

Y&R / Dubai

The Cartel

Be Seen

Craft / Photography - Single or Campaign

OS_PO17187M

2017 Print & Outdoor Merit Award

ALMA DDB. / Miami

Kingsford - Clorox

Predators

Publishing / Magazine - Campaign

OS_PO17094M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Visa

Flags

Publishing / Magazine - Campaign

OS_PO17095M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher, Argentina

3 Pretty Playful Minutes

Publishing / Magazine - Campaign

OS_PO17096M

2017 Print & Outdoor Merit Award

Leo Burnett Germany / Frankfurt

Fiat Professional

Hate Going Twice

Publishing / Magazine - Campaign

OS_PO17097M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Cape Town

Volkswagen

Technically

Publishing / Magazine - Campaign

OS_PO17099M

2017 Print & Outdoor Merit Award

Young & Rubicam / São Paulo

Freddo

Flavor

Publishing / Magazine - Campaign

OS_PO17100M

2017 Print & Outdoor Merit Award

Impact BBDO / Dubai

Sydlexia

Making Sense of Dyslexia

Innovation in Print & Outdoor / Print

OS_PO17195M

2017 Print & Outdoor Merit Award

Leo Burnett / Chicago

Donate Life America

Elizabeth Williams

Craft / Typography - Single or Campaign

OS_PO17188M

2017 Print & Outdoor Merit Award

Leo Burnett / Chicago

Donate Life America

Frederick Jones

Craft / Typography - Single or Campaign

OS_PO17189M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Textile

Craft / Typography - Single or Campaign

OS_PO17190M

2017 Print & Outdoor Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Craft / Writing - Single or Campaign

OS_PO17172M

2017 Print & Outdoor Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Craft / Writing - Single or Campaign

OS_PO17173M

2017 Print & Outdoor Merit Award

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Craft / Writing - Single or Campaign

OS_PO17174M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Charles

Promotional / Collateral / Posters - Single

OS_PO17101M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Francis

Promotional / Collateral / Posters - Single

OS_PO17102M

2017 Print & Outdoor Merit Award

FCB Chicago / Chicago, IL

Copic

Strong Man

Promotional / Collateral / Posters - Single

OS_PO17103M

2017 Print & Outdoor Merit Award

FCB Chicago / Chicago, IL

Copic

Cyclops

Promotional / Collateral / Posters - Single

OS_PO17104M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Wool

Promotional / Collateral / Posters - Single

OS_PO17105M

2017 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Verlag Der Tagesspiegel GmbH

Newspaper Stack - Refugees

Promotional / Collateral / Posters - Single

OS_PO17106M

2017 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Verlag Der Tagesspiegel GmbH

Newspaper Stack - Trump

Promotional / Collateral / Posters - Single

OS_PO17107M

2017 Print & Outdoor Merit Award

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 2

Promotional / Collateral / Posters - Single

OS_PO17108M

2017 Print & Outdoor Merit Award

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 3

Promotional / Collateral / Posters - Single

OS_PO17109M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Visa

Flags

Craft / Art Direction - Single or Campaign

OS_PO17159M

2017 Print & Outdoor Merit Award

DDB / Dubai

UN Women

Finding Her

Craft / Art Direction - Single or Campaign

OS_PO17160M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

The Study of Human Being

Craft / Art Direction - Single or Campaign

OS_PO17161M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Craft / Art Direction - Single or Campaign

OS_PO17162M

2017 Print & Outdoor Merit Award

Dentsu / Singapore

Regional Environmental Awareness Cameron Highlands

Floods

Craft / Art Direction - Single or Campaign

OS_PO17163M

2017 Print & Outdoor Merit Award

FCB Chicago / Chicago, IL

The Boeing Company

Boeing Flypaper

Craft / Art Direction - Single or Campaign

OS_PO17164M

2017 Print & Outdoor Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Holiday Packing

Craft / Art Direction - Single or Campaign

OS_PO17165M

2017 Print & Outdoor Merit Award

Impact BBDO / Dubai

Johnson & Johnson

Save Their Tears

Craft / Art Direction - Single or Campaign

OS_PO17166M

2017 Print & Outdoor Merit Award

Leo Burnett / Chicago

Donate Life America

Elizabeth Williams

Craft / Art Direction - Single or Campaign

OS_PO17167M

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