The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO
Client: TAKEO CO.,LTD. Category: Craft / Printing & Paper Craft - Single or Series
The World of Izumi Kyoka
Agency: Hakuhodo Inc. / Tokyo
Client: KANAZAWA's Beauty Explored Category: Craft / Printing & Paper Craft - Single or Series
mt ex singapore
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Girl With a Coloring Drop
Agency: OTUA Co.,Ltd / Tokyo + SHOEI Inc. / Tokyo
Client: SHOEI Inc. Category: Craft / Printing & Paper Craft - Single or Series
Edible Chocolate Posters
Agency: Baldwin& / Raleigh
Client: Videri Chocolate Factory Category: Promotional / Posters - Single
Fresh Kiss
Agency: GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore
Client: Ferrero Category: Promotional / Posters - Single
Haze!
Agency: H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha
Client: China haze theme Poster Contest Category: Promotional / Posters - Single
Cloud Nine
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Glengarry Glen Ross
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
The Killer
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Grapes of Wrath
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
East of Eden
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Death of a Salesman
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Giving Tuesday
Agency: Red Peak / New York
Client: ideo.org Category: Promotional / Posters - Single
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Immersive / Environmental / Ambient Media - Series
Words of Welcome
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client: Verein für Berliner Stadtmission Category: Packaging / Specialty
THE (VERY) POLITICAL COLLECTION
Agency: Design Army / Washington D.C.
Client: Harper Macaw Category: Packaging / Specialty
HONOUR Skin, Shave, and Coffee Essentials
Agency: KNOCK, inc. / Minneapolis
Client: HONOUR Essentials Category: Packaging / Specialty
Ageing Wine Bottles
Agency: Kolle Rebbe GmbH / Hamburg
Client: Weingut Knipser Category: Packaging / Specialty
The Flag Refill
Agency: McCann / Bogota
Client: Country Brand Colombia Category: Packaging / Specialty
A rice package in koi shape.
Agency: Wain / Beijing
Client: Suyuan Food Group Category: Packaging / Specialty
A very good year – A very bad year
Agency: Happy F&B / Gothenburg
Client: Göteborgstryckeriet Category: Self-Promotion
#CanalNotes
Agency: Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York
Client: Havas New York Category: Self-Promotion
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All Category: Self-Promotion
Made In A Minute
Agency: BBDO / New York
Client: Lowe's Category: Innovation in Design / Digital Design
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Craft / Art Direction - Single or Series
Stain Calendar
Agency: DDB / New York
Client: Cotton Category: Craft / Art Direction - Single or Series
NEW STRUCTURE
Agency: DENTSU INC. / Tokyo
Client: Dentsu Inc. and Ministry of Education of The People's Republic of China Category: Craft / Art Direction - Single or Series
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Art Direction - Single or Series
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Craft / Art Direction - Single or Series
face
Agency: Hakuhodo Inc. / Tokyo
Client: Comexposium Japan K.K. Category: Craft / Art Direction - Single or Series
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All Category: Craft / Art Direction - Single or Series
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Craft / Art Direction - Single or Series
Breaking a Fatal Pattern
Agency: Memac Ogilvy & Mather / Doha
Client: Qatar Islamic Bank Category: Craft / Art Direction - Single or Series
You Eat. They Eat.
Agency: Ogilvy & Mather India / Gurgaon
Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Art Direction - Single or Series
Artquarium
Agency: Ogilvy Group Thailand / Bangkok
Client: Papawin Co., Ltd. Category: Craft / Art Direction - Single or Series
KIMONO WEARING THE RAIN
Agency: TBWA\HAKUHODO Inc. / Tokyo + \QUANTUM / Tokyo
Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Series
Mori Shusui Museum of Art
Agency: Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo
Client: MORI SHUSUI MUSEUM OF ART Category: Craft / Art Direction - Single or Series
World Interrupted
Agency: Bonfire Labs / San Francisco + Salesforce / San Francisco
Client: Salesforce Category: Typography / Dynamic / In Motion
branding
Agency: Minmin Qu&Qian Jiang / Nanjing
Client: phoenix fine arts publishing.ltd Category: Editorial / Book Layout Design
Li Detach He Attach
Agency: Han Qing Tang Design CO., LTD. / Nanjing
Client: China architecture&building press Category: Editorial / Book Layout Design
The Godfather Notebook
Agency: Regan Arts / New York
Client: Regan Arts Category: Editorial / Book Layout Design
Sixty Years of Taohuawu New Year Prints
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Suzhou Taohuawu Woodblock Year Prints Society Category: Editorial / Book Layout Design
MUSEUM IN THE CLOUD
Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo
Client: All Nippon Airways Category: Digital / Interface Design
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Digital / Interface Design
Commotion Issue 2
Agency: Design Army / Washington D.C.
Client: Maryland Institute College Of Art Category: Typography / Static
Award:
2017 Design Merit Award
Agency:
HAKUHODO INC. / TOKYO
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17279M
Award:
2017 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
KANAZAWA's Beauty Explored
Title:
The World of Izumi Kyoka
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17280M
Award:
2017 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex singapore
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17281M
Award:
2017 Design Merit Award
Agency:
OTUA Co.,Ltd / Tokyo + SHOEI Inc. / Tokyo
Client:
SHOEI Inc.
Title:
Girl With a Coloring Drop
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17282M
Award:
2017 Design Merit Award
Agency:
Baldwin& / Raleigh
Client:
Videri Chocolate Factory
Title:
Edible Chocolate Posters
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17137M
Award:
2017 Design Merit Award
Agency:
GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore
Client:
Ferrero
Title:
Fresh Kiss
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17138M
Award:
2017 Design Merit Award
Agency:
H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha
Client:
China haze theme Poster Contest
Title:
Haze!
