The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Rolling Eggs Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Promotional / Posters - Series
Finding Her Agency: DDB / Dubai Client: UN Women Category: Promotional / Posters - Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku." Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
“Mist-ery" Train / Sea Train Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya Client: Willer Trains Category: Promotional / Posters - Series
mt ex singapore Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Promotional / Posters - Series
Museum of Contemporary Art Invitations Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Posters - Series
Art with Watson Agency: Ogilvy / New York Client: IBM Category: Promotional / Posters - Series
KYLE DON'T STOP #NBAVOTE Agency: Sid Lee / Toronto + M&H / Toronto Client: Maple Leaf Sports & Entertainment Ltd. Category: Promotional / Posters - Series
Prison of the Head Agency: The Nine / Shanghai Client: Amnesty International Category: Promotional / Posters - Series
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Data Visualization / Static
Art with Watson Agency: Ogilvy / New York Client: IBM Category: Data Visualization / Static
Piquentum St. Vital 2014, label through which nature speaks out Agency: Studio Sonda / Vizinada Client: Vinski podrum Buzet Category: Data Visualization / Static
DALI-NOH: Dali back from the beyond Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Level Kids Agency: FITCH / London Client: Chalhoub Group Category: Immersive / Environmental / Indoor Spaces
Innocence Canada Installation Agency: KBS Canada / Toronto Client: Innocence Canada Category: Immersive / Environmental / Indoor Spaces
Salesforce West Lobby Pixelscape Agency: Salesforce / San Francisco + Obscura / San Francisco Client: Salesforce Category: Immersive / Environmental / Indoor Spaces
Photography Interpretive Gallery Agency: Second Story, part of SapientRazorfish / Portland Client: San Francisco Museum of Modern Art Category: Immersive / Environmental / Indoor Spaces
Stella Artois hosts Le Savoir Agency: Sid Lee / New York Client: Stella Artois Category: Immersive / Environmental / Indoor Spaces
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Immersive / Environmental / Indoor Spaces
Originals Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: McDonald's Category: Immersive / Environmental / Indoor Spaces
Vitality Room Agency: thjnk ag / Hamburg Client: Swissôtel Hotels & Resorts Category: Immersive / Environmental / Indoor Spaces
1903 | A Harley-Davidson Café Agency: Zulu Alpha Kilo / Toronto Client: Harley-Davidson Category: Immersive / Environmental / Indoor Spaces
Words of Welcome Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam Client: Verein für Berliner Stadtmission Category: Packaging / Specialty
THE (VERY) POLITICAL COLLECTION Agency: Design Army / Washington D.C. Client: Harper Macaw Category: Packaging / Specialty
HONOUR Skin, Shave, and Coffee Essentials Agency: KNOCK, inc. / Minneapolis Client: HONOUR Essentials Category: Packaging / Specialty
Ageing Wine Bottles Agency: Kolle Rebbe GmbH / Hamburg Client: Weingut Knipser Category: Packaging / Specialty
Cloudy Tea Agency: LinShaobin Design / Shantou Client: Runyuanchang Category: Packaging / Specialty
The Flag Refill Agency: McCann / Bogota Client: Country Brand Colombia Category: Packaging / Specialty
The Daily Catch Agency: Serviceplan / Munich Client: METRO Category: Packaging / Specialty
A rice package in koi shape. Agency: Wain / Beijing Client: Suyuan Food Group Category: Packaging / Specialty
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Digital / Utility Design - Single
Netflix Netflip Agency: Sid Lee / Toronto Client: Netflix Category: Digital / Utility Design - Single
PERSONAL INNOVATION ACT Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Digital / Utility Design - Single
The annual report that feeds the hungry Agency: Hero Strategic Marketing / Cape Town Client: FoodBank SA (now known as FoodForward SA) Category: Branding / Annual Reports & Corporate Sustainability Reports
Biggans Böcklingpastej—a smoked herring fish paste Agency: Bedow / Stockholm Client: Biggans Category: Packaging / Mass-market
Mellan Rum Agency: BVD AB / Stockholm Client: GRANIT Category: Packaging / Mass-market
Very Chocolate Agency: Cheil / Hong Kong Client: Very Chocolate Category: Packaging / Mass-market
Packages of Kungyokudo Agency: good design company / Tokyo Client: Ouno-kungyokudo Co.,Ltd. Category: Packaging / Mass-market
Domino's - The Domino Effect Agency: jones knowles ritchie / London Client: Domino's Pizza Group Ltd Category: Packaging / Mass-market
L´EAUNDRY Agency: KOREFE / Hamburg Client: T.D.G. Vertriebs GmbH Category: Packaging / Mass-market
dear mayuko Agency: Nippon Design Center, Inc. / Japan Client: Dear Mayuko Co., Ltd. Category: Packaging / Mass-market
Package of Kishimen (flat udon noodle) Agency: Peace Graphics / Nagoya Client: Tatsumimenten Category: Packaging / Mass-market
MUSEUM IN THE CLOUD Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo Client: All Nippon Airways Category: Digital / Interface Design
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Digital / Interface Design
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Digital / Interface Design
A musical corporate font Agency: Scholz & Friends / Berlin + Atelier Dreibholz / Vienna Client: Berliner Philharmonie Category: Typography / Typeface Design
ONWARD Stitched Sign Project Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo Client: ONWARD KASHIYAMA Co.,Ltd. Category: Immersive / Environmental / Wayfinding
Sentralen Wayfinding Agency: Metric / Oslo Client: Sentralen Category: Immersive / Environmental / Wayfinding
branding Agency: Minmin Qu&Qian Jiang / Nanjing Client: phoenix fine arts publishing.ltd Category: Editorial / Book Layout Design
Li Detach He Attach Agency: Han Qing Tang Design CO., LTD. / Nanjing Client: China architecture&building press Category: Editorial / Book Layout Design

