The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Newspaper - Campaign
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Craft / Use of Digital Technology - Single or Campaign
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Print & Outdoor / Ambient Media
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Print & Outdoor / Ambient Media
The Reversed Trailer Agency: TRY / Oslo Client: Volkswagen Category: Innovation in Print & Outdoor / Ambient Media
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Innovation in Print & Outdoor / Ambient Media
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Innovation in Print & Outdoor / Ambient Media
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media
X-Ray Casts Agency: Colenso BBDO / Auckland Client: Fonterra Brands NZ, Anchor Category: Innovation in Print & Outdoor / Ambient Media
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Print & Outdoor / Ambient Media
STONE MILK Agency: FCB Brasil / São Paulo Client: Clube de Criação Category: Craft / Printing / Production - Single or Campaign
#NoFilter Agency: Happiness / FCB / Saigon + Happiness / FCB / Brussels Client: Unicef Global Category: Craft / Printing / Production - Single or Campaign
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Art Direction - Single or Campaign
The World Needs more billionaires Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Craft / Art Direction - Single or Campaign
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Art Direction - Single or Campaign
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Craft / Photography - Single or Campaign
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Campaign
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Reversed Trailer Agency: TRY / Oslo Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
#BeTheirEyes Agency: Cheil / Hong Kong Client: Samsung Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Scariest BK Agency: DAVID / Miami Client: Burger King Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Drought Pack Agency: Joe Public United / Johannesburg Client: Clover Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Sugar Detox Agency: Marcel / Paris Client: Intermarché Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
One-Drop Bottle Agency: TBWA\RAAD / Dubai Client: Pril Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single
Frederick Jones Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
iPain Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Promotional / Collateral / Posters - Single
Loving the night 1 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Loving the night 1 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Maps Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Campaign
Documents Agency: DDB / New York Client: Gun by Gun Category: Promotional / Collateral / Posters - Campaign
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Promotional / Collateral / Posters - Campaign
The News You Should Be Following Agency: TBWA Hunt Lascaris / Johannesburg Client: The Times Category: Promotional / Collateral / Posters - Campaign
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Campaign
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Promotional / Collateral / Promotional Items - Single or Campaign
HEAT TECH WINDOW Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul Client: UNIQLO Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE LIVE FISH PACK Agency: YOUNG & RUBICAM POLAND / WARSAW Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Promotional / Collateral / Promotional Items - Single or Campaign

2017 Print & Outdoor Gold Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17034G

2017 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Publishing / Newspaper - Campaign

OS_PO17003G

2017 Print & Outdoor Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Use of Digital Technology - Single or Campaign

OS_PO17055G

2017 Print & Outdoor Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Craft / Use of Digital Technology - Single or Campaign

OS_PO17056S

2017 Print & Outdoor Gold Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Innovation in Print & Outdoor / Ambient Media

OS_PO17057G

2017 Print & Outdoor Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Innovation in Print & Outdoor / Ambient Media

OS_PO17058G

2017 Print & Outdoor Gold Pencil

TRY / Oslo

Volkswagen

The Reversed Trailer

Innovation in Print & Outdoor / Ambient Media

OS_PO17059G

2017 Print & Outdoor Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Innovation in Print & Outdoor / Ambient Media

OS_PO17060S

2017 Print & Outdoor Silver Pencil

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Innovation in Print & Outdoor / Ambient Media

OS_PO17061S

2017 Print & Outdoor Bronze Pencil

180LA / Santa Monica

Boost Mobile

Boost Your Voice

Innovation in Print & Outdoor / Ambient Media

OS_PO17062B

2017 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Fonterra Brands NZ, Anchor

