The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Wrigley - Classics Last Longer Agency: BBDO GmbH / Duesseldorf Client: Wrigley GmbH Category: Craft / Illustration - Single or Campaign
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Campaign
Shower Battle Agency: J. Walter Thompson / Shanghai Client: SAKURA Category: Craft / Illustration - Single or Campaign
Roller Coaster Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
You Eat. They Eat. Agency: Ogilvy & Mather India / Gurgaon Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Illustration - Single or Campaign
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Craft / Illustration - Single or Campaign
Animals Agency: TBWA\Chiat\Day / NY + TBWA\ / London Client: Airbnb Category: Craft / Illustration - Single or Campaign
Pinlist Agency: DM9DDB / São Paulo Client: Tok&Stok Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Scariest BK Agency: DAVID / Miami Client: Burger King Category: Innovation in Print & Outdoor / Ambient Media
The SAB Spike Detector Coaster Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg Client: South African Breweries Category: Innovation in Print & Outdoor / Ambient Media
The Riderless Bike Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney Client: Steve Waugh Foundation Category: Innovation in Print & Outdoor / Ambient Media
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Innovation in Print & Outdoor / Ambient Media
Amateur Replay Agency: Ogilvy & Mather / Singapore Client: Allianz Category: Innovation in Print & Outdoor / Ambient Media
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Innovation in Print & Outdoor / Ambient Media
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Publishing / Magazine - Single
Boy Agency: Dentsu / Singapore Client: Regional Environmental Awareness Cameron Highlands Category: Publishing / Magazine - Single
Adios Amigo Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York Client: Heineken / Dos Equis Category: Publishing / Magazine - Single
Pinball Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Roller Coaster Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Skate Park Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Instructions / Doll´s House Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Cradle Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Car chair Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
iPain Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Judgment Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Loving the night 2 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The upside down can Agency: BETC / Paris Client: Orangina Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Lego Batman Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
25m2 Syria Agency: POL / Oslo Client: NRK TV-aksjonen & IKEA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Hunt on the News Agency: AKQA / São Paulo Client: Netflix Category: Publishing / Newspaper - Campaign
PARK AT THE FRONT DOOR Agency: CONTRAPUNTO BBDO / SPAIN Client: MERCEDES-BENZ ESPAÑA, S.A. Category: Publishing / Newspaper - Campaign
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Campaign
A bit bitter Agency: lg2 / Quebec City Client: Farnham Ale & Lager Category: Publishing / Newspaper - Campaign
World For All ( Pet Adoption ) Agency: McCann Worldgroup India / Mumbai Client: World For All Category: Publishing / Newspaper - Campaign
Textile Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Publishing / Newspaper - Campaign
Charles Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Single
Francis Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Single
Strong Man Agency: FCB Chicago / Chicago, IL Client: Copic Category: Promotional / Collateral / Posters - Single
Cyclops Agency: FCB Chicago / Chicago, IL Client: Copic Category: Promotional / Collateral / Posters - Single
Wool Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Promotional / Collateral / Posters - Single
Newspaper Stack - Refugees Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Newspaper Stack - Trump Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Loving the night 2 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Loving the night 3 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single

2017 Print & Outdoor Merit Award

BBDO GmbH / Duesseldorf

Wrigley GmbH

Wrigley - Classics Last Longer

Craft / Illustration - Single or Campaign

OS_PO17175M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Craft / Illustration - Single or Campaign

OS_PO17176M

2017 Print & Outdoor Merit Award

J. Walter Thompson / Shanghai

SAKURA

Shower Battle

Craft / Illustration - Single or Campaign

OS_PO17177M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher Argentina

Roller Coaster

Craft / Illustration - Single or Campaign

OS_PO17178M

2017 Print & Outdoor Merit Award

Ogilvy & Mather India / Gurgaon

Yum Restaurant Marketing Pvt. Ltd.

You Eat. They Eat.

Craft / Illustration - Single or Campaign

OS_PO17179M

2017 Print & Outdoor Merit Award

Publicis / London

Tourism Ireland

Doors Of Thrones

Craft / Illustration - Single or Campaign

OS_PO17180M

2017 Print & Outdoor Merit Award

TBWA\Chiat\Day / NY + TBWA\ / London

Airbnb

Animals

Craft / Illustration - Single or Campaign

OS_PO17181M

2017 Print & Outdoor Merit Award

DM9DDB / São Paulo

Tok&Stok

Pinlist

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17125M

2017 Print & Outdoor Merit Award

DAVID / Miami

Burger King

Scariest BK

Innovation in Print & Outdoor / Ambient Media

OS_PO17196M

2017 Print & Outdoor Merit Award

Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg

South African Breweries

The SAB Spike Detector Coaster

Innovation in Print & Outdoor / Ambient Media

OS_PO17197M

2017 Print & Outdoor Merit Award

Havas / Sydney + Red Agency / Sydney + FINCH / Sydney

Steve Waugh Foundation

The Riderless Bike

Innovation in Print & Outdoor / Ambient Media

OS_PO17198M

2017 Print & Outdoor Merit Award

McCann / Melbourne

YMCA

Playnasium

Innovation in Print & Outdoor / Ambient Media

OS_PO17199M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Singapore

Allianz

Amateur Replay

Innovation in Print & Outdoor / Ambient Media

OS_PO17200M

2017 Print & Outdoor Merit Award

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Innovation in Print & Outdoor / Ambient Media