2017 Design Merit Award

Creative Power Unit / Tokyo

Shiga Art School

Rolling Eggs

Promotional / Posters - Series

OS_DE17147M

2017 Design Merit Award

DDB / Dubai

UN Women

Finding Her

Promotional / Posters - Series

OS_DE17148M

2017 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."

Promotional / Posters - Series

OS_DE17149M

2017 Design Merit Award

DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya

Willer Trains

“Mist-ery" Train / Sea Train

Promotional / Posters - Series

OS_DE17150M

2017 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt ex singapore

Promotional / Posters - Series

OS_DE17151M

2017 Design Merit Award

Leo Burnett / Toronto

Museum of Contemporary Art

Museum of Contemporary Art Invitations

Promotional / Posters - Series

OS_DE17152M

2017 Design Merit Award

Ogilvy / New York

IBM

Art with Watson

Promotional / Posters - Series

OS_DE17153M

2017 Design Merit Award

Sid Lee / Toronto + M&H / Toronto

Maple Leaf Sports & Entertainment Ltd.

KYLE DON'T STOP #NBAVOTE

Promotional / Posters - Series

OS_DE17154M

2017 Design Merit Award

The Nine / Shanghai

Amnesty International

Prison of the Head

Promotional / Posters - Series

OS_DE17155M

2017 Design Merit Award

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Data Visualization / Static

OS_DE17189M

2017 Design Merit Award

Ogilvy / New York

IBM

Art with Watson

Data Visualization / Static

OS_DE17190M

2017 Design Merit Award

Studio Sonda / Vizinada

Vinski podrum Buzet

Piquentum St. Vital 2014, label through which nature speaks out

Data Visualization / Static

OS_DE17191M

2017 Design Merit Award

DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama

Salvador Dali exhibition

DALI-NOH: Dali back from the beyond

Immersive / Environmental / Indoor Spaces

OS_DE17217M

2017 Design Merit Award

FITCH / London

Chalhoub Group

Level Kids

Immersive / Environmental / Indoor Spaces

OS_DE17218M

2017 Design Merit Award

KBS Canada / Toronto

Innocence Canada

Innocence Canada Installation

Immersive / Environmental / Indoor Spaces

OS_DE17219M

2017 Design Merit Award

Salesforce / San Francisco + Obscura / San Francisco

Salesforce

Salesforce West Lobby Pixelscape

Immersive / Environmental / Indoor Spaces

OS_DE17220M

2017 Design Merit Award

Second Story, part of SapientRazorfish / Portland

San Francisco Museum of Modern Art

Photography Interpretive Gallery

Immersive / Environmental / Indoor Spaces

OS_DE17221M

2017 Design Merit Award

Sid Lee / New York

Stella Artois

Stella Artois hosts Le Savoir

Immersive / Environmental / Indoor Spaces

OS_DE17222M

2017 Design Merit Award

TBWA\ / Melbourne

ANZ

GAYNZ

Immersive / Environmental / Indoor Spaces

OS_DE17223M

2017 Design Merit Award

TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt

McDonald's

Originals

Immersive / Environmental / Indoor Spaces

OS_DE17224M

2017 Design Merit Award

thjnk ag / Hamburg

Swissôtel Hotels & Resorts

Vitality Room

Immersive / Environmental / Indoor Spaces

OS_DE17225M

2017 Design Merit Award

Zulu Alpha Kilo / Toronto

Harley-Davidson

1903 | A Harley-Davidson Café

Immersive / Environmental / Indoor Spaces

OS_DE17226M

2017 Design Merit Award

DDB Group Germany / Berlin + MediaMonks / Amsterdam

Verein für Berliner Stadtmission

Words of Welcome

Packaging / Specialty

OS_DE17181M

2017 Design Merit Award

Design Army / Washington D.C.

