The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
Category
-
Category
Select Category
- Select Category
- Branded Social Post
- Craft
- Innovation in Social Media
- Social Engagement
- Social Media Page by a Brand
Award
Agency
Client
Title
Category
Annual ID

Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign

Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign


Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Craft / Use of Visuals


Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Social Engagement / Community Building


Unsafety Check
Agency: J. Walter Thompson / New York
Client: Black Lives Matter Category: Social Engagement / Community Building


Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Branded Social Post / Real-Time Response


Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client: Cheetos Category: Social Engagement / User-Generated Content


Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Social Media


InstantDJ
Agency: BBDO / New York
Client: Bacardi Category: Branded Social Post / Branded Social Post - Single


Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Branded Social Post / Branded Social Post - Single


Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign


Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Social Engagement / Community Building


Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Social Engagement / Community Building


Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client: Jamba Juice Category: Branded Social Post / Real-Time Response


Whopper Sign
Agency: DAVID / Miami
Client: Burger King Category: Social Engagement / User-Generated Content


Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Social Engagement / User-Generated Content


Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Social Media


Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client: Cheetos Category: Branded Social Post / Branded Social Campaign


Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Branded Social Post / Branded Social Campaign


Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Branded Social Post / Branded Social Campaign


Orgasm for all
Agency: Shackleton / Barcelona
Client: Durex Category: Branded Social Post / Branded Social Campaign


Mirrors of Racism
Agency: W3haus / São Paulo
Client: NGO Criola Category: Branded Social Post / Branded Social Campaign


The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Craft / Use of Visuals


Doritos No Choice
Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco
Client: Doritos Category: Social Engagement / Community Building


The Hashtag 500
Agency: Ogilvy / New York
Client: NASCAR Category: Social Engagement / Community Building


Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Branded Social Post / Real-Time Response


President of Playlists
Agency: Spotify / New York
Client: Spotify Category: Branded Social Post / Real-Time Response


Twitter Refugees
Agency: VML South Africa / Cape Town
Client: PASSOP Category: Branded Social Post / Real-Time Response


Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Social Engagement / User-Generated Content


Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Social Media Page by a Brand


Episode Leak
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Post - Single


Social Innovation Campaign
Agency: BBDO / New York
Client: Lowe's Category: Branded Social Post / Branded Social Campaign


Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Branded Social Post / Branded Social Campaign


The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Branded Social Post / Branded Social Campaign


#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client: Under Armour Category: Branded Social Post / Branded Social Campaign


Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google Category: Branded Social Post / Branded Social Campaign


Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com Category: Branded Social Post / Branded Social Campaign


Project Consent
Agency: Juniper Park\TBWA / Toronto
Client: Project Consent Category: Branded Social Post / Branded Social Campaign


Outrage Is Not Enough
Agency: Ogilvy & Mather / London
Client: Amnesty International Category: Branded Social Post / Branded Social Campaign


The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal Category: Branded Social Post / Branded Social Campaign


Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Branded Social Post / Branded Social Campaign


DeleteToFeed
Agency: The Martin Agency / Richmond + MediaMonks / New York
Client: Land O' Lakes Category: Branded Social Post / Branded Social Campaign


Netflix: The OA
Agency: Carrot Creative / Brooklyn, NY
Client: Netflix Category: Craft / Use of Visuals


Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco
Client: Adobe Category: Craft / Use of Visuals


Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google Category: Craft / Use of Visuals


Award:
2017 Social Media Best of Discipline Pencil
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17005G

Award:
2017 Social Media Gold Pencil
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17005G

Award:
2017 Social Media Gold Pencil
Agency:
Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client:
HBO
Title:
Into HBO
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17029G

Award:
2017 Social Media Gold Pencil
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17021G

Award:
2017 Social Media Gold Pencil
Agency:
Host / Sydney
Client:
Host
Title:
#redefinewomen
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17022G

Award:
2017 Social Media Gold Pencil
Agency:
J. Walter Thompson / New York
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17023G

Award:
2017 Social Media Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17012G

Award:
2017 Social Media Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client:
Cheetos
Title:
Cheetos Museum
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17017G

