The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Social Media
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
Whopper Sign
Agency: DAVID / Miami
Client: Burger King Category: Social Engagement / User-Generated Content
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Social Engagement / User-Generated Content
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Social Engagement / Community Building
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Social Engagement / Community Building
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Craft / Use of Visuals
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
President of Playlists
Agency: Spotify / New York
Client: Spotify Category: Branded Social Post / Real-Time Response
Twitter Refugees
Agency: VML South Africa / Cape Town
Client: PASSOP Category: Branded Social Post / Real-Time Response
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Innovation in Social Media
Annual ID:
OS_SM17032S
Award:
2017 Social Media Silver Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17006S
Award:
2017 Social Media Silver Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Whopper Sign
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17018S
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17019S
Award:
2017 Social Media Silver Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17024S
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17025S
Award:
2017 Social Media Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17030B
Award:
2017 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17014B
Award:
2017 Social Media Bronze Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
President of Playlists
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17015B
Award:
2017 Social Media Bronze Pencil
Agency:
VML South Africa / Cape Town
Client:
PASSOP
Title:
Twitter Refugees
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17016B
Award:
2017 Social Media Bronze Pencil
Agency:
BBDO / New York
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Annual ID:
OS_SM17033B
Award:
2017 Social Media Bronze Pencil
Agency:
DM9DDB / São Paulo
Client:
Tok&Stok
Title:
Pinlist
Category:
Innovation in Social Media
Annual ID:
OS_SM17034B