The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Sweet Dreams Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Craft / Use of Music - Single
Not Easy Agency: Ogilvy / New York Client: IBM Category: Custom Content
The Everyman Meal - Claw Thing Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
You Should Have Called - Double Blue Tick Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single
The Everyman Meal Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
You Should Have Called Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Broadcast / Any Length - Campaign
Countdown. Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Online / Streaming Audio - Single or Campaign
Broadcast without Borders Agency: Akestam Holst NOA / Stockholm Client: Refugee Phones Category: Innovation in Radio
Candy Class Agency: Grey India / Gurgaon Client: Radio City 91.1 FM Category: Experiential Radio
Sweet Dreams Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Broadcast / Any Length - Single
GE Podcast Theater Presents: life.af/ter Agency: BBDO / New York Client: GE Category: Online / Branded Podcast

2017 Radio Bronze Pencil

Impact BBDO / Dubai

Johnson & Johnson

Sweet Dreams

Craft / Use of Music - Single

OS_RA17019B

2017 Radio Bronze Pencil

Ogilvy / New York

IBM

Not Easy

Custom Content

OS_RA17009B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal - Claw Thing

Craft / Writing - Single

OS_RA17014B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

Vodacom

You Should Have Called - Double Blue Tick

Craft / Writing - Single

OS_RA17015B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal

Broadcast / Any Length - Campaign

OS_RA17004B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

Vodacom

You Should Have Called

Broadcast / Any Length - Campaign

OS_RA17005B

2017 Radio Bronze Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Countdown.

Online / Streaming Audio - Single or Campaign

OS_RA17006B

2017 Radio Bronze Pencil

Akestam Holst NOA / Stockholm

Refugee Phones

Broadcast without Borders

Innovation in Radio

OS_RA17024B

2017 Radio Bronze Pencil

Grey India / Gurgaon

Radio City 91.1 FM

Candy Class

Experiential Radio

OS_RA17011B

2017 Radio Bronze Pencil

Impact BBDO / Dubai

Johnson & Johnson

Sweet Dreams

Broadcast / Any Length - Single

OS_RA17002B

2017 Radio Bronze Pencil

BBDO / New York

GE

GE Podcast Theater Presents: life.af/ter

Online / Branded Podcast

OS_RA17007B

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