The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

MARS Agency: National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills Client: National Geographic Category: Motion Graphics / Title Sequences
Salesforce Design Leadership Conference 2016, Introduction Film Agency: Salesforce / San Francisco + Bonfire Labs / San Francisco Client: Salesforce Category: Motion Graphics / Title Sequences
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Immersive / Environmental / Ambient Media - Series
World Interrupted Agency: Bonfire Labs / San Francisco + Salesforce / San Francisco Client: Salesforce Category: Typography / Dynamic / In Motion
Made In A Minute Agency: BBDO / New York Client: Lowe's Category: Innovation in Design / Digital Design
Sir David Attenborough’s Story of Life Agency: AKQA / London + BBC Worldwide / London Client: BBC Worldwide Category: Digital / App Design
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Digital / App Design
Apple Watch Nike+ Agency: R/GA / Portland Client: Nike Category: Digital / App Design
SIGNEMOJI Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / App Design
Virgin America's New App Agency: Work & Co / Brooklyn Client: Virgin America Category: Digital / App Design
Nike Football Pro Genius Agency: AKQA / London Client: Nike Football Category: Digital / Game Design
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Digital / Game Design
Rolling Eggs Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Promotional / Posters - Series
Finding Her Agency: DDB / Dubai Client: UN Women Category: Promotional / Posters - Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku." Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
“Mist-ery" Train / Sea Train Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya Client: Willer Trains Category: Promotional / Posters - Series
mt ex singapore Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Promotional / Posters - Series
Museum of Contemporary Art Invitations Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Posters - Series
Art with Watson Agency: Ogilvy / New York Client: IBM Category: Promotional / Posters - Series
KYLE DON'T STOP #NBAVOTE Agency: Sid Lee / Toronto + M&H / Toronto Client: Maple Leaf Sports & Entertainment Ltd. Category: Promotional / Posters - Series
Prison of the Head Agency: The Nine / Shanghai Client: Amnesty International Category: Promotional / Posters - Series
Hanging Heavy On My Eyes Agency: H55 / Singapore Client: Ang Song Nian Category: Editorial / Book Cover Design
Life Pump Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul Client: SAMSUNG C&T CORPORATION Everland Caribbean Bay Category: Innovation in Design / Immersive Design
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Design / Immersive Design
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Innovation in Design / Immersive Design
THE DANCING LETTERS Agency: McCann World Group India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Innovation in Design / Immersive Design
hmbldt Agency: Anomaly / New York Client: hmbldt Category: Branding / Identity System
TAKE PHYSICAL CONDITIONING GYM Agency: DENTSU INC. / Tokyo Client: TAKE PHYSICAL CONDITIONING Category: Branding / Identity System
ONWARD Stitched Sign Project Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo Client: ONWARD KASHIYAMA Co.,Ltd. Category: Branding / Identity System
Daiichi Fruit Agency: Grand Deluxe / Matsuyama Client: Daiichi Fruit Category: Branding / Identity System
Hippeas - Give Peas A Chance Agency: jones knowles ritchie / London Client: Green Park Holdings Inc Category: Branding / Identity System
Great Barrier Reef Foundation Brand Ecosystem Agency: Leo Burnett / Melbourne Client: Great Barrier Reef Foundation Category: Branding / Identity System
Olympic Park - 40th Anniversary Branding Agency: lg2 / Montreal Client: Olympic Park Category: Branding / Identity System
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Branding / Identity System
826 Valencia Tenderloin Center & King Carl’s Emporium Agency: Office / San Francisco Client: 826 Valencia Category: Branding / Identity System
Hudson Electrical Engineering Logo Agency: Rethink / Toronto/Montreal/Vancouver Client: Hudson Electrical Engineering Category: Branding / Identity System
Fuel Transport Agency: Sid Lee / Toronto Client: Fuel Transport Category: Branding / Identity System
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Digital / Utility Design - Single
Netflix Netflip Agency: Sid Lee / Toronto Client: Netflix Category: Digital / Utility Design - Single
PERSONAL INNOVATION ACT Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Digital / Utility Design - Single
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Data Visualization / Dynamic
Mobile Arcade Agency: R/GA / São Paulo Client: Google Category: Data Visualization / Dynamic
Edible Chocolate Posters Agency: Baldwin& / Raleigh Client: Videri Chocolate Factory Category: Promotional / Posters - Single
Fresh Kiss Agency: GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore Client: Ferrero Category: Promotional / Posters - Single
Haze! Agency: H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha Client: China haze theme Poster Contest Category: Promotional / Posters - Single
Cloud Nine Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Glengarry Glen Ross Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
The Killer Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Grapes of Wrath Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
East of Eden Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single

