The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

A War of Words - Anniversary Forgotten Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg Client: Netflorist Category: Craft / Sound Design - Single
Broadcast without Borders Agency: Akestam Holst NOA / Stockholm Client: Refugee Phones Category: Experiential Radio
Candy Class Agency: Grey India / Gurgaon Client: Radio City 91.1 FM Category: Experiential Radio
Countdown. Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Campaign
The Everyman Meal Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
You Should Have Called Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Broadcast / Any Length - Campaign
Adios Amigo Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Craft / Writing - Single
BMW Original Parts 'CEO' Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Craft / Writing - Single
The Everyman Meal - Claw Thing Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
You Should Have Called - Double Blue Tick Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single
Escobar Frequency Agency: AKQA / São Paulo Client: Netflix Category: Online / Brand or Product Integration into Storyline
Not Easy Agency: Ogilvy / New York Client: IBM Category: Custom Content
Sweet Dreams Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Craft / Use of Music - Single
GE Podcast Theater Presents: life.af/ter Agency: BBDO / New York Client: GE Category: Online / Branded Podcast
Adios Amigo Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Broadcast / Any Length - Single
Sweet Dreams Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Broadcast / Any Length - Single
Klarafy Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel Client: Klara Category: Innovation in Radio
Girls of Paradise Agency: McCANN Paris / Clichy + MRM//McCANN / Clichy Client: Mouvement du Nid Category: Innovation in Radio
Truth Detector Agency: DM9DDB / São Paulo Client: 89 FM Category: Innovation in Radio
A Kauri Cries Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Innovation in Radio
Broadcast without Borders Agency: Akestam Holst NOA / Stockholm Client: Refugee Phones Category: Innovation in Radio
Countdown. Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Online / Streaming Audio - Single or Campaign
Love At First Wash - Date Night Agency: DDB / Dubai Client: Henkel Category: Craft / Sound Design - Single
Love At First Wash - Sunday Stroll Agency: DDB / Dubai Client: Henkel Category: Craft / Sound Design - Single
Truth Detector Agency: DM9DDB / São Paulo Client: 89 FM Category: Experiential Radio
Election FM Agency: Goodby Silverstein & Partners / San Francisco + Elle Communications / Los Angeles + Rally / San Francisco Client: Rock the Vote Category: Experiential Radio
GO MONO Agency: MCCANN / BUCHAREST Client: RADIO XXI Category: Experiential Radio
Can't Stop Agency: R/GA / New York Client: Samsung Category: Experiential Radio
Every Pixel Counts (spots seq 1) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Next Awards Category: Broadcast / Any Length - Campaign
Song Inspection Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Broadcast / Any Length - Campaign
Travel before its not fun anymore Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Campaign
Honestly Good Prices Agency: Ogilvy & Mather Group HK / Hong Kong Client: Volkswagen HK Category: Broadcast / Any Length - Campaign
BMW Original Parts Agency: OpenCo - The Open Collaboration / Johannesburg Client: BMW South Africa Category: Broadcast / Any Length - Campaign
Every Pixel Counts (Bunch) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Next Awards Category: Craft / Writing - Single
Cologne Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Craft / Writing - Single
Hamburg Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Craft / Writing - Single
The Everyman Meal - Cherry Lip Balm Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
You Should Have Called - Email Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single
The Everyman Meal - Coloured Weights Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
Starving Artists Agency: BBDO / New York Client: Mars Chocolate North America - Snickers Crisper Category: Custom Content
Love At First Wash - Barking Puppy Agency: DDB / Dubai Client: Henkel Category: Broadcast / Any Length - Single
Love At First Wash - Date Night Agency: DDB / Dubai Client: Henkel Category: Broadcast / Any Length - Single
Song Inspection Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Broadcast / Any Length - Single
Cologne Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Berlin Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Hamburg Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Keith Agency: Ogilvy & Mather Group HK / Hong Kong Client: Volkswagen HK Category: Broadcast / Any Length - Single
Opel Follow Assist Agency: Scholz & Friends / Hamburg Client: ADAM Opel AG Category: Broadcast / Any Length - Single
Alive Spots Agency: BBH India / Mumbai + Black Sheep Live / Mumbai Client: Abbott India Category: Innovation in Radio
Candy Class Agency: Grey India / Gurgaon Client: Radio City 91.1 FM Category: Innovation in Radio

2017 Radio Gold Pencil

FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg

Netflorist

A War of Words - Anniversary Forgotten

Craft / Sound Design - Single

OS_RA17016G

2017 Radio Gold Pencil

Akestam Holst NOA / Stockholm

Refugee Phones

Broadcast without Borders

Experiential Radio

OS_RA17010G

2017 Radio Bronze Pencil

Grey India / Gurgaon

Radio City 91.1 FM

Candy Class

Experiential Radio

OS_RA17011B

2017 Radio Silver Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Countdown.

Broadcast / Any Length - Campaign

OS_RA17003S

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal

Broadcast / Any Length - Campaign

OS_RA17004B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

Vodacom

You Should Have Called

Broadcast / Any Length - Campaign

OS_RA17005B

2017 Radio Gold Pencil

Havas / New York + Sound Lounge / New York

Heineken / Dos Equis

Adios Amigo

Craft / Writing - Single

OS_RA17012G

2017 Radio Silver Pencil

OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg

BMW South Africa

BMW Original Parts 'CEO'