X-Ray Casts

Innovation in Print & Outdoor / Ambient Media

OS_PO17063B

2017 Print & Outdoor Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Print & Outdoor / Ambient Media

OS_PO17064B

2017 Print & Outdoor Bronze Pencil

FCB Brasil / São Paulo

Clube de Criação

STONE MILK

Craft / Printing / Production - Single or Campaign

OS_PO17053B

2017 Print & Outdoor Bronze Pencil

Happiness / FCB / Saigon + Happiness / FCB / Brussels

Unicef Global

#NoFilter

Craft / Printing / Production - Single or Campaign

OS_PO17054B

2017 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Craft / Art Direction - Single or Campaign

OS_PO17045G

2017 Print & Outdoor Silver Pencil

Y&R / Prague + Studio Carioca / Bucharest

Forbes

The World Needs more billionaires

Craft / Art Direction - Single or Campaign

OS_PO17046S

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Craft / Art Direction - Single or Campaign

OS_PO17048B

2017 Print & Outdoor Silver Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Craft / Photography - Single or Campaign

OS_PO17051S

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Craft / Photography - Single or Campaign

OS_PO17052B

2017 Print & Outdoor Silver Pencil

Publicis / London

Tourism Ireland

Doors Of Thrones

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17043S

2017 Print & Outdoor Bronze Pencil

McCann / Melbourne

YMCA

Playnasium

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17044B

2017 Print & Outdoor Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17035G

2017 Print & Outdoor Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17036G

2017 Print & Outdoor Gold Pencil

TRY / Oslo

Volkswagen

The Reversed Trailer

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17037G

2017 Print & Outdoor Silver Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17038S

2017 Print & Outdoor Silver Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17039S

2017 Print & Outdoor Silver Pencil

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17040S

2017 Print & Outdoor Bronze Pencil

Cheil / Hong Kong

Samsung

#BeTheirEyes

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17041B

2017 Print & Outdoor Bronze Pencil

DAVID / Miami

Burger King

Scariest BK

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17042B

2017 Print & Outdoor Gold Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17023G

2017 Print & Outdoor Silver Pencil

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17024S

2017 Print & Outdoor Bronze Pencil

Joe Public United / Johannesburg

Clover

Drought Pack

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17025B

2017 Print & Outdoor Bronze Pencil

Marcel / Paris

Intermarché

Sugar Detox

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17026B

2017 Print & Outdoor Bronze Pencil

TBWA\RAAD / Dubai

Pril

One-Drop Bottle

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17027B

2017 Print & Outdoor Silver Pencil

Leo Burnett / Chicago

Donate Life America

Elizabeth Williams

Publishing / Newspaper - Single

OS_PO17001S

2017 Print & Outdoor Silver Pencil

Leo Burnett / Chicago

Donate Life America

Frederick Jones

Publishing / Newspaper - Single

OS_PO17002S

2017 Print & Outdoor Bronze Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17033B

2017 Print & Outdoor Bronze Pencil

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

iPain

Promotional / Collateral / Posters - Single

OS_PO17011B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 1

Promotional / Collateral / Posters - Single

OS_PO17012B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 1

Publishing / Magazine - Single

OS_PO17004B

2017 Print & Outdoor Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen do Brasil

Maps

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17028B

2017 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Promotional / Collateral / Posters - Campaign

OS_PO17013G

2017 Print & Outdoor Silver Pencil

DDB / New York

Gun by Gun

Documents

Promotional / Collateral / Posters - Campaign

OS_PO17014S

2017 Print & Outdoor Silver Pencil

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Promotional / Collateral / Posters - Campaign

OS_PO17015S

2017 Print & Outdoor Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

The Times

The News You Should Be Following

Promotional / Collateral / Posters - Campaign

OS_PO17016B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Promotional / Collateral / Posters - Campaign

OS_PO17017B

2017 Print & Outdoor Gold Pencil

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17018G

2017 Print & Outdoor Silver Pencil

Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul

UNIQLO

HEAT TECH WINDOW

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17019S

2017 Print & Outdoor Silver Pencil

YOUNG & RUBICAM POLAND / WARSAW

MILA

THE LIVE FISH PACK

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17020S

2017 Print & Outdoor Bronze Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17021B

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