2017 Design Merit Award

National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills

National Geographic

MARS

Motion Graphics / Title Sequences

OS_DE17236M

2017 Design Merit Award

Salesforce / San Francisco + Bonfire Labs / San Francisco

Salesforce

Salesforce Design Leadership Conference 2016, Introduction Film

Motion Graphics / Title Sequences

OS_DE17237M

2017 Design Merit Award

Publicis / London

Tourism Ireland

Doors Of Thrones

Immersive / Environmental / Ambient Media - Series

OS_DE17216M

2017 Design Merit Award

Bonfire Labs / San Francisco + Salesforce / San Francisco

Salesforce

World Interrupted

Typography / Dynamic / In Motion

OS_DE17136M

2017 Design Merit Award

BBDO / New York

Lowe's

Made In A Minute

Innovation in Design / Digital Design

OS_DE17286M

2017 Design Merit Award

AKQA / London + BBC Worldwide / London

BBC Worldwide

Sir David Attenborough’s Story of Life

Digital / App Design

OS_DE17200M

2017 Design Merit Award

R/GA / New York

Samsung

ANTIdiaRy

Digital / App Design

OS_DE17201M

2017 Design Merit Award

R/GA / Portland

Nike

Apple Watch Nike+

Digital / App Design

OS_DE17202M

2017 Design Merit Award

TBWA / Shanghai

CHINA ASSOCIATION OF THE DEAF

SIGNEMOJI

Digital / App Design

OS_DE17203M

2017 Design Merit Award

Work & Co / Brooklyn

Virgin America

Virgin America's New App

Digital / App Design

OS_DE17204M

2017 Design Merit Award

AKQA / London

Nike Football

Nike Football Pro Genius

Digital / Game Design

OS_DE17205M

2017 Design Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Digital / Game Design

OS_DE17206M

2017 Design Merit Award

Creative Power Unit / Tokyo

Shiga Art School

Rolling Eggs

Promotional / Posters - Series

OS_DE17147M

2017 Design Merit Award

DDB / Dubai

UN Women

Finding Her

Promotional / Posters - Series

OS_DE17148M

2017 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."

Promotional / Posters - Series

OS_DE17149M

2017 Design Merit Award

DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya

Willer Trains

“Mist-ery" Train / Sea Train

Promotional / Posters - Series

OS_DE17150M

2017 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt ex singapore

Promotional / Posters - Series

OS_DE17151M

2017 Design Merit Award

Leo Burnett / Toronto

Museum of Contemporary Art

Museum of Contemporary Art Invitations

Promotional / Posters - Series

OS_DE17152M

2017 Design Merit Award

Ogilvy / New York

IBM

Art with Watson

Promotional / Posters - Series

OS_DE17153M

2017 Design Merit Award

Sid Lee / Toronto + M&H / Toronto

Maple Leaf Sports & Entertainment Ltd.

