The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Social Innovation Campaign Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Campaign
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Branded Social Campaign
The Future of Hate: Stop HB757 Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Branded Social Post / Branded Social Campaign
#BreakTheGame Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Branded Social Post / Branded Social Campaign
Olympics News Lab at Google Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Branded Social Post / Branded Social Campaign
Winter Swear Jar Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Branded Social Post / Branded Social Campaign
Project Consent Agency: Juniper Park\TBWA / Toronto Client: Project Consent Category: Branded Social Post / Branded Social Campaign
Outrage Is Not Enough Agency: Ogilvy & Mather / London Client: Amnesty International Category: Branded Social Post / Branded Social Campaign
The Adventures of Little Brush Big Brush Agency: R/GA / London Client: Unilever - Signal Category: Branded Social Post / Branded Social Campaign
Uncrushable Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Branded Social Post / Branded Social Campaign
DeleteToFeed Agency: The Martin Agency / Richmond + MediaMonks / New York Client: Land O' Lakes Category: Branded Social Post / Branded Social Campaign
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Craft / Use of Visuals
Netflix: The OA Agency: Carrot Creative / Brooklyn, NY Client: Netflix Category: Craft / Use of Visuals
Adobe Photoshop - There's Magic Inside Agency: Edelman / San Francisco Client: Adobe Category: Craft / Use of Visuals
Olympics News Lab at Google Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Craft / Use of Visuals
Graffiti Alley InstaTour Agency: Havas Canada / Toronto Client: Heritage Toronto Category: Craft / Use of Visuals
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Craft / Use of Visuals
#BreakTheGame Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Social Media Page by a Brand
The Swim Reaper Agency: FCB New Zealand / Auckland Client: Water Safety New Zealand Category: Social Media Page by a Brand
AiMEN Agency: BETC / Paris Client: CANAL+ Category: Branded Social Post / Real-Time Response
#BreakTheGame Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Branded Social Post / Real-Time Response
Olympics News Lab at Google Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Branded Social Post / Real-Time Response
Winter Swear Jar Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Branded Social Post / Real-Time Response
Outrage Is Not Enough Agency: Ogilvy & Mather / London Client: Amnesty International Category: Branded Social Post / Real-Time Response
I'm Moving to Canada Agency: Publicis / New York Client: Doctors of the World Category: Branded Social Post / Real-Time Response
Bradshaw Stain Agency: Saatchi & Saatchi / New York Client: Tide Category: Branded Social Post / Real-Time Response
Dove: Dear Media Agency: SapientRazorfish / New York Client: Dove Category: Branded Social Post / Real-Time Response
Twitter Beef Agency: VML / Kansas City Client: Wendy's Category: Branded Social Post / Real-Time Response
The DNA Journey Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen Client: momondo Category: Social Engagement / Community Building
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Social Engagement / Community Building
Adobe Photoshop - There's Magic Inside Agency: Edelman / San Francisco Client: Adobe Category: Social Engagement / Community Building
#DiningForBrussels Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel Client: DE TIJD / L'ECHO Category: Social Engagement / Community Building
Santa Project Agency: FigliuloandPartners / New York Client: Macy's Inc Category: Social Engagement / Community Building
#MYNEOLABEL Agency: iris / London Client: adidas neo Category: Social Engagement / Community Building
Meet Sandile Agency: Joe Public United / Johannesburg + Native VML / Johannesburg Client: Nedbank Category: Social Engagement / Community Building
Narcos Manhunt Agency: Kolle Rebbe GmbH / Hamburg Client: Netflix Category: Social Engagement / Community Building
Ponle Acento Agency: LatinWorks / Austin Client: Major League Baseball Category: Social Engagement / Community Building
A Table to End Hunger Agency: McCann / Sydney Client: The Hunger Project Australia Category: Social Engagement / Community Building
Keep Dancing Orlando Agency: Push / Orlando + Deeb Studios / Orlando Client: The Orlando Community Category: Social Engagement / Community Building
GAY TURTLE Agency: TBWA\ / Istanbul Client: Amnesty International Category: Social Engagement / Community Building
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Craft / Writing
President of Playlists Agency: Spotify / New York Client: Spotify Category: Craft / Writing
#BallersIntroContest Agency: 360i / New York Client: HBO Category: Social Engagement / User-Generated Content
Premmie Proud Agency: BWM Dentsu / Sydney Client: BabyLove Category: Social Engagement / User-Generated Content
Snap King Agency: DAVID / Buenos Aires Client: Burger KingĀ® Category: Social Engagement / User-Generated Content
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Social Engagement / User-Generated Content
The Unbreakable Preview Agency: Ogilvy / Paris Client: Netflix France Category: Social Engagement / User-Generated Content
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Social Engagement / User-Generated Content
Dads #ShareTheLoad (Film Case) Agency: BBDO India / Mumbai Client: P&G India Category: Branded Social Post / Branded Social Post - Single
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Post - Single

