The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Social Engagement / Community Building
#redefinewomen Agency: Host / Sydney Client: Host Category: Social Engagement / Community Building
Unsafety Check Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Social Engagement / Community Building
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Social Engagement / Community Building
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Social Engagement / Community Building
Doritos No Choice Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco Client: Doritos Category: Social Engagement / Community Building
The Hashtag 500 Agency: Ogilvy / New York Client: NASCAR Category: Social Engagement / Community Building
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
Cheetos Museum Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles Client: Cheetos Category: Branded Social Post / Branded Social Campaign
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Branded Social Campaign
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Branded Social Post / Branded Social Campaign
Orgasm for all Agency: Shackleton / Barcelona Client: Durex Category: Branded Social Post / Branded Social Campaign
Mirrors of Racism Agency: W3haus / São Paulo Client: NGO Criola Category: Branded Social Post / Branded Social Campaign
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Craft / Use of Visuals
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft / Use of Visuals
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Real-Time Response
Swishy Chug: The Fake Brand That Led to Real Results Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Branded Social Post / Real-Time Response
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
President of Playlists Agency: Spotify / New York Client: Spotify Category: Branded Social Post / Real-Time Response
Twitter Refugees Agency: VML South Africa / Cape Town Client: PASSOP Category: Branded Social Post / Real-Time Response
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Social Media
InstantDJ Agency: BBDO / New York Client: Bacardi Category: Innovation in Social Media
Pinlist Agency: DM9DDB / São Paulo Client: Tok&Stok Category: Innovation in Social Media
Cheetos Museum Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles Client: Cheetos Category: Social Engagement / User-Generated Content
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Social Engagement / User-Generated Content
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Social Engagement / User-Generated Content
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Social Engagement / User-Generated Content
InstantDJ Agency: BBDO / New York Client: Bacardi Category: Branded Social Post / Branded Social Post - Single
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Branded Social Post / Branded Social Post - Single
Episode Leak Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Branded Social Post / Branded Social Post - Single
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Craft / Writing
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Social Media Page by a Brand
The DNA Journey Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen Client: momondo Category: Social Engagement / Community Building
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Social Engagement / Community Building
Adobe Photoshop - There's Magic Inside Agency: Edelman / San Francisco Client: Adobe Category: Social Engagement / Community Building
#DiningForBrussels Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel Client: DE TIJD / L'ECHO Category: Social Engagement / Community Building
Santa Project Agency: FigliuloandPartners / New York Client: Macy's Inc Category: Social Engagement / Community Building
#MYNEOLABEL Agency: iris / London Client: adidas neo Category: Social Engagement / Community Building
Meet Sandile Agency: Joe Public United / Johannesburg + Native VML / Johannesburg Client: Nedbank Category: Social Engagement / Community Building
Narcos Manhunt Agency: Kolle Rebbe GmbH / Hamburg Client: Netflix Category: Social Engagement / Community Building
Ponle Acento Agency: LatinWorks / Austin Client: Major League Baseball Category: Social Engagement / Community Building
A Table to End Hunger Agency: McCann / Sydney Client: The Hunger Project Australia Category: Social Engagement / Community Building
Keep Dancing Orlando Agency: Push / Orlando + Deeb Studios / Orlando Client: The Orlando Community Category: Social Engagement / Community Building
GAY TURTLE Agency: TBWA\ / Istanbul Client: Amnesty International Category: Social Engagement / Community Building
Social Innovation Campaign Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Campaign
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Branded Social Campaign
The Future of Hate: Stop HB757 Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Branded Social Post / Branded Social Campaign
#BreakTheGame Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Branded Social Post / Branded Social Campaign

2017 Social Media Gold Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Branded Social Post / Branded Social Campaign

OS_SM17005G

2017 Social Media Gold Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Social Engagement / Community Building

OS_SM17021G

2017 Social Media Gold Pencil

Host / Sydney

Host

#redefinewomen

Social Engagement / Community Building

OS_SM17022G

2017 Social Media Gold Pencil

J. Walter Thompson / New York

Black Lives Matter

Unsafety Check

Social Engagement / Community Building

OS_SM17023G

2017 Social Media Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Social Engagement / Community Building

OS_SM17024S

2017 Social Media Silver Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Social Engagement / Community Building

OS_SM17025S

2017 Social Media Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco

Doritos

Doritos No Choice

Social Engagement / Community Building

OS_SM17026B

2017 Social Media Bronze Pencil

Ogilvy / New York

NASCAR

The Hashtag 500

Social Engagement / Community Building

OS_SM17027B

2017 Social Media Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Branded Social Post / Branded Social Campaign

OS_SM17006S

2017 Social Media Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles

Cheetos

Cheetos Museum

Branded Social Post / Branded Social Campaign

OS_SM17007B

2017 Social Media Bronze Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Branded Social Post / Branded Social Campaign