KYLE DON'T STOP #NBAVOTE

Promotional / Posters - Series

OS_DE17154M

2017 Design Merit Award

The Nine / Shanghai

Amnesty International

Prison of the Head

Promotional / Posters - Series

OS_DE17155M

2017 Design Merit Award

H55 / Singapore

Ang Song Nian

Hanging Heavy On My Eyes

Editorial / Book Cover Design

OS_DE17122M

2017 Design Merit Award

Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul

SAMSUNG C&T CORPORATION Everland Caribbean Bay

Life Pump

Innovation in Design / Immersive Design

OS_DE17287M

2017 Design Merit Award

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Innovation in Design / Immersive Design

OS_DE17288M

2017 Design Merit Award

McCann / Melbourne

YMCA

Playnasium

Innovation in Design / Immersive Design

OS_DE17289M

2017 Design Merit Award

McCann World Group India / Mumbai

MAHARASHTRA DYSLEXIA ASSOCIATION

THE DANCING LETTERS

Innovation in Design / Immersive Design

OS_DE17290M

2017 Design Merit Award

Anomaly / New York

hmbldt

hmbldt

Branding / Identity System

OS_DE17098M

2017 Design Merit Award

DENTSU INC. / Tokyo

TAKE PHYSICAL CONDITIONING

TAKE PHYSICAL CONDITIONING GYM

Branding / Identity System

OS_DE17099M

2017 Design Merit Award

DENTSU INC. / Tokyo + bluecolor inc. / Tokyo

ONWARD KASHIYAMA Co.,Ltd.

ONWARD Stitched Sign Project

Branding / Identity System

OS_DE17100M

2017 Design Merit Award

Grand Deluxe / Matsuyama

Daiichi Fruit

Daiichi Fruit

Branding / Identity System

OS_DE17101M

2017 Design Merit Award

jones knowles ritchie / London

Green Park Holdings Inc

Hippeas - Give Peas A Chance

Branding / Identity System

OS_DE17102M

2017 Design Merit Award

Leo Burnett / Melbourne

Great Barrier Reef Foundation

Great Barrier Reef Foundation Brand Ecosystem

Branding / Identity System

OS_DE17103M

2017 Design Merit Award

lg2 / Montreal

Olympic Park

Olympic Park - 40th Anniversary Branding

Branding / Identity System

OS_DE17104M

2017 Design Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Branding / Identity System

OS_DE17105M

2017 Design Merit Award

Office / San Francisco

826 Valencia

826 Valencia Tenderloin Center & King Carl’s Emporium

Branding / Identity System

OS_DE17106M

2017 Design Merit Award

Rethink / Toronto/Montreal/Vancouver

Hudson Electrical Engineering

Hudson Electrical Engineering Logo

Branding / Identity System

OS_DE17107M

2017 Design Merit Award

Sid Lee / Toronto

Fuel Transport

Fuel Transport

Branding / Identity System

OS_DE17108M

2017 Design Merit Award

Leo Burnett Germany / Frankfurt

Samsung

Design your time

Digital / Utility Design - Single

OS_DE17207M

2017 Design Merit Award

Sid Lee / Toronto

Netflix

Netflix Netflip

Digital / Utility Design - Single

OS_DE17208M

2017 Design Merit Award

SIX INC. / TOKYO + HAKUHODO INC. / TOKYO

SOFTBANK CORP.

PERSONAL INNOVATION ACT

Digital / Utility Design - Single

OS_DE17209M

2017 Design Merit Award

DigitasLBi / New York + Accenture / New York

Accenture

Symphonologie

Data Visualization / Dynamic

OS_DE17192M

2017 Design Merit Award

R/GA / São Paulo

Google

Mobile Arcade

Data Visualization / Dynamic

OS_DE17193M

2017 Design Merit Award

Baldwin& / Raleigh

Videri Chocolate Factory

Edible Chocolate Posters

Promotional / Posters - Single

OS_DE17137M

2017 Design Merit Award

GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore

Ferrero

Fresh Kiss

Promotional / Posters - Single

OS_DE17138M

2017 Design Merit Award

H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha

China haze theme Poster Contest

Haze!

Promotional / Posters - Single

OS_DE17139M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Cloud Nine

Promotional / Posters - Single

OS_DE17140M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Glengarry Glen Ross

Promotional / Posters - Single

OS_DE17141M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

The Killer

Promotional / Posters - Single

OS_DE17142M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Grapes of Wrath

Promotional / Posters - Single

OS_DE17143M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

East of Eden

Promotional / Posters - Single

OS_DE17144M

Follow Us