The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Craft / Photography - Single or Series
Stain Calendar Agency: DDB / New York Client: Cotton Category: Craft / Photography - Single or Series
Taste the Feeling Agency: Fitzco//McCann / Atlanta Client: The Coca-Cola Company Category: Craft / Photography - Single or Series
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Series
Projection of Pride Agency: Ogilvy / New York Client: NewFest: New York's LGBT Film Festival Category: Craft / Photography - Single or Series
Shot on iPhone: Colors Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft / Photography - Single or Series
Shot on iPhone: Bastille Day Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft / Photography - Single or Series
It's What's Happening: #TheRealDebate Agency: Global Brand & Creative Studio / San Francisco Client: Twitter Category: Craft / Photography - Single or Series
Google Duo - Iconic Duos Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles Client: Google Category: Craft / Animation - Single or Series
The Purpose Agency: Havas / New York + Studio 6 / New York Client: United States Digital Service Category: Craft / Animation - Single or Series
June: Life is Better When You Share the Ride Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles Client: Lyft Category: Craft / Animation - Single or Series
Monster Stains Agency: Ogilvy & Mather / London Client: Unilever Category: Craft / Animation - Single or Series
Usain Bolt | The Boy Who Learned to Fly | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
The Story of Vans Agency: Vans / Cypress Client: Vans Category: Craft / Animation - Single or Series
Rolling Eggs Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Craft / Art Direction - Single or Series
Stain Calendar Agency: DDB / New York Client: Cotton Category: Craft / Art Direction - Single or Series
NEW STRUCTURE Agency: DENTSU INC. / Tokyo Client: Dentsu Inc. and Ministry of Education of The People's Republic of China Category: Craft / Art Direction - Single or Series
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Art Direction - Single or Series
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Craft / Art Direction - Single or Series
face Agency: Hakuhodo Inc. / Tokyo Client: Comexposium Japan K.K. Category: Craft / Art Direction - Single or Series
World For All ( Pet Adoption ) Agency: McCann Worldgroup India / Mumbai Client: World For All Category: Craft / Art Direction - Single or Series
THE DANCING LETTERS Agency: McCann Worldgroup India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Craft / Art Direction - Single or Series
Breaking a Fatal Pattern Agency: Memac Ogilvy & Mather / Doha Client: Qatar Islamic Bank Category: Craft / Art Direction - Single or Series
You Eat. They Eat. Agency: Ogilvy & Mather India / Gurgaon Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Art Direction - Single or Series
Artquarium Agency: Ogilvy Group Thailand / Bangkok Client: Papawin Co., Ltd. Category: Craft / Art Direction - Single or Series
KIMONO WEARING THE RAIN Agency: TBWA\HAKUHODO Inc. / Tokyo + \QUANTUM / Tokyo Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Series
Mori Shusui Museum of Art Agency: Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo Client: MORI SHUSUI MUSEUM OF ART Category: Craft / Art Direction - Single or Series
scrubbing brush Agency: Creators Group MAC / Tokyo Client: kozo Co.,Ltd. Category: Craft / Illustration - Single or Series
Finding Her Agency: DDB / Dubai Client: UN Women Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku." Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
THE (VERY) POLITICAL COLLECTION Agency: Design Army / Washington D.C. Client: Harper Macaw Category: Craft / Illustration - Single or Series
Maues Posters Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Ambev - Guaraná Antarctica Category: Craft / Illustration - Single or Series
WWF Iceberg Poster Campaign Agency: Leo Burnett Manila / Makati City Client: WWF Philippines Inc. Category: Craft / Illustration - Single or Series
Little Future –Possibility of generative medicine- Agency: JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo Client: Takebe Lab Category: Craft / Illustration - Single or Series
One Flew Over the Cuckoo's Nest Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Craft / Illustration - Single or Series
Artquarium Agency: Ogilvy Group Thailand / Bangkok Client: Papawin Co., Ltd. Category: Craft / Illustration - Single or Series
Art with Watson Agency: Ogilvy / New York Client: IBM Category: Craft / Illustration - Single or Series
The Story of Vans Agency: Vans / Cypress Client: Vans Category: Craft / Illustration - Single or Series
Tokyo Deep Nights Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Craft / Printing & Paper Craft - Single or Series
The World of Izumi Kyoka Agency: Hakuhodo Inc. / Tokyo Client: KANAZAWA's Beauty Explored Category: Craft / Printing & Paper Craft - Single or Series
mt ex singapore Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Girl With a Coloring Drop Agency: OTUA Co.,Ltd / Tokyo + SHOEI Inc. / Tokyo Client: SHOEI Inc. Category: Craft / Printing & Paper Craft - Single or Series

2017 Design Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Craft / Photography - Single or Series

OS_DE17265M

2017 Design Merit Award

DDB / New York

Cotton

Stain Calendar

Craft / Photography - Single or Series

OS_DE17266M

2017 Design Merit Award

Fitzco//McCann / Atlanta

The Coca-Cola Company

Taste the Feeling

Craft / Photography - Single or Series

OS_DE17267M

2017 Design Merit Award

Ogilvy / Germany

Amnesty International

Switch it off.

