The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Select Category
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- Branded Social Post
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- Innovation in Social Media
- Social Engagement
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Filter
Award
Agency
Client
Title
Category
Annual ID

Social Innovation Campaign
Agency: BBDO / New York
Client: Lowe's Category: Branded Social Post / Branded Social Campaign


Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Branded Social Post / Branded Social Campaign


The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Branded Social Post / Branded Social Campaign


#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client: Under Armour Category: Branded Social Post / Branded Social Campaign


Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google Category: Branded Social Post / Branded Social Campaign


Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com Category: Branded Social Post / Branded Social Campaign


Project Consent
Agency: Juniper Park\TBWA / Toronto
Client: Project Consent Category: Branded Social Post / Branded Social Campaign


Outrage Is Not Enough
Agency: Ogilvy & Mather / London
Client: Amnesty International Category: Branded Social Post / Branded Social Campaign


The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal Category: Branded Social Post / Branded Social Campaign


Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Branded Social Post / Branded Social Campaign


DeleteToFeed
Agency: The Martin Agency / Richmond + MediaMonks / New York
Client: Land O' Lakes Category: Branded Social Post / Branded Social Campaign


Netflix: The OA
Agency: Carrot Creative / Brooklyn, NY
Client: Netflix Category: Craft / Use of Visuals


Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco
Client: Adobe Category: Craft / Use of Visuals


Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google Category: Craft / Use of Visuals


Graffiti Alley InstaTour
Agency: Havas Canada / Toronto
Client: Heritage Toronto Category: Craft / Use of Visuals


#Paintback
Agency: Heimat Werbeagentur GmbH / Berlin
Client: Legacy Category: Craft / Use of Visuals


#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client: Under Armour Category: Social Media Page by a Brand


The Swim Reaper
Agency: FCB New Zealand / Auckland
Client: Water Safety New Zealand Category: Social Media Page by a Brand


#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client: Under Armour Category: Branded Social Post / Real-Time Response


Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google Category: Branded Social Post / Real-Time Response


Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com Category: Branded Social Post / Real-Time Response


Outrage Is Not Enough
Agency: Ogilvy & Mather / London
Client: Amnesty International Category: Branded Social Post / Real-Time Response


I'm Moving to Canada
Agency: Publicis / New York
Client: Doctors of the World Category: Branded Social Post / Real-Time Response


Bradshaw Stain
Agency: Saatchi & Saatchi / New York
Client: Tide Category: Branded Social Post / Real-Time Response


Dove: Dear Media
Agency: SapientRazorfish / New York
Client: Dove Category: Branded Social Post / Real-Time Response


Twitter Beef
Agency: VML / Kansas City
Client: Wendy's Category: Branded Social Post / Real-Time Response


The DNA Journey
Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client: momondo Category: Social Engagement / Community Building


Like my addiction
Agency: BETC / Paris
Client: Addict Aide Category: Social Engagement / Community Building


Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco
Client: Adobe Category: Social Engagement / Community Building


#DiningForBrussels
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client: DE TIJD / L'ECHO Category: Social Engagement / Community Building


Santa Project
Agency: FigliuloandPartners / New York
Client: Macy's Inc Category: Social Engagement / Community Building


#MYNEOLABEL
Agency: iris / London
Client: adidas neo Category: Social Engagement / Community Building


Meet Sandile
Agency: Joe Public United / Johannesburg + Native VML / Johannesburg
Client: Nedbank Category: Social Engagement / Community Building


Narcos Manhunt
Agency: Kolle Rebbe GmbH / Hamburg
Client: Netflix Category: Social Engagement / Community Building


Ponle Acento
Agency: LatinWorks / Austin
Client: Major League Baseball Category: Social Engagement / Community Building


A Table to End Hunger
Agency: McCann / Sydney
Client: The Hunger Project Australia Category: Social Engagement / Community Building


Keep Dancing Orlando
Agency: Push / Orlando + Deeb Studios / Orlando
Client: The Orlando Community Category: Social Engagement / Community Building


GAY TURTLE
Agency: TBWA\ / Istanbul
Client: Amnesty International Category: Social Engagement / Community Building


#BallersIntroContest
Agency: 360i / New York
Client: HBO Category: Social Engagement / User-Generated Content


Premmie Proud
Agency: BWM Dentsu / Sydney
Client: BabyLove Category: Social Engagement / User-Generated Content


Snap King
Agency: DAVID / Buenos Aires
Client: Burger KingĀ® Category: Social Engagement / User-Generated Content


Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: Social Engagement / User-Generated Content


The Unbreakable Preview
Agency: Ogilvy / Paris
Client: Netflix France Category: Social Engagement / User-Generated Content


Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Social Engagement / User-Generated Content


Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India Category: Branded Social Post / Branded Social Post - Single


In-a-Snap
Agency: BBDO / New York
Client: Lowe's Category: Branded Social Post / Branded Social Post - Single


Award:
2017 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17044M

Award:
2017 Social Media Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17045M

Award:
2017 Social Media Merit Award
Agency:
DigitasLBi / Atlanta
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17046M

Award:
2017 Social Media Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client:
Under Armour
Title:
#BreakTheGame
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17047M

Award:
2017 Social Media Merit Award
Agency:
Google Brand Studio / San Francisco + Swift / Portland
Client:
Google
Title:
Olympics News Lab at Google
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17048M

Award:
2017 Social Media Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17049M

Award:
2017 Social Media Merit Award
Agency:
Juniper Park\TBWA / Toronto
Client:
Project Consent
Title:
Project Consent
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17050M