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17139M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Cloud Nine
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17140M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Glengarry Glen Ross
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17141M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
The Killer
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17142M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Grapes of Wrath
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17143M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
East of Eden
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17144M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Death of a Salesman
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17145M
Award:
2017 Design Merit Award
Agency:
Red Peak / New York
Client:
ideo.org
Title:
Giving Tuesday
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17146M
Award:
2017 Design Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Immersive / Environmental / Ambient Media - Series
Annual ID:
OS_DE17216M
Award:
2017 Design Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client:
Verein für Berliner Stadtmission
Title:
Words of Welcome
Category:
Packaging / Specialty
Annual ID:
OS_DE17181M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Harper Macaw
Title:
THE (VERY) POLITICAL COLLECTION
Category:
Packaging / Specialty
Annual ID:
OS_DE17182M
Award:
2017 Design Merit Award
Agency:
KNOCK, inc. / Minneapolis
Client:
HONOUR Essentials
Title:
HONOUR Skin, Shave, and Coffee Essentials
Category:
Packaging / Specialty
Annual ID:
OS_DE17183M
Award:
2017 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Weingut Knipser
Title:
Ageing Wine Bottles
Category:
Packaging / Specialty
Annual ID:
OS_DE17184M
Award:
2017 Design Merit Award
Agency:
LinShaobin Design / Shantou
Client:
Runyuanchang
Title:
Cloudy Tea
Category:
Packaging / Specialty
Annual ID:
OS_DE17185M
Award:
2017 Design Merit Award
Agency:
McCann / Bogota
Client:
Country Brand Colombia
Title:
The Flag Refill
Category:
Packaging / Specialty
Annual ID:
OS_DE17186M
Award:
2017 Design Merit Award
Agency:
Serviceplan / Munich
Client:
METRO
Title:
The Daily Catch
Category:
Packaging / Specialty
Annual ID:
OS_DE17187M
Award:
2017 Design Merit Award
Agency:
Wain / Beijing
Client:
Suyuan Food Group
Title:
A rice package in koi shape.
Category:
Packaging / Specialty
Annual ID:
OS_DE17188M
Award:
2017 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Göteborgstryckeriet
Title:
A very good year – A very bad year
Category:
Self-Promotion
Annual ID:
OS_DE17238M
Award:
2017 Design Merit Award
Agency:
Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York
Client:
Havas New York
Title:
#CanalNotes
Category:
Self-Promotion
Annual ID:
OS_DE17239M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Self-Promotion
Annual ID:
OS_DE17240M
Award:
2017 Design Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Made In A Minute
Category:
Innovation in Design / Digital Design
Annual ID:
OS_DE17286M
Award:
2017 Design Merit Award
Agency:
Creative Power Unit / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17241M
Award:
2017 Design Merit Award
Agency:
DDB / New York
Client:
Cotton
Title:
Stain Calendar
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17242M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Inc. and Ministry of Education of The People's Republic of China
Title:
NEW STRUCTURE
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17243M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17244M
Award:
2017 Design Merit Award
Agency:
Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client:
HBO
Title:
Into HBO
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17245M
Award:
2017 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Comexposium Japan K.K.
Title:
face
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17246M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17247M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17248M
Award:
2017 Design Merit Award
Agency:
Memac Ogilvy & Mather / Doha
Client:
Qatar Islamic Bank
Title:
Breaking a Fatal Pattern
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17249M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Yum Restaurant Marketing Pvt. Ltd.
Title:
You Eat. They Eat.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17250M
Award:
2017 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Papawin Co., Ltd.
Title:
Artquarium
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17251M
Award:
2017 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + \QUANTUM / Tokyo
Client:
TAKASHIMAYA
Title:
KIMONO WEARING THE RAIN
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17252M
Award:
2017 Design Merit Award
Agency:
Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo
Client:
MORI SHUSUI MUSEUM OF ART
Title:
Mori Shusui Museum of Art
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17253M
Award:
2017 Design Merit Award
Agency:
Bonfire Labs / San Francisco + Salesforce / San Francisco
Client:
Salesforce
Title:
World Interrupted
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE17136M
Award:
2017 Design Merit Award
Agency:
Minmin Qu&Qian Jiang / Nanjing
Client:
phoenix fine arts publishing.ltd
Title:
branding
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17123M
Award:
2017 Design Merit Award
Agency:
Han Qing Tang Design CO., LTD. / Nanjing
Client:
China architecture&building press
Title:
Li Detach He Attach
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17124M
Award:
2017 Design Merit Award
Agency:
Regan Arts / New York
Client:
Regan Arts
Title:
The Godfather Notebook
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17125M
Award:
2017 Design Merit Award
Agency:
T-Change Design Co.,Ltd / Nanjing
Client:
Suzhou Taohuawu Woodblock Year Prints Society
Title:
Sixty Years of Taohuawu New Year Prints
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17126M
Award:
2017 Design Merit Award
Agency:
ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo
Client:
All Nippon Airways
Title:
MUSEUM IN THE CLOUD
Category:
Digital / Interface Design
Annual ID:
OS_DE17210M
Award:
2017 Design Merit Award
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Digital / Interface Design
Annual ID:
OS_DE17211M
Award:
2017 Design Merit Award
Agency:
TBWA\NEBOKO / Amsterdam
Client:
McDonald's
Title:
McTrax
Category:
Digital / Interface Design
Annual ID:
OS_DE17212M
Award:
2017 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Curves
Category:
Typography / Static
Annual ID:
OS_DE17131M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Maryland Institute College Of Art
Title:
Commotion Issue 2
Category:
Typography / Static
Annual ID:
OS_DE17132M