Craft / Writing - Single

OS_RA17013S

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal - Claw Thing

Craft / Writing - Single

OS_RA17014B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

Vodacom

You Should Have Called - Double Blue Tick

Craft / Writing - Single

OS_RA17015B

2017 Radio Silver Pencil

AKQA / São Paulo

Netflix

Escobar Frequency

Online / Brand or Product Integration into Storyline

OS_RA17008S

2017 Radio Bronze Pencil

Ogilvy / New York

IBM

Not Easy

Custom Content

OS_RA17009B

2017 Radio Bronze Pencil

Impact BBDO / Dubai

Johnson & Johnson

Sweet Dreams

Craft / Use of Music - Single

OS_RA17019B

2017 Radio Bronze Pencil

BBDO / New York

GE

GE Podcast Theater Presents: life.af/ter

Online / Branded Podcast

OS_RA17007B

2017 Radio Silver Pencil

Havas / New York + Sound Lounge / New York

Heineken / Dos Equis

Adios Amigo

Broadcast / Any Length - Single

OS_RA17001S

2017 Radio Bronze Pencil

Impact BBDO / Dubai

Johnson & Johnson

Sweet Dreams

Broadcast / Any Length - Single

OS_RA17002B

2017 Radio Gold Pencil

FamousGrey / Groot-Bijgaarden + Klara / Brussel

Klara

Klarafy

Innovation in Radio

OS_RA17020G

2017 Radio Gold Pencil

McCANN Paris / Clichy + MRM//McCANN / Clichy

Mouvement du Nid

Girls of Paradise

Innovation in Radio

OS_RA17021G

2017 Radio Silver Pencil

DM9DDB / São Paulo

89 FM

Truth Detector

Innovation in Radio

OS_RA17022S

2017 Radio Silver Pencil

Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland

Auckland City Council

A Kauri Cries

Innovation in Radio

OS_RA17023S

2017 Radio Bronze Pencil

Akestam Holst NOA / Stockholm

Refugee Phones

Broadcast without Borders

Innovation in Radio

OS_RA17024B

2017 Radio Bronze Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Countdown.

Online / Streaming Audio - Single or Campaign

OS_RA17006B

2017 Radio Silver Pencil

DDB / Dubai

Henkel

Love At First Wash - Date Night

Craft / Sound Design - Single

OS_RA17017S

2017 Radio Silver Pencil

DDB / Dubai

Henkel

Love At First Wash - Sunday Stroll

Craft / Sound Design - Single

OS_RA17018S

2017 Radio Merit Award

DM9DDB / São Paulo

89 FM

Truth Detector

Experiential Radio

OS_RA17039M

2017 Radio Merit Award

Goodby Silverstein & Partners / San Francisco + Elle Communications / Los Angeles + Rally / San Francisco

Rock the Vote

Election FM

Experiential Radio

OS_RA17040M

2017 Radio Merit Award

MCCANN / BUCHAREST

RADIO XXI

GO MONO

Experiential Radio

OS_RA17041M

2017 Radio Merit Award

R/GA / New York

Samsung

Can't Stop

Experiential Radio

OS_RA17042M

2017 Radio Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD Next Awards

Every Pixel Counts (spots seq 1)

Broadcast / Any Length - Campaign

OS_RA17033M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen

Song Inspection

Broadcast / Any Length - Campaign

OS_RA17034M

2017 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

Flight Centre

Travel before its not fun anymore

Broadcast / Any Length - Campaign

OS_RA17035M

2017 Radio Merit Award

Ogilvy & Mather Group HK / Hong Kong

Volkswagen HK

Honestly Good Prices

Broadcast / Any Length - Campaign

OS_RA17036M

2017 Radio Merit Award

OpenCo - The Open Collaboration / Johannesburg

BMW South Africa

BMW Original Parts

Broadcast / Any Length - Campaign

OS_RA17037M

2017 Radio Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD Next Awards

Every Pixel Counts (Bunch)

Craft / Writing - Single

OS_RA17044M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Cologne

Craft / Writing - Single

OS_RA17045M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Hamburg

Craft / Writing - Single

OS_RA17046M

2017 Radio Merit Award

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal - Cherry Lip Balm

Craft / Writing - Single

OS_RA17047M

2017 Radio Merit Award

Ogilvy & Mather / Johannesburg

Vodacom

You Should Have Called - Email

Craft / Writing - Single

OS_RA17048M

2017 Radio Merit Award

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal - Coloured Weights

Craft / Writing - Single

OS_RA17049M

2017 Radio Merit Award

BBDO / New York

Mars Chocolate North America - Snickers Crisper

Starving Artists

Custom Content

OS_RA17038M

2017 Radio Merit Award

DDB / Dubai

Henkel

Love At First Wash - Barking Puppy

Broadcast / Any Length - Single

OS_RA17025M

2017 Radio Merit Award

DDB / Dubai

Henkel

Love At First Wash - Date Night

Broadcast / Any Length - Single

OS_RA17026M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen

Song Inspection

Broadcast / Any Length - Single

OS_RA17027M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Cologne

Broadcast / Any Length - Single

OS_RA17028M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Berlin

Broadcast / Any Length - Single

OS_RA17029M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Hamburg

Broadcast / Any Length - Single

OS_RA17030M

2017 Radio Merit Award

Ogilvy & Mather Group HK / Hong Kong

Volkswagen HK

Keith

Broadcast / Any Length - Single

OS_RA17031M

2017 Radio Merit Award

Scholz & Friends / Hamburg

ADAM Opel AG

Opel Follow Assist

Broadcast / Any Length - Single

OS_RA17032M

2017 Radio Merit Award

BBH India / Mumbai + Black Sheep Live / Mumbai

Abbott India

Alive Spots

Innovation in Radio

OS_RA17050M

2017 Radio Merit Award

Grey India / Gurgaon

Radio City 91.1 FM

Candy Class

Innovation in Radio

OS_RA17051M

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