The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

A War of Words - Anniversary Forgotten Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg Client: Netflorist Category: Craft / Sound Design - Single
GE Podcast Theater Presents: life.af/ter Agency: BBDO / New York Client: GE Category: Online / Branded Podcast
Love At First Wash - Date Night Agency: DDB / Dubai Client: Henkel Category: Craft / Sound Design - Single
Love At First Wash - Sunday Stroll Agency: DDB / Dubai Client: Henkel Category: Craft / Sound Design - Single
Countdown. Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Online / Streaming Audio - Single or Campaign
Not Easy Agency: Ogilvy / New York Client: IBM Category: Custom Content
Broadcast without Borders Agency: Akestam Holst NOA / Stockholm Client: Refugee Phones Category: Experiential Radio
Candy Class Agency: Grey India / Gurgaon Client: Radio City 91.1 FM Category: Experiential Radio
Sweet Dreams Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Craft / Use of Music - Single
Klarafy Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel Client: Klara Category: Innovation in Radio
Girls of Paradise Agency: McCANN Paris / Clichy + MRM//McCANN / Clichy Client: Mouvement du Nid Category: Innovation in Radio
Truth Detector Agency: DM9DDB / São Paulo Client: 89 FM Category: Innovation in Radio
A Kauri Cries Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Innovation in Radio
Broadcast without Borders Agency: Akestam Holst NOA / Stockholm Client: Refugee Phones Category: Innovation in Radio
Adios Amigo Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Broadcast / Any Length - Single
Sweet Dreams Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Broadcast / Any Length - Single
Escobar Frequency Agency: AKQA / São Paulo Client: Netflix Category: Online / Brand or Product Integration into Storyline
Adios Amigo Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Craft / Writing - Single
BMW Original Parts 'CEO' Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Craft / Writing - Single
The Everyman Meal - Claw Thing Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
You Should Have Called - Double Blue Tick Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single
Countdown. Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Campaign
The Everyman Meal Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
You Should Have Called Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Broadcast / Any Length - Campaign
Starving Artists Agency: BBDO / New York Client: Mars Chocolate North America - Snickers Crisper Category: Custom Content
Make Sense Of Music: Singers Agency: Bates CHI Indonesia / Jakarta + Fuse Adventures In Audio / Singapore Client: IMI - School of Creative Arts (SOCA) Category: Craft / Direction - Single
Truth Detector Agency: DM9DDB / São Paulo Client: 89 FM Category: Experiential Radio
Election FM Agency: Goodby Silverstein & Partners / San Francisco + Elle Communications / Los Angeles + Rally / San Francisco Client: Rock the Vote Category: Experiential Radio
GO MONO Agency: MCCANN / BUCHAREST Client: RADIO XXI Category: Experiential Radio
Can't Stop Agency: R/GA / New York Client: Samsung Category: Experiential Radio
Alive Spots Agency: BBH India / Mumbai + Black Sheep Live / Mumbai Client: Abbott India Category: Innovation in Radio
Candy Class Agency: Grey India / Gurgaon Client: Radio City 91.1 FM Category: Innovation in Radio
Love At First Wash - Barking Puppy Agency: DDB / Dubai Client: Henkel Category: Broadcast / Any Length - Single
Love At First Wash - Date Night Agency: DDB / Dubai Client: Henkel Category: Broadcast / Any Length - Single
Song Inspection Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Broadcast / Any Length - Single
Cologne Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Berlin Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Hamburg Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Keith Agency: Ogilvy & Mather Group HK / Hong Kong Client: Volkswagen HK Category: Broadcast / Any Length - Single
Opel Follow Assist Agency: Scholz & Friends / Hamburg Client: ADAM Opel AG Category: Broadcast / Any Length - Single
Every Pixel Counts (Bunch) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Next Awards Category: Craft / Writing - Single
Cologne Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Craft / Writing - Single
Hamburg Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Craft / Writing - Single
The Everyman Meal - Cherry Lip Balm Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
You Should Have Called - Email Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single
The Everyman Meal - Coloured Weights Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
Every Pixel Counts (spots seq 1) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Next Awards Category: Broadcast / Any Length - Campaign
Song Inspection Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Broadcast / Any Length - Campaign
Travel before its not fun anymore Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Campaign
Honestly Good Prices Agency: Ogilvy & Mather Group HK / Hong Kong Client: Volkswagen HK Category: Broadcast / Any Length - Campaign