Craft / Photography - Single or Series

OS_DE17268M

2017 Design Merit Award

Ogilvy / New York

NewFest: New York's LGBT Film Festival

Projection of Pride

Craft / Photography - Single or Series

OS_DE17269M

2017 Design Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone: Colors

Craft / Photography - Single or Series

OS_DE17270M

2017 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Shot on iPhone: Bastille Day

Craft / Photography - Single or Series

OS_DE17271M

2017 Design Merit Award

Global Brand & Creative Studio / San Francisco

Twitter

It's What's Happening: #TheRealDebate

Craft / Photography - Single or Series

OS_DE17272M

2017 Design Merit Award

72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles

Google

Google Duo - Iconic Duos

Craft / Animation - Single or Series

OS_DE17273M

2017 Design Merit Award

Havas / New York + Studio 6 / New York

United States Digital Service

The Purpose

Craft / Animation - Single or Series

OS_DE17274M

2017 Design Merit Award

Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles

Lyft

June: Life is Better When You Share the Ride

Craft / Animation - Single or Series

OS_DE17275M

2017 Design Merit Award

Ogilvy & Mather / London

Unilever

Monster Stains

Craft / Animation - Single or Series

OS_DE17276M

2017 Design Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Usain Bolt | The Boy Who Learned to Fly | Gatorade

Craft / Animation - Single or Series

OS_DE17277M

2017 Design Merit Award

Vans / Cypress

Vans

The Story of Vans

Craft / Animation - Single or Series

OS_DE17278M

2017 Design Merit Award

Creative Power Unit / Tokyo

Shiga Art School

Rolling Eggs

Craft / Art Direction - Single or Series

OS_DE17241M

2017 Design Merit Award

DDB / New York

Cotton

Stain Calendar

Craft / Art Direction - Single or Series

OS_DE17242M

2017 Design Merit Award

DENTSU INC. / Tokyo

Dentsu Inc. and Ministry of Education of The People's Republic of China

NEW STRUCTURE

Craft / Art Direction - Single or Series

OS_DE17243M

2017 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Art Direction - Single or Series

OS_DE17244M

2017 Design Merit Award

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Craft / Art Direction - Single or Series

OS_DE17245M

2017 Design Merit Award

Hakuhodo Inc. / Tokyo

Comexposium Japan K.K.

face

Craft / Art Direction - Single or Series

OS_DE17246M

2017 Design Merit Award

McCann Worldgroup India / Mumbai

World For All

World For All ( Pet Adoption )

Craft / Art Direction - Single or Series

OS_DE17247M

2017 Design Merit Award

McCann Worldgroup India / Mumbai

MAHARASHTRA DYSLEXIA ASSOCIATION

THE DANCING LETTERS

Craft / Art Direction - Single or Series

OS_DE17248M

2017 Design Merit Award

Memac Ogilvy & Mather / Doha

Qatar Islamic Bank

Breaking a Fatal Pattern

Craft / Art Direction - Single or Series

OS_DE17249M

2017 Design Merit Award

Ogilvy & Mather India / Gurgaon

Yum Restaurant Marketing Pvt. Ltd.

You Eat. They Eat.

Craft / Art Direction - Single or Series

OS_DE17250M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

Papawin Co., Ltd.

Artquarium

Craft / Art Direction - Single or Series

OS_DE17251M

2017 Design Merit Award

TBWA\HAKUHODO Inc. / Tokyo + \QUANTUM / Tokyo

TAKASHIMAYA

KIMONO WEARING THE RAIN

Craft / Art Direction - Single or Series

OS_DE17252M

2017 Design Merit Award

Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo

MORI SHUSUI MUSEUM OF ART

Mori Shusui Museum of Art

Craft / Art Direction - Single or Series

OS_DE17253M

2017 Design Merit Award

Creators Group MAC / Tokyo

kozo Co.,Ltd.

scrubbing brush

Craft / Illustration - Single or Series

OS_DE17254M

2017 Design Merit Award

DDB / Dubai

UN Women

Finding Her

Craft / Illustration - Single or Series

OS_DE17255M

2017 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."

Craft / Illustration - Single or Series

OS_DE17256M

2017 Design Merit Award

Design Army / Washington D.C.

Harper Macaw

THE (VERY) POLITICAL COLLECTION

Craft / Illustration - Single or Series

OS_DE17257M

2017 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Ambev - Guaraná Antarctica

Maues Posters

Craft / Illustration - Single or Series

OS_DE17258M

2017 Design Merit Award

Leo Burnett Manila / Makati City

WWF Philippines Inc.

WWF Iceberg Poster Campaign

Craft / Illustration - Single or Series

OS_DE17259M

2017 Design Merit Award

JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo

Takebe Lab

Little Future –Possibility of generative medicine-

Craft / Illustration - Single or Series

OS_DE17260M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

One Flew Over the Cuckoo's Nest

Craft / Illustration - Single or Series

OS_DE17261M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

Papawin Co., Ltd.

Artquarium

Craft / Illustration - Single or Series

OS_DE17262M

2017 Design Merit Award

Ogilvy / New York

IBM

Art with Watson

Craft / Illustration - Single or Series

OS_DE17263M

2017 Design Merit Award

Vans / Cypress

Vans

The Story of Vans

Craft / Illustration - Single or Series

OS_DE17264M

2017 Design Merit Award

HAKUHODO INC. / TOKYO

TAKEO CO.,LTD.

Tokyo Deep Nights

Craft / Printing & Paper Craft - Single or Series

OS_DE17279M

2017 Design Merit Award

Hakuhodo Inc. / Tokyo

KANAZAWA's Beauty Explored

The World of Izumi Kyoka

Craft / Printing & Paper Craft - Single or Series

OS_DE17280M

2017 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt ex singapore

Craft / Printing & Paper Craft - Single or Series

OS_DE17281M

2017 Design Merit Award

OTUA Co.,Ltd / Tokyo + SHOEI Inc. / Tokyo

SHOEI Inc.

Girl With a Coloring Drop

Craft / Printing & Paper Craft - Single or Series

OS_DE17282M

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