Award:
2017 Social Media Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Social Media
Annual ID:
OS_SM17031G

Award:
2017 Social Media Gold Pencil
Agency:
BBDO / New York
Client:
Bacardi
Title:
InstantDJ
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17002G

Award:
2017 Social Media Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17003G

Award:
2017 Social Media Silver Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17006S

Award:
2017 Social Media Silver Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17024S

Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17025S

Award:
2017 Social Media Silver Pencil
Agency:
Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client:
Jamba Juice
Title:
Swishy Chug: The Fake Brand That Led to Real Results
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17013S

Award:
2017 Social Media Silver Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Whopper Sign
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17018S

Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17019S

Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Innovation in Social Media
Annual ID:
OS_SM17032S

Award:
2017 Social Media Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client:
Cheetos
Title:
Cheetos Museum
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17007B

Award:
2017 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17008B

Award:
2017 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
Rule40
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17009B

Award:
2017 Social Media Bronze Pencil
Agency:
Shackleton / Barcelona
Client:
Durex
Title:
Orgasm for all
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17010B

Award:
2017 Social Media Bronze Pencil
Agency:
W3haus / São Paulo
Client:
NGO Criola
Title:
Mirrors of Racism
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17011B

Award:
2017 Social Media Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17030B

Award:
2017 Social Media Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco
Client:
Doritos
Title:
Doritos No Choice
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17026B

Award:
2017 Social Media Bronze Pencil
Agency:
Ogilvy / New York
Client:
NASCAR
Title:
The Hashtag 500
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17027B

Award:
2017 Social Media Bronze Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing
Annual ID:
OS_SM17028B

Award:
2017 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17014B

Award:
2017 Social Media Bronze Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
President of Playlists
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17015B

Award:
2017 Social Media Bronze Pencil
Agency:
VML South Africa / Cape Town
Client:
PASSOP
Title:
Twitter Refugees
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17016B

Award:
2017 Social Media Bronze Pencil
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17020B

Award:
2017 Social Media Bronze Pencil
Agency:
Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client:
HBO
Title:
Into HBO
Category:
Social Media Page by a Brand
Annual ID:
OS_SM17001B

Award:
2017 Social Media Bronze Pencil
Agency:
BBDO / New York
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Annual ID:
OS_SM17033B

Award:
2017 Social Media Bronze Pencil
Agency:
DM9DDB / São Paulo
Client:
Tok&Stok
Title:
Pinlist
Category:
Innovation in Social Media
Annual ID:
OS_SM17034B

Award:
2017 Social Media Bronze Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Episode Leak
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17004B

Award:
2017 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17044M

Award:
2017 Social Media Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17045M

Award:
2017 Social Media Merit Award
Agency:
DigitasLBi / Atlanta
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17046M

Award:
2017 Social Media Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client:
Under Armour
Title:
#BreakTheGame
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17047M

Award:
2017 Social Media Merit Award
Agency:
Google Brand Studio / San Francisco + Swift / Portland
Client:
Google
Title:
Olympics News Lab at Google
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17048M

Award:
2017 Social Media Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17049M

Award:
2017 Social Media Merit Award
Agency:
Juniper Park\TBWA / Toronto
Client:
Project Consent
Title:
Project Consent
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17050M

Award:
2017 Social Media Merit Award
Agency:
Ogilvy & Mather / London
Client:
Amnesty International
Title:
Outrage Is Not Enough
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17051M

Award:
2017 Social Media Merit Award
Agency:
R/GA / London
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17052M

Award:
2017 Social Media Merit Award
Agency:
TBWA / Sydney + Eleven / Sydney
Client:
M.J. Bale
Title:
Uncrushable
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17053M

Award:
2017 Social Media Merit Award
Agency:
The Martin Agency / Richmond + MediaMonks / New York
Client:
Land O' Lakes
Title:
DeleteToFeed
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17054M

Award:
2017 Social Media Merit Award
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17084M

Award:
2017 Social Media Merit Award
Agency:
Carrot Creative / Brooklyn, NY
Client:
Netflix
Title:
Netflix: The OA
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17085M

Award:
2017 Social Media Merit Award
Agency:
Edelman / San Francisco
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17086M