OS_PO17201M

2017 Print & Outdoor Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Publishing / Magazine - Single

OS_PO17082M

2017 Print & Outdoor Merit Award

Dentsu / Singapore

Regional Environmental Awareness Cameron Highlands

Boy

Publishing / Magazine - Single

OS_PO17083M

2017 Print & Outdoor Merit Award

Havas / New York + Starcom Mediavest Group / New York + Edelman / New York

Heineken / Dos Equis

Adios Amigo

Publishing / Magazine - Single

OS_PO17084M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher, Argentina

Pinball

Publishing / Magazine - Single

OS_PO17085M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher, Argentina

Roller Coaster

Publishing / Magazine - Single

OS_PO17086M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher, Argentina

Skate Park

Publishing / Magazine - Single

OS_PO17087M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Doll´s House

Publishing / Magazine - Single

OS_PO17088M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Cradle

Publishing / Magazine - Single

OS_PO17089M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Car chair

Publishing / Magazine - Single

OS_PO17090M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

iPain

Publishing / Magazine - Single

OS_PO17091M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

Judgment

Publishing / Magazine - Single

OS_PO17092M

2017 Print & Outdoor Merit Award

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 2

Publishing / Magazine - Single

OS_PO17093M

2017 Print & Outdoor Merit Award

180LA / Santa Monica

Expedia

Expedia Dream Adventures

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17146M

2017 Print & Outdoor Merit Award

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17147M

2017 Print & Outdoor Merit Award

BETC / Paris

Orangina

The upside down can

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17148M

2017 Print & Outdoor Merit Award

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17149M

2017 Print & Outdoor Merit Award

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Lego Batman

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17150M

2017 Print & Outdoor Merit Award

Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Volvo

Highway Robbery

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17151M

2017 Print & Outdoor Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17152M

2017 Print & Outdoor Merit Award

POL / Oslo

NRK TV-aksjonen & IKEA

25m2 Syria

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17153M

2017 Print & Outdoor Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17154M

2017 Print & Outdoor Merit Award

AKQA / São Paulo

Netflix

Hunt on the News

Publishing / Newspaper - Campaign

OS_PO17076M

2017 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / SPAIN

MERCEDES-BENZ ESPAÑA, S.A.

PARK AT THE FRONT DOOR

Publishing / Newspaper - Campaign

OS_PO17077M

2017 Print & Outdoor Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Holiday Packing

Publishing / Newspaper - Campaign

OS_PO17078M

2017 Print & Outdoor Merit Award

lg2 / Quebec City

Farnham Ale & Lager

A bit bitter

Publishing / Newspaper - Campaign

OS_PO17079M

2017 Print & Outdoor Merit Award

McCann Worldgroup India / Mumbai

World For All

World For All ( Pet Adoption )

Publishing / Newspaper - Campaign

OS_PO17080M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Textile

Publishing / Newspaper - Campaign

OS_PO17081M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Charles

Promotional / Collateral / Posters - Single

OS_PO17101M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Francis

Promotional / Collateral / Posters - Single

OS_PO17102M

2017 Print & Outdoor Merit Award

FCB Chicago / Chicago, IL

Copic

Strong Man

Promotional / Collateral / Posters - Single

OS_PO17103M

2017 Print & Outdoor Merit Award

FCB Chicago / Chicago, IL

Copic

Cyclops

Promotional / Collateral / Posters - Single

OS_PO17104M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Wool

Promotional / Collateral / Posters - Single

OS_PO17105M

2017 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Verlag Der Tagesspiegel GmbH

Newspaper Stack - Refugees

Promotional / Collateral / Posters - Single

OS_PO17106M

2017 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Verlag Der Tagesspiegel GmbH

Newspaper Stack - Trump

Promotional / Collateral / Posters - Single

OS_PO17107M

2017 Print & Outdoor Merit Award

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 2

Promotional / Collateral / Posters - Single

OS_PO17108M

2017 Print & Outdoor Merit Award

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 3

Promotional / Collateral / Posters - Single

OS_PO17109M

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