The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Safe News
Agency: Dentsu Indonesia / Jakarta
Client: Safe News Indonesia Category: Innovation in Social Media
Venmo Micro Hack
Agency: Deutsch / New York
Client: WATERisLIFE Category: Innovation in Social Media
Valspar's Pinterest Analyzer
Agency: FCB / Chicago
Client: Valspar Corporation Category: Innovation in Social Media
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Innovation in Social Media
Social Innovation Campaign
Agency: BBDO / New York
Client: Lowe's Category: Branded Social Post / Branded Social Campaign
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Branded Social Post / Branded Social Campaign
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Branded Social Post / Branded Social Campaign
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client: Under Armour Category: Branded Social Post / Branded Social Campaign
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google Category: Branded Social Post / Branded Social Campaign
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com Category: Branded Social Post / Branded Social Campaign
Project Consent
Agency: Juniper Park\TBWA / Toronto
Client: Project Consent Category: Branded Social Post / Branded Social Campaign
Outrage Is Not Enough
Agency: Ogilvy & Mather / London
Client: Amnesty International Category: Branded Social Post / Branded Social Campaign
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal Category: Branded Social Post / Branded Social Campaign
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Branded Social Post / Branded Social Campaign
DeleteToFeed
Agency: The Martin Agency / Richmond + MediaMonks / New York
Client: Land O' Lakes Category: Branded Social Post / Branded Social Campaign
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client: Under Armour Category: Social Media Page by a Brand
The Swim Reaper
Agency: FCB New Zealand / Auckland
Client: Water Safety New Zealand Category: Social Media Page by a Brand
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India Category: Branded Social Post / Branded Social Post - Single
In-a-Snap
Agency: BBDO / New York
Client: Lowe's Category: Branded Social Post / Branded Social Post - Single
Free The Speech
Agency: KING / Stockholm
Client: Ministry for Foreign Affairs Category: Branded Social Post / Branded Social Post - Single
The Mindchanger Workout
Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client: Rio 2016 Category: Branded Social Post / Branded Social Post - Single
Holiday Wishes
Agency: Red Tettemer O'Connell + Partners / Philadelphia
Client: Reyka Vodka Category: Branded Social Post / Branded Social Post - Single
Female Recruitment
Agency: Rothco / Dublin
Client: Defence Forces Category: Branded Social Post / Branded Social Post - Single
Holland Casino Tram Roulette
Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam
Client: Holland Casino Category: Branded Social Post / Branded Social Post - Single
#BallersIntroContest
Agency: 360i / New York
Client: HBO Category: Social Engagement / User-Generated Content
Premmie Proud
Agency: BWM Dentsu / Sydney
Client: BabyLove Category: Social Engagement / User-Generated Content
Snap King
Agency: DAVID / Buenos Aires
Client: Burger King® Category: Social Engagement / User-Generated Content
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: Social Engagement / User-Generated Content
The Unbreakable Preview
Agency: Ogilvy / Paris
Client: Netflix France Category: Social Engagement / User-Generated Content
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Social Engagement / User-Generated Content
The DNA Journey
Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client: momondo Category: Social Engagement / Community Building
Like my addiction
Agency: BETC / Paris
Client: Addict Aide Category: Social Engagement / Community Building
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco
Client: Adobe Category: Social Engagement / Community Building
#DiningForBrussels
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client: DE TIJD / L'ECHO Category: Social Engagement / Community Building
Santa Project
Agency: FigliuloandPartners / New York
Client: Macy's Inc Category: Social Engagement / Community Building
#MYNEOLABEL
Agency: iris / London
Client: adidas neo Category: Social Engagement / Community Building
Meet Sandile
Agency: Joe Public United / Johannesburg + Native VML / Johannesburg
Client: Nedbank Category: Social Engagement / Community Building
Narcos Manhunt
Agency: Kolle Rebbe GmbH / Hamburg
Client: Netflix Category: Social Engagement / Community Building
Ponle Acento
Agency: LatinWorks / Austin
Client: Major League Baseball Category: Social Engagement / Community Building
A Table to End Hunger
Agency: McCann / Sydney
Client: The Hunger Project Australia Category: Social Engagement / Community Building
Keep Dancing Orlando
Agency: Push / Orlando + Deeb Studios / Orlando
Client: The Orlando Community Category: Social Engagement / Community Building
GAY TURTLE
Agency: TBWA\ / Istanbul
Client: Amnesty International Category: Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Agency:
Dentsu Indonesia / Jakarta
Client:
Safe News Indonesia
Title:
Safe News
Category:
Innovation in Social Media
Annual ID:
OS_SM17090M
Award:
2017 Social Media Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Innovation in Social Media
Annual ID:
OS_SM17091M
Award:
2017 Social Media Merit Award
Agency:
FCB / Chicago
Client:
Valspar Corporation
Title:
Valspar's Pinterest Analyzer
Category:
Innovation in Social Media
Annual ID:
OS_SM17092M
Award:
2017 Social Media Merit Award
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Innovation in Social Media
Annual ID:
OS_SM17093M
Award:
2017 Social Media Merit Award
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
Rule40
Category:
Craft / Writing
Annual ID:
OS_SM17082M
Award:
2017 Social Media Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
President of Playlists
