The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The annual report that feeds the hungry Agency: Hero Strategic Marketing / Cape Town Client: FoodBank SA (now known as FoodForward SA) Category: Branding / Annual Reports & Corporate Sustainability Reports
Magic Words - The Book Agency: AlmapBBDO / São Paulo Client: HP Category: Innovation in Design / Print Design
Paper Glasses Agency: Grey / Mexico City Client: Save the Children Category: Innovation in Design / Print Design
Art with Watson Agency: Ogilvy / New York Client: IBM Category: Innovation in Design / Print Design
Sir David Attenborough’s Story of Life Agency: AKQA / London + BBC Worldwide / London Client: BBC Worldwide Category: Digital / App Design
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Digital / App Design
Apple Watch Nike+ Agency: R/GA / Portland Client: Nike Category: Digital / App Design
SIGNEMOJI Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / App Design
Virgin America's New App Agency: Work & Co / Brooklyn Client: Virgin America Category: Digital / App Design
Speechless Agency: john st / Toronto Client: Carly Fleischmann Category: Branding / Logo
Olympic Park - 40th Anniversary Logo Agency: lg2 / Montreal Client: Olympic Park Category: Branding / Logo
Yashitomo Logo Agency: Out of the Box / Delhi Client: Yashitomo Ki​ta​mura Category: Branding / Logo
Hudson Electrical Engineering Logo Agency: Rethink / Toronto/Montreal/Vancouver Client: Hudson Electrical Engineering Category: Branding / Logo
Fuel Transport Agency: Sid Lee / Toronto Client: Fuel Transport Category: Branding / Logo
Yeti Logo Agency: Yeti / Los Angeles Client: Yeti Category: Branding / Logo
MARS Agency: National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills Client: National Geographic Category: Motion Graphics / Title Sequences
Salesforce Design Leadership Conference 2016, Introduction Film Agency: Salesforce / San Francisco + Bonfire Labs / San Francisco Client: Salesforce Category: Motion Graphics / Title Sequences
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Data Visualization / Dynamic
Mobile Arcade Agency: R/GA / São Paulo Client: Google Category: Data Visualization / Dynamic
The Unlikely Hero Agency: 22squared / Atlanta, Tampa Client: Interface Category: Motion Graphics / Single
Fuel Transport Agency: Sid Lee / Toronto Client: Fuel Transport Category: Motion Graphics / Single
Paper Planes Agency: Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm Client: Android Category: Branding / Brand Installations
Hand meets Hand Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo Client: Tiffany & Co. Category: Branding / Brand Installations
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Branding / Brand Installations
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Branding / Brand Installations
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Branding / Brand Installations
The Outline (Digital) Agency: The Outline and Code and Theory / New York City Client: The Outline Category: Editorial / Digital Publications
vitaminwater Brand Reimagination Agency: COLLINS / New York Client: vitaminwater Category: Branding / Rebranding
Pina_ Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Pinacoteca do Estado de São Paulo Category: Branding / Rebranding
Kappa Sushi Rebranding Agency: HAKUHODO INC. / TOKYO Client: Kappa Create Co., Ltd. Category: Branding / Rebranding
Peace Corps Rebranding Agency: Ogilvy Washington / Washington, DC Client: United States Peace Corps Category: Branding / Rebranding
Pandora Rebrand: The Color of Music Agency: Pandora (in-house) / Oakland Client: Pandora (in-house) Category: Branding / Rebranding
Martyrs Newspaper – El Salvador Agency: Underline Studio / Toronto Client: Underline Studio Category: Editorial / Newspaper Design
DALI-NOH: Dali back from the beyond Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Level Kids Agency: FITCH / London Client: Chalhoub Group Category: Immersive / Environmental / Indoor Spaces
Innocence Canada Installation Agency: KBS Canada / Toronto Client: Innocence Canada Category: Immersive / Environmental / Indoor Spaces
Salesforce West Lobby Pixelscape Agency: Salesforce / San Francisco + Obscura / San Francisco Client: Salesforce Category: Immersive / Environmental / Indoor Spaces
Photography Interpretive Gallery Agency: Second Story, part of SapientRazorfish / Portland Client: San Francisco Museum of Modern Art Category: Immersive / Environmental / Indoor Spaces
Stella Artois hosts Le Savoir Agency: Sid Lee / New York Client: Stella Artois Category: Immersive / Environmental / Indoor Spaces
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Immersive / Environmental / Indoor Spaces
Originals Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: McDonald's Category: Immersive / Environmental / Indoor Spaces
Vitality Room Agency: thjnk ag / Hamburg Client: Swissôtel Hotels & Resorts Category: Immersive / Environmental / Indoor Spaces
1903 | A Harley-Davidson Café Agency: Zulu Alpha Kilo / Toronto Client: Harley-Davidson Category: Immersive / Environmental / Indoor Spaces
Curves Agency: AlmapBBDO / São Paulo Client: Audi Category: Typography / Static
Commotion Issue 2 Agency: Design Army / Washington D.C. Client: Maryland Institute College Of Art Category: Typography / Static
Commotion Issue 3 Agency: Design Army / Washington D.C. Client: Maryland Institute College Of Art Category: Typography / Static
Nagoya University of Arts Graduation Exhibition Agency: Peace Graphics / Nagoya Client: Nagoya University of Arts Category: Typography / Static
Connect Pen & Notebook Agency: Toppan Printing Co.,Ltd. / Tokyo Client: OTSUKA PHARMACEUTICAL CO., LTD. Category: Typography / Static
West Marin Review, cover series Agency: Madeleine Corson Design / San Francisco Client: West Marin Review Category: Editorial / Magazine Cover Design
The Conscious Crossing Agency: Clemenger BBDO / Wellington + Flare / Wellington Client: KiwiRail Category: Immersive / Environmental / Ambient Media - Single