Harper Macaw

THE (VERY) POLITICAL COLLECTION

Packaging / Specialty

OS_DE17182M

2017 Design Merit Award

KNOCK, inc. / Minneapolis

HONOUR Essentials

HONOUR Skin, Shave, and Coffee Essentials

Packaging / Specialty

OS_DE17183M

2017 Design Merit Award

Kolle Rebbe GmbH / Hamburg

Weingut Knipser

Ageing Wine Bottles

Packaging / Specialty

OS_DE17184M

2017 Design Merit Award

LinShaobin Design / Shantou

Runyuanchang

Cloudy Tea

Packaging / Specialty

OS_DE17185M

2017 Design Merit Award

McCann / Bogota

Country Brand Colombia

The Flag Refill

Packaging / Specialty

OS_DE17186M

2017 Design Merit Award

Serviceplan / Munich

METRO

The Daily Catch

Packaging / Specialty

OS_DE17187M

2017 Design Merit Award

Wain / Beijing

Suyuan Food Group

A rice package in koi shape.

Packaging / Specialty

OS_DE17188M

2017 Design Merit Award

Leo Burnett Germany / Frankfurt

Samsung

Design your time

Digital / Utility Design - Single

OS_DE17207M

2017 Design Merit Award

Sid Lee / Toronto

Netflix

Netflix Netflip

Digital / Utility Design - Single

OS_DE17208M

2017 Design Merit Award

SIX INC. / TOKYO + HAKUHODO INC. / TOKYO

SOFTBANK CORP.

PERSONAL INNOVATION ACT

Digital / Utility Design - Single

OS_DE17209M

2017 Design Merit Award

Hero Strategic Marketing / Cape Town

FoodBank SA (now known as FoodForward SA)

The annual report that feeds the hungry

Branding / Annual Reports & Corporate Sustainability Reports

OS_DE17111M

2017 Design Merit Award

Bedow / Stockholm

Biggans

Biggans Böcklingpastej—a smoked herring fish paste

Packaging / Mass-market

OS_DE17173M

2017 Design Merit Award

BVD AB / Stockholm

GRANIT

Mellan Rum

Packaging / Mass-market

OS_DE17174M

2017 Design Merit Award

Cheil / Hong Kong

Very Chocolate

Very Chocolate

Packaging / Mass-market

OS_DE17175M

2017 Design Merit Award

good design company / Tokyo

Ouno-kungyokudo Co.,Ltd.

Packages of Kungyokudo

Packaging / Mass-market

OS_DE17176M

2017 Design Merit Award

jones knowles ritchie / London

Domino's Pizza Group Ltd

Domino's - The Domino Effect

Packaging / Mass-market

OS_DE17177M

2017 Design Merit Award

KOREFE / Hamburg

T.D.G. Vertriebs GmbH

L´EAUNDRY

Packaging / Mass-market

OS_DE17178M

2017 Design Merit Award

Nippon Design Center, Inc. / Japan

Dear Mayuko Co., Ltd.

dear mayuko

Packaging / Mass-market

OS_DE17179M

2017 Design Merit Award

Peace Graphics / Nagoya

Tatsumimenten

Package of Kishimen (flat udon noodle)

Packaging / Mass-market

OS_DE17180M

2017 Design Merit Award

ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo

All Nippon Airways

MUSEUM IN THE CLOUD

Digital / Interface Design

OS_DE17210M

2017 Design Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Digital / Interface Design

OS_DE17211M

2017 Design Merit Award

TBWA\NEBOKO / Amsterdam

McDonald's

McTrax

Digital / Interface Design

OS_DE17212M

2017 Design Merit Award

Scholz & Friends / Berlin + Atelier Dreibholz / Vienna

Berliner Philharmonie

A musical corporate font

Typography / Typeface Design

OS_DE17130M

2017 Design Merit Award

DENTSU INC. / Tokyo + bluecolor inc. / Tokyo

ONWARD KASHIYAMA Co.,Ltd.

ONWARD Stitched Sign Project

Immersive / Environmental / Wayfinding

OS_DE17230M

2017 Design Merit Award

Metric / Oslo

Sentralen

Sentralen Wayfinding

Immersive / Environmental / Wayfinding

OS_DE17231M

2017 Design Merit Award

Minmin Qu&Qian Jiang / Nanjing

phoenix fine arts publishing.ltd

branding

Editorial / Book Layout Design

OS_DE17123M

2017 Design Merit Award

Han Qing Tang Design CO., LTD. / Nanjing

China architecture&building press

Li Detach He Attach

Editorial / Book Layout Design

OS_DE17124M

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