The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Real-Time Response
Swishy Chug: The Fake Brand That Led to Real Results Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Branded Social Post / Real-Time Response
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
President of Playlists Agency: Spotify / New York Client: Spotify Category: Branded Social Post / Real-Time Response
Twitter Refugees Agency: VML South Africa / Cape Town Client: PASSOP Category: Branded Social Post / Real-Time Response
InstantDJ Agency: BBDO / New York Client: Bacardi Category: Branded Social Post / Branded Social Post - Single
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Branded Social Post / Branded Social Post - Single
Episode Leak Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Branded Social Post / Branded Social Post - Single
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
Cheetos Museum Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles Client: Cheetos Category: Branded Social Post / Branded Social Campaign
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Branded Social Campaign
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Branded Social Post / Branded Social Campaign
Orgasm for all Agency: Shackleton / Barcelona Client: Durex Category: Branded Social Post / Branded Social Campaign
Mirrors of Racism Agency: W3haus / São Paulo Client: NGO Criola Category: Branded Social Post / Branded Social Campaign
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Social Engagement / Community Building
#redefinewomen Agency: Host / Sydney Client: Host Category: Social Engagement / Community Building
Unsafety Check Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Social Engagement / Community Building
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Social Engagement / Community Building
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Social Engagement / Community Building
Doritos No Choice Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco Client: Doritos Category: Social Engagement / Community Building
The Hashtag 500 Agency: Ogilvy / New York Client: NASCAR Category: Social Engagement / Community Building
Cheetos Museum Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles Client: Cheetos Category: Social Engagement / User-Generated Content
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Social Engagement / User-Generated Content
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Social Engagement / User-Generated Content
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Social Engagement / User-Generated Content
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Craft / Use of Visuals
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft / Use of Visuals
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Social Media
InstantDJ Agency: BBDO / New York Client: Bacardi Category: Innovation in Social Media
Pinlist Agency: DM9DDB / São Paulo Client: Tok&Stok Category: Innovation in Social Media
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Social Media Page by a Brand
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Craft / Writing
AiMEN Agency: BETC / Paris Client: CANAL+ Category: Branded Social Post / Real-Time Response
#BreakTheGame Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Branded Social Post / Real-Time Response
Olympics News Lab at Google Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Branded Social Post / Real-Time Response
Winter Swear Jar Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Branded Social Post / Real-Time Response
Outrage Is Not Enough Agency: Ogilvy & Mather / London Client: Amnesty International Category: Branded Social Post / Real-Time Response
I'm Moving to Canada Agency: Publicis / New York Client: Doctors of the World Category: Branded Social Post / Real-Time Response
Bradshaw Stain Agency: Saatchi & Saatchi / New York Client: Tide Category: Branded Social Post / Real-Time Response
Dove: Dear Media Agency: SapientRazorfish / New York Client: Dove Category: Branded Social Post / Real-Time Response
Twitter Beef Agency: VML / Kansas City Client: Wendy's Category: Branded Social Post / Real-Time Response
Dads #ShareTheLoad (Film Case) Agency: BBDO India / Mumbai Client: P&G India Category: Branded Social Post / Branded Social Post - Single
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Post - Single
Free The Speech Agency: KING / Stockholm Client: Ministry for Foreign Affairs Category: Branded Social Post / Branded Social Post - Single
The Mindchanger Workout Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro Client: Rio 2016 Category: Branded Social Post / Branded Social Post - Single
Holiday Wishes Agency: Red Tettemer O'Connell + Partners / Philadelphia Client: Reyka Vodka Category: Branded Social Post / Branded Social Post - Single
Female Recruitment Agency: Rothco / Dublin Client: Defence Forces Category: Branded Social Post / Branded Social Post - Single
Holland Casino Tram Roulette Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam Client: Holland Casino Category: Branded Social Post / Branded Social Post - Single

2017 Social Media Gold Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Branded Social Post / Branded Social Campaign

OS_SM17005G

2017 Social Media Gold Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Branded Social Post / Real-Time Response

OS_SM17012G

2017 Social Media Silver Pencil

Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco

Jamba Juice

Swishy Chug: The Fake Brand That Led to Real Results

Branded Social Post / Real-Time Response

OS_SM17013S

2017 Social Media Bronze Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Branded Social Post / Real-Time Response

OS_SM17014B

2017 Social Media Bronze Pencil

Spotify / New York

Spotify

President of Playlists

Branded Social Post / Real-Time Response

OS_SM17015B

2017 Social Media Bronze Pencil

VML South Africa / Cape Town

PASSOP

Twitter Refugees

Branded Social Post / Real-Time Response

OS_SM17016B

2017 Social Media Gold Pencil

BBDO / New York

Bacardi

InstantDJ

Branded Social Post / Branded Social Post - Single

OS_SM17002G

2017 Social Media Gold Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Branded Social Post / Branded Social Post - Single

OS_SM17003G

2017 Social Media Bronze Pencil

ALMA DDB. / Miami

Netflix - Narcos

Episode Leak

Branded Social Post / Branded Social Post - Single

OS_SM17004B

2017 Social Media Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Branded Social Post / Branded Social Campaign

OS_SM17006S

2017 Social Media Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles

Cheetos

Cheetos Museum

Branded Social Post / Branded Social Campaign

OS_SM17007B

2017 Social Media Bronze Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Branded Social Post / Branded Social Campaign