Award:
2017 Social Media Merit Award
Agency:
Ogilvy & Mather / London
Client:
Amnesty International
Title:
Outrage Is Not Enough
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17051M

Award:
2017 Social Media Merit Award
Agency:
R/GA / London
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17052M

Award:
2017 Social Media Merit Award
Agency:
TBWA / Sydney + Eleven / Sydney
Client:
M.J. Bale
Title:
Uncrushable
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17053M

Award:
2017 Social Media Merit Award
Agency:
The Martin Agency / Richmond + MediaMonks / New York
Client:
Land O' Lakes
Title:
DeleteToFeed
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17054M

Award:
2017 Social Media Merit Award
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17084M

Award:
2017 Social Media Merit Award
Agency:
Carrot Creative / Brooklyn, NY
Client:
Netflix
Title:
Netflix: The OA
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17085M

Award:
2017 Social Media Merit Award
Agency:
Edelman / San Francisco
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17086M

Award:
2017 Social Media Merit Award
Agency:
Google Brand Studio / San Francisco + Swift / Portland
Client:
Google
Title:
Olympics News Lab at Google
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17087M

Award:
2017 Social Media Merit Award
Agency:
Havas Canada / Toronto
Client:
Heritage Toronto
Title:
Graffiti Alley InstaTour
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17088M

Award:
2017 Social Media Merit Award
Agency:
Heimat Werbeagentur GmbH / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17089M

Award:
2017 Social Media Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client:
Under Armour
Title:
#BreakTheGame
Category:
Social Media Page by a Brand
Annual ID:
OS_SM17035M

Award:
2017 Social Media Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Water Safety New Zealand
Title:
The Swim Reaper
Category:
Social Media Page by a Brand
Annual ID:
OS_SM17036M

Award:
2017 Social Media Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
AiMEN
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17055M

Award:
2017 Social Media Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client:
Under Armour
Title:
#BreakTheGame
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17056M

Award:
2017 Social Media Merit Award
Agency:
Google Brand Studio / San Francisco + Swift / Portland
Client:
Google
Title:
Olympics News Lab at Google
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17057M

Award:
2017 Social Media Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17058M

Award:
2017 Social Media Merit Award
Agency:
Ogilvy & Mather / London
Client:
Amnesty International
Title:
Outrage Is Not Enough
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17059M

Award:
2017 Social Media Merit Award
Agency:
Publicis / New York
Client:
Doctors of the World
Title:
I'm Moving to Canada
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17060M

Award:
2017 Social Media Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Tide
Title:
Bradshaw Stain
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17061M

Award:
2017 Social Media Merit Award
Agency:
SapientRazorfish / New York
Client:
Dove
Title:
Dove: Dear Media
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17062M

Award:
2017 Social Media Merit Award
Agency:
VML / Kansas City
Client:
Wendy's
Title:
Twitter Beef
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17063M

Award:
2017 Social Media Merit Award
Agency:
&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client:
momondo
Title:
The DNA Journey
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17070M

Award:
2017 Social Media Merit Award
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17071M

Award:
2017 Social Media Merit Award
Agency:
Edelman / San Francisco
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17072M

Award:
2017 Social Media Merit Award
Agency:
FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client:
DE TIJD / L'ECHO
Title:
#DiningForBrussels
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17073M

Award:
2017 Social Media Merit Award
Agency:
FigliuloandPartners / New York
Client:
Macy's Inc
Title:
Santa Project
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17074M

Award:
2017 Social Media Merit Award
Agency:
iris / London
Client:
adidas neo
Title:
#MYNEOLABEL
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17075M

Award:
2017 Social Media Merit Award
Agency:
Joe Public United / Johannesburg + Native VML / Johannesburg
Client:
Nedbank
Title:
Meet Sandile
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17076M

Award:
2017 Social Media Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Netflix
Title:
Narcos Manhunt
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17077M

Award:
2017 Social Media Merit Award
Agency:
LatinWorks / Austin
Client:
Major League Baseball
Title:
Ponle Acento
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17078M

Award:
2017 Social Media Merit Award
Agency:
McCann / Sydney
Client:
The Hunger Project Australia
Title:
A Table to End Hunger
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17079M

Award:
2017 Social Media Merit Award
Agency:
Push / Orlando + Deeb Studios / Orlando
Client:
The Orlando Community
Title:
Keep Dancing Orlando
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17080M

Award:
2017 Social Media Merit Award
Agency:
TBWA\ / Istanbul
Client:
Amnesty International
Title:
GAY TURTLE
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17081M

Award:
2017 Social Media Merit Award
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
Rule40
Category:
Craft / Writing
Annual ID:
OS_SM17082M

Award:
2017 Social Media Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
President of Playlists
Category:
Craft / Writing
Annual ID:
OS_SM17083M

Award:
2017 Social Media Merit Award
Agency:
360i / New York
Client:
HBO
Title:
#BallersIntroContest
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17064M

Award:
2017 Social Media Merit Award
Agency:
BWM Dentsu / Sydney
Client:
BabyLove
Title:
Premmie Proud
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17065M

Award:
2017 Social Media Merit Award
Agency:
DAVID / Buenos Aires
Client:
Burger KingĀ®
Title:
Snap King
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17066M

Award:
2017 Social Media Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Samsung
Title:
Design your time
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17067M

Award:
2017 Social Media Merit Award
Agency:
Ogilvy / Paris
Client:
Netflix France
Title:
The Unbreakable Preview
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17068M

Award:
2017 Social Media Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17069M

Award:
2017 Social Media Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17037M