2017 Design Merit Award

Hero Strategic Marketing / Cape Town

FoodBank SA (now known as FoodForward SA)

The annual report that feeds the hungry

Branding / Annual Reports & Corporate Sustainability Reports

OS_DE17111M

2017 Design Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Book

Innovation in Design / Print Design

OS_DE17283M

2017 Design Merit Award

Grey / Mexico City

Save the Children

Paper Glasses

Innovation in Design / Print Design

OS_DE17284M

2017 Design Merit Award

Ogilvy / New York

IBM

Art with Watson

Innovation in Design / Print Design

OS_DE17285M

2017 Design Merit Award

AKQA / London + BBC Worldwide / London

BBC Worldwide

Sir David Attenborough’s Story of Life

Digital / App Design

OS_DE17200M

2017 Design Merit Award

R/GA / New York

Samsung

ANTIdiaRy

Digital / App Design

OS_DE17201M

2017 Design Merit Award

R/GA / Portland

Nike

Apple Watch Nike+

Digital / App Design

OS_DE17202M

2017 Design Merit Award

TBWA / Shanghai

CHINA ASSOCIATION OF THE DEAF

SIGNEMOJI

Digital / App Design

OS_DE17203M

2017 Design Merit Award

Work & Co / Brooklyn

Virgin America

Virgin America's New App

Digital / App Design

OS_DE17204M

2017 Design Merit Award

john st / Toronto

Carly Fleischmann

Speechless

Branding / Logo

OS_DE17092M

2017 Design Merit Award

lg2 / Montreal

Olympic Park

Olympic Park - 40th Anniversary Logo

Branding / Logo

OS_DE17093M

2017 Design Merit Award

Out of the Box / Delhi

Yashitomo Ki​ta​mura

Yashitomo Logo

Branding / Logo

OS_DE17094M

2017 Design Merit Award

Rethink / Toronto/Montreal/Vancouver

Hudson Electrical Engineering

Hudson Electrical Engineering Logo

Branding / Logo

OS_DE17095M

2017 Design Merit Award

Sid Lee / Toronto

Fuel Transport

Fuel Transport

Branding / Logo

OS_DE17096M

2017 Design Merit Award

Yeti / Los Angeles

Yeti

Yeti Logo

Branding / Logo

OS_DE17097M

2017 Design Merit Award

National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills

National Geographic

MARS

Motion Graphics / Title Sequences

OS_DE17236M

2017 Design Merit Award

Salesforce / San Francisco + Bonfire Labs / San Francisco

Salesforce

Salesforce Design Leadership Conference 2016, Introduction Film

Motion Graphics / Title Sequences

OS_DE17237M

2017 Design Merit Award

DigitasLBi / New York + Accenture / New York

Accenture

Symphonologie

Data Visualization / Dynamic

OS_DE17192M

2017 Design Merit Award

R/GA / São Paulo

Google

Mobile Arcade

Data Visualization / Dynamic

OS_DE17193M

2017 Design Merit Award

22squared / Atlanta, Tampa

Interface

The Unlikely Hero

Motion Graphics / Single

OS_DE17232M

2017 Design Merit Award

Sid Lee / Toronto

Fuel Transport

Fuel Transport

Motion Graphics / Single

OS_DE17233M

2017 Design Merit Award

Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm

Android

Paper Planes

Branding / Brand Installations

OS_DE17117M

2017 Design Merit Award

HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo

Tiffany & Co.