OS_SM17008B

2017 Social Media Bronze Pencil

Leo Burnett / Chicago

Brooks Running

Rule40

Branded Social Post / Branded Social Campaign

OS_SM17009B

2017 Social Media Bronze Pencil

Shackleton / Barcelona

Durex

Orgasm for all

Branded Social Post / Branded Social Campaign

OS_SM17010B

2017 Social Media Bronze Pencil

W3haus / São Paulo

NGO Criola

Mirrors of Racism

Branded Social Post / Branded Social Campaign

OS_SM17011B

2017 Social Media Gold Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Social Engagement / Community Building

OS_SM17021G

2017 Social Media Gold Pencil

Host / Sydney

Host

#redefinewomen

Social Engagement / Community Building

OS_SM17022G

2017 Social Media Gold Pencil

J. Walter Thompson / New York

Black Lives Matter

Unsafety Check

Social Engagement / Community Building

OS_SM17023G

2017 Social Media Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Social Engagement / Community Building

OS_SM17024S

2017 Social Media Silver Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Social Engagement / Community Building

OS_SM17025S

2017 Social Media Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco

Doritos

Doritos No Choice

Social Engagement / Community Building

OS_SM17026B

2017 Social Media Bronze Pencil

Ogilvy / New York

NASCAR

The Hashtag 500

Social Engagement / Community Building

OS_SM17027B

2017 Social Media Gold Pencil

Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles

Cheetos

Cheetos Museum

Social Engagement / User-Generated Content

OS_SM17017G

2017 Social Media Silver Pencil

DAVID / Miami

Burger King

Whopper Sign

Social Engagement / User-Generated Content

OS_SM17018S

2017 Social Media Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Social Engagement / User-Generated Content

OS_SM17019S

2017 Social Media Bronze Pencil

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Social Engagement / User-Generated Content

OS_SM17020B

2017 Social Media Gold Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Craft / Use of Visuals

OS_SM17029G

2017 Social Media Bronze Pencil

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Craft / Use of Visuals

OS_SM17030B

2017 Social Media Gold Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Social Media

OS_SM17031G

2017 Social Media Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Innovation in Social Media

OS_SM17032S

2017 Social Media Bronze Pencil

BBDO / New York

Bacardi

InstantDJ

Innovation in Social Media

OS_SM17033B

2017 Social Media Bronze Pencil

DM9DDB / São Paulo

Tok&Stok

Pinlist

Innovation in Social Media

OS_SM17034B

2017 Social Media Bronze Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Social Media Page by a Brand

OS_SM17001B

2017 Social Media Bronze Pencil

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Craft / Writing

OS_SM17028B

2017 Social Media Merit Award

BETC / Paris

CANAL+

AiMEN

Branded Social Post / Real-Time Response

OS_SM17055M

2017 Social Media Merit Award

Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York

Under Armour

#BreakTheGame

Branded Social Post / Real-Time Response

OS_SM17056M

2017 Social Media Merit Award

Google Brand Studio / San Francisco + Swift / Portland

Google

Olympics News Lab at Google

Branded Social Post / Real-Time Response

OS_SM17057M

2017 Social Media Merit Award

J. Walter Thompson Canada / Toronto

Hotels.com

Winter Swear Jar

Branded Social Post / Real-Time Response

OS_SM17058M

2017 Social Media Merit Award

Ogilvy & Mather / London

Amnesty International

Outrage Is Not Enough

Branded Social Post / Real-Time Response

OS_SM17059M

2017 Social Media Merit Award

Publicis / New York

Doctors of the World

I'm Moving to Canada

Branded Social Post / Real-Time Response

OS_SM17060M

2017 Social Media Merit Award

Saatchi & Saatchi / New York

Tide

Bradshaw Stain

Branded Social Post / Real-Time Response

OS_SM17061M

2017 Social Media Merit Award

SapientRazorfish / New York

Dove

Dove: Dear Media

Branded Social Post / Real-Time Response

OS_SM17062M

2017 Social Media Merit Award

VML / Kansas City

Wendy's

Twitter Beef

Branded Social Post / Real-Time Response

OS_SM17063M

2017 Social Media Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Film Case)

Branded Social Post / Branded Social Post - Single

OS_SM17037M

2017 Social Media Merit Award

BBDO / New York

Lowe's

In-a-Snap

Branded Social Post / Branded Social Post - Single

OS_SM17038M

2017 Social Media Merit Award

KING / Stockholm

Ministry for Foreign Affairs

Free The Speech

Branded Social Post / Branded Social Post - Single

OS_SM17039M

2017 Social Media Merit Award

Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro

Rio 2016

The Mindchanger Workout

Branded Social Post / Branded Social Post - Single

OS_SM17040M

2017 Social Media Merit Award

Red Tettemer O'Connell + Partners / Philadelphia

Reyka Vodka

Holiday Wishes

Branded Social Post / Branded Social Post - Single

OS_SM17041M

2017 Social Media Merit Award

Rothco / Dublin

Defence Forces

Female Recruitment

Branded Social Post / Branded Social Post - Single

OS_SM17042M

2017 Social Media Merit Award

TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam

Holland Casino

Holland Casino Tram Roulette

Branded Social Post / Branded Social Post - Single

OS_SM17043M

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