2017 Social Media Merit Award

BBDO / New York

Lowe's

Social Innovation Campaign

Branded Social Post / Branded Social Campaign

OS_SM17044M

2017 Social Media Merit Award

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Branded Social Post / Branded Social Campaign

OS_SM17045M

2017 Social Media Merit Award

DigitasLBi / Atlanta

Lost-n-Found Youth

The Future of Hate: Stop HB757

Branded Social Post / Branded Social Campaign

OS_SM17046M

2017 Social Media Merit Award

Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York

Under Armour

#BreakTheGame

Branded Social Post / Branded Social Campaign

OS_SM17047M

2017 Social Media Merit Award

Google Brand Studio / San Francisco + Swift / Portland

Google

Olympics News Lab at Google

Branded Social Post / Branded Social Campaign

OS_SM17048M

2017 Social Media Merit Award

J. Walter Thompson Canada / Toronto

Hotels.com

Winter Swear Jar

Branded Social Post / Branded Social Campaign

OS_SM17049M

2017 Social Media Merit Award

Juniper Park\TBWA / Toronto

Project Consent

Project Consent

Branded Social Post / Branded Social Campaign

OS_SM17050M

2017 Social Media Merit Award

Ogilvy & Mather / London

Amnesty International

Outrage Is Not Enough

Branded Social Post / Branded Social Campaign

OS_SM17051M

2017 Social Media Merit Award

R/GA / London

Unilever - Signal

The Adventures of Little Brush Big Brush

Branded Social Post / Branded Social Campaign

OS_SM17052M

2017 Social Media Merit Award

TBWA / Sydney + Eleven / Sydney

M.J. Bale

Uncrushable

Branded Social Post / Branded Social Campaign

OS_SM17053M

2017 Social Media Merit Award

The Martin Agency / Richmond + MediaMonks / New York

Land O' Lakes

DeleteToFeed

Branded Social Post / Branded Social Campaign

OS_SM17054M

2017 Social Media Merit Award

BETC / Paris

Addict Aide

Like my addiction

Craft / Use of Visuals

OS_SM17084M

2017 Social Media Merit Award

Carrot Creative / Brooklyn, NY

Netflix

Netflix: The OA

Craft / Use of Visuals

OS_SM17085M

2017 Social Media Merit Award

Edelman / San Francisco

Adobe

Adobe Photoshop - There's Magic Inside

Craft / Use of Visuals

OS_SM17086M

2017 Social Media Merit Award

Google Brand Studio / San Francisco + Swift / Portland

Google

Olympics News Lab at Google

Craft / Use of Visuals

OS_SM17087M

2017 Social Media Merit Award

Havas Canada / Toronto

Heritage Toronto

Graffiti Alley InstaTour

Craft / Use of Visuals

OS_SM17088M

2017 Social Media Merit Award

Heimat Werbeagentur GmbH / Berlin

Legacy

#Paintback

Craft / Use of Visuals

OS_SM17089M

2017 Social Media Merit Award

Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York

Under Armour

#BreakTheGame

Social Media Page by a Brand

OS_SM17035M

2017 Social Media Merit Award

FCB New Zealand / Auckland

Water Safety New Zealand

The Swim Reaper

Social Media Page by a Brand

OS_SM17036M

2017 Social Media Merit Award

BETC / Paris

CANAL+

AiMEN

Branded Social Post / Real-Time Response

OS_SM17055M

2017 Social Media Merit Award

Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York

Under Armour

#BreakTheGame

Branded Social Post / Real-Time Response

OS_SM17056M

2017 Social Media Merit Award

Google Brand Studio / San Francisco + Swift / Portland

Google

Olympics News Lab at Google

Branded Social Post / Real-Time Response

OS_SM17057M

2017 Social Media Merit Award

J. Walter Thompson Canada / Toronto

Hotels.com

Winter Swear Jar

Branded Social Post / Real-Time Response

OS_SM17058M

2017 Social Media Merit Award

Ogilvy & Mather / London

Amnesty International

Outrage Is Not Enough

Branded Social Post / Real-Time Response

OS_SM17059M

2017 Social Media Merit Award