Hand meets Hand

Branding / Brand Installations

OS_DE17118M

2017 Design Merit Award

NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

Akzo Nobel

Unexpected Courts

Branding / Brand Installations

OS_DE17119M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Branding / Brand Installations

OS_DE17120M

2017 Design Merit Award

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Branding / Brand Installations

OS_DE17121M

2017 Design Merit Award

The Outline and Code and Theory / New York City

The Outline

The Outline (Digital)

Editorial / Digital Publications

OS_DE17129M

2017 Design Merit Award

COLLINS / New York

vitaminwater

vitaminwater Brand Reimagination

Branding / Rebranding

OS_DE17112M

2017 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Pinacoteca do Estado de São Paulo

Pina_

Branding / Rebranding

OS_DE17113M

2017 Design Merit Award

HAKUHODO INC. / TOKYO

Kappa Create Co., Ltd.

Kappa Sushi Rebranding

Branding / Rebranding

OS_DE17114M

2017 Design Merit Award

Ogilvy Washington / Washington, DC

United States Peace Corps

Peace Corps Rebranding

Branding / Rebranding

OS_DE17115M

2017 Design Merit Award

Pandora (in-house) / Oakland

Pandora (in-house)

Pandora Rebrand: The Color of Music

Branding / Rebranding

OS_DE17116M

2017 Design Merit Award

Underline Studio / Toronto

Underline Studio

Martyrs Newspaper – El Salvador

Editorial / Newspaper Design

OS_DE17128M

2017 Design Merit Award

DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama

Salvador Dali exhibition

DALI-NOH: Dali back from the beyond

Immersive / Environmental / Indoor Spaces

OS_DE17217M

2017 Design Merit Award

FITCH / London

Chalhoub Group

Level Kids

Immersive / Environmental / Indoor Spaces

OS_DE17218M

2017 Design Merit Award

KBS Canada / Toronto

Innocence Canada

Innocence Canada Installation

Immersive / Environmental / Indoor Spaces

OS_DE17219M

2017 Design Merit Award

Salesforce / San Francisco + Obscura / San Francisco

Salesforce

Salesforce West Lobby Pixelscape

Immersive / Environmental / Indoor Spaces

OS_DE17220M

2017 Design Merit Award

Second Story, part of SapientRazorfish / Portland

San Francisco Museum of Modern Art

Photography Interpretive Gallery

Immersive / Environmental / Indoor Spaces

OS_DE17221M

2017 Design Merit Award

Sid Lee / New York

Stella Artois

Stella Artois hosts Le Savoir

Immersive / Environmental / Indoor Spaces

OS_DE17222M

2017 Design Merit Award

TBWA\ / Melbourne

ANZ

GAYNZ

Immersive / Environmental / Indoor Spaces

OS_DE17223M

2017 Design Merit Award

TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt

McDonald's

Originals

Immersive / Environmental / Indoor Spaces

OS_DE17224M

2017 Design Merit Award

thjnk ag / Hamburg

Swissôtel Hotels & Resorts

Vitality Room

Immersive / Environmental / Indoor Spaces

OS_DE17225M

2017 Design Merit Award

Zulu Alpha Kilo / Toronto

Harley-Davidson

1903 | A Harley-Davidson Café

Immersive / Environmental / Indoor Spaces

OS_DE17226M

2017 Design Merit Award

AlmapBBDO / São Paulo

Audi

Curves

Typography / Static

OS_DE17131M

2017 Design Merit Award

Design Army / Washington D.C.

Maryland Institute College Of Art

Commotion Issue 2

Typography / Static

OS_DE17132M

2017 Design Merit Award

Design Army / Washington D.C.

Maryland Institute College Of Art

Commotion Issue 3

Typography / Static

OS_DE17133M

2017 Design Merit Award

Peace Graphics / Nagoya

Nagoya University of Arts

Nagoya University of Arts Graduation Exhibition

Typography / Static

OS_DE17134M

2017 Design Merit Award

Toppan Printing Co.,Ltd. / Tokyo

OTSUKA PHARMACEUTICAL CO., LTD.

Connect Pen & Notebook

Typography / Static

OS_DE17135M

2017 Design Merit Award

Madeleine Corson Design / San Francisco

West Marin Review

West Marin Review, cover series

Editorial / Magazine Cover Design

OS_DE17127M

2017 Design Merit Award

Clemenger BBDO / Wellington + Flare / Wellington

KiwiRail

The Conscious Crossing

Immersive / Environmental / Ambient Media - Single

OS_DE17213M

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