The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Design / Digital Design
Making Sense of Dyslexia Agency: Impact BBDO / Dubai Client: Sydlexia Category: Promotional / Posters - Series
Steppenwolf Series I Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Series
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Design / Immersive Design
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System
The Washi Lingerie Poster Agency: HAKUHODO Inc. / TOKYO Client: RC Corp. France-Japon Category: Craft / Printing & Paper Craft - Single or Series
Honda. Great Journey. Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK Client: Honda Motor Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
mt ex 3331 Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Motion Graphics / Single
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Motion Graphics / Single
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Design / Print Design
XX Agency: Xiao Mage & Cheng Zi / Beijing Client: China Architecture & Building Press Category: Editorial / Book Layout Design
Bud Light Agency: jones knowles ritchie / New York Client: Bud Light Category: Branding / Rebranding
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Packaging / Specialty
Making Sense of Dyslexia Agency: Impact BBDO / Dubai Client: Sydlexia Category: Typography / Static
Kol Nokta Btefrek Agency: Impact BBDO / Dubai Client: Law Andak Dam Category: Typography / Static
Spectacle of the Real Agency: Buck / New York Client: Hulk Limbo, Inc. Category: Craft / Animation - Single or Series
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Packaging / Mass-market
Residente Agency: Hello Monday / New York Client: Residente Category: Digital / Website Design
The Study of Human Being Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Series
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Branding / Brand Installations

2017 Design Gold Pencil

Ogilvy / New York

Amnesty International

The Refugee Nation

Branding / Logo

OS_DE17001G

2017 Design Gold Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Innovation in Design / Digital Design

OS_DE17086G

2017 Design Gold Pencil

Impact BBDO / Dubai

Sydlexia

Making Sense of Dyslexia

Promotional / Posters - Series

OS_DE17028G

2017 Design Gold Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Steppenwolf Series I

Promotional / Posters - Series

OS_DE17029G

2017 Design Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Design / Immersive Design

OS_DE17089G

2017 Design Gold Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Branding / Identity System

OS_DE17002G

2017 Design Gold Pencil

HAKUHODO Inc. / TOKYO

RC Corp. France-Japon

The Washi Lingerie Poster

Craft / Printing & Paper Craft - Single or Series

OS_DE17078G

2017 Design Gold Pencil

Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK

Honda Motor Co., Ltd.

Honda. Great Journey.

Craft / Printing & Paper Craft - Single or Series

OS_DE17079G

2017 Design Gold Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt ex 3331

Immersive / Environmental / Indoor Spaces

OS_DE17050G

2017 Design Gold Pencil

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year In Search 2016

Motion Graphics / Single

OS_DE17058G

2017 Design Gold Pencil

DDB / New York

Wildlife Conservation Film Festival

Dream

Motion Graphics / Single

OS_DE17059G

2017 Design Gold Pencil

J. Walter Thompson / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Design / Print Design

OS_DE17084G

2017 Design Gold Pencil

Xiao Mage & Cheng Zi / Beijing

China Architecture & Building Press

XX

Editorial / Book Layout Design

OS_DE17015G

2017 Design Gold Pencil

jones knowles ritchie / New York

Bud Light

Bud Light

Branding / Rebranding

OS_DE17007G

2017 Design Gold Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Packaging / Specialty

OS_DE17043G

2017 Design Gold Pencil

Impact BBDO / Dubai

Sydlexia

Making Sense of Dyslexia

Typography / Static

OS_DE17020G

2017 Design Gold Pencil

Impact BBDO / Dubai

Law Andak Dam

Kol Nokta Btefrek

Typography / Static

OS_DE17021G

2017 Design Gold Pencil

Buck / New York

Hulk Limbo, Inc.

Spectacle of the Real

Craft / Animation - Single or Series

OS_DE17075G

2017 Design Gold Pencil

We Believers / New York

Saltwater Brewery

Edible Six Pack Rings

Packaging / Mass-market

OS_DE17042G

2017 Design Gold Pencil

Hello Monday / New York

Residente

Residente

Digital / Website Design

OS_DE17047G

2017 Design Gold Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

The Study of Human Being

Craft / Art Direction - Single or Series

OS_DE17065G

2017 Design Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Branding / Brand Installations

OS_DE17008G

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