Publicis / New York

Doctors of the World

I'm Moving to Canada

Branded Social Post / Real-Time Response

OS_SM17060M

2017 Social Media Merit Award

Saatchi & Saatchi / New York

Tide

Bradshaw Stain

Branded Social Post / Real-Time Response

OS_SM17061M

2017 Social Media Merit Award

SapientRazorfish / New York

Dove

Dove: Dear Media

Branded Social Post / Real-Time Response

OS_SM17062M

2017 Social Media Merit Award

VML / Kansas City

Wendy's

Twitter Beef

Branded Social Post / Real-Time Response

OS_SM17063M

2017 Social Media Merit Award

&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen

momondo

The DNA Journey

Social Engagement / Community Building

OS_SM17070M

2017 Social Media Merit Award

BETC / Paris

Addict Aide

Like my addiction

Social Engagement / Community Building

OS_SM17071M

2017 Social Media Merit Award

Edelman / San Francisco

Adobe

Adobe Photoshop - There's Magic Inside

Social Engagement / Community Building

OS_SM17072M

2017 Social Media Merit Award

FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel

DE TIJD / L'ECHO

#DiningForBrussels

Social Engagement / Community Building

OS_SM17073M

2017 Social Media Merit Award

FigliuloandPartners / New York

Macy's Inc

Santa Project

Social Engagement / Community Building

OS_SM17074M

2017 Social Media Merit Award

iris / London

adidas neo

#MYNEOLABEL

Social Engagement / Community Building

OS_SM17075M

2017 Social Media Merit Award

Joe Public United / Johannesburg + Native VML / Johannesburg

Nedbank

Meet Sandile

Social Engagement / Community Building

OS_SM17076M

2017 Social Media Merit Award

Kolle Rebbe GmbH / Hamburg

Netflix

Narcos Manhunt

Social Engagement / Community Building

OS_SM17077M

2017 Social Media Merit Award

LatinWorks / Austin

Major League Baseball

Ponle Acento

Social Engagement / Community Building

OS_SM17078M

2017 Social Media Merit Award

McCann / Sydney

The Hunger Project Australia

A Table to End Hunger

Social Engagement / Community Building

OS_SM17079M

2017 Social Media Merit Award

Push / Orlando + Deeb Studios / Orlando

The Orlando Community

Keep Dancing Orlando

Social Engagement / Community Building

OS_SM17080M

2017 Social Media Merit Award

TBWA\ / Istanbul

Amnesty International

GAY TURTLE

Social Engagement / Community Building

OS_SM17081M

2017 Social Media Merit Award

Leo Burnett / Chicago

Brooks Running

Rule40

Craft / Writing

OS_SM17082M

2017 Social Media Merit Award

Spotify / New York

Spotify

President of Playlists

Craft / Writing

OS_SM17083M

2017 Social Media Merit Award

360i / New York

HBO

#BallersIntroContest

Social Engagement / User-Generated Content

OS_SM17064M

2017 Social Media Merit Award

BWM Dentsu / Sydney

BabyLove

Premmie Proud

Social Engagement / User-Generated Content

OS_SM17065M

2017 Social Media Merit Award

DAVID / Buenos Aires

Burger KingĀ®

Snap King

Social Engagement / User-Generated Content

OS_SM17066M

2017 Social Media Merit Award

Leo Burnett Germany / Frankfurt

Samsung

Design your time

Social Engagement / User-Generated Content

OS_SM17067M

2017 Social Media Merit Award

Ogilvy / Paris

Netflix France

The Unbreakable Preview

Social Engagement / User-Generated Content

OS_SM17068M

2017 Social Media Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Social Engagement / User-Generated Content

OS_SM17069M

2017 Social Media Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Film Case)

Branded Social Post / Branded Social Post - Single

OS_SM17037M

2017 Social Media Merit Award

BBDO / New York

Lowe's

In-a-Snap

Branded Social Post / Branded Social Post - Single

OS_SM17038M

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