OS_SM17008B

2017 Social Media Bronze Pencil

Leo Burnett / Chicago

Brooks Running

Rule40

Branded Social Post / Branded Social Campaign

OS_SM17009B

2017 Social Media Bronze Pencil

Shackleton / Barcelona

Durex

Orgasm for all

Branded Social Post / Branded Social Campaign

OS_SM17010B

2017 Social Media Bronze Pencil

W3haus / São Paulo

NGO Criola

Mirrors of Racism

Branded Social Post / Branded Social Campaign

OS_SM17011B

2017 Social Media Gold Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Craft / Use of Visuals

OS_SM17029G

2017 Social Media Bronze Pencil

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Craft / Use of Visuals

OS_SM17030B

2017 Social Media Gold Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Branded Social Post / Real-Time Response

OS_SM17012G

2017 Social Media Silver Pencil

Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco

Jamba Juice

Swishy Chug: The Fake Brand That Led to Real Results

Branded Social Post / Real-Time Response

OS_SM17013S

2017 Social Media Bronze Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Branded Social Post / Real-Time Response

OS_SM17014B

2017 Social Media Bronze Pencil

Spotify / New York

Spotify

President of Playlists

Branded Social Post / Real-Time Response

OS_SM17015B

2017 Social Media Bronze Pencil

VML South Africa / Cape Town

PASSOP

Twitter Refugees

Branded Social Post / Real-Time Response

OS_SM17016B

2017 Social Media Gold Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Social Media

OS_SM17031G

2017 Social Media Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Innovation in Social Media

OS_SM17032S

2017 Social Media Bronze Pencil

BBDO / New York

Bacardi

InstantDJ

Innovation in Social Media

OS_SM17033B

2017 Social Media Bronze Pencil

DM9DDB / São Paulo

Tok&Stok

Pinlist

Innovation in Social Media

OS_SM17034B

2017 Social Media Gold Pencil

Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles

Cheetos

Cheetos Museum

Social Engagement / User-Generated Content

OS_SM17017G

2017 Social Media Silver Pencil

DAVID / Miami

Burger King

Whopper Sign

Social Engagement / User-Generated Content

OS_SM17018S

2017 Social Media Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Social Engagement / User-Generated Content

OS_SM17019S

2017 Social Media Bronze Pencil

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Social Engagement / User-Generated Content

OS_SM17020B

2017 Social Media Gold Pencil

BBDO / New York

Bacardi

InstantDJ

Branded Social Post / Branded Social Post - Single

OS_SM17002G

2017 Social Media Gold Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Branded Social Post / Branded Social Post - Single

OS_SM17003G

2017 Social Media Bronze Pencil

ALMA DDB. / Miami

Netflix - Narcos

Episode Leak

Branded Social Post / Branded Social Post - Single

OS_SM17004B

2017 Social Media Bronze Pencil

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Craft / Writing

OS_SM17028B

2017 Social Media Bronze Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Social Media Page by a Brand

OS_SM17001B

2017 Social Media Merit Award

&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen

momondo

The DNA Journey

Social Engagement / Community Building

OS_SM17070M

2017 Social Media Merit Award

BETC / Paris

Addict Aide

Like my addiction

Social Engagement / Community Building

OS_SM17071M

2017 Social Media Merit Award

Edelman / San Francisco

Adobe

Adobe Photoshop - There's Magic Inside

Social Engagement / Community Building

OS_SM17072M

2017 Social Media Merit Award

FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel

DE TIJD / L'ECHO

#DiningForBrussels

Social Engagement / Community Building

OS_SM17073M

2017 Social Media Merit Award

FigliuloandPartners / New York

Macy's Inc

Santa Project

Social Engagement / Community Building

OS_SM17074M

2017 Social Media Merit Award

iris / London

adidas neo

#MYNEOLABEL

Social Engagement / Community Building

OS_SM17075M

2017 Social Media Merit Award

Joe Public United / Johannesburg + Native VML / Johannesburg

Nedbank

Meet Sandile

Social Engagement / Community Building

OS_SM17076M

2017 Social Media Merit Award

Kolle Rebbe GmbH / Hamburg

Netflix

Narcos Manhunt

Social Engagement / Community Building

OS_SM17077M

2017 Social Media Merit Award

LatinWorks / Austin

Major League Baseball

Ponle Acento

Social Engagement / Community Building

OS_SM17078M

2017 Social Media Merit Award

McCann / Sydney

The Hunger Project Australia

A Table to End Hunger

Social Engagement / Community Building

OS_SM17079M

2017 Social Media Merit Award

Push / Orlando + Deeb Studios / Orlando

The Orlando Community

Keep Dancing Orlando

Social Engagement / Community Building

OS_SM17080M

2017 Social Media Merit Award

TBWA\ / Istanbul

Amnesty International

GAY TURTLE

Social Engagement / Community Building

OS_SM17081M

2017 Social Media Merit Award

BBDO / New York

Lowe's

Social Innovation Campaign

Branded Social Post / Branded Social Campaign

OS_SM17044M

2017 Social Media Merit Award

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Branded Social Post / Branded Social Campaign

OS_SM17045M

2017 Social Media Merit Award

DigitasLBi / Atlanta

Lost-n-Found Youth

The Future of Hate: Stop HB757

Branded Social Post / Branded Social Campaign

OS_SM17046M

2017 Social Media Merit Award

Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York

Under Armour

#BreakTheGame

Branded Social Post / Branded Social Campaign

OS_SM17047M

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