2017 Radio Gold Pencil

FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg

Netflorist

A War of Words - Anniversary Forgotten

Craft / Sound Design - Single

OS_RA17016G

2017 Radio Bronze Pencil

BBDO / New York

GE

GE Podcast Theater Presents: life.af/ter

Online / Branded Podcast

OS_RA17007B

2017 Radio Silver Pencil

DDB / Dubai

Henkel

Love At First Wash - Date Night

Craft / Sound Design - Single

OS_RA17017S

2017 Radio Silver Pencil

DDB / Dubai

Henkel

Love At First Wash - Sunday Stroll

Craft / Sound Design - Single

OS_RA17018S

2017 Radio Bronze Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Countdown.

Online / Streaming Audio - Single or Campaign

OS_RA17006B

2017 Radio Bronze Pencil

Ogilvy / New York

IBM

Not Easy

Custom Content

OS_RA17009B

2017 Radio Gold Pencil

Akestam Holst NOA / Stockholm

Refugee Phones

Broadcast without Borders

Experiential Radio

OS_RA17010G

2017 Radio Bronze Pencil

Grey India / Gurgaon

Radio City 91.1 FM

Candy Class

Experiential Radio

OS_RA17011B

2017 Radio Bronze Pencil

Impact BBDO / Dubai

Johnson & Johnson

Sweet Dreams

Craft / Use of Music - Single

OS_RA17019B

2017 Radio Gold Pencil

FamousGrey / Groot-Bijgaarden + Klara / Brussel

Klara

Klarafy

Innovation in Radio

OS_RA17020G

2017 Radio Gold Pencil

McCANN Paris / Clichy + MRM//McCANN / Clichy

Mouvement du Nid

Girls of Paradise

Innovation in Radio

OS_RA17021G

2017 Radio Silver Pencil

DM9DDB / São Paulo

89 FM

Truth Detector

Innovation in Radio

OS_RA17022S

2017 Radio Silver Pencil

Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland

Auckland City Council

A Kauri Cries

Innovation in Radio

OS_RA17023S

2017 Radio Bronze Pencil

Akestam Holst NOA / Stockholm

Refugee Phones

Broadcast without Borders

Innovation in Radio

OS_RA17024B

2017 Radio Silver Pencil

Havas / New York + Sound Lounge / New York

Heineken / Dos Equis

Adios Amigo

Broadcast / Any Length - Single

OS_RA17001S

2017 Radio Bronze Pencil

Impact BBDO / Dubai

Johnson & Johnson

Sweet Dreams

Broadcast / Any Length - Single

OS_RA17002B

2017 Radio Silver Pencil

AKQA / São Paulo

Netflix

Escobar Frequency

Online / Brand or Product Integration into Storyline

OS_RA17008S

2017 Radio Gold Pencil

Havas / New York + Sound Lounge / New York

Heineken / Dos Equis

Adios Amigo

Craft / Writing - Single

OS_RA17012G

2017 Radio Silver Pencil

OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg

BMW South Africa

BMW Original Parts 'CEO'

Craft / Writing - Single

OS_RA17013S

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal - Claw Thing

Craft / Writing - Single

OS_RA17014B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

Vodacom

You Should Have Called - Double Blue Tick

Craft / Writing - Single

OS_RA17015B

2017 Radio Silver Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Countdown.

Broadcast / Any Length - Campaign

OS_RA17003S

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal

Broadcast / Any Length - Campaign

OS_RA17004B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

Vodacom

You Should Have Called

Broadcast / Any Length - Campaign

OS_RA17005B

2017 Radio Merit Award

BBDO / New York

Mars Chocolate North America - Snickers Crisper

Starving Artists

Custom Content

OS_RA17038M

2017 Radio Merit Award

Bates CHI Indonesia / Jakarta + Fuse Adventures In Audio / Singapore

IMI - School of Creative Arts (SOCA)

Make Sense Of Music: Singers

Craft / Direction - Single

OS_RA17043M

2017 Radio Merit Award

DM9DDB / São Paulo

89 FM

Truth Detector

Experiential Radio

OS_RA17039M

2017 Radio Merit Award

Goodby Silverstein & Partners / San Francisco + Elle Communications / Los Angeles + Rally / San Francisco

Rock the Vote

Election FM

Experiential Radio

OS_RA17040M

2017 Radio Merit Award

MCCANN / BUCHAREST

RADIO XXI

GO MONO

Experiential Radio

OS_RA17041M

2017 Radio Merit Award

R/GA / New York

Samsung

Can't Stop

Experiential Radio

OS_RA17042M

2017 Radio Merit Award

BBH India / Mumbai + Black Sheep Live / Mumbai

Abbott India

Alive Spots

Innovation in Radio

OS_RA17050M

2017 Radio Merit Award

Grey India / Gurgaon

Radio City 91.1 FM

Candy Class

Innovation in Radio

OS_RA17051M

2017 Radio Merit Award

DDB / Dubai

Henkel

Love At First Wash - Barking Puppy

Broadcast / Any Length - Single

OS_RA17025M

2017 Radio Merit Award

DDB / Dubai

Henkel

Love At First Wash - Date Night

Broadcast / Any Length - Single

OS_RA17026M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen

Song Inspection

Broadcast / Any Length - Single

OS_RA17027M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Cologne

Broadcast / Any Length - Single

OS_RA17028M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Berlin

Broadcast / Any Length - Single

OS_RA17029M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Hamburg

Broadcast / Any Length - Single

OS_RA17030M

2017 Radio Merit Award

Ogilvy & Mather Group HK / Hong Kong

Volkswagen HK

Keith

Broadcast / Any Length - Single

OS_RA17031M

2017 Radio Merit Award

Scholz & Friends / Hamburg

ADAM Opel AG

Opel Follow Assist

Broadcast / Any Length - Single

OS_RA17032M

2017 Radio Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD Next Awards

Every Pixel Counts (Bunch)

Craft / Writing - Single

OS_RA17044M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Cologne

Craft / Writing - Single

OS_RA17045M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Hamburg

Craft / Writing - Single

OS_RA17046M

2017 Radio Merit Award

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal - Cherry Lip Balm

Craft / Writing - Single

OS_RA17047M

2017 Radio Merit Award

Ogilvy & Mather / Johannesburg

Vodacom

You Should Have Called - Email

Craft / Writing - Single

OS_RA17048M

2017 Radio Merit Award

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal - Coloured Weights

Craft / Writing - Single

OS_RA17049M

2017 Radio Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD Next Awards

Every Pixel Counts (spots seq 1)

Broadcast / Any Length - Campaign

OS_RA17033M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen

Song Inspection

Broadcast / Any Length - Campaign

OS_RA17034M

2017 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

Flight Centre

Travel before its not fun anymore

Broadcast / Any Length - Campaign

OS_RA17035M

2017 Radio Merit Award

Ogilvy & Mather Group HK / Hong Kong

Volkswagen HK

Honestly Good Prices

Broadcast / Any Length - Campaign

OS_RA17036M

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