The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sir David Attenborough’s Story of Life Agency: AKQA / London + BBC Worldwide / London Client: BBC Worldwide Category: Digital / App Design
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Digital / App Design
Apple Watch Nike+ Agency: R/GA / Portland Client: Nike Category: Digital / App Design
SIGNEMOJI Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / App Design
Virgin America's New App Agency: Work & Co / Brooklyn Client: Virgin America Category: Digital / App Design
MUSEUM IN THE CLOUD Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo Client: All Nippon Airways Category: Digital / Interface Design
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Digital / Interface Design
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Digital / Interface Design
Nike Football Pro Genius Agency: AKQA / London Client: Nike Football Category: Digital / Game Design
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Digital / Game Design
H&M x KENZO Agency: B-Reel / (Stockholm) Client: H&M Category: Digital / Website Design
New Baraka – the first online shop for hope Agency: denkwerk GmbH / Köln Client: YOU Stiftung – Bildung für Kinder in Not Category: Digital / Website Design
DONATE 4 BIRDS | THE NEW ECOSYSTEM Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo Client: CONSERVATION INTERNATIONAL JAPAN Category: Digital / Website Design
The 21st Century Gold Rush Agency: Gladeye / Auckland Client: Huffington Post Highline Category: Digital / Website Design
A Bear’s-Eye View of Yellowstone Agency: Hello Monday / New York Client: National Geographic Category: Digital / Website Design
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Digital / Website Design
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Digital / Utility Design - Single
Netflix Netflip Agency: Sid Lee / Toronto Client: Netflix Category: Digital / Utility Design - Single
PERSONAL INNOVATION ACT Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Digital / Utility Design - Single

2017 Design Merit Award

AKQA / London + BBC Worldwide / London

BBC Worldwide

Sir David Attenborough’s Story of Life

Digital / App Design

OS_DE17200M

2017 Design Merit Award

R/GA / New York

Samsung

ANTIdiaRy

Digital / App Design

OS_DE17201M

2017 Design Merit Award

R/GA / Portland

Nike

Apple Watch Nike+

Digital / App Design

OS_DE17202M

2017 Design Merit Award

TBWA / Shanghai

CHINA ASSOCIATION OF THE DEAF

SIGNEMOJI

Digital / App Design

OS_DE17203M

2017 Design Merit Award

Work & Co / Brooklyn

Virgin America

Virgin America's New App

Digital / App Design

OS_DE17204M

2017 Design Merit Award

ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo

All Nippon Airways

MUSEUM IN THE CLOUD

Digital / Interface Design

OS_DE17210M

2017 Design Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Digital / Interface Design

OS_DE17211M

2017 Design Merit Award

TBWA\NEBOKO / Amsterdam

McDonald's

McTrax

Digital / Interface Design

OS_DE17212M

2017 Design Merit Award

AKQA / London

Nike Football

Nike Football Pro Genius

Digital / Game Design

OS_DE17205M

2017 Design Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Digital / Game Design

OS_DE17206M

2017 Design Merit Award

B-Reel / (Stockholm)

H&M

H&M x KENZO

Digital / Website Design

OS_DE17194M

2017 Design Merit Award

denkwerk GmbH / Köln

YOU Stiftung – Bildung für Kinder in Not

New Baraka – the first online shop for hope

Digital / Website Design

OS_DE17195M

2017 Design Merit Award

BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo

CONSERVATION INTERNATIONAL JAPAN

DONATE 4 BIRDS | THE NEW ECOSYSTEM

Digital / Website Design

OS_DE17196M

2017 Design Merit Award

Gladeye / Auckland

Huffington Post Highline

The 21st Century Gold Rush

Digital / Website Design

OS_DE17197M

2017 Design Merit Award

Hello Monday / New York

National Geographic

A Bear’s-Eye View of Yellowstone

Digital / Website Design

OS_DE17198M

2017 Design Merit Award

Ogilvy / New York

Webby Awards

Typevoice

Digital / Website Design

OS_DE17199M

2017 Design Merit Award

Leo Burnett Germany / Frankfurt

Samsung

Design your time

Digital / Utility Design - Single

OS_DE17207M

2017 Design Merit Award

Sid Lee / Toronto

Netflix

Netflix Netflip

Digital / Utility Design - Single

OS_DE17208M

2017 Design Merit Award

SIX INC. / TOKYO + HAKUHODO INC. / TOKYO

SOFTBANK CORP.

PERSONAL INNOVATION ACT

Digital / Utility Design - Single

OS_DE17209M

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