Category:
Craft / Writing
Annual ID:
OS_SM17083M
Award:
2017 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17044M
Award:
2017 Social Media Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17045M
Award:
2017 Social Media Merit Award
Agency:
DigitasLBi / Atlanta
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17046M
Award:
2017 Social Media Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client:
Under Armour
Title:
#BreakTheGame
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17047M
Award:
2017 Social Media Merit Award
Agency:
Google Brand Studio / San Francisco + Swift / Portland
Client:
Google
Title:
Olympics News Lab at Google
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17048M
Award:
2017 Social Media Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17049M
Award:
2017 Social Media Merit Award
Agency:
Juniper Park\TBWA / Toronto
Client:
Project Consent
Title:
Project Consent
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17050M
Award:
2017 Social Media Merit Award
Agency:
Ogilvy & Mather / London
Client:
Amnesty International
Title:
Outrage Is Not Enough
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17051M
Award:
2017 Social Media Merit Award
Agency:
R/GA / London
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17052M
Award:
2017 Social Media Merit Award
Agency:
TBWA / Sydney + Eleven / Sydney
Client:
M.J. Bale
Title:
Uncrushable
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17053M
Award:
2017 Social Media Merit Award
Agency:
The Martin Agency / Richmond + MediaMonks / New York
Client:
Land O' Lakes
Title:
DeleteToFeed
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17054M
Award:
2017 Social Media Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client:
Under Armour
Title:
#BreakTheGame
Category:
Social Media Page by a Brand
Annual ID:
OS_SM17035M
Award:
2017 Social Media Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Water Safety New Zealand
Title:
The Swim Reaper
Category:
Social Media Page by a Brand
Annual ID:
OS_SM17036M
Award:
2017 Social Media Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17037M
Award:
2017 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17038M
Award:
2017 Social Media Merit Award
Agency:
KING / Stockholm
Client:
Ministry for Foreign Affairs
Title:
Free The Speech
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17039M
Award:
2017 Social Media Merit Award
Agency:
Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client:
Rio 2016
Title:
The Mindchanger Workout
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17040M
Award:
2017 Social Media Merit Award
Agency:
Red Tettemer O'Connell + Partners / Philadelphia
Client:
Reyka Vodka
Title:
Holiday Wishes
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17041M
Award:
2017 Social Media Merit Award
Agency:
Rothco / Dublin
Client:
Defence Forces
Title:
Female Recruitment
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17042M
Award:
2017 Social Media Merit Award
Agency:
TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam
Client:
Holland Casino
Title:
Holland Casino Tram Roulette
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17043M
Award:
2017 Social Media Merit Award
Agency:
360i / New York
Client:
HBO
Title:
#BallersIntroContest
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17064M
Award:
2017 Social Media Merit Award
Agency:
BWM Dentsu / Sydney
Client:
BabyLove
Title:
Premmie Proud
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17065M
Award:
2017 Social Media Merit Award
Agency:
DAVID / Buenos Aires
Client:
Burger King®
Title:
Snap King
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17066M
Award:
2017 Social Media Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Samsung
Title:
Design your time
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17067M
Award:
2017 Social Media Merit Award
Agency:
Ogilvy / Paris
Client:
Netflix France
Title:
The Unbreakable Preview
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17068M
Award:
2017 Social Media Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17069M
Award:
2017 Social Media Merit Award
Agency:
&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client:
momondo
Title:
The DNA Journey
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17070M
Award:
2017 Social Media Merit Award
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17071M
Award:
2017 Social Media Merit Award
Agency:
Edelman / San Francisco
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17072M
Award:
2017 Social Media Merit Award
Agency:
FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client:
DE TIJD / L'ECHO
Title:
#DiningForBrussels
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17073M
Award:
2017 Social Media Merit Award
Agency:
FigliuloandPartners / New York
Client:
Macy's Inc
Title:
Santa Project
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17074M
Award:
2017 Social Media Merit Award
Agency:
iris / London
Client:
adidas neo
Title:
#MYNEOLABEL
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17075M
Award:
2017 Social Media Merit Award
Agency:
Joe Public United / Johannesburg + Native VML / Johannesburg
Client:
Nedbank
Title:
Meet Sandile
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17076M
Award:
2017 Social Media Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Netflix
Title:
Narcos Manhunt
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17077M
Award:
2017 Social Media Merit Award
Agency:
LatinWorks / Austin
Client:
Major League Baseball
Title:
Ponle Acento
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17078M
Award:
2017 Social Media Merit Award
Agency:
McCann / Sydney
Client:
The Hunger Project Australia
Title:
A Table to End Hunger
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17079M
Award:
2017 Social Media Merit Award
Agency:
Push / Orlando + Deeb Studios / Orlando
Client:
The Orlando Community
Title:
Keep Dancing Orlando
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17080M